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Enigma in Economics
Published by Enigma Institute
ISSN : 30266696     EISSN : 30266696     DOI : https://doi.org/10.61996/economy
Core Subject : Economy, Humanities, Education,
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media
Focus Enigma in Economics focused on the development of economics and management sciences for human well-being. Scope Enigma in Economics publishes articles which encompass all aspects of economics and management sciences, especially all type of original articles, review articles, narrative review, meta-analysis, systematic review, mini-reviews and book review.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 30 Documents
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Analysis of Financial Technology Business Innovation: A Case Study of Bank Jago Nurshary, Raisa
Enigma in Economics Vol. 2 No. 1 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i1.33

Abstract

Bank Jago has developed various innovative digital products and services, such as Jago Invest, Jago Autopilot, and Jago Community. These products and services are designed to meet the needs and lifestyle of the modern and digital Indonesian people. Development of sophisticated technological infrastructure. Bank Jago has invested in developing advanced technological infrastructure, such as cloud computing and artificial intelligence. This sophisticated technological infrastructure allows Bank Jago to provide innovative and safe products and services. Development of quality digital talent. Bank Jago has invested in developing quality digital talent, through training and development programs. This quality digital talent is important for developing innovative digital products and services. Collaboration with various partners. Bank Jago has collaborated with various partners, both from the financial and non-financial industries, to develop its products and services. This collaboration is carried out to expand access and benefits of Bank Jago products and services to the Indonesian people.
Analysis of the Use of Artificial Intelligence (AI) in Human Resources Management (HR): Study at PT Semen Baturaja Persero (SMBR) Bakar, Abu; Syah Amin Albadry; Silvia Jessika; Syahwami; Joko Sunaryo
Enigma in Economics Vol. 2 No. 1 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i1.44

Abstract

The use of artificial intelligence (AI) in human resource management (HR) has grown rapidly in recent years. AI has the potential to improve the efficiency, effectiveness and accuracy of HR processes. PT Semen Baturaja Persero (SMBR) is one of the largest cement companies in Indonesia. SMBR has applied AI to various HR processes, including recruitment and selection, training and development, performance appraisal, and compensation and benefits. This research aims to analyze the use of AI in HR management at SMBR. This research uses a qualitative method with a case study approach. Data was collected through in-depth interviews with stakeholders in SMBR. The research results show that AI has provided significant benefits for SMBR in HR management. AI has helped SMBR to improve the efficiency of HR processes, such as recruitment and selection, training and development, and performance appraisal; improving the effectiveness of HR processes, such as recruitment and selection, and performance appraisal; improve the accuracy of HR processes, such as recruitment and selection, and performance appraisal. AI has great potential to improve HR management in SMBR.
Analysis of the Development of Accounting Information Systems Research with Bibliometric Analysis Maryanti, Istinganah Eni
Enigma in Economics Vol. 2 No. 1 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i1.53

Abstract

Accounting information systems (AIS) play an important role in supporting decision-making, improving operational efficiency, and increasing organizational accountability. Along with the development of information and communication technology, AIS research continues to grow rapidly. Bibliometric analysis is an appropriate method for mapping the development of AIS research. This research uses bibliometric analysis methods with AIS scientific publication data collected from Scopus and Web of Science during the 2010-2023 period. Data was analyzed with VOSviewer to map research trends, collaboration between institutions, and dominant research topics. AIS research is experiencing rapid growth with a primary focus on systems development, technology adoption, and its impact on organizational performance. Collaboration between research institutions is still low, and there are several research topics that are minimally researched. AIS research shows a focus on technology development, adoption, and impact on organizational performance. Collaboration between institutions is still low, and there are research topics that are minimally researched.
The Customer Experience Revolution: Building Brand Loyalty in the Age of Digital Disruption Sasmita Rusnaini; Ariyanto M; Silvia Jessika; Widya Pratiwi; Eva Marlina; Hamirul
Enigma in Economics Vol. 2 No. 1 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i1.57

Abstract

The digital age has fundamentally transformed how customers interact with brands. This research investigates the critical role of customer experience (CX) in fostering brand loyalty amidst the disruptive landscape of digital technologies. A mixed-methods approach was employed. A quantitative survey (n=500) of consumers assessed CX dimensions and their impact on loyalty. Qualitative interviews (n=20) with CX professionals explored strategies for optimizing CX in the digital era. Statistical analyses (regression, factor analysis) were conducted on survey data, while thematic analysis was applied to interview transcripts. Quantitative results identified personalization, omnichannel integration, and emotional engagement as key CX dimensions significantly influencing brand loyalty. Qualitative findings highlighted the importance of data-driven CX strategies, employee empowerment, and a customer-centric organizational culture. This research demonstrates that CX is a powerful driver of brand loyalty in the digital age. By focusing on personalization, omnichannel integration, emotional engagement, data-driven insights, employee empowerment, and a customer-centric culture, businesses can navigate digital disruption and build lasting customer relationships.
From Bar to Sportainment: The Role of Strategic Communication in Holywings' Brand Transformation Dewantari, Nurul Shanty
Enigma in Economics Vol. 2 No. 1 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i1.58

Abstract

The strategic transformation of brands in the digital age necessitates a dynamic and multifaceted approach to communication. The case of Holywings, an Indonesian establishment that successfully transitioned its brand identity from a conventional bar to a prominent player in the sportainment industry, exemplifies this phenomenon. The research employed a qualitative methodology, incorporating in-depth interviews with key stakeholders and a comprehensive content analysis of Holywings' social media presence. The interviews provided insights into the strategic rationale and communication tactics employed, while the content analysis examined the types of content shared, engagement metrics, and overall communication style. The findings revealed a multifaceted strategic communication approach, leveraging both digital and traditional marketing channels. Social media platforms, particularly Instagram and TikTok, played a pivotal role in showcasing Holywings' sportainment offerings and fostering audience engagement. The content strategy focused on sports-centric events, behind-the-scenes glimpses, and interactive elements, amplified by the use of gimmicks, drama, and storytelling. The integration of offline activations further enhanced the brand experience, fostering a sense of community and loyalty. The strategic communication efforts yielded a significant shift in brand perception, successfully repositioning Holywings as a leader in the sportainment industry. The omnichannel engagement model facilitated a seamless and personalized customer experience, driving brand advocacy and repeat business. In conclusion, the study underscores the pivotal role of strategic communication in shaping brand perception, navigating the complexities of brand transformation, and achieving sustainable growth in the digital age. The findings highlight the importance of adaptability, innovation, and a customer-centric approach in crafting a compelling brand narrative and fostering meaningful connections with the target audience.
Green Business Practices and Consumer Behavior in Jambi, Indonesia: An Empirical Investigation Silvia Jesika; Widya Pratiwi; Syah Amin Albadry; Sasmita Rusnaini; Hamirul
Enigma in Economics Vol. 2 No. 2 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i2.68

Abstract

The global shift towards sustainability has led to a growing interest in green business practices. This study aims to investigate the influence of green business practices on consumer behavior in the context of Jambi, Indonesia. A quantitative research approach was employed, utilizing a structured questionnaire to collect data from a sample of 350 consumers in Jambi. Data analysis involved descriptive statistics, correlation analysis, and multiple regression analysis. The findings revealed a positive correlation between green business practices and consumer behavior. Specifically, factors such as eco-labeling, green product offerings, and corporate social responsibility initiatives were found to significantly influence consumer purchase intentions and brand loyalty. In conclusion, this study contributes to the understanding of the relationship between green business practices and consumer behavior in an emerging market context. The results highlight the importance of adopting sustainable practices for businesses seeking to appeal to environmentally conscious consumers in Jambi.
Organizational Culture Change and Adaptation in the Face of Digital Transformation: A Study of Jambi’s Banking Sector Handani, Deni
Enigma in Economics Vol. 2 No. 2 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i2.69

Abstract

The advent of digital transformation has necessitated significant changes in organizational culture and adaptation strategies, especially within the banking sector. This study aims to examine the impact of digital transformation on organizational culture change and adaptation within the banking sector in Jambi, Indonesia. A mixed-methods approach was employed, incorporating both qualitative and quantitative data collection and analysis techniques. Semi-structured interviews were conducted with key stakeholders within the banking sector in Jambi, including bank managers, employees, and customers. Additionally, a survey was administered to a larger sample of bank employees to gather quantitative data on their perceptions of organizational culture change and adaptation in the face of digital transformation. The findings of this study indicate that digital transformation has had a profound impact on organizational culture change and adaptation within the banking sector in Jambi. The study revealed that banks that were successful in adapting to digital transformation were those that had a strong culture of innovation, collaboration, and customer-centricity. These banks were also more likely to have invested in employee training and development programs to equip their workforce with the necessary skills to navigate the digital landscape. In conclusion, this study provides valuable insights into the challenges and opportunities associated with organizational culture change and adaptation in the face of digital transformation within the banking sector. Additionally, investing in employee training and development is crucial for ensuring that the workforce is equipped with the necessary skills to thrive in the digital era.
The Gig Economy and its Implications for Human Resource Management in Jambi: A Preliminary Investigation Abu Bakar; Ariyanto M; Zulkifli; Darmawanto; Hamirul
Enigma in Economics Vol. 2 No. 2 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i2.70

Abstract

The gig economy, characterized by temporary and flexible work arrangements, is rapidly expanding globally. However, its implications for human resource management (HRM) in developing regions like Jambi, Indonesia, remain largely unexplored. This study aims to provide a preliminary investigation into the gig economy's impact on HRM practices in Jambi. A mixed-methods approach was employed, involving a survey of 150 gig workers and 50 traditional employees in Jambi, along with in-depth interviews with 10 HRM professionals from various industries. The survey data was analyzed using descriptive statistics and comparative analysis, while the interview data was analyzed thematically. The study found that gig workers in Jambi face challenges related to job insecurity, lack of benefits, and social isolation. HRM professionals reported difficulties in recruiting, managing, and retaining gig workers due to the lack of formal employment contracts and the need for flexible work arrangements. The findings also suggest that the gig economy is creating new opportunities for HRM practices, such as the use of technology for talent acquisition and performance management. In conclusion, gig economy is transforming the nature of work in Jambi, posing challenges and opportunities for HRM. This study highlights the need for HRM professionals to adapt their practices to the changing landscape of work. Further research is needed to explore the long-term implications of the gig economy for HRM in Jambi and other developing regions.
Factors Influencing Consumer Adoption of Mobile Payment Systems in Jambi, Indonesia: A Technology Acceptance Model Approach Delvita Juniarsih; Panji Ulum; Darmawanto; Eva Marlina; Hamirul; Feri Antoni
Enigma in Economics Vol. 2 No. 2 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i2.72

Abstract

Mobile payment systems (MPS) are rapidly transforming financial transactions in Indonesia, including in Jambi Province. However, the adoption rate varies significantly. This study investigates the factors influencing consumer adoption of MPS in Jambi, Indonesia, using the Technology Acceptance Model (TAM) as a theoretical framework. A quantitative approach was employed, involving a survey of 300 consumers in Jambi Province. Data were analyzed using Structural Equation Modeling (SEM) to examine the relationships between perceived usefulness, perceived ease of use, social influence, trust, perceived risk, and the intention to use MPS. The findings revealed that perceived usefulness, perceived ease of use, social influence, and trust positively influence the intention to use MPS. Conversely, perceived risk negatively affects adoption intention. This study provides valuable insights for policymakers, financial institutions, and mobile payment providers to promote MPS adoption in Jambi. Strategies should focus on enhancing the perceived usefulness and ease of use of MPS, building trust, leveraging social influence, and mitigating perceived risks.
Bridging the Archipelago: E-Governance and Access to Public Services in Sulu, Philippines Datu Ansaruddin K. Kiram; Mharcelyn M. Kiram; Adzlan P. Hamsaji
Enigma in Economics Vol. 2 No. 2 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i2.77

Abstract

Geographic isolation, socioeconomic challenges, and security concerns have historically hindered public service delivery in Sulu, Philippines. This study investigated the role of e-governance in bridging this gap and enhancing citizen engagement with government services. A mixed-methods approach was employed. Quantitative analysis of government records assessed service utilization pre- and post-implementation of e-governance initiatives. A survey of 300 Sulu residents evaluated experiences with e-governance platforms. Qualitative data from semi-structured interviews with citizens and government officials provided contextual insights. E-governance platforms significantly increased public service utilization. Citizens reported improved convenience, reduced travel time and costs, and greater transparency. Challenges include digital literacy, limited internet connectivity, and trust in online platforms. In conclusion, e-governance has the potential to improve service access in Sulu. Successful implementation requires addressing infrastructure limitations, promoting digital literacy, and building trust in online services. This study informs strategies for leveraging technology for inclusive service delivery in marginalized communities.

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