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Pipin Noviati Sadikin
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LPPM (Lembaga Penelitian dan Pengabdian Masyarakat) Sekolah Tinggi Pariwisata Bogor. Jl. Curug Mekar No. 17 Yasmin. Bogor Barat, Kota Bogor, Jawa Barat, Indonesia, 16113.
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Bogor Hospitality Journal
Published by Sekolah Tinggi Pariwisata Bogor
ISSN : 25809911     EISSN : 26213591     DOI : https://doi.org/10.55882
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other
Bogor Hospitality Journal is a scientific publication. It is published periodically, twice a year, in June and December. The journal was published by Research and Community Development Centre (LPPM) – Sekolah Tinggi Pariwisata Bogor. Bogor Hospitality Journal is dedicated to fostering the creation and exchange of ideas between academics, industry or practical business, and government institutions in the field of tourism and hospitality management. Every received article should follow Author guideline. Any submitted paper will be reviewed by reviewers. Review process employs Double-blind Review that the reviewer does not know the identity of the author, and the author does not know the identity of the reviewers."
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 10 Documents
 1 
Search results for , issue "Vol 8 No 2 (2024): Desember 2024" : 10 Documents clear
STRATEGI PENGEMBANGAN HOMESTAY PADA KAWASAN WISATA DIENG DALAM MENDUKUNG WISATA BERKELANJUTAN: Homestay Development Strategy in The Dieng Tourism Area in Supporting a Sustainable Tourism Dziefa Ndaru Yuntafa; Riandini, ayyd namira; Zahra, rifa tiara; Joy gladness; Rossi, Fetty Nurmala
Bogor Hospitality Journal Vol 8 No 2 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i2.128

Abstract

Dieng Kulon is a village located in Dieng High Plains, Wonosobo District. As a tourist village surrounded by popular destinations, Dieng Kulon must have tourist facilities, one of which is tourist accommodation. The aim of this research is to identify how the omestay development strategy in Dieng Kulon Tourism Village supports ustainable tourism. This research method employs qualitative descriptive methods. The survey data was obtained through field surveys, and interviews with community-based tourism institutions, homestay managers, and tourists. This study is also supplemented with SWOT analysis. The results are obtained that the Dieng Area has already inhabited 9 ASEAN Homestay Criteria with its inhabitants 9 The above criteria will make a Tourist Village Area that continues to be sustainable through 3 priciples of sustainability aspects of tourismuch as the principles of environmental aspects, principles economic aspectsnd principles social and cultural aspects. So the strategy used by Homestay on Tourist Areas Dieng in Supporting Sustainable Tourism is the strategy of SO, that is to exploit local events in attracting tourists to stay in the homestay. Social media promotions and online platforms help tourists find and choose heir accommodation
Pengaruh Kualitas Makanan Terhadap Kepuasan Konsumen di Royal Tulip Gunung Geulis Resort & Golf Hotel Bogor Skawanti, Julia R.; Ishak, Riani; Alhadar, Salsabila
Bogor Hospitality Journal Vol 8 No 2 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i2.130

Abstract

Food is one of the main products offered in the tourism industry, especially in hotels. Intense competition among similar businesses requires the Royal Tulip Gunung Geulis Resort & Golf Bogor to continuously innovate and maintain service quality. Customer complaints regarding food quality not meeting expectations serve as the background for this study. This research adopts a quantitative approach with the aim of presenting data in a structured, comprehensive, valid, and accountable manner. Data analysis was conducted using descriptive quantitative techniques. A total of 100 respondents, consisting of customers or guests who had consumed food at the Royal Tulip Gunung Geulis Resort & Golf Bogor during 2022, were selected as the sample using Non-Probability Sampling and incidental sampling techniques. Data were collected through a questionnaire and processed using regression analysis with SPSS 28 software. The results of this study indicate a significant influence of food quality on customer satisfaction at the hotel. This is evidenced by a t-value greater than the critical t-value (11.356 > 1.984) and a significance value smaller than 0.05 (0.01 < 0.05). The relationship is strong, with a correlation coefficient of 0.754, where food quality contributes 56.8% to customer satisfaction, while the remaining 43.2% is influenced by other variables not examined in this study
CARA EFEKTIF DALAM MENGEMBANGKAN DESA MENJADI DESA WISATA: STUDI KASUS DESA BAYAN KABUPATEN LOMBOK UTARA: Development Strategy of Bayan Village As A Tourism Village in North Lombok District Kurniansah, Rizal
Bogor Hospitality Journal Vol 8 No 2 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i2.131

Abstract

The purpose of this study is to determine the tourism potential of bayan village, the form of local community participation, and formulate a good strategy in developing bayan village into a tourist village in North Lombok Regency. The type of research is qualitative research, data collection methods are observation, interviews, literature study, and documentation. Data analysis is SWOT analysis. Based on the results of the research conducted, the following strategies are produced Utilising technological advances in marketing and promoting Bayan Village, Developing a variety of rural tourism products based on the uniqueness of local potential, Creating a brand image of Bayan Village tourism destinations, Community empowerment through training, Developing and arranging supporting facilities in Bayan Village, Establishing Calender Of Events, Increasing Cooperation with travel agencies and creating more tour packages to Bayan Village, Creating special rules and policies in tourism development, Cooperating with related agencies in tackling environmental damage, implementing a healthy village to meet CHSE criteria, Conducting counselling to the local community, Increasing supervision of tourism activities, Maximising the Tourism Development Budget through cooperation, and Increasing public awareness of tourism awareness and sapta pesona.
Peran PERAN MEDIA SOSIAL INSTAGRAM @UMAH_GRINGSING_TENGANAN DALAM MEMPERTAHANKAN EKSISTENSI DESA WISATA TENGANAN: THE ROLE OF INSTAGRAM SOCIAL MEDIA @UMAH_GRINGSING_TENGANAN IN MAINTAINING THE EXISTENCE OF TENGANAN TOURISM VILLAGE Putu Sri Handayani; Krisna Naraiswari, Ayu Nanda; Dian Sasmitha Diarta, Ni Luh Gede
Bogor Hospitality Journal Vol 8 No 2 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i2.132

Abstract

This research aims to explore the effectiveness of the Instagram account @umah_gringsing_tenganan in promoting the Tenganan Tourism Village, with a focus on the marketing communication strategies used and their impact on increasing tourist visits. The background to this research is the increasing competition in the tourism sector, especially in the digital era, where social media has become an important tool for introducing culture and tourist destinations. The method used is a descriptive qualitative approach, with data collection through in-depth interviews with Instagram account managers and analysis of uploaded content. The research results show that the @umah_gringsing_tenganan account has strengths in attractive visualization and in-depth cultural storytelling, which successfully builds an emotional connection with the audience. However, the weakness lies in the quality of the content due to limited resources and experience of the management team. Opportunities include cultural tourism trends and potential collaborations with influencers, while threats faced include competition with other destinations and the spread of misinformation. The conclusion of this research confirms that an effective marketing communication strategy through social media can increase the visibility and attractiveness of the Tenganan Tourism Village, as well as make a significant contribution to tourist visits. Therefore, it is recommended that account managers continue to develop interesting content and consider collaborating with other parties to increase village exposure.
Analysis of Room Facilities Impact on Guest Satisfaction: A Key Competitive Advantage for Hotels Amid Economic Globalization : Analysis of Room Facilities Impact on Guest Satisfaction: A Key Competitive Advantage for Hotels Amid Economic Globalization Mayasari Soeswoyo, Dina; Robiana; Rahardjo, Sekti
Bogor Hospitality Journal Vol 8 No 2 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i2.135

Abstract

In the context of economic globalization, intense competition in Indonesia's hospitality sector compels local companies to understand customer behavior. This research emphasizes the crucial role of room facilities in shaping guest satisfaction, a key factor in maintaining and enhancing competitiveness. A quantitative research method employing surveys, Likert scales, and statistical analysis was used to identify the influence of room facility quality at Hotel Soliga on guest satisfaction. Results indicate that the majority of respondents provided positive assessments of room facilities. Hypothesis testing suggests a positive and significant impact of room facilities into guest satisfaction, although the explained variance in guest satisfaction attributed to these variables is relatively low. In conclusion, room facilities have a tangible influence, and hotel management is advised to consider improvements to enhance guest satisfaction, potentially contributing to the hotel's reputation and sustainability.
PERAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRAND AWARENESS (STUDI AKUN @lavatourmerapi_Id) Samuel, Samuel; Febrina Mantiri, Anneke; Rizky Rahadian, Wildan; Fahrunisa, Ake Sita; Saputra, Bima; Rahma, Fadillah Aulia; Cahyanti, Febriella Hawa; Fadhila Affianti, Maritza
Bogor Hospitality Journal Vol 8 No 2 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i2.137

Abstract

In running a business, building brand awareness towards consumers is very important, because building brand awareness is one way the company can influence consumers to buy their products for the first time, and make these consumers continue to make repeat purchases. The focus of this research is on the use of Instagram social media to build brand awareness for the Lava Tour special interest tour package. This research aims to find out how to use Instagram social media in building brand awareness in local special interest tour packages in the Special Region of Yogyakarta. The approach to this research uses a qualitative descriptive approach to provide depth regarding the use of Instagram in building brand awareness. Data collection was carried out by interviewing Instagram account managers, as well as conducting observations and documentation. The results of this research explain the use of Instagram accounts, from the ten aspects studied that have fulfilled the six factors used in this research as a basis for utilizing social media to build brand awareness, although not optimally.
ANALISIS FITUR DASAR RESOR TERHADAP KEPUASAN PENGUNJUNG DI BUMI KATULAMPA RESORT KABUPATEN BOGOR: Analysis Of Basic Resort Features On Visitor Satisfaction At Bumi Katulampa Resort, Bogor District Batubara, Rima Pratiwi; Untari, Rini; Saleha; Setiawan, Aditya Sugih
Bogor Hospitality Journal Vol 8 No 2 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i2.138

Abstract

The research was conducted to determine the basic resort feature components at Bumi Katulampa Resort & Convention. The results of the research can be used by managers as a management plan in the future so that aspects that become improvements for managers in managing their resorts are known. This research is qualitative in nature with the sample being resort users. Data were analyzed using qualitative descriptive analysis. The results of the study, namely on the nuances of the resort, it is known that the resort has serenity, changes in lifestyle, and opportunities for relaxation. The accuracy of the information is very clear. The condition of the property has a concept on the unification of nature and local culture. Property facilities are considered to have no significant use of technology. Geographical location is on the outskirts of the city. The resort's reputation is good for its authentic portrayal of nature and local culture. Recreation services in the form of indoor and outdoor recreation. Resorts tend to provide recreational value. Food and beverage service is carried out in a buffet service. The results of the analysis of basic resort features can be used as a reference for tourism managers in planning the budget for fulfilling tourism products so that it is hoped that the products offered are in accordance with the needs and desires of tourists without having to eliminate the image of the manager that they want to create
Nature Conservation as a Core Pillar: Strategies for Developing Educational Tourism in Pulau Untung Jawa Towards Sustainable Tourism: Nature Conservation as a Core Pillar: Strategies for Developing Educational Tourism in Pulau Untung Jawa Towards Sustainable Tourism Rianty, Rilla; Simanihuruk, Maidar; Pipin Noviati Sadikin; Anggraeni, Diah Renata
Bogor Hospitality Journal Vol 8 No 2 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i2.141

Abstract

TThe COVID-19 pandemic has shifted tourists' preferences toward quality tourism that emphasizes nature-based experiences. This study proposes development strategies for conservation-based educational tourism in Pulau Untung Jawa Tourism Village, located in Kepulauan Seribu, DKI Jakarta Province. Using a numerical SWOT approach through IFAS and EFAS analyses, the study identifies the destination's strengths, weaknesses, opportunities, and threats. The analysis results highlight that Pulau Untung Jawa possesses a strong foundation for conservation-based development, with notable strengths such as abundant natural resources, active community involvement, and the availability of educational tourism packages. However, weaknesses in infrastructure and supporting facilities require immediate attention. The EFAS analysis identifies significant opportunities to foster collaboration between the government and local communities, alongside providing training and incentives to enhance community capacity. Conversely, digitalization trends and the socio-environmental impacts of tourism activities are recognized as major threats. Based on the IE matrix and SPACE diagram analyses, Pulau Untung Jawa is strategically positioned for aggressive growth and development. Strategic recommendations include enhancing digital marketing, diversifying educational tourism products, investing in eco-friendly infrastructure, strengthening local human resource capacity, and fostering sustainable multi-stakeholder collaboration. Implementing these comprehensive strategies could position Pulau Untung Jawa as a leading model for conservation-based tourism villages, delivering economic benefits while preserving cultural heritage and protecting the environment
ANALISIS KELAYAKAN PENGEMBANGAN EKOWISATA DI KAWASAN MANGROVE LEARNING CENTRE (MLC) BALUNO, SULAWESI BARAT: Feasibility Analysis of Ecotourism Development on The Baluno Mangrove Learning Centre (MLC) Area in West Sulawesi Rita Bulan; Khasanah, Uswatun; Sadikin, Pipin Noviati
Bogor Hospitality Journal Vol 8 No 2 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i2.142

Abstract

Mangrove Learning Center (MLC) Baluno is one of the tourist destinations in the mangrove area that can be developed with the ecotourism concept. This study aims to calculate the potential value of the supply and the feasibility index of mangrove ecotourism development in the MLC Baluno area. The method was qualitative research. Data collection was carried out through observation, interviews, documentation studies and literature reviews. Data analysis used a modification of the Operational Area Analysis Development Criteria approach - Natural Tourism Attraction Objects (ADO-ODTWA) of PHKA (Forest Protection and Nature Conservation); and Ecotourism Development Criteria of Damanik and Weber’s method. The results of the study showed that the MLC Baluno area has a potential supply value of 2,590 (moderate classification) and is included in the category of being feasible to be developed as an ecotourism area based on the identified feasibility index of 73.89%.
PENGARUH FAKTOR SOSIO-DEMOGRAFIS TERHADAP PERSEPSI MASYARAKAT TENTANG DAMPAK PENGEMBANGAN PARIWISATA DI KABUPATEN PURWAKARTA: THE INFLUENCE OF SOCIO-DEMOGRAPHIC FACTORS ON COMMUNITY PERCEPTION OF TOURISM DEVELOPMENT IMPACTS IN PURWAKARTA REGENCY Fidelitasari, Qurrota'ayun; Kusumah, Ahmad Hudaiby Galih; Ruhimat, Mamat
Bogor Hospitality Journal Vol 8 No 2 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i2.143

Abstract

Tourism has emerged as a significant economic driver in many regions, yet its impacts on local communities remain a topic of debate. This study delves into the perceptions of residents in Purwakarta Regency, Indonesia, regarding the effects of tourism development. By employing a quantitative approach with a questionnaire distributed to 252 respondents, the research aims to uncover the underlying factor structure of these perceptions and investigate the influence of socio-demographic characteristics. The findings reveal that one key variable, “Working in the Tourism Industry”, has a significant bearing on how locals perceive tourism impacts. Despite concerns about potential negative consequences, the community generally supports the growth of the tourism sector. This research contributes to a deeper understanding of the complex interplay between socio-demographic factors and community perceptions. The insights gained can guide stakeholders in formulating effective and sustainable tourism development strategies that actively involve and benefit the local population.

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