cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Aufa Rizka Azzumi
Contact Email
garuda@apji.org
Phone
+6289682151476
Journal Mail Official
febri@apji.org
Editorial Address
Jalan Raya Ajibarang Km 1 Banyumas, Jawa Tengah, Kab. Banyumas, Provinsi Jawa Tengah, 53163
Location
Kab. banyumas,
Jawa tengah
INDONESIA
Journal Economic Excellence Ibnu Sina
Published by Sekolah Tinggi Ilmu Kesehatan Ibnu Sina Ajibarang
ISSN : 30252148     EISSN : 30252156     DOI : 10.59841
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
bidang Ilmu Manajemen dan Ekonomi. Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 218 Documents
 5   6   7   8   9 
Implementasi Integrated Marketing Communication (IMC) Pada Sofie Localfood Fitriah Hartanti; Ira Nuriya Santi; Zakiyah Zahara; Wiri Wirastuti
Journal Economic Excellence Ibnu Sina Vol. 2 No. 1 (2024): Maret : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i1.919

Abstract

The more businesses that are established, especially those operating in the same field, this can create competition which can be a challenge for the company. In this case, the business is not just about buying and selling, but must prioritize the opportunity to reach consumers in a good way. One of the main keys is effective communication. The method that will be used in this research is qualitative descriptive. Research with a qualitative descriptive design aims to understand the phenomena experienced by research subjects which include behavior, motivation. According to the company, Sofie implements marketing communications such as advertising, sales promotions, personal sales and public relations. The advertising carried out aims to introduce products to the public, according to information from CV Sofie Localfood, which predominantly uses below the line media such as pamphlets, pamphlets which are created and distributed online via social media accounts such as Instagram, Facebook, whatsappSofie localfood in retaining its customers has implemented Integrated Marketing Communication (IMC) or Integrated Marketing Communication in the form of advertising, sales promotions, direct marketing, personal selling and public relations. In Integrated Marketing Communication, the most important thing is to unite various marketing communication elements that are usually carried out separately
Paradigma Thomas Khun Transformasi Pemasaran Tradisional Versus Pemasaran Digital Nora Anisa Br Sinulingga; Binsar Sihombing; Yoel Putra Pratama Sitepu
Journal Economic Excellence Ibnu Sina Vol. 1 No. 3 (2023): September : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v1i3.936

Abstract

Thomas Kuhn, a prominent philosopher of science, introduced the concept of scientific revolution through his famous theory. The linkage of science with marketing science opens the door to a deeper understanding of consumer behavior and market dynamics. The marketing phenomenon in Indonesia reflects a unique blend of tradition and modernity. This research uses the method of descriptive analysis method to analyze the data, where the data is reviewed and investigated in three stages; general, exploratory, and focused study. This research uses the descriptive analysis method to analyze the data (Sugiyono, 2014). Data were reviewed and investigated in three stages; general, exploratory, and study focus. In this study, the use of Thomas Kuhn's theory, as illustrated in "The Structure of Scientific Revolutions," provides a rich perspective on the paradigmatic evolution in marketing. Paradigms, as frameworks of shared understanding, play a central role in shaping scientific mindsets and marketing strategies.
Analisis Faktor–Faktor Yang Mempengaruhi Pendapatan Pengusaha Eyelash Extension Di Mall Kota Surabaya Putri Cecilia Elvira Dwi S; Kunto Inggit Gunawan
Journal Economic Excellence Ibnu Sina Vol. 2 No. 1 (2024): Maret : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i1.937

Abstract

This research aims to determine the factors that influence the income of eyelash extension workers in the Surabaya City Mall. This research uses quantitative methods with questionnaire data collection techniques and observation. The method used is multiple linear regression analysis, determination analysis (R2), and hypothesis testing. This data collection technique was carried out by distributing questionnaires to 40 respondents, namely the income of eyelash extension entrepreneurs in the Surabaya City Mall. The results of this study prove that partially working capital, labor, length of business have a significant effect on the income of eyelash extension entrepreneurs in Surabaya City Mall. Simultaneously working capital, labor, length of business have a significant effect on the income of eyelash extension entrepreneurs in Surabaya City Mall.
Penerapan Sistem Akuntansi Pada PT Mitra Perkasa Harapan O.Feriyanto; Riska Saumira Amanda; Citra Rahayu; Lusiana Lusiana; Okeu Kusmayanti; Shalma Ayu Miranda P
Journal Economic Excellence Ibnu Sina Vol. 2 No. 1 (2024): Maret : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i1.940

Abstract

The accounting information system is an integral part of the overall system formed and implemented by a company. The long-term success of a company heavily depends on the effectiveness of the accounting information system used. PT Mitra Perkasa Harapan, a company engaged in the production and sale of foam mattresses, requires an appropriate accounting information system to support its operations. This research aims to evaluate the implementation of the Accounting Information System at PT Mitra Perkasa and find the best ways to improve it according to the correct procedures. This research utilizes the analytical descriptive method, which involves collecting relevant data and information to be analyzed to reach accurate conclusions. Data collection is conducted through interviews and observations. The research findings indicate that the implementation of the Accounting Information System at PT Mitra Perkasa is still not optimal, as evidenced by the dual roles played by several functions within the organization. To achieve efficiency and compliance with the correct procedures, adjustments are needed in managing the accounting information system. Improvement measures should be based on careful analysis and interdepartmental coordination to ensure that the implemented system aligns with the company's needs and established standards. Consequently, the company can enhance its operational performance and better achieve its long-term goals.
Penilaian Kinerja Karyawan Dengan Mengunakan Metode Balanced Srocecard Pada PT Dolphin Food & Beverage Tangerang Rafi Adi Saputra; Dedy Syahyuni; Lady Diana Warpindyastuti
Journal Economic Excellence Ibnu Sina Vol. 2 No. 1 (2024): Maret : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i1.955

Abstract

Human resources owned by a company are an important key to the running of a company which includes the role of managing and utilizing employees to spur employee morale. The purpose of this study was to assess employee performance using the balanced scorecard method at PT Dolphin Food & Beverage Tangerang. This research uses non-statistical quantitative methods with a sample of 3 employees with data collection in the form of interviews. Data analysis techniques using a comparative approach that is by comparing between performance appraisal conducted by PT Dolphin Food & Beverage Tangerang with performance appraisal based on Balanced Scorecard expressed descriptively. The results of this study indicate that the use of the Balanced Scorecard (BSC) method has a positive impact on employee performance appraisal at PT Dolphin Food & Beverage Tangerang through the perspective of the balanced scorecard. Compared to the Management by Objectives (MBO) method, the application of Balanced Scorecard at PT Dolphin Food & Beverage Tangerang shows many advantages. BSC provides a broader approach by taking into account its four main perspectives, resulting in a clearer picture of employee performance.
Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Menurut Persfektif Ekonomi Islam: Studi Kasus Warung Kelontong Desa Hutarimbaru Kecamatan Barumun Reski Khoiriah; H. Junda Harahap; Enni Efrida Nasution
Journal Economic Excellence Ibnu Sina Vol. 2 No. 1 (2024): Maret : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i1.961

Abstract

Based on the results of this research, it is revealed that 1) According to the Islamic economics perspective, increasing sales at Miki Jaya grocery stalls is a strategy of product, price, place/distribution and promotion or 4P. The strategy used is in accordance with the provisions of Islamic sharia because it imitates the nature of marketing carried out by the Prophet Muhammad SAW. 2) The marketing strategy for increasing sales according to an Islamic economics perspective is using the 4Ps (product), price, place, promotion. 3) Analysis of marketing strategies for increasing sales at Miki Jaya grocery stalls Hutarimbaru Village, Barumun District, according to an Islamic economic perspective, is in accordance with the analysis carried out by researchers that the marketing strategy used by the Miki Jaya grocery store using a marketing mix strategy or 4P (product, price, place, and promotion) is in accordance with the Islamic economic perspective which uses the principles honesty, transparency in doing business so that it becomes a marketing difference between Miki Jaya grocery stalls and other stalls.
Analisis Manajemen Risiko Pada Agen Brilink: Studi Kasus Di BRI Unit Wirolegi Jember Rifni Miftahur Rohmah; Rani Maulidasari; Wafiq Nur Azizah
Journal Economic Excellence Ibnu Sina Vol. 2 No. 1 (2024): Maret : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i1.963

Abstract

BRI Bank BRI Agent has become an integral part of the Indonesian government's efforts to increase financial inclusion across the country. This research investigates the risks, role and impact of BRILink agents in expanding access to financial services for the community, especially in remote areas and difficult to reach by conventional financial institutions. Through a qualitative approach involving in-depth interviews and secondary data analysis, this study describes various important aspects related to BRILink agents, including the distribution network, services provided, challenges faced, and their impact on financial inclusion. The findings show that BRILink agents have succeeded in expanding the reach of banking services, facilitating financial transactions, and increasing financial literacy among previously underserved communities. However, challenges such as limited technological infrastructure, high operational costs, and lack of awareness of the benefits of financial services are still obstacles that need to be overcome. Based on the results of this research, it is recommended that the government, regulators and other related parties continue to support and improve the BRILink agent ecosystem through supportive policies, structured training and continuous technological innovation. Thus, BRI Bank BRI agents have significant potential in realizing wider and more sustainable financial inclusion in Indonesia.
Pengaruh Packaging Dan Label Halal Terhadap Keputusan Pembelian Produk Pop Mie Di Wilayah Surakarta Monyka Dayu Astuti; Winda Saputri; Taufik Nur Muftianto
Journal Economic Excellence Ibnu Sina Vol. 2 No. 1 (2024): Maret : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i1.968

Abstract

The aim of this study is to explore the impact of halal packaging and labels on purchasing decisions for Pop Mie products in Surakarta. This research adopts a quantitative method, collecting primary data through the distribution of questionnaires to 52 respondents. Analysis is conducted using Intelligent Partial Least Squares (PLS) to evaluate hypotheses, employing a quantitative approach. The results of the PLS analysis indicate that halal packaging and labels have a significant positive influence on purchasing decisions.
Manfaat Kayu Ulin Satria Agung Wardani
Journal Economic Excellence Ibnu Sina Vol. 2 No. 1 (2024): Maret : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i1.972

Abstract

Ulin wood (Eusideroxylon zwageri) or commonly called iron wood is one of the famous and strongest woods in its habitat Kalimantan forest. There are various regional names for Ulin, including bulian, bulian rambai, onglen (South Sumatra), belian, tabulin, telian, tulian and ulin (Kalimantan) (Abdurachman, 2011). Ulin (Eusideroxylon zwageri) or also known as bulian or ironwood is a woody tree and is a typical plant of Southeast Asia including Indonesia (Sumatra & Kalimantan), Malaysia (Sabah & Sarawak), Philippines (Sulu Islands). Ulin is classified into the Lauraceae tribe. Ulin has a typical tree height of 30-35 m, diameter at breast height (dbh) 60-120 cm. Straight trunk with branches, round and tight crown and horizontal branching. Ulin generally grows at an altitude of 5 - 400 m above sea level with flat to sloping terrain, growing scattered or clustered in mixed forests but very rarely found in swamp habitats Ulin wood is also resistant to changes in temperature, humidity, and the influence of sea water so that the nature of the wood is very heavy and hard. somewhat separated from other trees and surrounded by a circular path of ironwood. At the bottom of the ulin tree there is a hollow section. Ulin grows well in wet tropical forests, on non-waterlogged soils up to 500-625 meters above sea level, in flat areas near rivers and tributaries, undulating areas to ridges. The soil where ulin grows is generally sandy with low pH and macro nutrients (N, P, K).
Pengaruh Kemasan Dan Kualitas Produk Terhadap Minat Beli Konsumen Beras Medium (KPSH) di Perum Bulog Kanwil Bali : Studi Pada TPK Merta Jaya Kreneng Denpasar Rizky Kurniawan Murtiyanto; Maulana Dimas Said
Journal Economic Excellence Ibnu Sina Vol. 2 No. 1 (2024): Maret : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i1.974

Abstract

This research aims to determine the influence of packaging and product quality on consumer buying interest in medium rice (KPSH) at Perum Bulog Kanwil Bali. This research is quantitative research. This research uses primary data by distributing questionnaires to 100 respondents who were taken using accidental sampling technique. Respondents were customers of Toko Pangan Kita who had purchased medium rice at Merta Jaya Kreneng Denpasar. This research data analysis uses multiple linear regression analysis. The independent variable consists of packaging and product quality, while the dependent variable is purchase interest. The results of this research show that packaging and product quality have a positive and significant effect on interest in buying medium rice (KPSH) at Perum BULOG Kanwil Bali with the results of the analysis of the coefficient of determination showing a figure of 63.2% and the remaining 36.8% is influenced by other variables not discussed. in this research.

Page 7 of 22 | Total Record : 218

 5   6   7   8   9 

Filter by Year

2023 2025


Reset
Filter By Issues
All Issue Vol. 3 No. 3 (2025): September : Journal Economic Excellence Ibnu Sina Vol. 3 No. 2 (2025): Journal Economic Excellence Ibnu Sina Vol. 3 No. 1 (2025): Journal Economic Excellence Ibnu Sina Vol. 2 No. 4 (2024): Journal Economic Excellence Ibnu Sina Vol. 2 No. 3 (2024): Journal Economic Excellence Ibnu Sina Vol. 2 No. 2 (2024): Juni : Journal Economic Excellence Ibnu Sina Vol. 2 No. 1 (2024): Maret : Journal Economic Excellence Ibnu Sina Vol. 1 No. 4 (2023): Desember : Journal Economic Excellence Ibnu Sina Vol. 1 No. 3 (2023): September : Journal Economic Excellence Ibnu Sina