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INDONESIA
Intellektika: Jurnal Ilmiah Mahasiswa
ISSN : 30252814     EISSN : 30252822     DOI : 10.59841
Ruang lingkup karya yang diterbitkan mencakup Multidisiplin diantaranya yaitu: Ilmu Sosial Humaniora, Politik, Pendidikan, Ilmu Teknik, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Manajemen, Ekonomi dan Akuntansi, Kewirausahaan dan Bisnis.
Arjuna Subject : Umum - Umum
Articles 243 Documents
Analisis Layanan Prima dalam Penanganan Keluhan Pelanggan di PT XYZ: Evaluasi Efektivitas, Dampak terhadap Kepuasan, dan Strategi Peningkatan Kinerja Layanan Gracia Irena Saputri; Puji Wahono; Suherdi Suherdi
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 3 No. 5 (2025): Intellektika : Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/intellektika.v3i5.3249

Abstract

The increase in customer complaints in e-commerce services requires an effective excellent service strategy to maintain customer trust and loyalty. This study aims to analyze the complaint handling strategy at PT. XYZ. This study uses a descriptive qualitative method with in-depth interview techniques on four respondents who have different roles in customer service management. The results show that the most common complaints include product discrepancies, delivery delays, and slow refund processes. The main challenges include limitations in digital systems, interdepartmental coordination, and limited human resources. This study suggests optimizing customer service technology, strengthening internal coordination, and enhancing human resources to support 24/7 service and reinforce the company's image. Product discrepancies often arise from miscommunication between the sales and warehouse departments, leading to customers receiving products that do not match their expectations or the descriptions provided. Delivery delays are a common frustration, particularly during high-demand periods, affecting customer satisfaction and leading to negative reviews. Additionally, slow refund processes create frustration for customers, especially when dealing with returns or faulty products. These delays hinder the company's ability to provide excellent service and detract from the customer experience. One of the primary challenges identified in the study is the limitation in the digital systems used for customer service management. PT XYZ’s current system is not fully optimized to handle high volumes of complaints, leading to delays in responses and resolutions. Interdepartmental coordination is also a significant issue, as different departments such as logistics, sales, and customer service often operate in silos, making it difficult to resolve customer issues promptly.
Pengaruh Substitusi Tepung Mocaf dan Penambahan Puree Wortel terhadap Tingkat Kesukaan Kue Kuping Gajah Okky Ayunda Uliawati; Lilis Sulandari; Lucia Tri Pangesthi; Asrul Bahar
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 3 No. 5 (2025): Intellektika : Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/intellektika.v3i5.3271

Abstract

The purpose of this study was to determine: 1) the effect of mocaf flour substitution on the level of likeability of elephant ear cake; 2) the effect of addition of carrot puree on the level of likeability of elephant ear cake; 3) the effect of the interaction between mocaf flour substitution and the addition of carrot puree on the level of likeability of elephant ear cake; and 4) the nutritional value of the best elephant ear cake product based on the results of chemical tests. This study is an experimental research type with a 3 x 2 factorial design with 6 treatments. The data collection technique in this study was in the form of observations carried out by 3 trained panelists, 31 semi-trained panelists, and 19 untrained panelists with data collection instruments using a hedonic test assessment sheet with criteria for color, aroma, crispiness, taste, and overall. The data analysis technique used was two-way ANOVA assisted by SPSS version 22 software and continued with Duncan's follow-up test if a significant interaction was found. The results showed that 1) mocaf flour substitution affected on the level of likeability of elephant ear cake in terms of crispiness and taste; 2) the addition of carrot puree did not have a significant effect on all aspects of preference; 3) the interaction between the two only affected the crispiness; and 4) the best nutritional content of elephant ear cake was obtained from 4.81% fat, 1.25% ash, 7.88% protein, 1.02% water, 82.01% carbohydrate, 2.82% fiber, and 86.50 mg/100g beta-carotene
Penerapan Kontrol Kualitas Produk Roti (Bread) di Pastry Section Harris Hotel & Conventions Bundaran Satelit Surabaya Cindi Fatikha Maulidia; Niken Purwidiani; Lilis Sulandari; Nugrahani Astuti
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 3 No. 5 (2025): Intellektika : Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/intellektika.v3i5.3273

Abstract

This study aims to gain an in-depth understanding of the implementation of bread product quality control in the Pastry Section of Harris Hotel & Conventions Bundaran Satelit Surabaya, covering four main aspects: raw materials, production process, storage, and presentation. Furthermore, this study focuses on understanding the Standard Operating Procedures (SOPs) for bread production operations and the level of implementation of these SOPs in daily work practices. The research method used is descriptive qualitative, with data collection techniques through direct field observation, interviews with pastry section staff, and documentation related to bread production activities. The results show that bread product quality control is carried out comprehensively. In the initial stage, raw material selection is carried out strictly to ensure quality, freshness, and food safety. The production process is carried out according to standard procedures, paying attention to equipment cleanliness, processing techniques, and timeliness, resulting in products that are consistent in taste and texture. The storage stage is also carried out hygienically with a system for arranging ingredients and finished products that pay attention to temperature, humidity, and cleanliness of the storage room. In the final stage, bread is served with good aesthetic standards while maintaining food safety aspects, thus adding value to the hotel guest experience. The bread production operational SOP has been systematically developed and serves as an important reference for all pastry section employees in carrying out their daily tasks. Employee compliance with the SOP is high, although challenges remain, such as limited trainee skills and delays in raw material supplies from suppliers. These challenges can usually be overcome through direct supervision, internal training, and good communication with material suppliers. Overall, the implementation of quality control and bread production SOPs at Harris Hotel & Conventions Bundaran Satelit Surabaya has been running smoothly and consistently.
Analisis Kontrol Kualitas Produk Ikan Dori Goreng Tepung di PT. Aerofood Indonesia Unit Surabaya Alfian Pramesthi Dwi Viandini; Lilis Sulandari
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 3 No. 5 (2025): Intellektika : Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/intellektika.v3i5.3283

Abstract

Quality control is a process to ensure that the products or services produced meet the standards or specifications that have been set. Dori fish (Zeus Faber) is a perishable food, so it requires proper handling and processing to maintain its quality. This study aims to determine the quality control of flour fried dori fish products at PT. Aerofood Indonesia Surabaya unit which includes the preparation, processing and storage stages with qualitative descriptive research methods through observation and interviews conducted with 5 resource persons. The results of the study show that 1). The implementation of the quality control system at PT. Aerofood Indonesia Surabaya Unit at the preparation stage including equipment, thawing, cutting, bathering and breading has 100% met the standards and for marinating has met 50% of the standards 2). At the processing stage in the frying process, 50% has met the standard and for cooling using a blast chiller , 50% has met the standard 3). At the final storage stage the product includes portioning and final storage has 100% met the standards. It can be concluded that quality control affects the process of preparation, processing and storage of flour fried dori fish products so that the quality of the product is maintained. This shows the importance of quality control in the food industry
Implementasi Kebijakan Pengarusutamaan Gender pada Bidang Pendidikan di Dinas Pendidikan Kabupaten Tangerang Naila Lutfia Agustari; Izzatusholekha Izzatusholekha
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 3 No. 5 (2025): Intellektika : Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/intellektika.v3i5.3285

Abstract

The main issue addressed in this study is the gap between normative policies and actual practices regarding gender mainstreaming (GMS) at the Education Office of Tangerang Regency. The aim of this study is to analyze the implementation of GMS policies using Smith's theory, which includes ideal policy indicators, target groups, implementing organizations, and environmental factors. This research uses a descriptive method with a qualitative approach. Data collection techniques include in-depth interviews, observations, and documentation. The results show that first, the ideal policy is outlined in Regent Regulation No. 10 of 2019; however, it has not been systematically elaborated in the Strategic Plan (RENSTRA) and Work Plan (RENJA) of the Education Office, limiting its implementation. Second, the target groups, such as teachers, students, and the general public, have not fully understood the concept of GMS, as the dissemination of information remains minimal and unfocused. Third, the implementing organization, the Education Office, has not yet optimized coordination in implementing GMS with schools, nor provided comprehensive, specialized training. Fourth, environmental factors, such as strong gender stereotypes, limited gender-friendly facilities, and low public awareness, are significant challenges in the policy’s implementation. Based on these findings, it can be concluded that the implementation of GMS policies at the Education Office of Tangerang Regency remains symbolic and requires strengthening of institutions, more intensive socialization, and active involvement of all stakeholders to achieve more optimal success.
Pengaruh Disiplin Kerja, Motivasi Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan pada PT PLN (Persero) Rayon Kuta Apliana Kaka
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 3 No. 5 (2025): Intellektika : Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/intellektika.v3i5.3289

Abstract

This study aims to analyze the influence of work discipline, work motivation, and work environment on employee performance at PT. PLN (Persero) Rayon Kuta by involving all employees as the research population. The approach used is quantitative with data collection through distributing questionnaires to respondents. The number of respondents was 100 people determined using a saturated sampling technique, namely the entire population was sampled because it was considered to meet the appropriate criteria, namely active employees of PT. PLN (Persero) Rayon Kuta. The data obtained were then analyzed using linear regression, with a t-test to test the partial effect of each variable and an F-test to determine the simultaneous effect. The results of the t-test indicate that work discipline, work motivation, and work environment individually have a positive and significant effect on employee performance, meaning that the better the level of discipline, the higher the motivation, and the more conducive the work environment, the more optimal the employee performance produced. Meanwhile, the results of the F-test show that the three variables simultaneously also have a significant effect on employee performance. Thus, this study confirms that the factors of work discipline, work motivation, and work environment have an important role in increasing productivity, work quality, and the achievement of company goals. Therefore, companies need to pay attention to these three aspects continuously to maintain and improve employee performance in the future.
Pengaruh Efektivitas Penerapan Insentif, dan Motivasi terhadap Kinerja Karyawan PT. PLN (Persero) Rayon Kuta Desiana Katoda
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 3 No. 5 (2025): Intellektika : Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/intellektika.v3i5.3290

Abstract

 Employee performance is one of the important elements that determine the success of an organization, especially in companies engaged in public services such as PT. PLN (Persero). This study was conducted to examine the effectiveness of providing incentives and motivation in improving employee performance at PT. PLN (Persero) Rayon Kuta, with the aim of providing strategic recommendations for management in formulating more optimal human resource management policies. The research method used is a quantitative approach with a survey technique, where data were collected by distributing questionnaires to 40 employees who were respondents. Data analysis was carried out using a regression test to determine the effect of each variable on employee performance. The results of the study revealed that incentives and motivation have a positive and significant effect on improving performance. Of the two variables, incentives provide a more dominant contribution to employee performance with a regression coefficient value of β = 0.576, while motivation provides a lower influence with a value of β = 0.241. In addition, the F-count value of 24.641 indicates a strong simultaneous influence of incentives and motivation on employee performance. These findings confirm that a well-designed incentive system, coupled with efforts to increase work motivation, can be an effective strategy for boosting employee productivity and performance. Therefore, management needs to prioritize fair, transparent, and target-oriented incentive policies, while also addressing intrinsic motivation to maintain sustainable performance.
Pemanfaatan Visual Storytelling dalam Pemasaran Affiliator di TikTok: Studi pada Konten Reizuka Ari Jihaan Nabiilah; Suryanto Suryanto
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 3 No. 5 (2025): Intellektika : Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/intellektika.v3i5.3293

Abstract

The rapid development of affiliate marketing on social media necessitates strategies that effectively build audience trust and engagement. This study aims to analyze the application of visual storytelling and soft selling strategies in TikTok affiliate content, using a case study of 20 videos by Reizuka Ari. The research method employs qualitative content analysis, focusing on visual elements, personal narratives, audience interaction, and their relevance to engagement and trust building theories. The findings show that the use of personal visual storytelling, honest personal experience narratives, and soft selling without pressure significantly enhance emotional engagement and audience trust. Authentic testimonials, relevant captions and hashtags, as well as unobtrusive placement of affiliate links, maximize reach and conversion potential. These findings underscore the importance of content personalization in the success of affiliate marketing on short-video platforms like TikTok.
Pengaruh Subtitusi Tepung Mocaf (Modified Cassava Flour) pada Pembuatan Jenang Jubung Farhanan Nisa’ Dzatul Aqmar; Lucia Tri Pangesthi
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 3 No. 5 (2025): Intellektika : Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/intellektika.v3i5.3296

Abstract

Jenang Jubung is a typical snack from Gresik City. Its shape is unique and different from jenang in general. Jenang jubung tends to have a chewy, soft, savory, and sweet taste. This study aims: 1) To determine the effect of mocaf flour substitution on the organoleptic properties (chewy, shape, aroma, color, texture, and taste) of jenang jubung. 2) To determine the best nutritional value of Jenang Jubung. This type of research is an experimental study with 3 treatments consisting of 3 levels of mocaf flour substitution 25%, 50%, 75%. The data collection method was carried out by organoleptic testing with a total of 35 panelists consisting of 7 trained panelists and 28 semi-trained panelists. Data analysis used was to find the mean value, single Anova (One Way Anova), and duncan. Furthermore, laboratory tests were carried out on the best products to determine energy, carbohydrates, fiber, protein, fat, ash content, vitamin B1 (thiamine), vitamin B6, vitamin E, vitamin C, potassium minerals, magnesium minerals, phosphorus minerals, calcium minerals, iron minerals, water content. The results of the analysis showed 1) Mocaf flour substitution had a significant effect on (chewy, shape, aroma, color, texture, and taste); 2) The nutritional content of the best jenang jubung was obtained energy 365.80kcal; carbohydrate 51.09%; fiber 2.91%; protein 9.86%; fat 12.91%; ash content 1.05%; vitamin B1 (thiamine) 1.08Mg; vitamin B6 0.92Mg; vitamin E 1.32Mg; vitamin C 4.08Mg; potassium mineral 5.11Mg; magnesium mineral 19.81Mg; phosphorus mineral 105.80Mg, calcium mineral 11.81Mg; iron mineral 2.11Mg; water content 22.16%.
Penguatan Minat Pendidikan Tingkat Lanjut di SD Negeri Giriwetan Melalui Program KKN untuk Meningkatkan Kesadaran Siswa akan Pendidikan Berkelanjutan Queen Aisyah Annastasya; Yunia Rahma Fatika; Muhammad Raihan Alsyahbana; Adib Zanuar Atmadji; Rohan Bagus Hendryan; Caesar Robih Imadulhaq; Ferdinan Ardiyanto; Chornilia Shilvi Putri Januari; Siti Nor Arifah; Bina Arumbinang Wajdi, S.T., M.T.
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 3 No. 5 (2025): Intellektika : Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/intellektika.v3i5.3339

Abstract

The Community Service Program (Kuliah Kerja Nyata / KKN) of Universitas Tidar Group 23 in Giriwetan Village, Grabag District, Magelang Regency, was conducted for one month (July 3–August 3, 2025) with the aim of strengthening students’ interest in pursuing higher education at SD Negeri Giriwetan. This topic is important due to the low motivation of students in rural areas, influenced by economic limitations, lack of information, and insufficient environmental support. The study employed a qualitative method through observation, interviews, and documentation to describe the process and impact of the program. Activities included coloring and creating environmental-themed posters, song creation training using Artificial Intelligence (AI), and developing a “Tree of Hopes” containing students’ aspirations. The results indicate an increase in learning motivation, awareness of the importance of education, and interest in technology. The program proved effective through its creative and participatory approach, despite limitations in time and scope. These findings highlight the importance of sustaining similar structured programs to achieve broader and long-term impacts. Furthermore, the program was not only beneficial for students but also had a positive effect on teachers and the surrounding community. Teachers gained exposure to innovative teaching methods and technology-based learning media that can be adapted in future classes. Parents and community leaders became more aware of the role of family and environment in supporting children’s education. The collaboration between university students and local stakeholders created a sense of collective responsibility in shaping the younger generation. In addition, the integration of Artificial Intelligence as a learning tool sparked curiosity among students and introduced them to the relevance of technology in daily life. Although challenges such as limited facilities and short implementation time persisted, the program successfully demonstrated that creativity and participatory engagement could overcome such barriers.