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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 25 Documents
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Search results for , issue "Vol. 4 No. 4 (2025)" : 25 Documents clear
Optimizing Craft Business Performance Through Strategic Mapping with SWOT and BMC Nur Permatasari, Maynda Cessaria; Yulianti, Ida
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.18

Abstract

The increasing public interest in unique and creative handicraft products has led to the establishment of Cacylflow, a business that utilizes pipe cleaners as the main material in its production process. As a business that is still in the early stages, Cacylflow faces several problems, including unstable sales, limited human resources, and suboptimal marketing. This research uses a descriptive qualitative approach with data collected through observation, interviews, and literature studies. The main objective of this study is to design an appropriate business planning strategy in overcoming the problems faced during running the business and to get effective solutions in increasing sales turnover. The analysis was conducted on the internal and external conditions of the business through SWOT analysis and Business Model Canvas (BMC), along with an investment feasibility evaluation using the NPV, PI, and Payback Period methods. The results of this study indicate that the strategies to be implemented are product diversification, expansion of sales to the marketplace, service improvement (greeting board rental & workshop), increasing the workforce and collaborating with women’s organizations (PKK), and strengthening online and offline promotions. In addition, the investment feasibility assessment also shows that the Cacylflow business is feasible.
Application of Lean Six Sigma in Minimizing Waste and Enhancing Product Quality in Garment Manufacturing Bhagaskara, Muhammad Nabil; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.16

Abstract

Lean Six Sigma combines the principles of lean manufacturing and six sigma, focusing respectively on minimizing waste and reducing product defects. This study aims to analyze the causes of defects and waste in the T-shirt production process at PT Magnum Attack Indonesia using the DMAIC cycle and to provide improvement recommendations based on the analysis. This applied research employs a quantitative descriptive approach. Data were collected through interviews, observations, and document studies conducted at the company. The results of the Value Stream Mapping (VSM) analysis indicate the presence of non-value-adding activities, including transportation waste, unnecessary inventory, unnecessary motion, and defects. The process performance measured using a p-chart control map showed that the production process was stable with no significant variations. Identified defects include smeared screen printing, peeling screen printing, and uneven stitching. Improvement recommendations were formulated based on the highest Risk Priority Number (RPN) values from the Failure Mode and Effect Analysis (FMEA), which include the implementation of 5S, increased transportation capacity, and a maintenance plan. This study also finds that the implementation of the Lean Six Sigma method significantly improved process cycle efficiency (PCE), increasing it from 22.01% to 34.23%.
Streamlining Hospital Administration: Optimizing the Patient Queue System Tobing, Vieri Kennedy Burju Lumban; Jazuli, A Muhamad
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.19

Abstract

Administrative services are the crucial stage of hospital services that can shape patients' first impressions of overall service quality, yet they are often hampered by high queue loads in the mornings and fluctuations in counter capacity, leading to waiting times that exceed established standards.. This study aims to assess the optimal performance of the administrative service system at Universitas Brawijaya Hospital. Patient arrival and service time data were collected through observation over six days during peak hours. The analysis was conducted using POM-QM software with a (M/M/C):(FCFS/∞/∞) queue model. The evaluation focuses on queue performance indicators and queue costs as the basis for determining the optimal number of service counters. The results show that operating three service counters represents the optimal baseline based on queue cost efficiency. Although adding a fourth counter significantly reduces waiting time, it is not proportional to the increase in queue costs. Therefore, implementing a dynamic adjustment strategy for the number of open counters is highly recommended to anticipate patient surges and maintain a balance between service time efficiency and cost efficiency
Competitive Strategy Analysis in The Society 5.0 Era Using the Meta-SWOT Approach Widodo, Fadhillah Rayhan; Rofiaty
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.05

Abstract

This study aims to identify and analyze appropriate competitive strategies for Tugu Malang, an online media company based in Malang City. Data were collected through questionnaires, document reviews, and interviews with nine informants, including company management and deputy editors-in-chief from three competing firms. The study applies the Meta-SWOT approach, using the Resource-Based View (RBV) to assess internal factors and the PESTEL framework for external factors. The RBV analysis reveals that Tugu Malang possesses twelve key resources and capabilities that are rare, hard to imitate, and well-organized, such as funding sources, organizational culture, workforce skills, customer satisfaction, technology investment, human resource development, quality control, legal compliance, employee retention, marketing media, pricing, and product variety. The PESTEL analysis identifies external opportunities and threats, including local government support, political dynamics, technological innovation, community engagement, economic instability, and shifting legal regulations. Based on the Grand Strategy Matrix, Tugu Malang is positioned in Quadrant I, indicating a strong strategic position. The most suitable strategies include intensive efforts such as market penetration, market development, and product development. These findings offer practical insights for digital media organizations navigating competition in the Society 5.0 era.
Enhancing Firm Performance through Entrepreneurial Orientation and Organizational Capability Maulana, Irfan Adzan; Susilowati, Christin
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.14

Abstract

This explanatory quantitative study aims to analyze the influence of entrepreneurial orientation on firm performance among culinary SMEs in Malang City, with organizational capability as a mediating variable. Using a non-probability sampling method and purposive sampling technique, 109 culinary MSME owners in Malang City who have operated their businesses for at least three years and employ at least five employees were selected as the sample. The data were collected through questionnaires and analyzed using Partial Least Squares (PLS) with SmartPLS version 4.1.0.6. The results show that entrepreneurial orientation has a significant influence on firm performance, that entrepreneurial orientation significantly affects organizational capability that organizational capability has a significant influence on entrepreneurial orientation, and that organizational capability mediates the influence of entrepreneurial orientation on firm performance. This study is expected to serve as a reference for culinary SMEs in Malang City to improve their business performance through innovation, proactiveness, measured risk-taking, autonomy, strengthening relationships with external stakeholders, strategic management capabilities, and operational capabilities.
The Effect of Self-Efficacy and Work-Life Balance on Employee Engagement and Performance Nurdzakin, Muhammad; Kurniawati, Desi Tri
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.12

Abstract

This study aims to explain and analyze the effect of work life balance and self-efficacy on employee performance with employee engagement as a mediating variable. This quantitative study collected data through questionnaires. The population consisted of all 134 employees at the Population and Civil Registration Office of Malang City, who also served as the research sample using a saturated sampling technique. The data were analyzed using Structural Equation Modeling – Partial Least Squares (SEM-PLS) with SmartPLS version 3.2.9. The results show that work life balance and self-efficacy have a positive and significant effect on employee performance. Furthermore, work life balance and self-efficacy have a positive and significant effect on employee engagement, and employee engagement has a positive and significant effect on employee performance. These findings confirm that employee engagement serves as a partial mediator in the relationship between work life balance and self-efficacy on employee performance.
Packaging Innovation through Design Thinking for Ready-to-Drink Coffee Products Natalie; Hussein, Ananda Sabil
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.11

Abstract

Yujonokohi, a ready-to-drink (RTD) coffee company based in Malang, has experienced stagnation and declining sales, allegedly caused by intense competition from similar products offered at lower prices and a lack of packaging innovation that appeals to consumers. This study aims to implement the Design Thinking method in the innovation and development of RTD coffee product packaging at Yujonokohi. This descriptive qualitative study adopts a Design Thinking approach consisting of six stages: definition, research, interpretation, ideation, prototyping, and evaluation. The data were collected through observations, in-depth interviews with the owner of Yujonokohi and target consumers (Generations Y and Z), and document analysis. The study is expected to result in a prototype design for RTD coffee packaging that is innovative, functional, and aligned with the preferences of the target market, thereby providing added value, enhancing visual appeal, and ultimately improving sales and the company’s competitiveness in the coffee industry.
Formulation of Business Development Strategies to Achieve Competitive Advantage Khanza, Adillah Dhianida; Fakhri, Erie Awalil
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.25

Abstract

The rapid growth of the creative industry in Indonesia highlights the urgent need for busi-ness development strategies that can help small and medium enterprises remain competi-tive and sustainable. This qualitative study focuses on business development planning for Candyco Handmade Crochet. It identifies three main challenges faced by Candyco: lim-ited marketing strategies, production management causing stock imbalances, and signifi-cant competition from similar businesses offering diverse products at competitive prices. The research analyzes data to propose a comprehensive market development strategy emphasizing innovative marketing through live shopping, efficient production manage-ment, and better brand differentiation. The findings reveal that the strategies increase the opportunities for Candyco to expand market reach, achieve revenue targets, and improve competitiveness in the handmade crochet sector. This study is expected to contribute to business development planning in the creative industry and provide effective standard operating procedures (SOP) for Candyco’s operational activities. Moreover, the results can serve as a practical reference for other creative SMEs seeking to strengthen market posi-tioning and achieve sustainable growth.
Decoding Employee Performance Through the Dynamics of Motivation, Stress, and Discipline Busthomi, Yazidzil
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.08

Abstract

Employee performance is a crucial determinant of a company's competitiveness, especially in industries where efficiency and reliability are essential. Declining performance indicators, such as delays in task completion, inconsistent attendance, and low discipline, can significantly hinder productivity and company growth. This quantitative study aims to analyze the influence of work motivation, job stress, and work discipline on employee performance at PT Aziz Jaya Abadi. The research background is based on issues faced by the company, including delays in task completion, fluctuating attendance rates, and lack of work discipline. The data were collected from 92 employees of PT Aziz Jaya Abadi and analyzed using multiple linear regression to examine the relationship between the independent and dependent variables. The results indicate that work motivation, job stress, and work discipline have a positive and significant influence on employee performance. Therefore, the company needs to improve work motivation, job stress, and work discipline to enhance productivity and work efficiency.
Formulation of Business Development Strategies to Achieve Competitive Advantage Muhammad Yogi Alfian; Arif, Moh. Erfan
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.01

Abstract

Indonesia is a country whose most of its population work as farmers. This shows that agriculture is one of the potential sectors, with one of its sub-sectors, i.e., horticulture, is flourishing. such increase has intensified the competition and required the business player, especially those conducting their business in Pare Central Market – one of the largest vegetable markets, to apply strategies suitable with their characteristics and environments. After four years of operation, this business has not reached stability in income. In fact, its revenue continues to decrease. The objective is to analyze the internal and external factors of the greengrocery. The primary data was harvested via interviews and observations, while the secondary data was acquired from books, journals, and websites. The analytical instruments are IFE Matrix, EFE Matrix, SWOT Matrix, IE Matrix, and QSPM. The results indicate that the appropriate strategy to be applied by Toko Sayur Lesmana is market penetration with the TAS score of 5.23.

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