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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 352 Documents
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ANALISIS KINERJA MELALUI PELATIHAN MAHASISWA MAGANG Sayyida, Ridha Ahda; Arif, Moh. Erfan
Jurnal Kewirausahaan dan Inovasi Vol. 1 No. 4 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2022.01.4.09

Abstract

All internship students at PT. Bank Sinarmas, Tbk UUS Malang Branch did not reach the specified target. On average, students are only able to get a target of 36%. This is still considered very far from meeting the targets set by PT. Bank Sinarmas, Tbk UUS Malang Branch. The acquisition data that has been disclosed is not in line with the training provided by PT. Bank Sinarmas, Tbk UUS Malang Branch where one of the objectives of the training is so that students are able to meet the targets set by Bank Sinarmas. This research was conducted using a descriptive qualitative approach which was carried out at PT. Bank Sinarmas Tbk Sharia Business Unit Malang Branch in August – October 2022. The subjects in this study consisted of 49 Internship Students in the Independent Campus Independent (MBKM) Non-DIKTI 2021 – 2022 Certified Internship program at PT. Bank Sinarmas Tbk, Sharia Business Unit (UUS) Malang Branch by taking 5 (five) students as samples who were used as informants as an interpretation of the number of working groups. The results of the study stated that the dimensions of quality, quantity, timeliness, independence and commitment in training had a positive impact on improving performance. Meanwhile, the dimensions of training effectiveness do not have a large enough impact on performance.
STRATEGI PENGEMBANGAN SUMBERDAYA MANUSIA DI ERA PERSAINGAN INDUSTRI MEDIA Saniyah, Salsabillah Putri; Kurniawati, Desi Tri
Jurnal Kewirausahaan dan Inovasi Vol. 1 No. 4 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2022.01.4.03

Abstract

The competition in the media industry in the digital disruptive era is getting tougher, including KG Media as one of the players in the media industry that is quite calculated. Therefore, human resources are needed who have technical skills, human skills, and managerial skills. This can be done through continuous training. This research is a qualitative research with a descriptive approach that aims to analyze the employee development program implemented by KG Media. Collecting data from this study using observation and documentation techniques. The results of this study indicate that the development of human resources at KG Media in the "future program for business development" program has been designed comprehensively, coherently and has a strong scientific basis, starting from the planning stage to evaluation. The program has been running well and in accordance with the training needs of employees, this is based on the evaluation of the implementation of the program which shows that the attendance rate of participants is high, the material is relevant and there is a strong desire to attend further training. The results of this study contribute to the importance of training programs for human resource development in the media industry.
ANALISIS STRATEGI PEMASARAN MENGGUNAKAN ANALISIS SWOT DAN QSPM Wahdah, Ajeng Anis; Hapsari, Radhita Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 1 No. 4 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2022.01.4.08

Abstract

One of the small things that can be done to reduce the negative effects of fast fashion on the environment is purchasing used goods. However, there are many companies engaged in used-goods sales do not survive; the dominating cause is failure in choosing marketing strategies. In order to avoid similar unwanted results, Twice Looker, a thrift shop business, needs to strengthen its marketing plan to create long-term business growth using SWOT and QSPM analyses. This descriptive case study uses primary data, acquired from interviews and documentation, and secondary data in forms of business documents and journals. They were analyzed using IFE Matrix, EFE Matrix, SWOT Matrix, and QSPM. The results indicate that Twice Looker is on the fifth quadrant, which suggests the use of hold-and-maintain strategy, market penetration, and product development. Further, the results of the QSPM indicate that market penetration strategy is the most appropriate alternative, with the TAS value of 5.12. therefore, the management of Twice Looker are advised to enhance their marketing by formulating online sales promotion planning and to consistently conducting and continuing the said promotion.
ANALISIS PERUMUSAN STRATEGI PADA PAWON MAEMI Rahmatina, Dita Pradela; Kurniawati, Desi Tri
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.2.25

Abstract

Competition between micro, small, and medium-sized enterprises (MSME) in Indonesia is increasing in every year. In order to survive, companies need to apply strategies that match their characteristics and environment. The objective of this research is to analyze the internal and external environments of Pawon Maemi and to determine the most suitable strategy to be applied by this catering business. This qualitative research uses primary data form interviews and observations and secondary data from books, journals, and websites. Following the analyses using IFE Matrix, EFE Matrix, SWOT Matrix, and QSPM, this study finds that the most appropriate strategy for the business is market penetration, as suggested by its TAS of 5.25.
PENGARUH DUKUNGAN ORGANISASI TERHADAP KOMITMEN ORGANISASIONAL DAN KINERJA ANGGOTA MujiLestari, Dian; Ratnawati, Kusuma
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.1.14

Abstract

The objective of this research is to identify the effect of organizational support on organizational commitment and member performance. This study is categorized as an associative research, which examines the effect of organizational support on the organizational commitment and performance of the members of student research institution of Universitas Brawijaya. The data was harvested from online questionnaires distributed to 47 respondents and was analyzed using Partial Least Squares in SmartPLS 3.0. The results indicate that organizational support positively and significantly influences organizational commitment, that organizational support positively and significantly influences member performance, and that organizational commitment does not significantly affect member performance. This research is able to prove that members of the said institution whose funding application for the 2021 PKM Dikti was approved and who received sufficient support from their organization are able to increase their organizational commitment to perform. The outcome finally leads to their higher performance in their organization.
PENGARUH MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN Hardi, Andhimas Bayu Rezky; Kurniawati, Desi Tri
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.1.04

Abstract

This study aims to determine the simultaneous and partial influence related to work motivation and work discipline on the performance of employees of PT Bank Perkreditan Rakyat Tanjung Tani. This research uses quantitative methods with explanatory research. The study also used instrument tests, classical assumptions, and multiple linear regression. The population in this study was 50 people and used a saturated sampling technique for all employees at PT Bank Perkreditan Rakyat Tanjung Tani which amounted to 47 employees. The data analysis tool used is SPSS Statistics 25.0 in the form of multiple linear regression analysis, as well as hypothesis testing through t test, F test and coefficient of determination test. The results of this study show that the variables Work Motivation (X1) and Work Discipline (X2) have a simultaneous influence on Employee Performance (Y). As for partially, Work Motivation (X1) has a significant influence on employee performance (Y) of PT Bank Perkreditan Rakyat Tanjung Tani. The results of this study also showed that partially the Work Discipline variable (X2) did not have a significant influence on employee performance (Y) of PT Bank Perkreditan Rakyat Tanjung Tani.
PERENCANAAN BISNIS PADA USAHA ONLINE KAIRAN ACCESSORIES Fadhilah, Khairana; Ikhram W., M. Abdi Dzil
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.1.12

Abstract

The Covid-19 pandemic has urged Indonesian businesspeople, especially those engaged in fashion, to develop their business online through e-commerce in order to keep up with recent development and to meet market needs. This research aims to identify the business feasibility of Kairan Accessories by analyzing the company’s internal and external factors, to analyze alternate strategies that can be taken, and to analyze the company’s finance. The data of this research was analyzed using investment and profit analysis, IFE matrix, EFE matrix, IE matrix, and SWOT matrix. The results of the investment analysis show that the company has the NPV of IDR 11.344.600, the PI of 2,32, and the IRR of 33.6%. The results of the profit analysis indicate that the company has the BEP of IDR Rp29.090.909 and the contribution margin of 65.71%. The IFE matrix produces the value of 292, while the EFE matrix produces 279. Based on the IE matrix, the company is in the first quadrant, i.e. the aggressive strategy. Therefore, Kairan Accessories is feasible using a strategy that relies on its internal strength to take any possible opportunities which eventually can lead to sales increase.
PERUMUSAN STRATEGI PEMASARAN ONLINE MENGGUNAKAN PENDEKATAN SWOT-AHP UNTUK MEMPEROLEH ALTERNATIF STRATEGI PRIORITAS Yuwafi, Khamdan; Hussein, Ananda Sabil
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.1.02

Abstract

Alwaysgrow.plant is a decorative plant trading business that uses Instagram for its marketing. However, the performance of its Instagram account, i.e. @indonesiaroidplant_ has not been significant and has not provided the expected sales rate. The objective of this research is to design marketing strategies and determine a prioritized online marketing strategy for the said business. This descriptive quantitative or mixed-method research uses the combination of SWOT and AHP methods. The qualitative method, i.e. the SWOT, was used to analyze the internal and external environments of the business, while the quantitative method, i.e. the AHP, was used to determine the weight of each factor and the prioritized marketing strategy. The data was harvested from observations, interviews, and questionnaires involving six key informants considered knowledgeable and capable of handling the company’s marketing. The results indicate that the company is located at the third quadrant (-0985;0.589), which means that the most appropriate strategy is the turnaround, while WO (weakness-opportunity) serves as the alternative. At the alternative level, it was found that building engagement and online customer relationship are the prioritized alternate strategies (0.322).
ANALISIS PROSES PENGAMBILAN KEPUTUSAN PEMBERIAN KREDIT PEMILIKAN RUMAH MENGGUNAKAN MODEL HERBERT A. SIMON DALAM MENERAPKAN METODE ANALYTICAL HIERARCHY PROCESS Desfa, Riega Gita Prista; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.1.11

Abstract

House ownership credit is a government program provided by banks for the people. In the process, there are requirements that must be fulfilled by prospective clients before they get the loan. The requirements are used by the banks as the early assessment so that they can avoid non-performing loan. In making their decisions, whether to approve a loan or not, banks apply the Five Cs as the cautiousness principle in assessing their prospective clients. The objective of this research is to identify decision-making processes that is analyzed using he Herbert A. Simon model and Analytical Hierarchy Process. The Simon model consists of phases; they are intelligence, design, choice, and implementation. Meanwhile, the decision-making process applied by PT Bank Tabungan Negara branch of Madiun did not include the choice phase, which increase the probability of non-performing loan. The Analytical Hierarchy Process is applied to help in credit decision-making using the highest weight, and the applicable criteria is the Five Cs. This method provides assessment on paired comparisons with questionnaires given to the decision makers. This study finds that criterion with the highest weight is character (0.495739012), followed by capital (0.248389672), capacity (0.14426402), collateral (0.066977249), and condition (0.044630047). Therefore, the bank should consider character more in their decision.
ANALISIS DIMENSI EMPLOYER BRANDING DAN REPUTASI PERUSAHAAN UNTUK MENINGKATKAN MINAT PELAMAR (STUDI PADA BANK SINARMAS UNIT USAHA SYARIAH MALANG) Anggia, Adhitya; Yuniarinto, Agung
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.1.25

Abstract

The objective of this study is to identify the application of employer branding and company reputation to increase the number of applicant in the Sharia-Compliant Business Unit of Bank Sinarmas in Malang. This descriptive qualitative research uses primary and secondary data acquired from interviews and documentation. The research subjects are employees as key informants and prospective applicants as main informants. The data was analyzed through data reduction, data presentation, and conclusion drawing, while the validity was assessed using source, method, and theoretical triangulation. This study finds that the Sharia-Compliant Business Unit of Bank Sinarmas in Malang does not formally apply employer branding, but it has been implemented according to values of interest, economy, social, development, and usefulness. Furthermore, the business unit has a good reputation, but it is not as good as that of other Islamic banks. This is one of the factors that make prospective applicants have some interest to apply to the Sharia-Compliant Business Unit of Bank Sinarmas, but they do not make the bank as their main priority.

Page 6 of 36 | Total Record : 352

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