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Alfiannor
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hut.publication@gmail.com
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+6282254760244
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INDONESIA
Hut Publication Business and Management
Published by PT. Hanken Sukses Jaya
ISSN : -     EISSN : 28094611     DOI : -
Core Subject : Economy,
Hut Publication Business and Management (HPBM) is an online journal published three times a year in april, august, december. It publishes research papers that provide theoretical and practical insights into business and strict management. HPBM aims to provide a forum for dissemination of theoretical and research applications in all areas of business and management, including but not limited to marketing, business strategy, decision science and decision making, strategic negotiation, finance, business risk, knowledge management, human resource management, technology management, entrepreneurship, and other relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge of business and management issues
Articles 69 Documents
The Influence of Corporate Social Responsibility (CSR) on Company Value with Profitability as a moderating variable (In Tobacco Subsector Companies Listed on the IDX in 2018-2023) Novia, Hana; Prima Jaya, Fanlia
Hut Publication Business and Management Vol. 3 No. 3 (2024): Hut Publication Business and Management
Publisher : PT. Hanken SUkses Jaya

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Abstract

The aim of this research is to determine whether CSR affect firm value ang profitability, and whether CSR impact firm value through profitability. CSR disclosure is measured based on the Global Reporting Intiative (GRI) version 4, which is divided into three categories: economic, environmental and social, and is proxied in the Corporate Social Responsibility Disclosure Index (CSRDI). Firm value is measured using financial ratios such as Tobin’s Q ratio and Price Book Value (PBV) ratio. Profitability is proxied by Return On Assets (ROA) and Return On Equity (ROE). The population of this research are all of tobacco sub-sector companies listed on the Indonesia Stock Exchange (IDX) from 2018-2023. The sample for this research is selected using purposive sampling technique, with a total sample of 3 companies and 72 data points. This research using Partial Least Square (PLS) data analysis model with t-test, assisted by SmartPLS software. The result of this research demonstrate that CSR has a signiricant impact on firm value, CSR significally influence profitability and CSR significantly affects firm value through profitability
The Influence of Green Accounting on the Profitability of Food and Beverage Subsector Companies Listed on the Indonesia Stock Exchange for the 2018-2023 Period Billa, Ghina Salsa; Prima Jaya, Fanlia
Hut Publication Business and Management Vol. 3 No. 3 (2024): Hut Publication Business and Management
Publisher : PT. Hanken SUkses Jaya

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Abstract

The aim of this research is to find out whether green accounting has on effect on the profitability of food and beverage sub-sector companies listed on the Indonesia Stock Exchange (BEI) for the 2018-2023 period. Green Accounting is measured by environmental cost and environmental performance. Profitability is measured by financial ratios, namely Return On Assets (ROA) and Return On Equity (ROE).The population in this research is all food and beverage. Subsector companies listed on the IDX. The sample was taken based on a purposive sampling technique and based on predetermined criteria, a sample of 7 companies was obtained with observations of 51 companies. The analytical method used is simple linier regression analysis using SPSS version 25. The research result show that green accounting has a significant effect on company profitability
The Influence of Profitability and Liquidity on the Value of Pharmaceutical Sub-Sector Manufacturing Companies for the Years 2018–2022 Rahmayanti, Eka; Prima Jaya, Fanlia; Rezti, Rezti
Hut Publication Business and Management Vol. 3 No. 3 (2024): Hut Publication Business and Management
Publisher : PT. Hanken SUkses Jaya

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Abstract

This research aims to determine the influence of Profitability and Liquidity on Company Value. The independent variables (X) studied are Profitability (X1) and Liquidity (X2) with the dependent variable (Y) being Company Value (Y).The population used in this research is companies pharmaceutical sub-sector listed on the Indonesian Stock Exchange in 2018-2022. The sample selection used a purposive sampling technique which produced results samples totaling 35 samples. The data analysis technique used in this research is multiple linear regression analysis. The tests used are normality tests, multicollinearity tests, and heteroscedasticity tests, hypothesis tests, partial tests (t), simultaneous tests (F), and coefficient of determination.Based on the test results, it was concluded that partial profitability had no significant effect on company value, partial liquidity had a significant effect on company value, and simultaneous profitability and liquidity had a significant effect on company value in pharmaceutical sub-sector manufacturing companies in 2018-2022.
The Effect of Growth Opportunity and Profitability on Value of Cosmetic Sub-Sector Companies Listed on IDX in 2018-2022 Period Fitri, Ninda Aulia; Jaya, Fanlia Prima
Hut Publication Business and Management Vol. 3 No. 3 (2024): Hut Publication Business and Management
Publisher : PT. Hanken SUkses Jaya

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Abstract

The purpose of this study is to determine whether growth opportunity and profitability affect the value of cosmetic sub-sector companies listed on IDX for the 2018-2022 period. Growth opportunity is measured by GO or Total Assets (TA) and Price Earning Ratio (PER). Profitability is measured by financial ratios, including Return On Asset (ROA) and Return On Equity (ROE). Company Value is measured by Price Book Value (PBV) and Tobins' Q.The population in this study is all cosmetic sub-sector companies listed on IDX. The sample was taken based on the technique purposive sampling and based on the predetermined criteria, a sample of 6 companies was obtained with a total of 8 companies observed. The analysis method used is multiple linear regression analysis with the SPSS (Statistical Product and Service Solutions) tool.The research results show that growth opportunity significant effect on company value. Profitability does not have a significant negative effect on company value. Growth opportunity and profitability have a significant effect on company value.
The Influence of Prices and Products Customer Satisfaction Helmiyanur, Helmiyanur; Sampurnawati, Sampurnawati; Syamsuddinnor, Syamsuddinnor; Sucipto, Sucipto; Jahri, Muhammad; Meyandie Nasution, Muhammad Darwis
Hut Publication Business and Management Vol. 3 No. 3 (2024): Hut Publication Business and Management
Publisher : PT. Hanken SUkses Jaya

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Abstract

This research includes quantitative descriptive research. The aim is to determine the influence of price (X1) and product (X2) on consumer satisfaction (Y). Where the object of the research is the Acil Enor Canteen which is one of the School Canteens at SMA Negeri 13 Banjarmasin. The population is all students at SMA Negeri 13 Banjarmasin with a total of 713 people. Through the Slovin Formula, the sample size of this study was obtained for 88 students with an error rate of 10%. The data collection technique uses a questionnaire with the Likert Scale and the purposive sampling method. Meanwhile, the data analysis uses Multiple Linear Regression with the SPSS 26 tool. The results of this study show that Price has a significant effect on Consumer Satisfaction at the Acil Enor Canteen, by 37.75%. Products have a significant effect on Consumer Satisfaction at the Acil Enor Canteen by 63.23%. Then Price and Product have a significant effect together on Consumer Satisfaction at Acil Enor Canteen by 52,89%.
The Influence of Brand Image and Brand Trust on Purchase Decision of Vivo Smartphones Among Undergraduate Students of The 2020 Cohort At STIMI Banjarmasin Rahmat Arya, Khalid; Wahab, Abd; Alfiannor, Alfiannor
Hut Publication Business and Management Vol. 4 No. 1 (2024): Hut Publication Business and Management
Publisher : PT. Hanken SUkses Jaya

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This study aims to analyze the influence of Brand Image and Brand Trust on purchasing decisions at STIMI Banjarmasin campus. The research uses a quantitative method with a survey approach. Data was collected through a questionnaire distributed to 31 respondents, consisting of students who use Vivo smartphones. Data analysis was conducted using multiple linear regression methods. The purpose of this study is to examine the relationship between independent variables, namely Brand Image and Brand Trust, and the dependent variable, Purchase Decision. Data collection employed a Likert Scale questionnaire and purposive sampling method. Data analysis was performed using Multiple Linear Regression with the assistance of SPSS 27. The results show that Brand Image influences students’ Purchase Decision by 21.62%. Brand Trust has a significant influence of 29.80%. Furthermore, Brand Image and Brand Trust have a combined significant impact of 43.41%.  
The Influence of Profitability and Liquidity on Debt Policy (at the Paper Sub-Sector Manufacturing Companies Listed on the IDX 2020-2023) Norhidayah, Norhidayah; Jaya, Fanlia Prima
Hut Publication Business and Management Vol. 4 No. 1 (2024): Hut Publication Business and Management
Publisher : PT. Hanken SUkses Jaya

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Abstract

The purpose of this study is to determine whether profitability and liquidity affect debt policy in paper sub-sector manufacturing companies listed on the IDX in 2020-2023. Profitability is measured by financial ratios, including Return On Asset (ROA), Return On Equity (ROE), Gross Profit Margin (GMP) and Net Profit Margin (NPM). Liquidity is measured by the Current Ratio (CR) and Quick Ratio (QR). Debt policy is measured by the Debt to Equity Ratio (DER). The population in this study is all paper sub-sector companies listed on the IDX in 2020-2023. The sample of this study was taken based on the Purposive sampling technique with a total sample of 3 companies with 48 data. This study uses multiple linear regression analysis methods with SPSS (Statistical Product and Service Solutions) tools. The results of this study indicate that profitability has a significant effect on debt policy. Liquidity has a significant effect on debt policy. Profitability and Liquidity simultaneously have a significant effect on debt policy.
The Influence of Brand Image and Brand Trust on Purchase Decision of Vivo Smartphones Among Undergraduate Students of The 2020 Cohort At STIMI Banjarmasin Rahmat Arya, Khalid; Wahab, Abd; Alfiannor, Alfiannor
Hut Publication Business and Management Vol. 4 No. 1 (2024): Hut Publication Business and Management
Publisher : PT. Hanken Sukses Jaya

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Abstract

This study aims to analyze the influence of Brand Image and Brand Trust on purchasing decisions at STIMI Banjarmasin campus. The research uses a quantitative method with a survey approach. Data was collected through a questionnaire distributed to 31 respondents, consisting of students who use Vivo smartphones. Data analysis was conducted using multiple linear regression methods. The purpose of this study is to examine the relationship between independent variables, namely Brand Image and Brand Trust, and the dependent variable, Purchase Decision. Data collection employed a Likert Scale questionnaire and purposive sampling method. Data analysis was performed using Multiple Linear Regression with the assistance of SPSS 27. The results show that Brand Image influences students’ Purchase Decision by 21.62%. Brand Trust has a significant influence of 29.80%. Furthermore, Brand Image and Brand Trust have a combined significant impact of 43.41%.  
The Influence of Profitability and Liquidity on Debt Policy (at the Paper Sub-Sector Manufacturing Companies Listed on the IDX 2020-2023) Norhidayah, Norhidayah; Jaya, Fanlia Prima
Hut Publication Business and Management Vol. 4 No. 1 (2024): Hut Publication Business and Management
Publisher : PT. Hanken Sukses Jaya

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Abstract

The purpose of this study is to determine whether profitability and liquidity affect debt policy in paper sub-sector manufacturing companies listed on the IDX in 2020-2023. Profitability is measured by financial ratios, including Return On Asset (ROA), Return On Equity (ROE), Gross Profit Margin (GMP) and Net Profit Margin (NPM). Liquidity is measured by the Current Ratio (CR) and Quick Ratio (QR). Debt policy is measured by the Debt to Equity Ratio (DER). The population in this study is all paper sub-sector companies listed on the IDX in 2020-2023. The sample of this study was taken based on the Purposive sampling technique with a total sample of 3 companies with 48 data. This study uses multiple linear regression analysis methods with SPSS (Statistical Product and Service Solutions) tools. The results of this study indicate that profitability has a significant effect on debt policy. Liquidity has a significant effect on debt policy. Profitability and Liquidity simultaneously have a significant effect on debt policy.
The Influence of Employee Engagement on Job Satisfaction of Agency Employees National Narcotics Provincial South Kalimantan Evabras, Jean Abner; Jaya, Fanlia Prima
Hut Publication Business and Management Vol. 4 No. 1 (2024): Hut Publication Business and Management
Publisher : PT. Hanken Sukses Jaya

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Abstract

HR refers to all individuals involved in the operation of an organization, from the lowest level of management to the highest level. Job satisfaction is a positive emotional state that arises from the assessment of one's work. This includes various aspects such as salary, working conditions, relationships with coworkers, and opportunities for development and promotion. Job satisfaction and employee engagement are two important aspects in human resource management that are directly related to job satisfaction. BNNP South Kalimantan must increase awareness of the threat of narcotics. The high level of drug abuse requires employees to have high employee engagement for optimal performance and dedication. This study aims to determine employee engagement's effect on job satisfaction of employees of the National Narcotics Agency of South Kalimantan Province. The type of research conducted in this study is causal associative research using a quantitative approach. The sample in this study was taken based on the Non-probability sampling technique with a total sample of 38 permanent employees of the National Narcotics Agency of South Kalimantan Province. The analysis method in this study uses Simple linear regression analysis used to test or find out one independent variable with the dependent variable with the help of SPSS 22. Based on the results of the study, it shows that the Employee Engagement variable has a significant effect on the Job Satisfaction variable. Based on the results of the analysis and discussion in the previous chapter, the researcher draws the following conclusions: Employee engagement has a significant effect on job satisfaction in employees of the National Narcotics Agency of South Kalimantan Province