cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Asrar Aspia Manurung
Contact Email
uptjurnal@umsu.ac.id
Phone
+628116311985
Journal Mail Official
asraraspia@umsu.ac.id
Editorial Address
https://aksaqilajurnal.com/index.php/aihss/editorial
Location
Kota medan,
Sumatera utara
INDONESIA
Aksaqila International Humanities and Social Sciences [AIHSS] Journal
Published by Universitas Muhammadiyah Sumatera Utara
ISSN : 29648831     EISSN : 29648831     DOI : -
Core Subject : Humanities, Education,
Humanities Education Other
Aksaqila International Humanities and Social Sciences [AIHSS] Journal is a journal that publishes articles that contribute to the development of research fields along with the contribution to education. It is managed by Universitas Muhammadiyah Sumatera Utara as an open access journal and has a double blind peer review before the article is published. Aksaqila International Humanities and Social Sciences [AIHSS] Journal focuses on the field of education such as innovative learning media, learning methods, religious education, education in general, as well as covering the social issues that arise in society regarding social interactions, community interests and problems related to social life.
Arjuna Subject : Umum - Umum
Articles 2 Documents
 1 
Search results for , issue "Vol. 5 No. 1 (2026)" : 2 Documents clear
Virtual Activism and Multimodal Meaning-Making: Investigating Protest Representation in Roblox through Multimodal Critical Discourse Analysis Putri Rizki Syafrayani; Siti Aisyah Ginting; Winda Setiasari
Aksaqila International Humanities and Social Sciences [AIHSS] Journal Vol. 5 No. 1 (2026)
Publisher : Aksaqila International Humanities and Social Sciences [AIHSS] Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital environments increasingly function as spaces where sociopolitical expression is performed through interactive media. This study explores how protest discourse and power relations are represented within a virtual protest simulation on the Roblox platform. The research applies Multimodal Critical Discourse Analysis (MCDA) by integrating Critical Discourse Analysis (Fairclough, 1995) with multimodal social semiotics (Kress & van Leeuwen, 2006, 2021). Data were obtained from five scenes collected through close-playing observation of a Roblox protest simulation associated with the “Free Palestine” movement. The analysis focuses on the interaction of linguistic, visual, gestural, spatial, and auditory semiotic resources embedded within the virtual environment. The findings reveal that protest representation in the simulation emerges through the coordinated use of symbolic imagery, avatar interaction, spatial positioning, and textual expressions. These multimodal configurations communicate meanings related to solidarity, institutional authority, embodied resistance, and humanitarian advocacy. The study demonstrates that gaming platforms such as Roblox can function as discursive arenas where ideological positions and political narratives are negotiated through interactive communication. By extending Multimodal Critical Discourse Analysis into participatory gaming environments, this research contributes to the understanding of digital protest discourse in contemporary media cultures.
Decoding The Digital Bond: A Phenomenological Study Of Parasocial Interaction And Trust In Micro-Influencer Marketing Among Gen Z Salsabila Maisah Andani
Aksaqila International Humanities and Social Sciences [AIHSS] Journal Vol. 5 No. 1 (2026)
Publisher : Aksaqila International Humanities and Social Sciences [AIHSS] Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to explore the role of parasocial interaction in shaping consumer trust in micro-influencer marketing among Generation Z. A qualitative phenomenological approach was employed to understand the lived experiences of digital consumers interacting with micro-influencers on social media platforms such as Instagram and TikTok. Data were collected through literature review, observation of user engagement patterns, and analysis of user-generated content, including comments and interactions. The findings indicated that parasocial interaction was formed through repeated exposure to personal and relatable content, creating a sense of emotional closeness between consumers and influencers. Trust was significantly influenced by perceived authenticity, transparency, and consistency in influencer behavior. Interactive communication, such as responding to comments and live engagement, further strengthened the perceived relationship and trust. However, excessive commercialization and inconsistent endorsements were found to reduce credibility. This study highlights that emotional connection and authenticity are critical factors in developing effective micro-influencer marketing strategies targeting Generation Z.

Page 1 of 1 | Total Record : 2

 1 

Filter by Year

2026 2026


Reset
Filter By Issues
All Issue Vol. 5 No. 1 (2026) Vol. 4 No. 2 (2025) Vol. 4 No. 1 (2025) Vol. 3 No. 2 (2024) Vol. 3 No. 1 (2024) Vol. 2 No. 2 (2023) Vol. 2 No. 1 (2023) Vol. 1 No. 1 (2022)