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Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi
Published by Asosiasi Riset Ekonomi dan Akuntansi Indonesia
ISSN : 30255899     EISSN : 30254728     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Ilmu bidang Ekonomi dan Akuntansi, sebagai media bagi para dosen, guru, peneliti dan para praktisi dalam bidang Ekonomi dan Manajemen
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 254 Documents
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Sektor Industrialisasi dan Pengelompokan pada Perusahaan Negara Muhammad Naufal Mahbub; Meiske Marlisye Makuku; Muhammad Yasin
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 3 (2025): MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i3.1396

Abstract

Industrialization is a key factor in the economic development of a country, including Indonesia. Since the New Order era, industrialization has become an integral part of national development strategies, marked by the growth of the industrial sector and the active involvement of state-owned enterprises (SOEs). This study aims to provide a comprehensive understanding of the concept of industrialization, its role in the economy, the development of the industrial sector in Indonesia, its impacts, and concrete examples of state-owned enterprises operating in the industrial sector. The method used is a literature review with a qualitative approach, focusing on synthesizing findings from various sources to gain deeper insight. The discussion results show that industrialization greatly contributes to economic growth and job creation, but it also brings negative impacts such as environmental pollution, consumerism, cultural value shifts, and uncontrolled urbanization. One example of a state-owned enterprise playing a major role in the industrial sector is PT Pertamina (Persero), which contributes to national energy security and the development of a sustainable energy industry. By understanding the dynamics of industrialization, it is hoped that Indonesia’s future economic development can achieve a better balance between growth and sustainability.
Strategi Pemasaran Digital dan Operasional dalam Meningkatkan Kinerja UMKM: Tinjauan Pustaka Kualitatif Virgin Junio Arizona; Dwi Astuti
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 3 (2025): MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i3.1397

Abstract

This qualitative literature review explores the role of digital marketing and operational strategies in enhancing the performance of Micro, Small, and Medium Enterprises (MSMEs). Drawing on recent empirical studies, the review highlights how digital marketing adoption, product innovation, and operational efficiency contribute to increased sales, customer satisfaction, and competitiveness in MSMEs. The study synthesizes findings from various journals to identify effective marketing strategies and operational practices that are critical for MSMEs’ sustainability. Implications for managers include prioritizing digital platforms and integrating operational improvements to optimize growth. The review also identifies gaps for future research on tailored marketing and operational frameworks in diverse MSME contexts.
Pengaruh Penataan Produk terhadap Keputusan Pembelian Konsumen di Alfamidi Jl.Tuasan Dwi Rahmadani; Anindia Jovita Br Ginting; Yulie Aisyah Binrany; Azahra Salwa Amani; Ivo Selvia Agusti
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 3 (2025): MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i3.1408

Abstract

This study aims to analyze the effect of product arrangement on consumer purchasing decisions at Alfamidi Jl. Tuasan, Medan. Product arrangement is a crucial visual merchandising strategy in the modern retail industry to attract consumer attention and increase sales. The study used a quantitative approach with an associative method, involving 30 respondents selected through accidental sampling techniques. Data were collected using a questionnaire with a 5-point Likert scale and analyzed using simple linear regression with the help of SPSS version 25. The results showed that product arrangement had a positive and significant effect on consumer purchasing decisions with a coefficient of determination (R²) of 90.2%. The regression equation Y = 1.245 + 0.675X shows that every one unit increase in product arrangement will increase purchasing decisions by 0.675 units. The t-test produced a calculated t value of 16.071> t table 2.048 with a significance of 0.000 <0.05, confirming the research hypothesis. This finding confirms that product layout elements such as ease of access, visual appeal, and layout comfort play a vital role in influencing consumer behavior and increasing the effectiveness of retail marketing strategies.
Analisis Struktur Kinerja dan Kluster Unggulan di Wilayah Kabupaten dan Kota Tri Eko Darmawan; Arifanny Cindy Saputri; Muhammad Yasin
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 3 (2025): MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i3.1419

Abstract

The purpose of this study is to examine the structure of economic performance and identify superior clusters in districts/cities in order to develop a basis for formulating effective regional development strategies. The methodology used is quantitative with a descriptive approach that includes analysis of location quotient (LQ), shift share and class typology. Secondary data comes from official institutions such as the Central Statistics Agency (BPS). The results of the study indicate that Sidoarjo has an advantage in the manufacturing sector (LQ 1.85) and is included in the category of advanced and rapidly developing regions. Lamongan stands out in the agricultural and fisheries sectors with significant growth, although its contribution to GDP is low, it is classified as a rapidly developing region. Gresik has a large and solid commercial sector, but its growth is still lagging behind the national average. Pasuruan is included in the lagging category because its education services sector has not become the mainstay of the economy. The cluster approach has proven successful in identifying regional potential and formulating data-based development policies. Cross-sector collaboration and responsive and supportive government policies are key factors in developing superior clusters that can accelerate regional economic growth in an inclusive and sustainable manner.
Pengaruh Kepemilikan Institusional, Kepemilikan Manajerial, dan Proporsi Komisaris Independen terhadap Kinerja Perusahaan dengan Kualitas Laba sebagai Variabel Moderasi Muhammad Alghifari Amchu; Ade Widiyanti; Reni Oktavia; Kamadie Sumanda Syafis
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 3 (2025): MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i3.1424

Abstract

This research explores the impact of institutional ownership, managerial ownership, and the proportion of independent commissioners on firm performance, with earnings quality serving as a moderating variable. The study draws on a sample of companies that undertook Initial Public Offerings (IPOs) in 2019 on the Indonesia Stock Exchange, utilizing data spanning the years 2019 to 2023. A multiple linear regression model was employed to assess both direct effects and interaction effects moderated by earnings quality. The findings indicate that institutional ownership and the presence of independent commissioners exert a statistically significant influence on company performance, with earnings quality enhancing these relationships. This study enriches the discourse on corporate governance mechanisms within newly public firms and offers practical insights for both market regulators and investors.
Pengaruh Kreativitas dan Pengetahuan Kewirausahaan Terhadap Pembentukan Jiwa Wirausaha Muda pada Mahasiswa FE UNIMED Vini Vizi Br Ginting; Alfha Alzahro; Nazwa Alifia Irsyah Putri; Amanda Gledis Br Ginting; Andi Taufiq Umar
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 3 (2025): MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i3.1433

Abstract

This study aims to analyze the influence of creativity and entrepreneurial knowledge on the development of entrepreneurial spirit among young people in the digital era, specifically students of the Faculty of Economics, Universitas Negeri Medan. Using a quantitative approach, data were collected through questionnaires and analyzed using SPSS. The results show that both variables, both partially and simultaneously, have a significant influence on the entrepreneurial spirit. Entrepreneurial knowledge prov
Penerapan Importance Performance Analysis (IPA) untuk Meningkatkan Kualitas Pelayanan pada Restoran Solaria Restu Purwaningtyas; Endang Silaningsih; Wahyuni Diandra Maharani; Andi Hardiansyah; Resti Amelia
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 3 (2025): MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i3.1470

Abstract

Community service initiatives often struggle to meet the needs of beneficiaries. This study explores the application of Importance Performance Analysis (IPA) to improve the effectiveness of community service programs, using Solaria Restaurant’s customer service efforts as a case study. The research investigates the gap between beneficiaries’ expectations and their perceptions of delivered services. Data is collected through surveys administered to a sample of Solaria Restaurant patrons who have benefitted from the restaurant’s community service programs. By analyzing the importance and performance ratings provided by participants, the study identifies areas for improvement within Solaria’s service delivery. This research demonstrates the value of IPA as a tool for enhancing community service programs. By aligning service delivery with beneficiary expectations, organizations can maximize the impact of their efforts and create more meaningful community engagement.
Pemanfaatan TikTok sebagai Media Pemasaran Brand Fashion Arkline untuk Menarik Konsumen Gen Z Erwin Permana; Najma Nury; Sabrina Oktavia; Risya Zahrotul Firdaus
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 4 (2025): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i4.1479

Abstract

Local fashion brands in Indonesia are increasingly favored by consumers due to their affordable prices and competitive quality compared to imported products. A key strategy for gaining market share is digital marketing, especially through TikTok. This study analyzes the sales growth strategy of Arkline, a local fashion brand that successfully utilizes TikTok for marketing. Using a descriptive qualitative approach, data were collected from official digital sources. The findings reveal that TikTok is highly effective in reaching Gen Z, who prefer visual and interactive content. Arkline's strategies include creating trend-based videos, engaging with audiences via TikTok Live, and collaborating with popular influencers. These efforts enhance brand awareness, strengthen audience engagement, and drive purchase decisions. The TikTok Shop feature also facilitates in-app purchases, leading to higher sales conversions. Overall, TikTok proves to be a powerful marketing tool for Arkline in building closer relationships with consumers, expanding market reach, and boosting competitiveness. With adaptive strategies aligned with digital trends, local brands can fully leverage TikTok’s potential in the evolving fashion industry.
Analisis Kinerja Perusahaan melalui Analisis Dupont pada PT. Tjiwi Kimia Tbk Sindy Larasasti; Putri Utami Permata Sari; Suci Ramadhani; Fitri Yani Panggabean
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 4 (2025): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i4.1483

Abstract

This research was conducted to analyze and understand the performance of the company PT Tjiwi Kimia Tbk with the Dupont system as an analytical tool. The data used in this study are secondary data, namely the company’s financial statements sourced through the IDX with the observation period 2020-2024. In the analysis conducted, it was found that the performance of the company PT Tjiwi Kimia in 2020-2024 was not good. This is because although the company showed a good ability to manage sales profitability (NPM) in several years and control the use of good debt (declining EM), the lack of efficient use of assets hindered the company’s ability to generate optimal returns for shareholders which resulted in a low ROE value. In signaling theory, a declining Equity Multiplier trend indicates a positive signal to investors regarding prudent debt management and more controllable financial risks. However, the low ROE value indicates a negative signal that the company needs to improve to increase investor confidence in profitability prospects.
Analisis Ekonometrika Pengaruh Lingkungan Sosial Terhadap Preferensi Karir Mahasiswa Diah Ayu Pratama Putri; Nimas Ayu Lailasari; Nur Fathanah; Isnaini Khoirunnisa; Angga Pratama; Gustina Masitoh
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 4 (2025): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i4.1491

Abstract

This study aims to determine the extent to which the social environment influences the tendency of students' career choices. The approach used is quantitative, with the analysis method in the form of multiple linear regression. A total of 150 active students from Nurul Huda University, East OKU acted as respondents in this study. Data collection was carried out through the distribution of closed questionnaires designed with a Likert scale, covering several main indicators such as the influence of family, friendship environment, and the role of educational institutions. The results of the analysis showed that the three aspects of the social environment had a significant influence on students' career preferences, with the influence of family factors as the most dominant. The conclusion of this study states that students' career choices are not only influenced by internal motivation, but also determined by the social environment in which they interact. Therefore, active involvement from family, educational institutions, and the surrounding environment is very important in supporting students' career direction optimally.

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