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Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi
Published by Asosiasi Riset Ekonomi dan Akuntansi Indonesia
ISSN : 30255899     EISSN : 30254728     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Ilmu bidang Ekonomi dan Akuntansi, sebagai media bagi para dosen, guru, peneliti dan para praktisi dalam bidang Ekonomi dan Manajemen
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 254 Documents
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Pengaruh Bantuan Sosial Tunai (BST) terhadap Perilaku Konsumtif Masyarakat di Desa Dunggala Kecamatan Tibawa Aldiyanto Abidju; Sri Endang Saleh; Roy Hasiru; Frahmawati Bumulo; Ardiansyah Ardiansyah
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 4 (2025): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i4.1525

Abstract

This study wasconducted in dunggala village, tibawa subdistrict, gorontalo regency. The objective Is to determine the effect of clash social assistance (BST) on the consumer behavior of the comunity in dungala vilage. This study employed a quantitative aproach. Data were collected thourgh observation, interviews , questionnaires, and documention. The population consisted of 98 individuals, with a sample of respondents. The date were analyzed using simple linier regresion. The results indicate that cash social assistance (BST)affects the consumer behavior of the comunty in dunggala vilage. Based on the cofficient of the determination (R square), a value of 0, 326 was obtained, indicating that 67,4% of the variabilty in consumer behavior can be explained by the cash social assistance variable, while the remaning 6,74% is affected by other variabels not examined in this study.  
Evaluasi Dampak Program Bantuan Sosial terhadap Pengentasan Kemiskinan di Wilayah Perdesaan Ahmad Wahyudi Zein; Nurul Hikmah Pasaribu; Sukma Anggriani
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 4 (2025): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i4.1526

Abstract

This research uses a qualitative method to evaluate the impact of social assistance programs on poverty alleviation in rural areas. The focus of this study is on how effectively the implementation of social assistance programs can improve the welfare of the rural poor, particularly in terms of economic conditions, social well-being, and quality of life. The findings indicate that social assistance programs have had a positive impact in reducing the economic burden of poor households, improving access to education and healthcare services, and encouraging community empowerment through productive economic activities. However, challenges remain, such as mistargeted beneficiaries, delays in distribution, and lack of supervision in program implementation. Therefore, continuous evaluation and active involvement from all stakeholders, including local governments and rural communities, are needed to ensure the optimal achievement of poverty alleviation goals. This study also recommends improvements in data collection systems and monitoring to ensure that social assistance programs are more effective and sustainable in the future.
Analisis Peran Kualitas Data dalam Membangun Kepercayaan dan Kepuasan Konsumen di E-Commerce Nurul Hidayah; Hendestri Br Sembiring; Amelia Putri; Nurbaiti Nurbaiti
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 4 (2025): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i4.1527

Abstract

The rapid development of e-commerce in Indonesia makes good data management very important. If the data presented is inaccurate or irrelevant, this can make consumers feel dissatisfied, and even lose trust in the platform. This study aims to see the extent to which data quality affects consumer trust and satisfaction on e-commerce platforms. The method used in this research is a literature study, namely by collecting and reviewing various scientific sources such as journals, books, and articles that discuss e-commerce, data quality, and consumer behavior. This study does not use field data, but focuses on the discussion of relevant previous studies. The results of the study show that good data quality such as accurate, complete, and appropriate data for consumer needs can increase user trust and satisfaction. Therefore, e-commerce platforms need to pay attention to good and transparent data management in order to maintain long-term relationships with their customers.
Marketing Digital Interaktif : Analisis Strategi Tren Konten yang Membentuk Loyalitas Konsumen Zuhrinal Nawawi; Luthfia Masfa Nur
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 4 (2025): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i4.1528

Abstract

This study uses a qualitative method to analyze content trend strategies in interactive digital marketing that contribute to building consumer loyalty. In today’s highly competitive digital era, companies are required to create strong engagement with consumers through digital platforms such as social media, websites, and applications. Content trends like storytelling, user-generated content, live streaming, and influencer usage have proven to attract audiences and encourage ongoing interaction. This research explores how these trends are applied by various brands and how consumers respond to these approaches over the long term. The findings show that message consistency, emotional value in content, and interactivity are key factors in forming emotional bonds that impact loyalty. Furthermore, two-way engagement between consumers and brands through comments, likes, and sharing features strengthens this relationship. By understanding consumer digital preferences and behaviors, content strategies can be dynamically adapted to maintain loyalty while expanding the relevant market reach.
Pengaruh Pengetahuan Perpajakan dan Kesadaran Wajib Pajak terhadap Kepatuhan Pajak pada Sektor UMKM Anni Aisyah Hidayani Siregar; Nayla Novita Syahfitri; Ratu Raissyah Apriliani
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 4 (2025): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i4.1537

Abstract

This study aims to analyze the influence of tax knowledge and taxpayer awareness on tax compliance in the Micro, Small, and Medium Enterprises (MSMEs) sector. Tax compliance is a key factor in optimizing state revenue, particularly from the MSME sector, which significantly contributes to the national economy. This research employs a quantitative approach using a survey method targeting MSME actors in a specific region. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that tax knowledge and taxpayer awareness have a positive and significant effect on tax compliance. The higher the level of knowledge and awareness of taxpayers, the higher their level of compliance in fulfilling tax obligations. These findings indicate the importance of continuous tax education and socialization to improve tax compliance in the MSME sector.
Analisis Perbandingan Frekuensi Transaksi Tunai, E-Wallet, dan Transfer Bank dalam Aktivitas Harian Masyarakat Aribbah Fitroti; Haifa Nur Jubaidah; Rifka Aqila; Yasir Ahmad Muyassar; Mia Lasmi Wardiyah
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 4 (2025): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i4.1551

Abstract

The rapid advancement of digital technology has led to significant changes in how people conduct financial transactions, particularly the shift from cash payments to digital methods that are viewed as more efficient, faster, and safer. This study aims to analyze differences in the frequency of using three types of financial transactions cash, e-wallets, and bank transfers in daily life. A quantitative descriptive-comparative approach was applied, involving 47 respondents selected through purposive sampling. The instruments were tested for validity and reliability before analysis. Data were examined using the Friedman test to assess differences in usage frequency among the three methods. The findings show a significant difference in frequency, with e-wallets being the most used, followed by bank transfers, and then cash. These results suggest that people now prioritize convenience, speed, and accessibility in financial activities. The implications highlight the need for financial institutions and payment providers to enhance digital security systems and improve service accessibility. Small business operators are encouraged to adapt to changing consumer preferences that increasingly favor digital payments. Furthermore, improving digital financial literacy is essential to support broader financial inclusion. This study also provides recommendations for policymakers to expand access to digital financial services, especially for underserved communities.
Analisis Komparatif Faktor Pengeluaran Belanja Bulanan Antara Konsumen Laki-Laki Dan Perempuan Dini Hanifah; Putri Dina Amelia; Rizqy Hizbullah Ziyaulhaq; Roudhotul Hayati Nurislami; Mia Lasmi Wardiyah
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 4 (2025): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i4.1566

Abstract

This study aims to evaluate the existence of significant differences in the level of monthly shopping expenditure between male and female consumers. The background of this study is based on the assumption that consumption behavior is influenced by various social, psychological, and economic factors, including potential differences in behavior based on gender. The methodology used is a comparative quantitative approach with data collection through questionnaires from 42 respondents selected using purposive sampling techniques. The instruments used have undergone validity and reliability tests with results that meet the criteria. Data were analyzed using a normality test and continued with the Mann-Whitney test to determine differences in spending between respondent groups based on gender. The results of the analysis showed that there was no statistically significant difference between male and female monthly spending, although descriptively, the average ranking of male spending was higher. This finding indicates that gender is not the main factor influencing the size of monthly consumption expenditure. Therefore, marketing strategies and economic policies need to pay attention to consumer characteristics more holistically, not solely based on gender.
Evaluasi Efektivitas PPh 25 dalam Meningkatkan Pendapatan Pajak dan Mengurangi Beban Pajak pada Wajib Pajak Sapwan Sapik Nasution; Azzahra Dinda Aulia; Zaki Maulana
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 4 (2025): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i4.1569

Abstract

This study aims to evaluate the effectiveness of the implementation of Income Tax Article 25 (PPh 25) in increasing state tax revenue and reducing the tax burden on taxpayers. PPh 25 is a mechanism for periodic tax installment payments made by taxpayers based on estimated tax liabilities. This research adopts a descriptive quantitative approach using secondary data obtained from the Directorate General of Taxes’ reports, supported by questionnaires distributed to taxpayers within a specific Tax Service Office (KPP) area. The results show that the implementation of PPh 25 contributes significantly to tax revenue by encouraging taxpayer compliance and ensuring a stable cash flow for the state. Additionally, the installment system of PPh 25 helps reduce the annual tax burden on taxpayers both psychologically and administratively, as obligations are paid in stages. However, challenges remain in the accuracy of estimating tax liabilities, which can lead to overpayment or underpayment. Therefore, more intensive socialization and technical guidance are needed to improve taxpayers’ understanding and compliance with the PPh 25 mechanism.
Analisis Penerapan Zero Waste dalam Inovasi Batik Ecoprint Terhadap Upaya Green Entrepreneurship Amelia Wanda Dhabitah; Dewi Kusuma Wardani; Mintasih Indriayu
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 4 (2025): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i4.1596

Abstract

Climate change and environmental degradation have negatively impacted mankind's sustainable development. The concept of green entrepreneurship has gradually been accepted by society, including ecoprint batik. Through the application of zero waste, ecoprint batik production offers a strategy that is in line with the principles of green entrepreneurship. This study aims to analyze the application of zero waste to the efficiency of eco-print batik production in the context of green entrepreneurship. The method used in this study is a qualitative approach with secondary data collection on batik business actors in Sragen. The data obtained were then analyzed using descriptive analysis to identify the analysis of the application of zero waste in batik innovation towards green entrepreneurship efforts. The results of the study indicate that the application of zero waste in eco-print batik production has a significant impact on production efficiency, especially in reducing waste and optimizing the use of raw materials. However, there are several obstacles such as higher production costs, limited supply of natural raw materials, and low consumer awareness of the added value of zero waste-based batik. Policy support and incentive programs from the Government are also very important to encourage the sustainability of eco-print batik businesses based on green entrepreneurship.
Sosialisasi Praktik Ekonomi Manajerial dalam Penyusunan Anggaran untuk Peningkatan Kinerja Karang Taruna Sesri Selina; Etty Zuliawati Zed; Ihsan Putra Ramadhan; Addiin Dwi Saputro; Nadia Siti Ajrak; Laela Zhafarina
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 4 (2025): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i4.1618

Abstract

The objective of the dissemination activity on managerial economic practices related to budgeting was to enhance the understanding and capacity of Karang Taruna administrators in managing organizational finances efficiently and responsibly.through training sessions and interviews, participants gained practical insights into planning, controlling, and evaluating budgets based on managerial economics principles. The outcomes of the activity demonstrated that applying efficiency and effectiveness principles in budgeting can improve accountability, transparency, and overall organizational performance.the budgeting process for the 2025 UMKM Bazaar served as a practical example, showing that structured and participatory financial management can enhance organizational governance and optimize the use of available resources.according to the final evaluation, the administrators showed significant improvement in budget planning and management skills, contributing to better performance and increased professionalism within Karang Taruna.this initiative represents a strategic step toward fostering the independence of community organizations in implementing sustainable programs.

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