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Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN : 26562871     EISSN : 26564351     DOI : https://doi.org/10.47467/alkharaj
Core Subject : Economy, Science, Agriculture, Social, Engineering,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah is a scientific journal published by Pusat Riset dan Kebijakan Strategis PRKS) of  Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in collaboration with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies (IAFORIS) . This journal contains scientific papers from academics, researchers and practitioners in the fields of Islamic economics, finance and business research. E-ISSN 2656-4351 ISSN Print 2656-2871   DOI: 10.47467/alkharaj  Starting from Volume 1 Number 1 2019 to Volume 6 Number 3 of 2024 published on the website with the URL https://journal.laaroiba.ac.id/index.php/alkharaj. Starting from Volume 6 Number 4 2024 onwards it will be published with the URL https://journal-laaroiba.com/ojs/index.php/alkharaj.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 2,175 Documents
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Strategi Pemasaran dalam Meningkatkan Omzet Penjualan Kopi Baradjawa pada Kedai Kopi dengan Konsep Budaya Jawa Baharudinsyah, Mohammad Vavian; Lia Nirawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1289

Abstract

This research has the main objective of knowing and analyzing marketing strategies to increase sales turnover at Baradjawa Coffee, which is a coffee shop in Surabaya with the concept of Javanese culture. The research conducted was descriptive qualitative research. This research was conducted at Baradjawa Coffee. The subjects of this research are owners, employees, and consumers. The data analysis method used in this research is SWOT analysis using the IFAS and EFAS tables. The results of the research analysis using IFAS and EFAS, Baradjawa Coffee has strength factors received a total score of 3.23 while the weakness factor received a total score of 0.36. Threats receive a total score of 1.37 while opportunities receive a total score of 1.94. Overall, the total value of internal strategy factors is 3.59 while the total value of external strategy factors is 3.31. Judging from the consequences of the SWOT line, Baradjawa Coffee is in quadrant I with a value of (X;Y) (2.87; 0.57), namely by using aggressive planning. Making plans that require strengths to become opportunities is an aggressive strategy.
Pengaruh Perceived External Prestige, Pay Satisfaction, dan Work Pressure Terhadap Employee Performance PT Pelindo Daya Sejahtera Iasa Nur Firdausi; Nirawati, Lia
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1290

Abstract

In increasing the likelihood of success, the company needs to maintain the good image of the company in order to increase the confidence of external parties in fulfilling and carrying out tasks properly. Researchers tested one of the well-known companies in East Java, PT Pelindo Daya Sejahtera as the object of research because the company has a positive image, good salary satisfaction, and work pressure that can be used as parameters in the research to analyze the effect of perceived external prestige, pay satisfaction, and work pressure on employee performance at PT Pelindo Daya Sejahtera. In this study, quantitative descriptive methods were used in this study. The data collection method in this study was carried out by observation, interviews, questionnaires, and literature studies and data processing was carried out with the help of the SPSS 25 program. So obtained the results of the f test that has been carried out in this study then it can be concluded that perceived external prestige (X1), pay satisfaction (X2), and work pressure (X3) together have a significant effect on employee performance (Y) at PT Pelindo Daya Sejahtera. In addition, the results of the t test explain that perceived external prestige (X1) and work pressure (X3) have a significant effect on employee performance (Y) at PT Pelindo Daya Sejahtera. While the variable pay satisfaction (X2) does not have a significant effect on employee performance (Y) at PT Pelindo Daya Sejahtera.
Analisis Pengaruh Pemerataan Pembangunan Infrastruktur terhadap Pertumbuhan Ekonomi di Sumatera Utara Awaliyah Matondang, Khairani; Rahel Hutahaean; Veranita Sitio; Manurung, Eka Valentina
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1303

Abstract

This research aims to analyze the influence of equitable infrastructure development on economic growth in North Sumatra using a literature review approach. With a focus on the regional context of North Sumatra, this research explores the link between infrastructure development and economic development in the region. The literature review method is used to develop a conceptual framework, analyze empirical findings, and identify key factors that influence the relationship between infrastructure and economic growth. Through a comprehensive literature synthesis, this research is expected to provide in-depth insight into the impact of equitable infrastructure development on regional economic growth in North Sumatra, providing a basis for more effective and sustainable policies in encouraging regional development.
The Influence of Financial Literacy on Green Investment Decisions Theodorus Sutadi; Tri Rahmawati, Christina Heti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1340

Abstract

This research aims to determine the influence of financial literacy on green investment decisions. The research sample for part of the Z generation in Yogyakarta was 100 respondents. The data analysis technique used was purposive sampling. The data analysis technique uses simple linear regression analysis. The research results show that financial literacy influences green investment decisions. The implications of the results of this research are that the higher the financial literacy, the higher the green investment decisions so that people's welfare increases.
Pengaruh Brand Image, Brand Awareness, Brand Trust terhadap Brand Loyalty Melalui Kepuasan Konsumen Sebagai Variabel Intervening pada Pelanggan Produk Kecantikan Wardah: Studi pada Mahasiswa FISIP Universitas Pembangunan Nasional “Veteran” Jawa Timur Aristanti Prihatini, Dini; Jojok Dwiridotjahjono
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1365

Abstract

This study investigates the relationship between brand image, brand awareness, brand trust, customer satisfaction, and brand loyalty concerning Wardah beauty products. Data were obtained from several previous studies conducted on similar products. Various analyses were conducted on respondent responses and processed using statistical techniques. The research results indicate that brand image, brand awareness, and brand trust have a significant positive influence on customer satisfaction with Wardah products. Furthermore, customer satisfaction also has a significant positive impact on brand loyalty. It means that the better the brand image, brand awareness, and brand trust of Wardah, the higher the level of customer satisfaction with the products. This, in turn, affects consumer loyalty to the Wardah brand. From this research, it can be concluded that brand image, brand awareness, and brand trust significantly affect customer satisfaction, which, in turn, significantly contributes to brand loyalty. In the context of Wardah beauty products, customer satisfaction becomes an essential factor that bridges the influence of brand image, brand awareness, and brand trust on consumer loyalty to the products. This study aids in understanding the complex relationship between key factors in building brand loyalty for Wardah beauty products.
Komunikasi Pemasaran Global Terpadu: Tantangan di Era Digital Niko Yehezkiel; Nafiah Ariani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1405

Abstract

Discovery of computers and specifically the internet, led to fundamental changes in concept, strategy, tactic, and implementation of business, marketing, and marketing communications, which shifted from conventional to modern markets in the digital age. Integrated Marketing Communications (IMC) is a concept derived from the research made by practitioners and academics in anticipating the expiry of old strategies that are no longer reliable. In turn, IMC became a new paradigm to be used as a basic reference in facing challenges in the global market. The application of IMC concepts and strategies to the global market is known as Integrated Global Marketing Communications (IGMC) planning. Changes that occur in consumer behavior, message development patterns, the proliferation of media, especially digital media, and the integration of marketing communication elements are the basis of the IGMC strategic development plan. The implementation of the IGMC program can be expected to be a road map to achieve organizational and corporate success in the digital age. This paper synthesized the viewpoints of different experts and provides the author’s analysis, interpretation, and theorizing.
Pengaruh Asosiasi Merek dan Citra Merek terhadap Loyalitas Merek Melalui Kepercayaan Merek pada Azarine Cosmetics: Studi pada Followers Instagram Azarine Cosmetics Aritonang, Chaterine; Nurhadi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1414

Abstract

In the face of increasingly tight business competition, a company needs to have a strong brand as a unique and attractive identity for consumers. A strong brand can create brand loyalty. However, this can also be driven by brand trust that is built with strong brand associations and brand image from customers. This study aims to analyze the influence of brand associations and brand image on brand loyalty with brand trust as an intervening variable on Azarine Cosmetics (study on Azarine Cosmetics Instagram followers). This study uses a quantitative approach. With a population of Azarine Instagram followers and a sample of 160 respondents. The sampling technique used in this study is purposive sampling. The analysis technique used is partial least squares (PLS) analysis using SmartPLS software. The results of this study show that brand associations and brand image significantly influence brand trust. Brand association does not significantly influence brand loyalty. Brand image and brand trust significantly influence brand loyalty. Brand associations and brand image through brand trust significantly influence brand loyalty.
Penerapan Sistem Informasi Bisnis dalam Proses Pengelolaan Arsip Secara Digital di PT Pelindo Terminal Petikemas Alsya Puteri Pradanti; Rusdi Hidayat Nugroho
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1434

Abstract

The development of technology and information in the business world has experienced rapid progress due to globalization. Technological developments are utilized in various sectors of life, one of which is the implementation of a business archive system. PT Pelindo Terminal Petikemas uses digital archive management in document/archive management to improve the quality of company administration. As an intern, the writer has an obligation to help with document management, inventory operations and reporting as well as the implementation of information technology. Apart from that, the MyInvent application is also used in the company's daily operations. The methods used in this research are direct observation, interviews, direct and active involvement and literature review. The results that the author got regarding the obstacles that occurred at PT Pelindo Terminal Petikemas were the lack of employee understanding of the new system which caused employees to have to adapt to the system and increase their skills
Pengelolaan Bisnis Secara Administratif pada Omah Teh Nganjuk Pramesti Intan Destari; Lia Nirawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1500

Abstract

Business is a collection of activities carried out by a person or group of people to produce products/services using certain methods and strategies to create product/service value that is different from competitors and seek profits to improve the welfare of the owner, employees and company. sustainable business development. Every business activity is of course always influenced by the dynamics that occur in the business environment. The business environment has a very large role in business success. The aim of this research is to understand business management administration and the development of the Nganjuk tea shop business. This research is qualitative research using a descriptive approach and data collection techniques used through observation, interviews and documentation. The research results show that Omah Teh Nganjuk implements administrative business management, namely by forming 3 teams which include a finance team, a product packaging team and a ready-to-eat team. With the formation of several teams, it is hoped that the administrative management of the Nganjuk tea house will be more focused, so that work can be completed more quickly and the business can run according to the initial plans that have been set. By managing the business administratively, the development of product marketing from Omah Teh Nganjuk is growing rapidly. Marketing is not only carried out in Nganjuk Regency, but has spread outside Nganjuk and even overseas. Marketing of Nganjuk tea products is carried out online and offline. Online marketing is carried out through social media (Instagram, TikTok, Facebook and Bakul Nganjuk market). Meanwhile, offline marketing is carried out in gift shops, orange shops, environmentally friendly shops, and at stands at events. With this online marketing, the Nganjuk tea shop can certainly expand its target market.
Strategi E-Marketing dengan Pemanfaatan Influencer terhadap Keputusan Pembelian : Studi Kasus Brand Miniletics Laisya Kezia Clarinta; Rusdi Hidayat
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1506

Abstract

In the digital era, online marketing plays a key role in achieving company targets. This research discusses online marketing strategies through E-Marketing with a campaign management approach supported by the presence of influencers. Using influencers, as experts in various fields, strengthens marketing messages by increasing credibility and appeal. This research focuses on evaluating the Mega Sale 11.11 campaign implemented by the Miniletics brand, with a special focus on the use of influencer marketing. The results of this research show that the targets set in the Mega Sale 11.11 campaign by utilizing influencer marketing still require improvement. Therefore, the aim of this research is to evaluate E-Marketing strategies by utilizing influencers on consumer purchasing decisions.

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