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Strata Business Review
Published by CV. Strata Persada Academia
ISSN : 29876478     EISSN : 29876486     DOI : https://doi.org/10.59631/sbr
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Strata Business Review (SBR) is a peer-reviewed and open-access journal published Biannually in May and November by CV. Strata Persada Academia. The scope in this journal has a broad range of topics in all the Business Management and Accounting. SBR offers a venue for academicians, researchers, and practitioners to publish their original research or review articles and makes them open access that is easily available to the public. So it will support a wide exchange of knowledge in the field of Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol. 2 No. 2 (2024): November" : 6 Documents clear
Pengaruh Kepercayaan Merek Terhadap Minat Beli Melalui Electronic Word of Mouth (E-Wom) Pada Toko Belanja Hamidah, Diana Rofi; Wisnalmawati, Wisnalmawati; Arif, Nina Fapari
Strata Business Review Vol. 2 No. 2 (2024): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v2i2.257

Abstract

This research examines the influence of brand trust, which directly influences purchase intentions, which are mediated by e-WOM. This research examines the effect of brand trust intervention on purchase intentions, which is analyzed with a population taken from consumers in shopee. The number of samples in this research was 100 respondents. The sampling technique uses accidental, namely distributing questionnaires to consumers who meet in WhatsApp groups. The data was tested using the variables of brand trust and purchase intention. The data were analyzed using the Structural Equational Model (SEM) with Partial Lease Square (Smart PLS) technique. The research results show that the indicator variables proposed to test the influence of brand trust on repurchase intention. The Q2 predictive relevance value shows that trust and e-WOM contribute 59.34 % to purchase intention. The other variable affects the rest, which is 40.66 %. Brand trust influences purchase intentions, mediated by e-WOM in a shopee. The novelty of this research is that e-WOM can increase the purchase intention of April brand in shopee. We found that brand trust influences purchase intention mediated by e-WOM in Shopee. This will contribute to other research; creating positive e-WOM is crucial to increase purchase intention for the April brand in shopee. The findings of this study may contribute to consumer behavior models, shopee, and Triple duties.
Implementasi Cash Management System dalam Meningkatkan Efisiensi dan Transparansi Pengelolaan Kas pada Industri Manufaktur: Studi Kasus PT Cahaya Sejati Metal Sebagai Pengguna Kopra by Mandiri Tasya, Mutiara Septiani; Thoha, Muarif; Wardana, Muhammad Rezky; Achsan, Harry Tursulistyono Yani
Strata Business Review Vol. 2 No. 2 (2024): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v2i2.265

Abstract

When facilitating transparent cash management, deploying the Cash Management System (CMS) is practical and efficient. Through a qualitative descriptive case study approach, this research seeks to understand the function that CMS Kopra by Mandiri plays in the management of cash at PT Cahaya Sejati Metal. The data for this study comes from a review of the relevant literature, interviews, and observations. Even though the change from authorization that was previously dependent on hardware to approval that is based on smartphone applications creates obstacles, the findings provide evidence that CMS has the potential to improve the effectiveness and transparency of cash management. It is necessary to provide user training, technical support, and security assurances to fulfill the requirements for a successful transition.
The Influence of Leadership and Work Discipline on the Performance of Employees at the Lubuk Ulang Aling Tengah Village Head’s Office Ramayunis, Yesi; Wandra, Novera; Ma’as, Isyuliardi; Putra, Mandra Adrika
Strata Business Review Vol. 2 No. 2 (2024): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v2i2.267

Abstract

This study examines the impact of leadership and work discipline on employee performance in the Lubuk Ulang Aling Tengah Village Head's Office, Sangir Batang Hari District, South Solok Regency. This investigation aims To ascertain leadership characteristics and Employee Performance at the Lubuk Ulang Aling Tengah Village Head Office, Sangir Batang Hari District, South Solok Regency. To assess the impact of leadership on employee performance at the Lubuk Ulang Aling Tengah Village Head Office, Sangir Batang Hari District, South Solok Regency. To determine the impact of work discipline on Eemployees'Pperformanceat, the Lubuk Ulang Aling Tengah Village Head Office, Sangir Batang Hari District, South Solok Regency. To assess the impact of Leadership and Work Discipline on the Performance of Employees at the Lubuk Ulang Aling Tengah Village Head Office, Sangir Batang Hari District, South Solok Regency. The data analysis employed Multiple Regression Analysis with the SPSS for Windows 23 software. Leadership did not substantially influence Performance in the Lubuk Ulang Aling Tengah Village Head Office. (3) Work Discipline did not significantly affect Performance at the Lubuk Ulang Aling Tengah Village Head Office. (4) Leadership and Work Discipline collectively had no significant impact on Work Discipline at the Office of the Head of the Village of Central Lubuk Ulang Aling.
The Influence of Work Conflict and Career Development on Employee Performance at the Koto Parik Gadang Diateh District Office Hidayat, Taufik; Sovia, Arina; Bismark, O.P.; Dakhyar, Dakhyar
Strata Business Review Vol. 2 No. 2 (2024): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v2i2.268

Abstract

This study discusses the influence of work conflict career development on employee performance at the Koto Parik Gadang Diateh District Office. The method used is descriptive causative. The sampling technique uses a questionnaire method with a sample of 30 respondents with a saturated sampling technique and who are employees at the KPGD district office. Data analysis uses Multiple Linear Regression Analysis with the SPSS for the Windows 23 computer program. This study aims to (1) determine the description of work conflict, career development, and employee performance at the KPGD district office. (2) To determine the influence of work conflict on employee performance at the KPGD district office. (3) To determine career development on employee performance at the KPGD district office. (4) To determine the influence of work conflict and career development on employee performance at the KPGD district office. The study results show that: (1) Work conflict has an average score of 122.6, and its TCR is 81.73% and is inae excellent category. Career development has an average score of 108.1 and a TCR of 72.07% in the pretty good category. Performance has an average score of 124.3 and a TCR of 82.86% in the excellent category. (2) Work conflict has a significant effect on the performance of KPGD sub-district office employees; the t-count value is 10.02,5, the t-table is 2.048 (t-count>t-table), and the sig count is 0.000<0.05, meaning H0 is rejected.
The Influence of Product Quality and Promotion on Consumer Satisfaction Hadi, Abdul; Suryani, Eva; Bismark, Irma Auliyah
Strata Business Review Vol. 2 No. 2 (2024): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v2i2.269

Abstract

This study comprises two independent variables, Product Quality (X1) and Promotion (X2), and one dependent variable, Consumer Satisfaction (Y). This research is both descriptive and causal. The population comprises consumers utilizing wedding services in Bum-Nag Iliran Batang Suliti Nagari Pakan Rabaa, Koto Parik Gadang Diateh District, South Solok Regency—accidental sampling, which included a cohort of 30 individuals. Validity and reliability assessments were conducted to acquire valid and dependable instruments. The study's findings indicated that at Bum-Nag Iliran Batang Suliti Nagari Pakan Rabaa Utara, Koto Parik Gadang Diateh District, South Solok Regency: Product quality is rated as satisfactory, with an average score of 3.54 and a response achievement level of 71.0%. The promotion is rated positively, with an average score of 3.52 and a respondent achievement rate of 70.0%. Consumer satisfaction ranks as a commendable criterion, with an average score of 3.54 and a respondent achievement rate of 70.9%. Product Quality does not significantly influence Consumer Satisfaction, as indicated by a significance level of 0.894, which exceeds 0.05. The calculated t value of 0.134 is less than the critical t value of 1.7033 from the t table, leading to the acceptance of H01 and the rejection of Ha1. Promotion significantly influences Consumer Satisfaction, with a significance level of 0.000 < 0.05. The calculated t value is 4.424, exceeding the t table value of 1.7033, leading to the rejection of H02 and acceptance of Ha2. The F test results indicate a calculated F value of 21.324, exceeding the F table value of 3.354, with a significance value of 0.000, below the alpha level of 0.05. Consequently, H03 is rejected, and Ha3 is accepted, signifying that Product Quality and Promotion significantly affect Consumer Satisfaction.
Does Herding Occur During the Presidential Election in the Indonesian Capital Market in 2024? Erlangga, M. Sandi Surya; Hikmah, Khoirul; Ambarwati, Sri Dwi Ari
Strata Business Review Vol. 2 No. 2 (2024): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v2i2.272

Abstract

Amid the uncertainty of the presidential election, investors' emotions, beliefs, and perceptions are affected, resulting in behavioral biases in decision making such as herding behavior. This study aims to determine whether the 2024 Presidential Election has an effect on the herding behavior of investors in the Indonesian capital market. By looking at the relationship between Cross Sectional Absolute Deviation (CSAD) and market returns 1 month before and after the presidential election, herding behavior in the stock market can be determined. The population in this study are companies listed on the LQ45 index in 2024 and uses the purposive sampling technique and there are 35 companies will then be used as samples in this study. This study uses quantile regression analysis because herding detection is carried out in different market conditions in which these conditions are normal market, stress market and high returns market. The results of this study indicate that the presidential election has an effect on the herding behavior of investors in the Indonesian stock market, both before and after the presidential election.

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