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Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Banjarmasin Jl. Brigjen H. Hasan Basry Komp. Kampus Unlam Kayu Tangi Banjarmasin, South Kalimantan, Indonesia Phone / Fax: 0511-3305052
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BIMA Jurnal Bisnis dan Manajemen
Published by Politeknik Negeri Banjarmasin
ISSN : 28295900     EISSN : 28294629     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Financial Management Marketing Management Human Resource Management Organizational Behavior Corporate Governance Strategic Management Operations Management Change Management Management Information Systems Management Education Tourism Management Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 72 Documents
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Pengaruh Brand Image dan Brand Trust terhadap Loyalitas Nasabah Bank Kalsel Banjarmasin Gusti Abdi Rachman; Rahmatul Jannatin Naimah; Rudy Haryanto
BIMA: Jurnal Bisnis dan Manajemen Vol 2 No 1 (2023): BIMA: Jurnal Bisnis dan Manajemen
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/bima.v2i1.1956

Abstract

This study was conducted to analyze the effect of Brand Image and Brand Trust on Customer Loyalty at PT Bank Pembangunan Daerah Kalsel in Banjarmasin City, which aims to determine brand image and brand trust partially and simultaneously customer loyalty. This research uses a purposive sampling technique with 100 PT Bank Pembangunan Daerah Kalsel customer respondents in Banjarmasin City. The analysis method used in this research is Multiple Linear Regression Analysis. The findings of this study indicate that Brand Image partially has a positive but insignificant effect, and Brand Trust partially has a positive and significant impact. While simultaneously, Brand Image and Brand Trust significantly affect customer loyalty. The value (Adjusted R Square) shows that Brand Image and Brand Trust can explain customer loyalty by 80%. In comparison, the remaining 20% is influenced by other variables besides Brand Image and Brand Image in this study. The results of this study are also customarily distributed; there are no symptoms of multicollinearity, no heteroscedasticity, no autocorrelation problems or symptoms, all x variables against y results are linear, and all variables are valid and reliable.
Optimalisasi Penerapan Standar Operasional Prosedur (SOP) Guna Meningkatkan Kinerja SDM pada PT Cakra Perkasa Jaya Mulia Banjarmasin wahyuning Qur’Aini, Putri; Rohayati, Rohayati; Fitriani, Fitriani
BIMA: Jurnal Bisnis dan Manajemen Vol 2 No 1 (2023): BIMA: Jurnal Bisnis dan Manajemen
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan Penelitian ini adalah untuk: 1) mengetahui penerapan SOP yang selama ini dilakukan pada PT Cakra Perkasa Jaya Mulia Banjarmasin, 2) untuk mengetahui penerapan SOP yang dapat meningkatkan kinerja SDM pada PT Cakra Perkasa Jaya Mulia Banjarmasin, 3) untuk mengetahui upaya apa saja yang dilakukan perusahaan untuk optimalisasi penerapan SOP dalam meningkatkan kinerja SDM yang ada di PT Cakra Perkasa Jaya Mulia Banjarmasin. Metode Penelitian ini menggunakan jenis penelitian deskriptif. Yang mana bentuk penelitiannya mendeskripsikan fenomena yang ada, baik fenomena alamiah mmaupun fenomena buatan manusia. Teknik pengumpulan data menggunakan observasi, wawancara, dokumentasi. Teknik analisis data menggunakan deskriptif kualitatif. Hasil penelitian ini menunjukkan bahwa PT Cakra Perkasa Jaya Mulia Banjarmasin sudah memiliki SOP, namun belum diterapkan secara maksimal. Padahal SOP penting dalam bekerja supaya dalam melakukan pekerjaan dapat membantu dalam melaksanakan kegiatan baik di lapangan maupun di dalam ruangan. Dengan memaksimalkan SOP yang telah dibuat perusahaan, akan membuat pekerjaan lebih terarah dan efektif sehingga tujuan perusahaan dapat tercapai dan kinerja karyawan dapat meningkat.
Analisis Karakteristik Budaya Organisasi dan Kinerja Karyawan di PT Mitra Lintas Nusantara Hendrawan Saputra; Raden Kelik Hardinto; Linda Permanasari; Agus Pebrianto
BIMA: Jurnal Bisnis dan Manajemen Vol 2 No 1 (2023): BIMA: Jurnal Bisnis dan Manajemen
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/bima.v2i1.1959

Abstract

The purpose of this study was to determine the characteristics of the organizational culture at PT Mitra Lintas Nusantara Banjarmasin and also to determine the performance characteristics of the employees working at PT Mitra Lintas Nusantara Banjarmasin. Descriptive research approach method where descriptive research is research that is used to describe or analyze a research result but is not used to make broader conclusions as the scientific method is often used and carried out by a group of researchers in the social sciences, including education science. This descriptive study was chosen by the author to describe the characteristics of organizational culture and employee performance at PT Mitra Lintas Nusantara Banjarmasin. The results of this study found that the characteristics of organizational culture at PT Mitra Lintas Nusantara Banjarmasin have several points that must make adjustments and developments in order to be in accordance with the theory, while for the performance characteristics of employees at PT Mitra Lintas Nusantara Banjarmasin already meet the elements of the theory of employee performance characteristics. when compared with the results of existing questionnaires
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Perusahaan Daerah Air Minum (Pdam) Bandarmasih Kota Banjarmasin Muhammad Ihsan; Riswan Yunida; Hikmayanti Huwaida; Novi Shintia; Rini Ameli; Muhammad Wahyu Wardhana
BIMA: Jurnal Bisnis dan Manajemen Vol 2 No 1 (2023): BIMA: Jurnal Bisnis dan Manajemen
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/bima.v2i1.2062

Abstract

The aims of this research are: (1) To find out whether service quality (tangible, reliability, responsiveness, assurance, empathy) has a simultaneous effect on customer satisfaction of the Bandarmasih Regional Drinking Water Company (PDAM) in Banjarmasin City. (2) To find out whether service quality (tangible) has a partial effect on customer satisfaction of PDAM Bandarmasih, Banjarmasin City. (3) To find out whether service quality (reliability) has a partial effect on customer satisfaction of PDAM Bandarmasih, Banjarmasin City. (4) To find out whether service quality (responsiveness) has a partial effect on customer satisfaction of PDAM Bandarmasih, Banjarmasin City. (5) To find out whether service quality (assurance) has a partial effect on customer satisfaction (PDAM) Bandarmasih, Banjarmasin City. (6) To find out whether service quality (emphaty) has a partial effect on customer satisfaction of PDAM Bandarmasih, Banjarmasin City. (7) To find out which variables of service quality (tangible, reliability, responsiveness, assurance, empathy) are most dominant in influencing customer satisfaction of PDAM Bandarmasih, Banjarmasin City. The method used in this study is a quantitative research method with multiple linear regression. The findings of this study indicate that: (1) The independent variables namely service quality (tangible, reliability, responsiveness, assurance, empathy) simultaneously affect customer satisfaction by 74.2%, while the remaining 25.8% are influenced by other variables outside this research. (2) Tangible variable (X1) has no significant effect partially on customer satisfaction (Y) with a Tcount of 0.988. (3) The realibility variable (X2) has a partially significant effect on customer satisfaction (Y) with a Tcount of 3.196 (4) The responsiveness variable (X3) has no partially significant effect on customer satisfaction (Y) with a Tcount of -1.506. (5) Assurance variable (X4) has no significant effect partially on customer satisfaction (Y) with a Tcount of 0.443. (6) The empathy variable (X5) has a partially significant effect on customer satisfaction (Y) with a Tcount of 4.999. (7) the empathy variable (X5) has the most dominant influence on customer satisfaction (Y) with the highest r2 value of 0.209 or 20.9%.
PENGGUNAAN VECM DALAM MEMPREDIKSI NILAI AKTIVA BERSIH REKSA DANA SYARIAH MELALUI INDEKS HARGA SAHAM GABUNGAN DAN INFLASI Sitti Mua'limah; M. Qoshid Al Hadi; Iman Setya Budi
BIMA: Jurnal Bisnis dan Manajemen Vol 2 No 2 (2023): BIMA: Jurnal Bisnis dan Manajemen
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/bima.v2i2.2184

Abstract

Capital markets play an important role in the modern economy, and a deep understanding of the factors that influence the value of investment assets is key for investors and financial practitioners. In the context of the Indonesian capital market, the Composite Stock Price Index (IHSG) and the inflation rate are two macroeconomic variables that are very relevant in investment performance analysis. This research aims to investigate the influence of the IHSG and inflation on the Net Asset Value (NAV) of mutual funds, with a focus on short-term and long-term aspects. This research adopts a quantitative method with a descriptive approach. Monthly data on IHSG, inflation and NAV of mutual funds for the period January 2011 to December 2021 are used for analysis. The Vector Error Correction Model (VECM) is used to test the short-term and long-term influence of IHSG and inflation on mutual fund NAV. This research has originality because it focuses on analyzing the influence of IHSG and inflation on mutual fund NAV in the context of Islamic Hajj mutual funds in Indonesia with VECM. The results of this research can also provide practical guidance for investors and mutual fund managers in making investment decisions. The findings from this study show that, in the longer term, IHSG has a significant impact on the NAV of Sharia Hajj Mutual Fund products at PT. Insight Investment Management, while inflation does not have a significant impact on NAV.
Efektivitas Daya Tarik Iklan dan Kualitas Produk terhadap Keputusan Pembelian Produk Bulog pada Perusahaan Umum Bulog Kantor Wilayah Kalimantan Selatan Fatimah Fatimah; Novi Shintia; Muhammad Wahyu Wardhana
BIMA: Jurnal Bisnis dan Manajemen Vol 2 No 2 (2023): BIMA: Jurnal Bisnis dan Manajemen
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/bima.v2i2.2270

Abstract

The problem faced by the public company BULOG is the instability of sales turnover through the advertising promotion media carried out, so that sales turnover becomes unstable. This research was conducted with the aim of knowing the Effectiveness of Advertising Attractiveness and Product Quality on purchasing decisions for BULOG products which have so far been applied and will be applied to the BULOG Public Company South Kalimantan regional office. The research method used in this Final Project research is descriptive with qualitative data techniques, data collection from research is carried out by observation, interviews and documentation. The results of the study indicate that the promotion strategy through advertising media is still not optimal, resulting in unstable sales turnover. For this reason, companies must be able to maximize the attractiveness of advertising on product purchasing decisions by carrying out marketing activities through effective advertising media and using advertising media promotion strategies on Instagram Reels to solve problems.
Upaya Retensi Karyawan Mekanik Dan Operator Potensial Melalui Program Pelatihan Dan Pengembangan Karir Pada Pt Gagah Putera Satria Putri Kurnia Pratiwi; Rahmatul Jannatin Naimah
BIMA: Jurnal Bisnis dan Manajemen Vol 2 No 2 (2023): BIMA: Jurnal Bisnis dan Manajemen
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/bima.v2i2.2271

Abstract

Company achievement is closely related to the quality of its employees. Therefore, Human Resource Management (HRM) must build, motivate and manage the maximum human resources that companies have to increase the ability of employees investments. This has resulted in the company PT Gagah Putera Satria having to make efforts to retain employees or maintain and provide training and career development for employees in order to reduce the company's turnover rate. The purpose of this study, to find the causes,retention efforts, training, career development as well as advice given to the company.The method used to describe the data in this study is qualitative or descriptive, analysis of research data is carried out such as observation and interviews. The results of this study, it is very difficult to find employees because as a result there are many mining companies offering competitionvalue which is quite good and also not sufficient enough in terms of employee facilities, one of which is the internet network for communication access, as well as it is very important to increase company benefits to ensure company welfare.
Analisis Penulisan Surat Lamaran Pekerjaan Mahasiswa Semester II Tahun Akademik 2021/2022 Program Studi Administrasi Bisnis Politeknik Negeri Banjarmasin sari hepy maharani; Tarman Effendi; Rika Novyanti
BIMA: Jurnal Bisnis dan Manajemen Vol 2 No 2 (2023): BIMA: Jurnal Bisnis dan Manajemen
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/bima.v2i2.2272

Abstract

The study titled "Analysis of Writing Job Application Letters for Second Semester Student Academic Year 2021/2022 Business Administration Study Program Banjarmasin State Polytechnic" aims to (1) determine the writing of the opening part of the second semester student job application letter for the academic year 2021/2022 Business Administration Study Program Banjarmasin State Polytechnic, (2) determine the writing of the contents of the second semester student job application letter for the academic year 2021/2022 Business Administration Study Program Banjarmasin State Polytechnic, (3) determine the writing of the closing section of the second semester student job application letter for the Banjarmasin State Polytechnic Business Administration Study Program's 2021/2022 academic year. The descriptive method was used in this study. This study's sample size is 35 job application letters. The documentation study technique was used to collect data for this study. This study's data processing technique is the analysis of 35 job application letters for Banjarmasin State Polytechnic Business Administration Study Program second semester students in the 2021/2022 academic year. Data analysis, particularly data pertaining to job application letters, including (1) writing the opening section, (2) writing the content section, and (3) writing the closing section. Based on the analysis of writing job application letters for second semester students of the Banjarmasin State Polytechnic Study Program for the 2021/2022 academic year, it can be stated that (1) incorrect writing was found in the opening part of the second semester student job application letters for the 2021/2022 academic year of the State Polytechnic Business Administration Study Program Banjarmasin, both in the writing of attachments, pages, addresses, and greetings, but only a few of the incorrect writings were found, while the correct writings were more numerous, except for the writing of the date, no writing errors were found, (2) In the writing of the contents of the second semester student job application letter for the 2021/2022 academic year, the Banjarmasin State Polytechnic Business Administration Study Program still found errors in writing, both in the writing of the opening paragraph, body paragraph, and closing paragraph, but the number of incorrect writings was only a few, while full There are more correct verbal statements, and (3) in the writing of the closing part of the second semester student job application letter for the 2021/2022 academic year, the Banjarmasin State Polytechnic Business Administration Study Program still found incorrect writing, both in writing the closing greeting, signature, and applicant's name, but the number of incorrect writing is only a few, while the correct writing is more.
Implementasi Sistem Administrasi berupa Aplikasi Accurate guna Meningkatkan Efektivitas Kerja di Bagian Gudang PT Masada Jaya Lines Banjarmasin Aulia Putri, Syahidatul; Permanasari, Linda; Kelik Hardinto, Raden
BIMA: Jurnal Bisnis dan Manajemen Vol 2 No 2 (2023): BIMA: Jurnal Bisnis dan Manajemen
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini adalah Untuk mengetahui (1) bagaimana penerapan sistem administrasi di bagian gudang PT Masada Jaya Lines Banjarmasin (2) Untuk mengetahui sudah maksimalkah sistem administrasi yang digunakan dalam meningkatkan efektivitas kerja di bagian gudang PT Masada Jaya Lines Banjarmasin (3) Untuk mengetahui apakah aplikasi Accurate dapat meningkatkan efektivitas kerja di bagian gudang PT Masada Jaya Lines daripada menggunakan sistem administrasi berupa SAP (System Application Program). Jenis penelitian yang digunakan dalam penelitian ini adalah jenis penelitian deskriptif dengan metode pengumpulan data melalui observasi dan wawancara. Teknik analisis data yang digunakan pada penelitian ini adalah teknik nonstatistik. Hasil dari penelitian ini menunjukkan sistem administrasi yang digunakan bagian gudang PT Masada Jaya Lines Banjarmasin masih belum efektif karena menggunakan dua sistem sekaligus untuk membantu karyawan gudang dalam meringankan tugas. Hal ini mengakibatkan pembuatan laporan penerimaan barang dan surat jalan terkendala sehingga harus dikerjakan secara manual dan untuk mengatasi masalah agar tidak berdampak buruk pada kegiatan kerja, maka sistem administrasi yang digunakan dalam membantu kerja karyawan hanya dengan satu sistem saja berupa aplikasi Accurate agar dapat memaksimalkan efektivitas kerja karyawan gudang PT Masada Jaya Lines Banjarmasin.
Analisis Kualitas Pelayanan Publik terhadap Kepuasan Klaim Santunan pada PT Jasa Raharja (Persero) Cabang Kalimantan Selatan Aldinor Aldinor; Padli Padli; Riswan Yunida
BIMA: Jurnal Bisnis dan Manajemen Vol 2 No 2 (2023): BIMA: Jurnal Bisnis dan Manajemen
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/bima.v2i2.2274

Abstract

This research was conducted at PT. Jasa Raharja (Persero) South Kalimantan Branch which is located at Jalan A.Yani Km 4.5, No.35, Flower Garden, East Banjarmasin District, Banjarmasin City, South Kalimantan Province 70325 is a company engaged in social insurance owned by (BUMN). This research aims to find out how much influence the quality of public services has on the satisfaction of compensation claims at PT. Jasa Raharja (Persero) South Kalimantan Branch (1) This research method uses a quantitative method with the help of SPSS statistic software version 26. Data collection techniques use questionnaires that are distributed to compensation claims of PT. Jasa Raharja (Persero) South Kalimantan Branch as a sample of 20 people with a sampling technique, namely purposive sampling. While the data analysis technique used is simple linear regression (2) The results showed that there was a positive and significant influence between the quality of public services and the satisfaction of compensation claims(3)This can be seen from the result of the equation Y =30,897+0,672X. The significant level of public service quality is 0,000 less than 0.005 with a value of t count > t table (2,033 > 1.325324). while the determination coefficient of R Square is 0.205 or 20.5% which means that there are 80.5% of other variables that influence the purchase decision.

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