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INDONESIA
Jurnal Riset Multidisiplin : Agrisosco
Published by Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia
ISSN : -     EISSN : 29884470     DOI : -
Core Subject : Economy, Education, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences
Jurnal Riset Multidisiplin : AGRISOSCO merupakan Jurnal Penelitian dan Artikel Review Ilmiah yang diterbitkan Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia (LP4I) yang terbit 3 (tiga) kali dalam setahun pada bulan April, Agustus dan Desember. Penyunting menerima kiriman naskah hasil kajian dan penelitian untuk ahli bidang Hukum, Sosial, Politik, Pertanian, Teknik, Bahasa, Kesehatan, dan Ilmu Pendidikan untuk turut berkontribusi melalui artikel dan/atau telaah artikel (article review).
Arjuna Subject : Umum - Umum
Articles 51 Documents
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TINGKAT KEPUASAN PETANI TERHADAP PERAN LEMBAGA PERTANIAN DALAM MENDUKUNG KETAHANAN PANGAN Pratiwi, Devi Arsinta; Nurdin, Fadilah; Megawati, Megawati; Astaman, Putra
Jurnal Riset Multidisiplin Agrisosco Vol 3, No 2 (2025): Vol 3 No 2 Agustus 2025
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/ajrm.v3i2.122

Abstract

This study aims to: (1) determine the role/contribution of farmer groups in supporting food production in North Sinjai District, and (2) determine the level of farmer satisfaction with the role of farmer groups in achieving food security in North Sinjai District. This study used a quantitative descriptive approach. Data were obtained through questionnaires and in-depth interviews, using Importance Performance Analysis (IPA) and Consumer Satisfaction Index (CSI) analysis techniques. The IPA analysis results indicate that the performance of farmer groups exceeded farmers' expectations, with a conformity score of 114.8%. The CSI score of 71.34% indicates a high level of farmer satisfaction with the role of farmer groups. The results indicate that the role of farmer groups in North Sinjai District has been effective. This finding indicates that farmer groups not only meet but also exceed farmers' expectations in supporting food production and strengthening food security at the local level.
PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN HARGA MINUMAN KOPI DI KEDAI KOPI DUAPERTIGA, KABUPATEN SINJAI Hamsidar, Hamsidar; Astaman, Putra; Aisyah, Megawati; Nurdin, Fadilah
Jurnal Riset Multidisiplin Agrisosco Vol 3, No 2 (2025): Vol 3 No 2 Agustus 2025
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/ajrm.v3i2.123

Abstract

Business owners need to consider various important factors so that their businesses can survive and thrive amid increasingly intense competition. The purpose of this study is to examine these factors in the context of the local coffee shop Kedai Duapertiga in Sinjai Regency. This research was conducted at Kedai Kopi Duapertiga, located on Jln. Cengkeh, Balangnipa Village, Sinjai Regency, from February to May 2025. This research is quantitative in nature with an associative approach. Data analysis uses multiple linear regression analysis. The results show that partially, product quality and service quality have a positive and significant effect on customer satisfaction. However, price does not have a significant effect on customer satisfaction. Simultaneously, the three variables still have a significant effect on customer satisfaction. The coefficient of determination (R²) is 74.3%, indicating that the independent variables explain 74.3% of customer satisfaction, while the rest is influenced by other factors outside the study.
PERUMUSAN STRATEGI PENGEMBANGAN BUDIDAYA IKAN BANDENG (Chanos-chanos) DIKELURAHAN SAMATARING MELALUI ANALISIS SWOT DAN QSPM Fauzi, Latifah Asmaul; Raisa, Daeva Mubarika; Megawati, Megawati
Jurnal Riset Multidisiplin Agrisosco Vol 3, No 2 (2025): Vol 3 No 2 Agustus 2025
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/ajrm.v3i2.121

Abstract

This study aims to determine the strategy and alternative strategies for developing sustainable milkfish (Chanos chanos) cultivation in Samataring Village, East Sinjai District, Sinjai Regency. The research method used is a quantitative descriptive approach, with analysis using the Internal Factor Evaluation Matrix (IFE), External Factor Evaluation Matrix (EFE), and Quantitative Strategic Planning Matrix (QSPM). Based on the results of the analysis, the IFE Matrix shows that the internal factors of milkfish cultivation in Samataring Village are in the moderate category. This indicates a combination of strengths that can be utilized and weaknesses that need to be addressed. Meanwhile, the EFE Matrix analysis revealed that external factors are in the strong category. This indicates that the external environment offers many prospective opportunities, although there are still threats that need to be watched out for. Furthermore, the results of the QSPM Matrix analysis of six alternative strategies obtained from the SWOT Matrix indicate that the most recommended alternative strategy is to utilize farmer experience and natural resources to increase the scale and quality of production to meet high market demand and expand market access. This strategy has the highest Total Attractive Score (TAS) value, which is 6.46, compared to other alternative strategies. Therefore, this strategy is the main priority for the development of milkfish cultivation at the research location.
PENGARUH DIGITAL MARKETING MELAULUI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN MINUMAN KOPI DI KEDAI KOPI DUAPERTIGA Mukammil, Mukammil; Astaman, Putra; Megawati, Megawati; Nurdin, Fadilah
Jurnal Riset Multidisiplin Agrisosco Vol 3, No 2 (2025): Vol 3 No 2 Agustus 2025
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/ajrm.v3i2.124

Abstract

This study aims to examine the effect of digital marketing through Instagram, specifically focusing on the variables of content and timing, on consumer purchasing decisions at Kedai Kopi Duapertiga. The research employed a quantitative approach using multiple linear regression analysis to test the proposed hypotheses. The results show that the content variable has a positive and significant effect on purchasing decisions, with a significance value of 0.000 (p < 0.05). In contrast, the timing variable does not have a significant effect on purchasing decisions, with a significance value of 0.727 (p > 0.05). Simultaneously, the regression model consisting of content and timing significantly influences purchasing decisions, with a coefficient of determination (R²) of 0.308. This indicates that 30.8% of the variation in purchasing decisions can be explained by these two variables, while the remaining 69.2% is influenced by other factors outside the model.
FENOMENA FLUKTUASI HARGA MINYAK NILAM (Cablin benth) BERBASIS AGRIBISNIS: PERSPEKTIF PETANI DI DESA PAMOMBONG, SULAWESI BARAT Asriani, Asriani; Syahidah, Syahidah; Agustiawan, Agustiawan; Pakpahan, Sartika
Jurnal Riset Multidisiplin Agrisosco Vol 3, No 2 (2025): Vol 3 No 2 Agustus 2025
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/ajrm.v3i2.130

Abstract

This study aims to understand the phenomenon of agribusiness-based patchouli oil price fluctuations from the perspective of farmers in Pamombong Village, West Sulawesi. The research method used is qualitative with in-depth interviews, observation, and documentation techniques. A qualitative approach with a case study design was used to explore farmers' experiences in dealing with uncertain price dynamics, which were then analyzed using SWOT. The results show that patchouli oil price fluctuations are influenced by internal factors such as domestic market structure and the role of farmer institutions as well as external factors such as global market conditions, the impact of which is seen in income, production strategies, and marketing patterns. This study emphasizes the importance of strengthening agribusiness institutions, access to price information, and government policy support in creating a more sustainable and efficient patchouli oil trading system
ANALISIS SWOT PADA STRATEGI PEMASARAN USAHA JAMUR TIRAM DUA PUTRA DI KECAMATAN SINJAI BARAT Nurhaliza, Nurhaliza; Astaman, Putra; Megawati, Megawati; Nurdin, Fadilah
Jurnal Riset Multidisiplin Agrisosco Vol 3, No 2 (2025): Vol 3 No 2 Agustus 2025
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/ajrm.v3i2.125

Abstract

The marketing strategy of Dua Putra oyster mushroom business still faces obstacles in marketing its oyster mushroom products, as farmers only sell them to traders and consumers who are still local communities. This study aims to analyze the marketing strategy of the Two Sons Oyster Mushroom Business in Gunung Perak Village, West Sinjai District, Sinjai Regency, using a SWOT analysis approach. This study uses a quantitative descriptive method with data collection techniques through observation, interviews, distribution of questionnaires to 5 respondents, and documentation. The results of the study indicate that the internal factors that are strengths in the Dua Putra oyster mushroom business are that the oyster mushroom products are of good quality and able to compete in the local market, while the main weaknesses of the Dua Putra oyster mushroom business are that the mushroom products spoil quickly and the production facilities are still simple. External factors show that the biggest opportunity for the Dua Putra oyster mushroom business is that oyster mushrooms can be processed into derivative products, so that they do not only sell raw oyster mushrooms, but they still need to be aware of business threats such as the difficulty of obtaining raw materials. The results of the IFAS and EFAS calculations show that the scores are 1.958 and 0.628, respectively, placing the Dua Pura Oyster Mushroom Business in Quadrant I of the SWOT matrix, meaning it is in an aggressive strategy position.
KOMPETENSI PENYULUH PERTANIAN TERHADAP PEMBERDAYAAN KELOMPOK WANITA TANI DI KECAMATAN SINJAI UTARA KABUPATEN SINJAI Wahyuni, Yuyun Amara; Megawati, Megawati; Nurdin, Fadilah
Jurnal Riset Multidisiplin Agrisosco Vol 3, No 3 (2025): Vol 3 No 3 Desember 2025
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/ajrm.v3i3.162

Abstract

The low motivation and participation of members of the Women Farmers Group (KWT) is thought to be related to an extension approach that has not been optimal in empowering members. This study aims to analyze the influence of agricultural extension workers' competence on the empowerment of KWT, which includes aspects of knowledge, attitude, skills, and work experience. The method used in this study was quantitative. Data processing techniques used descriptive analysis and multiple linear regression analysis. The results of the study simultaneously showed that extension worker competence (knowledge, attitude, skills, and work experience) had a positive and significant effect on KWT empowerment. Partially, knowledge competence was the most dominant variable. The coefficient of determination ($R^2$) value obtained was 73.5%, indicating that the four independent variables together influence the dependent variable of empowerment, while the remaining 26.5% is influenced by other factors or variables not examined in this study
ANALISIS KELAYAKAN USAHATANI CABAI MERAH KERITING (CAPSICUM ANNUM L.) DI DESA BONGKI LENGKESE, KECAMATAN SINJAI TIMUR Nisa, Nur Haerun; Ahmad, Ahfandi; Megawati, Megawati; Nurdin, Fadilah
Jurnal Riset Multidisiplin Agrisosco Vol 3, No 3 (2025): Vol 3 No 3 Desember 2025
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/ajrm.v3i3.165

Abstract

This study aimed to analyze the income and feasibility of curly red chili farming in Bongki Lengkese Village, East Sinjai District, Sinjai Regency. The research employed a quantitative method using numerical data obtained from field observations to analyze production costs, revenue, income, and farming feasibility. The results showed that the average production cost of curly red chili farming was Rp. 3,508,071 per planting season. The average production reached 716.54 kg per season, generating an average total revenue (TR) of Rp. 17,792,090 per season. Based on this revenue and cost structure, the average net income (?) obtained by farmers was Rp. 14,284,019 per season. The feasibility analysis indicated that the R/C ratio was 5.07, meaning that every Rp. 1.00 of production cost generated Rp. 5.07 in revenue, resulting in a profit margin of Rp. 4.07. Therefore, curly red chili farming in Bongki Lengkese Village, East Sinjai District, Sinjai Regency is economically feasible and has good potential for further development.
PENGARUH INDIKATOR PERUBAHAN IKLIM TERHADAP PENDAPATAN PETANI PADI SAWAH DI KELURAHAN LAMATTI RILAU Zahwa, Nabila Amara; Megawati, Megawati; Nurdin, Fadilah
Jurnal Riset Multidisiplin Agrisosco Vol 3, No 3 (2025): Vol 3 No 3 Desember 2025
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/ajrm.v3i3.154

Abstract

This study aims to determine the impact of climate change on the income of lowland rice farmers in Lamatti Rilau Village. The research method used is quantitative with a cross-sectional study approach. This study was conducted in Lamatti Rilau Village, North Sinjai District, in June 2025. Data collection techniques were based on observation and questionnaires. The population in this study consisted of 381 members of farmer groups in Lamatti Rilau Village in 2024, while the sample size was calculated using the Slovin formula, resulting in 79 respondents. The sampling technique used was simple random sampling. The results of the study indicate that the adjusted R square value is 0.349 or 34.9%, which means that the independent variables jointly or simultaneously influence the dependent variable by 34.9%. Meanwhile, 65.1% of the income of lowland rice farmers is influenced by other variables not included in this study. The conclusion is that, partially, the shift in planting season and plant pest organisms (OPT) have a significant impact on the income of lowland rice farmers in Lamatti Rilau Village, while the decrease in production has an insignificant impact on their income. Simultaneously, there is a significant impact of the shift in planting season, decreased production, and plant pest organisms (OPT) on the income of lowland rice farmers in Lamatti Rilau Village
KOMUNIKASI PENYULUH PERTANIAN DALAM PEMBANGUNAN PERTANIAN DI KELURAHAN BONGKI, KECAMATAN SINJAI UTARA, KABUPATEN SINJAI Anna, Anna; Astaman, Putra; Nurdin, Fadillah
Jurnal Riset Multidisiplin Agrisosco Vol 3, No 3 (2025): Vol 3 No 3 Desember 2025
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/ajrm.v3i3.160

Abstract

The purpose of this study was to understand how agricultural extension communication contributed to the advancement of the agricultural sector in Bongki Village, North Sinjai District, Sinjai Regency. This study used a qualitative descriptive approach with purposive sampling, involving a total of 25 participants, including one agricultural extension officer and 24 farmers who were members of a farmer group. Data collection was conducted through interviews, observations, and documentation, which were then analyzed through data reduction, data presentation, and conclusion drawing using triangulation techniques to improve the accuracy of the results. The findings of this study indicate that communication from agricultural extension workers plays an important role in improving farmers' knowledge, attitudes, and skills. Extension workers act as communicators, facilitators, motivators, and mentors who are able to create interactive relationships with farmers. Extension activities encourage changes in farmers' mindsets and behaviors, which in turn increase productivity and strengthen sustainable farm management. This study concludes that the success of development in Bongki Village is highly dependent on the effectiveness of responsive and sustainable extension communication, which is able to adapt methods to the situations faced by farmers.

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