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INDONESIA
Journal of Indonesian Tourism and Policy Studies
Published by Universitas Indonesia
ISSN : 25415360     EISSN : 25415360     DOI : 10.7454/jitps.v1i1.105
Core Subject : Humanities, Social,
Humanities Social Sciences
The Journal of Indonesian Tourism and Policy Studies (JITPS) covers tourism studies, recreation studies and policies related to their development in Indonesia. The expected research can also include studies on Indonesian tourism related to social, cultural, economic, political, management, health, environmental, technology, policy, etc. issues. The aim is to achieve the objectives of the Indonesian Journal of Tourism and Policy Studies, namely as a portal and instrument for the development of tourism science in Indonesia from various aspects and perspectives. Therefore, not only as paper-based-field-research, this journal will become a portal for tourism implementation studies and related literature reviews.
Arjuna Subject : Ilmu Sosial - Kajian Budaya
Articles 112 Documents
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ANALYSIS OF TOURISM PRODUCT MARKETING STRATEGY IN PT. ALMIN AHSAN TRAVEL Qonitah, Aisha; Nugraha, D.K.S
Journal of Indonesian Tourism and Policy Studies Vol. 6, No. 1
Publisher : UI Scholars Hub

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Abstract

This study discusses the marketing strategy of tourism products that happened at PT. Experience Ahsan Travel. Nowadays, the development of Umrah Hajj travel in Indonesia is increasing. With the increase in Hajj and Umrah travel make the competition between travel even tighter. Marketing strategy is one of the most important things in how to sell a product to the public large. Marketing can be done in two ways, namely conventional and digital marketing. PT. Alamin Ahsan Travel carries out various marketing strategies, such as providing information about the products they own, and by growing pilgrims' confidence in travel which is also important in marketing strategy. By using various methods, strategies marketing will be able to complement each other and travel can continue compete with other Umrah and Hajj travel agencies. This study used descriptive qualitative method. The results of the research that marketing at PT Alamin is already using digital. This research can adapt to applied studies in the field of tourism marketing.
MARKETING AND PROMOTION STRATEGIES IN INCREASING THENUMBER OF FOREIGN TOURISTS TO A THOUSAND ISLANDS Masaji, Enggar Panggalih; Priyanto, Priyanto
Journal of Indonesian Tourism and Policy Studies Vol. 6, No. 1
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Abstract

This paper discusses the strategy carried out by the Tourism Office in promoting the Thousand Islands to foreign countries increase the number of foreign tourists' visit to the Thousand Islands. The Thousand Islands as one of the leading tourism object in Jakarta must be promoted and marketed to foreign countries. This study uses qualitative research and descriptive research with data collection techniques interviews and observations. The results of this study are to suggest and recommend other ways to promote the Thousand Islands to foreign countries and to see how the Thousand Islands itself in welcoming foreign tourists who visit the Thousand Islands. Based on the research results, the tourism office has promoted 4 pillars. There are 4 pillars of tourism promotion carried out by the Tourism Office, namely, famtrips, overseas events, sales missions, and festival participation. In addition to the promotion concept carried out by the Tourism Office, there was also the development of a marketing concept, namely the 4Ps (product, price, place, and promotion).
HALAL TOURISM OPPORTUNITIES TO INCREASE TOURIST VISITS IN INDONESIA Akbar, Mochamad Fajar
Journal of Indonesian Tourism and Policy Studies Vol. 6, No. 2
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Abstract

The development of halal tourism in Indonesia is carried out in a sustainable manner, aiming to realize the improvement of the personality and abilities of the Indonesian people, by utilizing science and technology and taking into account the challenges of global development. Halal tourism development is developed with an approach to economic growth and equity for the people's welfare and regional development-oriented development. This study uses a qualitative method by using books and other literatures such as journals, online news, and others as the main object. The increase in Muslim tourists from year to year is an opportunity and a challenge for the tourism sector to develop halal tourism. Many countries (both Muslim and non-Muslim majority) are trying to develop halal tourism. Based on the existing concepts and principles of halal tourism, these countries generally only try to create a Muslim-friendly atmosphere. The development of halal tourism needs to be done, one of which is by conducting various researches or studies.
THE PHENOMENA OF DIENG PLATEAU TOURISMDESTINATION DEVELOPMENT PLANNING Hariwanto, Army Tunggu
Journal of Indonesian Tourism and Policy Studies Vol. 6, No. 2
Publisher : UI Scholars Hub

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Abstract

The tourism sector can be one of the mainstay sectors in the economic growth of the Dieng Plateau. One of the tourism problems in the Dieng Plateau is about accessibility and supporting infrastructure. Even though the existing road infrastructure is quite good, it can be improved again by widening the road access so that even large vehicles can easily cross it and needs to be improved also for other infrastructure such as hotels, restaurants, promotions, and others. The number of folklore or history in the Dieng area is the main factor to attract tourists and is also supported by beautiful natural scenery. To visit this destination, tourists need about 9 - 10 hours from Jakarta / Bogor. Access from the Jati Asih Toll Road, Bekasi to the Weleri Toll Exit Gate can be reached using the Trans Java Toll Road. To go through the Trans Java Toll, drivers have to pay toll fees which are quite expensive. And road users are also required to always prepare enough fuel because the distance between the Rest Areas is quite far. It should also be remembered that motorists who pass this route must remain vigilant and careful and pay attention to the condition of their vehicles because the bumpy road and the many potholes on the Trans Java Toll Road are very prone to traffic accidents. This study aims to analyze the planning for the development of tourism destinations in the Dieng Plateau
POST-PANDEMIC TOURISM, PREPARATION IN TOURISM EDUCATION Ridwan, Okky Rizal; Prianti, Diani Mustika
Journal of Indonesian Tourism and Policy Studies Vol. 6, No. 2
Publisher : UI Scholars Hub

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Abstract

The COVID-19 pandemic that spreads in Indonesia has changed the way people live their routines or the new normal. Consumers began to avoid physical contact with humans and switched to virtual or digital media. New lifestyle to stay at home with working-living-playing activities because of social restrictions is increasingly widespread. Similarly, tourists have complete awareness about cleanliness, health, safety, and environmental sustainability (CHSE). This awareness then affects the quality of service and products in the world of tourism in Indonesia. The purpose of this study is to align the change landscape COVID-19 in tourism education in order to deal with post-pandemic tourism. This research is a qualitative descriptive that uses books and other literature as the main object. The results showed that tourism education could effectively be done with industrial concept and new habits, creating innovative ideas, the use of technology, understanding of crisis management, and inculcating sustainable tourism principles. Suggestions for further research are to conduct quantitative research to find out the influence between post-pandemic tourism education preparation and contemporary issues that are developing in the world of tourism.
INCOME TAX INCENTIVES FOR TOURISM INDUSTRY Widodo, Arie; Nur, Titin F
Journal of Indonesian Tourism and Policy Studies Vol. 6, No. 2
Publisher : UI Scholars Hub

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Abstract

The COVID-19 pandemic has resulted in the collapse of the economy in all sector and countries around the world. One of the sectors that experienced a major fall was the tourism sector. The government provide income tax facilities to stimulate domestic and foreign investment. The aim of this paper is to determine the government's policy that can be utilized by business actors in the tourism sector. This study uses qualitative research methods with library research. The results of this study indicate that the real estate sector in tourism industry is one that utilizes tax facilities. This paper recommends that other sector than real estate in tourism industry given the same income tax facility.
THE EFFECT OF BLENDED LEARNING METHODS DURING THE COVID 19 PANDEMIC ON STUDENTS OFTHE HOSPITALIZATION STUDY PROGRAM Wiyanti, Wiyanti; Anggraini, Puput Dewi
Journal of Indonesian Tourism and Policy Studies Vol. 6, No. 2
Publisher : UI Scholars Hub

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Abstract

The COVID-19 pandemic has impacted all sectors including the education sector, forcing the face-to-face learning process to switch to online learning. There are many obstacles when conducting online learning in vocational education, especially hospitality study programs, including during practical courses. In situations and conditions like this, the blended learning model is deemed appropriate and can be used as an alternative learning model that is able to combine online and face-to-face learning processes. This study intends to analyze the effect of the teaching and learning process through the blended learning model in increasing the learning independence of students in the hospitality study program at Harapan Bersama Tegal Polytechnic. This research is expected to be able to encourage students to follow the blended learning learning process properly so that there is an increase in learning independence. This research is a quantitative research with a survey design. The research will be conducted at the Harapan Bersama Tegal Polytechnic with the research subjects, namely students of the hospitality study program at the Harapan Bersama Tegal Polytechnic, totaling 69 students. Analysis of the data used to answer the research problem is to use regression analysis. This research has succeeded in proving that there is a positive and significant effect of blended learning on the learning independence of students of the Hospitality Study Program at the Harapan Bersama Polytechnic, Tegal.
INTERNSHIP PROGRAM IN COMPANY:CULTURAL LEARNING PROCESS FOR STUDENTS Istiadi, Istiadi
Journal of Indonesian Tourism and Policy Studies Vol. 7, No. 1
Publisher : UI Scholars Hub

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Abstract

The internship program is an integral part of the Vocational School Higher Education curriculum. Various knowledge and experiences can be obtained directly as long as students carry out their internships in industries or companies. In a pandemic situation that has recently lasted for approximately two years, the internship program for students within the company is also ongoing even though with different methods and methods, namely what is called WFH (Work From Home). For students, internships are not only an opportunity to learn practical work in the world of work, internships also mean an opportunity to learn about the culture of other people or companies. The internship program is an opportunity for students to learn more about how to adapt to other people's cultures or the existing company culture. With a qualitative approach, this paper tries to explore more deeply how the internship program is a good opportunity for students to be able to know or learn about cultural issues from other people, which include: work culture, time discipline, and other existing habits in a company.
DIGITAL-BASED AND SUSTAINABLE TOURISM VILLAGE DEVELOPMENT PLANNING INPAPA GARANG VILLAGE, LABUAN BAJO Setyawati, Rahmi
Journal of Indonesian Tourism and Policy Studies Vol. 7, No. 1
Publisher : UI Scholars Hub

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Abstract

Indonesia as a maritime axis, of course, will not be separated from maritime culture and technology. The maritime axis is a development paradigm needed by maritime-based regions such as Labuan Bajo. Maritime culture should be the original culture of Indonesia, because Indonesia is an archipelagic country. However, the development of tourist villages located on the coast requires a special planning program that is in accordance with the characteristics of the community, geography, and socio-culture so that tourism development is sustainable. This study aims to create a digital-based and sustainable independent tourism village development program. The concept used is sustainable tourism, marine tourism village and through community development to buildhuman capital. The creation of human resource capacity, in this case local communities, who do understand these maritime attitudes and values. By combining the concept of maritime culture and the concept of community development. The results of research for the development of marine tourism villages require an approach with aspects of digitalization technology that can be used as an information center containing the results of internalizing maritime culture with local wisdom and infrastructure facilities to accelerate economic growth. Digitization is used for the community, one of which is fishermen, business actors in the tourism sector and small and medium businesses through digital platforms, so that they can create an information data network in the form of big data as a means ofeconomic digitization infrastructure, and human capital development through human resource development and digital literacy. Products in the form of physical, consisting of arts, culinary arts, building arts (Architecture) and non-physical in the form of norms and values that are in accordance with maritime culture, which then becomes an information attraction both from the tourism element and the implementation of maritime culture which has economic value. for the development of sustainable marine tourism villages.
REPRESENTATION OF GASTRONOMY BRANDINGTHROUGH “ARUNA AND HER PALATE” FILM Altamira, Melisa Bunga
Journal of Indonesian Tourism and Policy Studies Vol. 7, No. 1
Publisher : UI Scholars Hub

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Abstract

Indonesia is one of the well-known international tourist destinations, one of which is through its culinary diversity. The variety of culinary culture in Indonesia cannot be separated from the historical stories and characteristics of each region. With these peculiarities, Indonesian cuisine must of course receive special attention in the promotion process. In the world of culinary marketing, there is a concept known as gastronomy branding. This concept briefly means doing marketing communication activities about food. Mass media, especially films, can be a channel for mass communication to carry out this gastronomy branding activity. Through its reach, films can convey a gastronomy branding communication message to introduce Indonesian cuisine to a wide audience, both nationally and internationally. One of the Indonesian films that raises the culinary specialties of the archipelago is "Aruna & Her Palate". This research qualitatively, through literature study, will present a representation of gastronomy branding that is shown through the film "Aruna & Her Palate".

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