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Tractare: Jurnal Ekonomi-Manajemen
Published by Sekolah Tinggi Ilmu Ekonomi Bentara Persada
ISSN : 23018445     EISSN : 28294912     DOI : 10.62820/trt
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Tractare: Jurnal Ekonomi-Manajemen is a peer-reviewed journal. Tractare: Jurnal Ekonomi-Manajemen invites academics and researchers who do original research in the fields of economics and management, including but not limited to: Economics Monetary Economics, Finance, and Banking International Economics Public Economics Economic Development Regional Economy Management Science Marketing Financial Management Human Resource Management International Business Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 74 Documents
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Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Pada CV Kusuma Putra Di Kota Batam Kasidi, Daniel
Tractare: Jurnal Ekonomi-Manajemen Vol 6 No 1 (2023): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v6i1.84

Abstract

The purpose of this research was to know the influences of service quality and price on customer satisfaction atCV Kusuma Putra in Batam City. This research also aims to analyse the most dominant factors that influence to customer satisfaction. Hypothesis are service quality and price have positive influence towards customers satisfaction. The population of this research are 50 customers.This study did not use certain sampling techniques because population numbers are limited, therefore all members of the population are used as samples. The methods used in this research is quantitative methods through survey approach. The data are collected by the questionnaire until the Likert scale. The results of research show that the independent variable service quality does not affect on customer satisfaction, free variable rates have an impact on customer satisfaction and promotion does not affect the customers satisfaction. By using F test know that collectively the quality of service, price and promotion has impact on customer satisfaction. Figure R2 of 0.389 or 38.9% variation shows that customer satisfaction can be explained by a third variable in the regression equation. While the rest of 61.1% explained by other variables which not included in this research.
Pengaruh Harga, Promosi, Dan Kualitas Pelayanan Terhadap Loyalitas Wali Siswa Pada Homeschooling Bina Mandiri Di Kota Batam Dabur, Feliks; Sihaloho, Asner
Tractare: Jurnal Ekonomi-Manajemen Vol 6 No 1 (2023): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v6i1.85

Abstract

The purpose of this study was to determine the effect of price, promotion and service quality on the loyalty of student guardians at Bina Mandiri Homeschooling in Batam City.The sample used in this study was 100 respondents from 137 parents who were randomly selected. The method used in this study is a simple random sample method. The data analysis method used is Test Validity, Reliability, Normality, Multicollinearity, and Multiple Regression Analysis. The correlation between price, promotion and service quality has a fairly strong relationship, namely 46.40%. Proving the hypothesis obtained t test results on the price variable with tcount -1.875 < ttable 1.984, promotion variable with tcount 3.212 > ttable 1.984, and service quality variable tcount 7.139 > ttable 1.984 Based on the F Test the results obtained Fcount 29.568 > Ftable 3.090. The results of this study indicate that price has a negative effect on the loyalty of student guardians, promotion has a positive effect on student guardian loyalty, service quality has a positive effect on student guardian loyalty. Price, promotion and quality of service together have a positive and significant effect on the loyalty of guardians of Bina Mandiri Homeschooling students in Batam City.
Analisis Kinerja Keuangan Pada Perusahaan Asuransi Yang Terdaftar Di Bursa Efek Indonesia Kopong, Silvester; Balun, Bernardus Somi
Tractare: Jurnal Ekonomi-Manajemen Vol 6 No 1 (2023): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v6i1.86

Abstract

This study aims to determine the financial performance of insurance companies listed on the Indonesia Stock Exchange from 2016-2020 using theratio Early Warning System. The research used purposive sampling technique and the data analysis used was descriptive analysis. The ratio used in this research are fund adequancy ratio, consist of the ratio of the level of adequacy of funds, incurred loss ratio, liabilities to liquid Asset, retention ratio. The results of the analysis in this study indicate that the financial performance of insurance companies listed on the ratio of the level of adequacy of funds, incurred loss ratio, liabilities to liquid Asset is categorized as good, while judging from the retention ratio itself is in a bad condition because 3 companies experience value lower than the value set by NAIC (National Association of Insurance Commissioners).
Pengaruh Upah, Insentif Dan Tunjangan Terhadap Kinerja Karyawan Pada PT Bina Kreatif Swakarsa Di Kota Batam Nuraeni, Brigida Endah; Sumarya, Edi
Tractare: Jurnal Ekonomi-Manajemen Vol 6 No 1 (2023): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v6i1.87

Abstract

This thesis aim to determine: 1) the effect of salary on employee performance; 2) the effect of incentives on employee performance; 3) the effect of allowance on employee performance; 4) which influence is more dominant between salary, incentives, and allowance to employee performance. This research includes the type of quantitive descriptive research with hypothesis testing. Data analysis technique used are multiple linear regression, t test, f test, and R2test. Population of this research is employee amount to 55 people. In this research does not use certain sampling technique because of limited population, hence sample taken is amounted to 55 people. The method used in this research is quantitive method through survey approach. The result of research using quantitative analysis method gives the conclusion that both partially and simultaneously variable as salary, incentives, allowance have positive and significant effect to employee performance. Based on the result of the regression equation is known that the three independent variable have direct impact with the dependent variable. This means that if the independent variable are improved, then the performance of employees will increase.
Penggunaan Technology Acceptance Model (TAM) Untuk Mengukur Kepuasan Mahasiswa STIE Bentara Persada Dalam Menggunakan Aplikasi Zoom Cloud Meeting Laba, Sakeus
Tractare: Jurnal Ekonomi-Manajemen Vol 6 No 1 (2023): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v6i1.88

Abstract

The impact of the covid 19 pandemic has encouraged the use of the zoom cloud meeting application as a media to support online learning in the STIE Bentara Persada campus environment. In the new normal era until now the zoom cloud meeting application is also still used as a medium that supports the learning process, especially online lectures, webinars and online training for lecturers and students in the STIE Bentara Persada environment. The existence of the use of such applications encourages this research to be carried out with the aim of knowing the level of user acceptance of the zoom cloud meeting application in the dimensions of perceived ease of use, perceived usability, behavioral interest and actual use. This study also aims to determine and analyze the effect partially or simultaneously of perceived ease of use, perceived usefulness and behavioral intention variables on actual use. There were 71 samples in this study which were determined using the slovin formula and the sampling technique used was simple random sampling. The results of the research in the partial test of the perceived ease of use variable have a positive and significant effect with a t count of 2,677 > t table of 1,996, the perceived usefulness variable has a positive and significant influence on actual use with proof of the magnitude of the t count value of 3,682 > t table of 1,996 with a significance level of 0,000 < 0.05, and the behavioral interest variable in relation to the use variable actually has a positive and significant effect with a t count of 3.670 > t table of 1.996 and a significance value of 0.000 < 0.05. Simultaneously the variables perceived ease of use, perceived usefulness and behavioral interest have a positive and significant influence on the actual use variable by proving the value of F count 43.568 > F table 2.736 and a significance level of 0.000 < 0.05.
Pengaruh Kompensasi Dan Budaya Organisasi Terhadap Kinerja Karyawan PT AGS Di Kota Batam Atmojo, Agus Sekti Susila
Tractare: Jurnal Ekonomi-Manajemen Vol 6 No 1 (2023): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v6i1.89

Abstract

This research to examine this research of compensation and organizational culture on employee performance of PT AGS. Data collection techniques in this study in used the questionnaires and literature study. Methods in this study using quantitative research techniques. The population and sample are PT AGS employees with 50 respondents. The results of this study indicate that, compensation has a positive and significant effect on employee performance. The value of 0,042 compensation significance is smaller than α = 0,05. The organizational culture has an effect on significance to the performance of PT AGS 0,003 less than α = 0,05. Based on Beta value, it is known that the dominant variable affecting employee performance is organizational culture of 0,512 (51,2%). Together, organizational compensation and culture have a positive and significant influence on PT AGS's performance. This decision is based on the level of significance of F value of 47,416 with a significance level of 0,000 smaller than α = 0,05
Pengaruh Brand Image, Kualitas Layanan, dan Kepercayaan Terhadap Loyalitas Nasabah di PT KCP Bank Mandiri Tbk. Sentosa Perdana Kota batam Dabur, Feliks
Tractare: Jurnal Ekonomi-Manajemen Vol 6 No 2 (2023): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v6i2.98

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Brand Image, Kualitas Layanan, Kepercayaan Berpengaruh terhadap Loyalitas Nasabah di PT KCP Bank Mandiri Tbk. Sentosa Perdana Kota Batam. Penelitian ini dilakukan dengan menggunakan metode penelitian kuantitatif dengan jumlah populasi 14.444 dan sampel yang digunakan sebanyak 100 responden dengan menggunakan pengambil rumus Slovin dan pengumpulan data menggunakan kuesioner. Hasil penelitian ini menemukan bahwa model regresi linear berganda yaitu Y= -0,960 + 0,001X1 + 0,463X2 + 0,478X3 + e. thitung sebesar 0,004 < ttabel 1,661 dengan signifikansi 0,545 > 0,05, maka brand image tidak berpengaruh dan signifikan terhadap loyalitas nasabah. thitung sebesar 3,928 > ttabel 1,661 dengan tingkat signifikansi 0,000 < 0,05, maka kualitas layanan terdapat pengaruh positif dan signifikan terhadap loyalitas nasabah, maka kepercayaan adalah sebesar 3,974 dengan tingakat signifikansi 0,000 < ( 0,05) dan thitung 3,974 > 1,661 maka Ha diterima H0 ditolak. Artinya dapat disimpulkan bahwa secara persial kepercayaan berpengaruh positif dan signifikan terhadap loyalitas nasabah. Dari uji F menunjukkan bahwa nilai fhitung untuk brand image, kualitas layanan, kepercayaan adalah sebesar 168,234 > ftabel 2,71 dengan tingkat signifikansi sebesar 0,000 < 0,05. Hal ini menunjukkan bahwa variabel brand image, kualitas layanan, dan kepercayaan secara simultan berpengaruh positif dan signifikan terhadap loyalitas nasabah di PT KCP Bank Mandiri Tbk. Sentosa Perdana Kota Batam.
Pengaruh Disiplin Kerja, Motivasi Dan Pengawasan Terhadap Kinerja Karyawan PT Batam Trans Gasindo Di Kota Batam Tamba, Imelda; Nuraeni, Brigida Endah
Tractare: Jurnal Ekonomi-Manajemen Vol 6 No 2 (2023): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v6i2.99

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh disiplin kerja, motivasi, dan pengawasan baik secara parsial maupun simultan terhadapa kinerja karyawan PT Batam Trans Gasindo di Kota Batam. Penelitian ini dilakukan dengan menggunakan metode penelitian kuantitatif dengan jumlah populasi sebanyak 50 responden. Pengambilan sampel menggunakan metode teknik sampling jenuh yang semua populasi jadikan sampel. Teknik pengumpulan data menggunakan kuesioner dan disebarkan melalui google forms. Analisis data menggunakan SPSS versi 26. Hasil penelitian menemukan bahwa variabel disiplin kerja mempunyai thitung-1,091< ttabel1,675 dengan nilai signifikansi sebesar 0,281>0,05, maka H0 diterima dan Ha ditolak, variabel motivasi mempunyai thitung 0,469<ttabel1,675 dengan nilai signifikansi sebesar 0,012<0,05, maka H0 ditolak dan Ha diterima, variabel pengawasan mempunyai thitung 2,173>ttabel 1,675 dengan nilai signifikansi sebesar 0,035<0,05, maka H0 ditolak dan Ha diterima. Ketiga variabel yaitu disiplin kerja, motivasi dan pengawasan secara bersama-sama mempunyai Fhitung 8,311> Ftabel 2,81 dan nilai signifikansi sebesar 0,000<0,05. Hal ini menunjukkan bahwa secara simultan disiplin kerja, motivasi dan pengawasan berpengaruh positif dan signifikan terhadap kinerja karyawan PT Batam Trans Gasindo di Kota Batam.
Pengaruh Promosi, Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Graha Fitness Di Kota Batam Nuraeni, Brigida Endah
Tractare: Jurnal Ekonomi-Manajemen Vol 6 No 2 (2023): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v6i2.100

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Promosi, Harga, dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Graha Fitness di Kota Batam. Penelitian ini menggunakan metode penelitian kuantitatif dengan jumlah responden 100 responden. Teknik pengumpulan data berupa studi pustaka dan kuesioner. Hasil penelitian dengan taraf signifikan 5% menunjukkan bahwa: (1) Varibel Promosi berpengaruh secara positif dan signifikan terhadap Kepuasan Pelanggan dengan nilai signifikansi 0,009 < 0,05 dan nilai thitung 1,678 > ttabel 1,660. (2) Variabel Harga berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan dengan nilai signifikansi 0,014 <   0,05 dan nilai thitung 1,808 > ttabel 1,660. (3) Variabel Kualitas Pelayanan berpengaruh secara positif dan signifikan terhadap kepuasan pelayanan dengan nilai signifikansi 0,000 < alpha 0,05 dan nilai thitung 3,653 > ttabel 1,660. Dan uji f mempunyai nilai 9,524 > 0,309 diketahui bahwa promosi, harga, dan kualitas pelayanan memiliki pengaruh signifikan terhadap kepuasan pelanggan graha fitness dengan nilai signifikansi 0,000 < 0,05 Kata Kunci          :  Promosi, Harga, Kualitas Pelayanan, Kepuasan Pelanggan.
Pengaruh Promosi, Citra Sekolah dan Kualitas Pelayanan Terhadap Penerimaan Peserta Didik Baru SD Yos Sudarso 1 di Kota Batam April Yanti, Friska; Atmojo, Agus Sekti Susila
Tractare: Jurnal Ekonomi-Manajemen Vol 6 No 2 (2023): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v6i2.106

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi, citra sekolah, dan kualitas pelayanan baik secara parsial maupun secara simultan terhadap penerimaan peserta didik baru SD Yos Sudarso 1 di Kota Batam. Penelitian ini dilakukan dengan menggunakan metode penelitian kuantitatif dengan jumlah responden sebanyak 102 orang tua murid dan pengumpulan data menggunakan kuesioner. Hasil penelitian ini menemukan bahwa variabel promosi memiliki thitung 3,056 > ttabel 1,661 dengan tingkat signifikansi 0,003 < 0,05 maka promosi berpengaruh positif dan signifikan terhadap penerimaan peserta didik baru SD Yos Sudarso 1 di Kota Batam. Variabel citra sekolah memiliki thitung 0,400 < ttabel 1,661 dengan tingkat signifikansi 0,690 > 0,05 maka citra sekolah tidak berpengaruh positif dan tidak signifikan terhadap penerimaan peserta didik baru SD Yos Sudarso 1 di Kota Batam. Variabel kualitas pelayanan memiliki thitung 3,078 > ttabel 1,661 dan tingkat signifikansi 0,003 < 0,05 maka kualitas pelayanan berpengaruh positif dan signifikan terhadap penerimaan peserta didik baru SD Yos Sudarso 1 di Kota Batam. Dari uji F diketahui bahwa Fhitung promosi, citra sekolah, dan kualitas pelayanan adalah 14,493 > Ftabel 2,70 dengan nilai signifikansi 0,000 < 0,05. Hal ini menunjukkan variabel promosi, citra sekolah, dan kualitas pelayanan secara simultan berpengaruh positif dan signifikan terhadap penerimaan peserta didik baru SD Yos Sudarso 1 di Kota Batam.

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