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AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Published by Lembaga Pendidikan dan Penelitian Manggala Institute
ISSN : -     EISSN : 30319404     DOI : https://doi.org/10.62335/wzey5m11
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi accomodates original research or theoretical papers. We invite critical and constructive inquiries into wide range of fields of study with emphasis on interdisciplinary approaches: Science, Economic, Finance, Information Technology, Education, Law and Political, Entrepreneurship and related fields.
Arjuna Subject : Umum - Umum
Articles 364 Documents
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Pengaruh Kualitas Pelayanan dan Peningkatan Pendapatan untuk Membangun Strategi Branding Makanan dalam Membentuk Citra Merek: Studi Kasus Perusahaan Gacoan Arianto, Ananda Rizki; Melani, Finna Anggun; Yuliani, Tiyas Eka; Qoirunisya, Marshelia Alya
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 4 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i4.1166

Abstract

This study aims to analyze the influence of service quality and revenue increase in building a food branding strategy to form a brand image, with a case study at Gacoan Company. Good service quality and effective revenue increase strategies play an important role in creating customer loyalty and strengthening brand identity in the food industry. The research method used is a quantitative approach with data collection through a survey of Gacoan customers. Data analysis was carried out using statistical methods to see the relationship between service quality variables, revenue increase, and brand image. The results of the study indicate that excellent service quality has a positive impact on customer satisfaction, which ultimately increases loyalty and brand image. In addition, revenue increase strategies such as promotions and menu diversification contribute to strengthening the brand's position in the market. The conclusion of this study is that the combination of quality service and the right marketing strategy plays a significant role in building a strong brand image. Therefore, companies need to continue to improve service standards and develop innovative business strategies to remain competitive in the fast food industry.
Integrasi Pelatihan Kewirahusahaan Berbasis Digital untuk Pengembangan UMKM dan Peningkatan Ekonomi Lokal Efendi, Nur Avan Raditya; Faisal, Ade
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 4 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i4.1167

Abstract

Digital-based entrepreneurship training is a strategic innovation that plays an important role in developing the capacity of Micro, Small, and Medium Enterprises (MSMEs) by utilizing technology to expand access and increase the effectiveness of flexible and interactive learning. This approach not only improves individual skills in aspects of business management, digital marketing, and financial management, but also strengthens the local economic ecosystem through the development of synergistic business networks and sustainable business growth, thereby contributing to job creation and improving community welfare. The success of this training is highly dependent on the availability of technological infrastructure, facilitator competence, and collaboration between the government, private sector, and educational institutions, so that the development of an integrated and sustainable training model is key to facing the challenges of globalization and digital transformation in the modern era.
Hukum Persaingan Usaha dan Dampak Terhadap Bisnis di Indonesia: Pengembangan UMKM (Usaha Mikro Kecil Menengah) Produksi D’jalan Coffe Solo Aisyah, Shovi; Anggreini, Desvita; Uziella, Kiara
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 4 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i4.1168

Abstract

Competition law enforcers in Indonesia have a crucial role in creating a healthy, fair, and competitive business climate. Especially for micro, small, and medium enterprises (MSMEs), MSMEs are started by individuals or small groups. This study aims to analyze the impact of the implementation of competition law on the development of MSMEs in Indonesia with a case study at D'jalan Coffe Solo, an MSME in the culinary and beverage sector. Through a qualitative descriptive approach, data were obtained from interviews, observations, and literature studies. The results of the study indicate that understanding and implementing the principles of competition law, such as the prohibition of monopolistic practices, unfair competition, and price collusion, can encourage MSMEs to grow sustainably and innovatively. D'jalan Coffe Solo shows that with a business strategy that prioritizes product differentiation, healthy cooperation, and compliance with regulations, MSMEs are able to compete healthily even amidst the dominance of large business actors. These findings recommend the need for broader socialization and assistance of competition law to MSME actors in order to create a fair and inclusive business ecosystem.
Pengaruh Kualitas Pelayanan, Kepercayaan, dan Kualitas Produk terhadap Minat Beli Konsumen Ayam Keprabon Saputri, Resa Agatha; Anindita, Meisya Laura
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 4 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i4.1171

Abstract

Consumer purchasing interest is influenced by various factors, including service quality, trust, and product quality. Ayam Keprabon as a culinary business actor needs to ensure that these three aspects run optimally. Good service increases satisfaction, trust creates loyalty, and quality products are the main reason consumers buy. All three play an important role in shaping consumer purchasing decisions. By considering these factors, Ayam Keprabon can increase competitiveness and maintain customer loyalty.
Peran Manajemen Sumber Daya Manusia dalam Pengembangan Bisnis Kecil dan Menengah (UKM) Anggraini, Septi; Lifoniar, Afrima; Anggraini, Vatika
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 5 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i5.1191

Abstract

An increase in per capita income is the goal of national economic development, success in national development because of the existence of economic growth indicators. Micro, Small and Medium Enterprises (MSMEs) for jobs and encourage economic growth because they absorb a lot of labor so that MSMEs can reduce the unemployment rate. Human resource management (HRDM) is the management of labor or employees both in the organization and in the company. Labor is indeed needed by companies so that in obtaining labor requires recruitment, selection, assessment and compensation. The qualitative research method is descriptive and uses secondary data from the BPS website. Small and Medium Enterprises (SMEs) play an important role in the economies of many countries, including Indonesia. In the development process, various factors are very influential, one of which is the management of human resources (HR). Effective HR management can be a key driver to improve the productivity, product quality, and competitiveness of SMEs in the global market. This article aims to explore how the role of HR management in supporting the development and sustainability of SMEs. This study examines various aspects of HR management, ranging from recruitment, training, development, to performance management, which can have a positive impact on SMEs.
Tanggung Jawab Hukum dalam Bisnis: Strategi Kepatuhan untuk Keberlanjutan Usaha Ansah, Muhammad Ariel Adi; Saputra, Gofin Listian Agus
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 5 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i5.1192

Abstract

Legal responsibility in business is a fundamental aspect that ensures the company's operations comply with applicable regulations. This article discusses legal compliance strategies in the context of business sustainability in Indonesia, focusing on corporate law principles, business ethics, as well as taxation and labor regulations. Using a qualitative approach and literature review from Abdullah Zailani's works, this article highlights the importance of integrating law and ethics in business practices to create a fair and transparent economic system. A case study of local SMEs in Solo is used as a practical example of implementing legal business responsibilities.
Otonomi Daerah Nurhayati, Nurhayati; Sumiyati, Sumiyati; Juariyah, Juariyah; Paramitha, Paramitha; Syamsiah, Syamsiah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 5 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i5.1193

Abstract

Regional autonomy is a new system of governance that emerged as a result of reform. This is a way to build and empower regions in accordance with the progress and conditions of society. Various aspects of democracy are currently developing in Indonesia. This strategy is used as a countermeasure against the economic and trust crises that have caused a shift in political power in Indonesia. Along with the implementation of regional autonomy in Indonesia, regional autonomy and its problems have become the subject of growing discussion. Although regional autonomy is an ideal idea for the Republic of Indonesia, it does not mean that it can be implemented without problems. Because our country is currently still in a transitional stage, the implementation of regional autonomy and its problems are still the subject of research for academics and government practitioners. Indonesian. In the book Regional Autonomy: Problems and Solutions in Indonesia, it is stated that the negative effects of regional autonomy are the emergence of conflicts between regional and central governments and opportunities for people at the regional level to commit various violations. In addition, there is a difference between areas that are still developing and those with high incomes. Undoubtedly, regional autonomy in Indonesia still faces many problems. Undoubtedly, these problems must be addressed and resolved so that the main objectives and noble values of regional autonomy can be achieved and realized properly.
Bimbingan dan Konseling Nurhayati, Nurhayati; Sumiyati, Sumiyati; Juariyah, Juariyah; Paramitha, Paramitha; Syamsiah, Syamsiah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 5 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i5.1194

Abstract

Guidance teachers, also known as counselors, are responsible for providing guidance and counseling to students in schools by paying attention to the growth of the student's personality and abilities both physically and spiritually. able to live independently and fulfill their various responsibilities as God's creatures along with individual, social, moral, religious, and cultural creatures. Counseling is an effort to help people through a process of personal interaction between counselors and clients to help them understand themselves, their environment, make decisions, and set goals, so that they feel happy and behave well. Guidance Counseling plays an important role in educational institutions because it functions as a supporter of the progress or decline of the quality of education. The role of guidance and counseling in improving the quality of education is not only limited to academic guidance but also personal, social, intellectual guidance, and the provision of values. School guidance and counseling is also called school counselors/psychologists, Counselors play an important role in the education system, and they are considered school psychologists. Their counseling must include and have the aim of improving and expanding the potential of students. They must also have the ability to interact with the community and have interpersonal skills. Good society and alternative options for students. Planning, supervision, evaluation and follow-up of extension activities are carried out by extension workers. Extension workers are also responsible for informing students about career paths and solving their problems. Extension workers are given full freedom by the Minister of Education to develop students' potential and provide effective guidance and extension.
Optimalisasi Penggunaan Media Sosial Sebagai Alat Pemasaran Digital untuk Meningkatkan Penjualan Es Teh Desa Tama, Ermalia Wahyu Dwi; Ningsih, Widia
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 5 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i5.1195

Abstract

This study aims to analyze the role of social media in increasing consumer loyalty to the Es Teh Desa brand. In the digital era, social media has become an important means of establishing relationships with consumers. The purpose of this service is to improve and motivate business owners to improve marketing performance through social media. This study uses a quantitative approach, namely an approach by collecting data and information from various sources such as scientific journals and trusted online sources that are relevant to the topic discussed. The results of the study show that the use of social media, especially Instagram and TikTok, has a significant influence on increasing engagement, brand awareness, and consumer loyalty. Promotional strategies on social media to increase product excellence and develop public interest in Es Teh Desa. Help consumers explain the flavor variants available on the Es Teh Desa menu that is sold. Promotional strategies can expand promotional targets, make it easier to receive direct feedback, and can compete with other competitors. The results of promotions through social media can facilitate promotions effectively and efficiently, so that they can increase sales at Es Teh Desa.
Peranan Guru Bimbingan Konseling pada Anak Usia Dini Jamilah, Jamilah; Listiani, Meri; Adhaini, Dina; Syamsiah, Syamsiah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 5 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i5.1197

Abstract

This study aims to explain the influence of guidance and counseling on character development in early childhood. This study uses design research as its methodology. By utilizing design research, it was concluded that not only parents but also BK teachers play an important role in shaping children's character. Providing the right guidance and counseling can have a positive impact on the formation of children's character. As children develop through their developmental stages, they may face various obstacles that hinder their growth. Inconsistencies in child development can arise from problems related to the child itself. Both the family environment and the play environment contribute to the challenges faced by these children. Such problems can lead to behaviors such as arrogance, excessive emotions, anxiety, and so on. School counselors should use age-appropriate counseling techniques to improve their character. Early childhood problems require counseling interventions. Consequently, the implementation of guidance and counseling in early childhood has a very large influence on character development in the future.

Page 18 of 37 | Total Record : 364

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