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Contact Name
Edith Prasetiadi
Contact Email
manggalajournal@gmail.com
Phone
+6287739663809
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aksioma.manggalajournal@gmail.com
Editorial Address
Jalan Merdeka Raya No.5, Karang Pule, Kecamatan Sekarbela, Kota Mataram, NTB 83116, Indonesia
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Kota mataram,
Nusa tenggara barat
INDONESIA
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
ISSN : -     EISSN : 30319404     DOI : https://doi.org/10.62335/wzey5m11
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi accomodates original research or theoretical papers. We invite critical and constructive inquiries into wide range of fields of study with emphasis on interdisciplinary approaches: Science, Economic, Finance, Information Technology, Education, Law and Political, Entrepreneurship and related fields.
Arjuna Subject : Umum - Umum
Articles 424 Documents
Pengaruh Live Streaming, Online Customer Review dan Price Discount terhadap Purchase Intention pada Brand YSL Beauty Indonesia di Platform Tiktok Revalina Talitha Yasri; Dita Puruwita; Ivan Putranto
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 8 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i8.2851

Abstract

This study aims to examine and analyze the influence of Live Streaming, Online Customer Review, and Price Discount on Purchase Intention toward YSL Beauty Indonesia products on the TikTok platform. This study employed a quantitative research method using a questionnaire as the data collection instrument. The population consisted of YSL Beauty Indonesia consumers residing in the Greater Jakarta area (Jabodetabek). The sampling technique used was non-probability sampling with a purposive sampling method, resulting in a total of 200 respondents. The data were analyzed using multiple linear regression analysis, supported by descriptive statistical analysis, instrument testing, classical assumption tests, hypothesis testing (t-test and F-test), and the coefficient of determination (R²), with the assistance of IBM SPSS Statistics version 29.. The results indicate that Live Streaming, Online Customer Review, and Price Discount each have a positive and significant effect on Purchase Intention. Furthermore, these three variables simultaneously have a positive and significant effect on Purchase Intention, with Price Discount identified as the most influential variable. Therefore, optimizing live streaming activities, managing online customer reviews, and offering attractive price discounts can serve as effective digital marketing strategies to increase consumers' purchase intention toward YSL Beauty Indonesia products on the TikTok platform.
Pengaruh Kelangkaan Produk dengan Niat Beli Pelanggan Nurfadilah Nurfadilah; Puspita Chairun Nisa
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 8 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i8.2855

Abstract

The purpose of this study is to explore the influence of limited-edition characteristics, perceived value, brand trust, Word of Mouth on the purchase intention of New Balance shoes. Findings from the limited-edition characteristics variable test were positively related to perceived value. Researchers also obtained the results that perceived value has a positive effect with brand trust. Researchers also obtained in the study that perceived value has a positive effect on purchase intention. Furthermore, researchers obtained the results Brand trust has a positive effect on purchase intention. And researchers obtained the results of Brand Trust having a positive effect with Word of Mouth (WOM). The population of this study are people who live in Jakarta and Bekasi. The sample in this study was 145 people. The most owned product is the New Balance Classic 574 Core. The sampling technique used purposive sampling method. The data analysis method used is path analysis through the Partial Least Squares Structural Equation Model (PLS-SEM). This research can be used for well-known brand companies to make their products limited so that they can increase sales.
Pemanfaatan Limbah Tailing PT Indonesia Chemical Alumina Sebagai Bahan Campuran Batu Bata untuk Alternatif Pengurangan Limbah Industri Bauksit Faizah Isyiqah; Wahyu Prayitno; Rizky Putranto
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 8 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i8.2860

Abstract

This study evaluated the utilization of bauxite tailings from PT Indonesia Chemical Alumina as a mixture material for brick manufacturing to reduce industrial waste. A quantitative experimental method was applied using tailing compositions of 0%, 20%, 40%, and 80%. Bricks were produced through drying, sieving, mixing, molding, drying, and traditional firing according to SNI 15-2094-2000. The 20% tailing composition produced the highest compressive strength of 4.828 MPa, while the 80% composition showed the lowest value of 1.839 MPa. Water absorption increased with higher tailing content, ranging from 29.01% to 43.76%. The utilized tailing volume reached 0.003892 m³ at laboratory scale. The results indicate that bauxite tailings can be used as a brick mixture material and have potential for reducing industrial waste, although optimization is still needed to improve water absorption performance.
Analisis Perbandingan Laporan Keuangan untuk Memprediksi Kinerja Perusahaan dengan Menggunakan Metode Trend Indri Nurafifah; Abu Darim
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 8 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i8.2878

Abstract

This study aims to compare the 2019 and 2020 financial statements of PT Industri Jamu and Farmasi Sido Muncul Tbk using the trend method. The data studied were in the form of case studies of the 2019 and 2020 financial statements of PT Industri Jamu and Farmasi Sido Muncul Tbk. The data collection technique used was a case study. The data analysis technique used is a qualitative descriptive analysis technique. The results of this study are a review of the comparison of financial statements in 2019 and 2020 using the company trend method where later there will be several additional factors to the company’s performance which can be predicted for the profit component to continue to increase in the following year, while in 2019 and 2020 the percentage comparison uses the trend method to profit and loss in 2019 was 122%, balance sheet in 2019 was 106% and for profit and loss in 2020 was 141%, balance sheet obtained in 2020 was 111%.

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