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AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Published by Lembaga Pendidikan dan Penelitian Manggala Institute
ISSN : -     EISSN : 30319404     DOI : https://doi.org/10.62335/wzey5m11
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi accomodates original research or theoretical papers. We invite critical and constructive inquiries into wide range of fields of study with emphasis on interdisciplinary approaches: Science, Economic, Finance, Information Technology, Education, Law and Political, Entrepreneurship and related fields.
Arjuna Subject : Umum - Umum
Articles 442 Documents
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Pengaruh Live Streaming, Online Customer Review dan Price Discount terhadap Purchase Intention pada Brand YSL Beauty Indonesia di Platform Tiktok Revalina Talitha Yasri; Dita Puruwita; Ivan Putranto
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 8 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i8.2851

Abstract

This study aims to examine and analyze the influence of Live Streaming, Online Customer Review, and Price Discount on Purchase Intention toward YSL Beauty Indonesia products on the TikTok platform. This study employed a quantitative research method using a questionnaire as the data collection instrument. The population consisted of YSL Beauty Indonesia consumers residing in the Greater Jakarta area (Jabodetabek). The sampling technique used was non-probability sampling with a purposive sampling method, resulting in a total of 200 respondents. The data were analyzed using multiple linear regression analysis, supported by descriptive statistical analysis, instrument testing, classical assumption tests, hypothesis testing (t-test and F-test), and the coefficient of determination (R²), with the assistance of IBM SPSS Statistics version 29.. The results indicate that Live Streaming, Online Customer Review, and Price Discount each have a positive and significant effect on Purchase Intention. Furthermore, these three variables simultaneously have a positive and significant effect on Purchase Intention, with Price Discount identified as the most influential variable. Therefore, optimizing live streaming activities, managing online customer reviews, and offering attractive price discounts can serve as effective digital marketing strategies to increase consumers' purchase intention toward YSL Beauty Indonesia products on the TikTok platform.
Pengaruh Kelangkaan Produk dengan Niat Beli Pelanggan Nurfadilah Nurfadilah; Puspita Chairun Nisa
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 8 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i8.2855

Abstract

The purpose of this study is to explore the influence of limited-edition characteristics, perceived value, brand trust, Word of Mouth on the purchase intention of New Balance shoes. Findings from the limited-edition characteristics variable test were positively related to perceived value. Researchers also obtained the results that perceived value has a positive effect with brand trust. Researchers also obtained in the study that perceived value has a positive effect on purchase intention. Furthermore, researchers obtained the results Brand trust has a positive effect on purchase intention. And researchers obtained the results of Brand Trust having a positive effect with Word of Mouth (WOM). The population of this study are people who live in Jakarta and Bekasi. The sample in this study was 145 people. The most owned product is the New Balance Classic 574 Core. The sampling technique used purposive sampling method. The data analysis method used is path analysis through the Partial Least Squares Structural Equation Model (PLS-SEM). This research can be used for well-known brand companies to make their products limited so that they can increase sales.
Pemanfaatan Limbah Tailing PT Indonesia Chemical Alumina Sebagai Bahan Campuran Batu Bata untuk Alternatif Pengurangan Limbah Industri Bauksit Faizah Isyiqah; Wahyu Prayitno; Rizky Putranto
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 8 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i8.2860

Abstract

This study evaluated the utilization of bauxite tailings from PT Indonesia Chemical Alumina as a mixture material for brick manufacturing to reduce industrial waste. A quantitative experimental method was applied using tailing compositions of 0%, 20%, 40%, and 80%. Bricks were produced through drying, sieving, mixing, molding, drying, and traditional firing according to SNI 15-2094-2000. The 20% tailing composition produced the highest compressive strength of 4.828 MPa, while the 80% composition showed the lowest value of 1.839 MPa. Water absorption increased with higher tailing content, ranging from 29.01% to 43.76%. The utilized tailing volume reached 0.003892 m³ at laboratory scale. The results indicate that bauxite tailings can be used as a brick mixture material and have potential for reducing industrial waste, although optimization is still needed to improve water absorption performance.
Analisis Perbandingan Laporan Keuangan untuk Memprediksi Kinerja Perusahaan dengan Menggunakan Metode Trend Indri Nurafifah; Abu Darim
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 8 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i8.2878

Abstract

This study aims to compare the 2019 and 2020 financial statements of PT Industri Jamu and Farmasi Sido Muncul Tbk using the trend method. The data studied were in the form of case studies of the 2019 and 2020 financial statements of PT Industri Jamu and Farmasi Sido Muncul Tbk. The data collection technique used was a case study. The data analysis technique used is a qualitative descriptive analysis technique. The results of this study are a review of the comparison of financial statements in 2019 and 2020 using the company trend method where later there will be several additional factors to the company’s performance which can be predicted for the profit component to continue to increase in the following year, while in 2019 and 2020 the percentage comparison uses the trend method to profit and loss in 2019 was 122%, balance sheet in 2019 was 106% and for profit and loss in 2020 was 141%, balance sheet obtained in 2020 was 111%.
Analisis Kompetensi Digital Pelaku UMKM dalam Pengelolaan UMKM Berbasis Bisnis Digital di Kecamatan Somba Opu Kabupaten Gowa Sudirman Sudirman; Amril Alfiansyah; Syarifuddin Arief; M. Dakhri Sanusi; Ujianti Tawakkal
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 8 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i8.2898

Abstract

Digital transformation has encouraged Micro, Small, and Medium Enterprises (MSMEs) to enhance their capabilities in utilizing digital technologies. This study aims to analyze the digital competencies of MSME owners in managing digital business-based enterprises in Somba Opu District, Gowa Regency. The study employed a quantitative approach using a survey method involving 50 MSME owners as respondents. Primary data were collected through a structured questionnaire based on a five-point Likert scale, while data analysis was conducted using descriptive statistics and simple linear regression. The findings reveal that the digital competencies of MSME owners are generally at a moderate level, particularly in the use of social media and digital communication applications. However, competencies related to data analysis, integrated digital marketing, and the utilization of e-commerce platforms remain relatively limited. The regression analysis indicates that digital competence has a positive and significant effect on the management of digital business-based MSMEs. Therefore, this study recommends continuous training programs focusing on digital literacy, digital marketing, and the effective use of e-commerce platforms to strengthen the digital capabilities and competitiveness of MSMEs in Somba Opu District.
Analisis Strategi Pemasaran Produk Bisnis UMKM SANT Dessert di Kota Makassar Nur Azizah Putri Dinanti; M. Abduh Idris; M. Dakhri Sanusi; Syafrimansyah Syafrimansyah; Sudirman Sudirman
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 8 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i8.2899

Abstract

Analysis of Product Marketing Strategies of SANT Dessert MSME in Makassar City." This study aims to analyze the marketing strategies implemented by SANT Dessert MSME in Makassar City based on the Marketing Mix (4P) approach, which consists of product, price, place, and promotion. The study employed a descriptive qualitative research method. Data were collected through direct observation, in-depth interviews with the business owner, and documentation, and were analyzed using descriptive qualitative analysis techniques. The findings indicate that the product strategy focuses on maintaining the quality of raw materials, developing innovative product variants, and utilizing attractive and hygienic packaging. The pricing strategy is implemented by setting competitive prices that match consumers' purchasing power without compromising product quality. The place strategy is supported by a strategic business location and the utilization of digital ordering services, enabling wider market distribution. Meanwhile, the promotion strategy is carried out through social media marketing, live streaming, and participation in various MSME exhibitions and local bazaars. The integration of conventional and digital marketing strategies has proven effective in enhancing business competitiveness, expanding market reach, increasing consumer trust, and strengthening the brand image of SANT Dessert in Makassar City. This study implies that the implementation of the Marketing Mix integrated with digital transformation represents an effective strategy for culinary MSMEs in responding to increasingly competitive business environments.
Peran Data-Driven Decision Making dalam Meningkatkan Kinerja Penjualan Regional pada Perusahaan Edutech Miftahul Jannah; M. Dakhri Sanusi; Sudirman Sudirman; Syafrimansyah Syafrimansyah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 8 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i8.2900

Abstract

In the digital era, the ability to make data-driven decisions has become a strategic factor in improving organizational performance, particularly in the Educational Technology (EduTech) industry. This study aims to analyze the role of Data-Driven Decision Making (DDDM) in improving regional sales performance at an EduTech company. A quantitative approach was employed using a simple linear regression analysis based on the company's implementation of DDDM and regional sales data from 2023 to 2025. The data were analyzed using descriptive statistics, correlation analysis, coefficient of determination, and simple linear regression to examine the relationship between DDDM implementation and regional sales performance. The findings indicate that the implementation of DDDM increased from 60% in 2023 to 75% in 2024 and 88% in 2025. During the same period, regional sales increased from IDR 350,000,000 in 2023 to IDR 700,000,000 in 2024 and reached IDR 1,200,000,000 in 2025. The regression analysis produced the equation Ŷ = -1,493,251,273 + 30,178,268.25X, with a correlation coefficient (r) of 0.9898, indicating a very strong positive relationship, and a coefficient of determination (R²) of 0.9798, suggesting that 97.98% of the variation in regional sales performance is explained by the implementation of DDDM. These findings demonstrate that data-driven decision-making contributes significantly to improving business strategy formulation, operational efficiency, digital marketing effectiveness, and regional sales performance in the EduTech sector. Therefore, optimizing the implementation of DDDM is essential for enhancing organizational competitiveness and achieving sustainable business growth in the digital business environment.
Pengaruh Ekuitas, Pertumbuhan Penjualan, dan Struktur Modal terhadap Pertumbuhan Laba (Studi Empiris pada Perusahaan Sektor Jasa Keuangan yang Terdaftar di Bursa Efek Indonesia Periode 2019–2023) Khoirunisya Khoirunisya; Ani Kusumaningsih
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 8 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i8.2911

Abstract

This study aims to analyze the effect of equity, sales growth, and capital structure on profit growth in financial service sector companies listed on the Indonesia Stock Exchange (IDX) for the 2019–2023 period. The research population consisted of 93 companies, and through a purposive sampling technique, 25 companies were selected as the sample, producing 125 panel data observations. This study employs a quantitative method with panel data regression analysis using Eviews 12. The results of the model selection tests (Chow Test and Hausman Test) indicate that the Fixed Effect Model (FEM) is the most appropriate model. The findings reveal that equity and sales growth have a significant positive effect on profit growth, while capital structure has a significant negative effect on profit growth. Simultaneously, the three independent variables significantly affect profit growth, with an Adjusted R² value of 23.49%. The implication of this study is that company management needs to optimize the management of equity and sales growth, and exercise greater caution in the use of debt as a financing source in order to sustain the company's profit growth.
Analisis Penerapan Project Management Tools Digital terhadap Beban Kerja Mental dan Produktivitas Pengawas Lapangan pada PT Menara Mas Cabang Papua Wiranto Wiranto; Sudirman Sudirman; M. Dkahri Sanusi; Syarifuddin Arief; Desi Arisandi
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 8 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i8.2925

Abstract

The digitalization of construction management and field operations in extreme geographical areas requires precise technological interventions. This study aims to empirically analyze the impact of implementing digital project management tools on the mental workload and productivity level of field supervisors at PT Menara Mas, Papua Branch. Utilizing a quantitative causal-comparative design, data were gathered from 10 primary field supervisors using structured Likert-scale questionnaires extracted. Statistical data analysis was executed through two separate simple linear regression models via SPSS version 26. The results of Model I reveal that the implementation of digital project management tools has a positive and highly significant effect on mental workload, with a correlation coefficient (R) = 0.995, coefficient of determination (R2) = 0.990, and a significance value of p = 0.000 < 0.05. Conversely, Model II proves that the productivity level of field supervisors yields no significant impact on the workers' mental workload (R2 = 0.142; p = 0.282 > 0.05). These findings reinforce that digital automation drives high cognitive demands due to strict real-time monitoring, whereas physical productivity at Papua jobsites is governed by distinct external technical and operational factors.
Hubungan Kondisi Penyimpanan dan Lama Penyimpanan Daging Ayam dengan Tingkat Oksidasi Protein dan Lipid: Sistematika Review Salma Dwi Saputri; Estri Kusumawati
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 8 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i8.2930

Abstract

The food stock storage trend (meal prep) using the freezing method is currently widely practiced, but it poses risks to the nutritional quality of chicken meat. Long-term storage and the reheating process are suspected of triggering damage to fat and protein components through oxidation mechanisms. This review aims to examine the effect of frozen storage temperatures and the reheating process on the level of lipid and protein oxidation in chicken meat. This study used the Systematic Literature Review (SLR) method. Literature searches were conducted via Google Shcolar, Pubmed (2019-2026). From the initial 1,940 articles, 10 primary journals meeting the inclusion criteria were selected. The review results indicate that long-term frozen storage triggers a decrease in chemical stability, leading to damage in protein and lipid structures. The reheating process accelerates the rate of this damage, impacting physical quality changes such as color and aroma, as well as decreasing the protein's water-holding capacity, which toughens the meat texture. Proper temperature management and storage duration are crucial for maintaining the nutritional integrity and physical quality of chicken meat.

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