cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Edith Prasetiadi
Contact Email
manggalajournal@gmail.com
Phone
+6287739663809
Journal Mail Official
aksioma.manggalajournal@gmail.com
Editorial Address
Jalan Merdeka Raya No.5, Karang Pule, Kecamatan Sekarbela, Kota Mataram, NTB 83116, Indonesia
Location
Kota mataram,
Nusa tenggara barat
INDONESIA
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Published by Lembaga Pendidikan dan Penelitian Manggala Institute
ISSN : -     EISSN : 30319404     DOI : https://doi.org/10.62335/wzey5m11
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi accomodates original research or theoretical papers. We invite critical and constructive inquiries into wide range of fields of study with emphasis on interdisciplinary approaches: Science, Economic, Finance, Information Technology, Education, Law and Political, Entrepreneurship and related fields.
Arjuna Subject : Umum - Umum
Articles 424 Documents
 39   40   41   42   43 
Pengaruh Influencer Characteristics terhadap Purchase Intention Gen Z melalui Brand Credibility dan Parasocial Relationship pada Beauty Product Afina Aulya; Patrick Kevin Aritonang
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 7 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i7.2737

Abstract

This study aims to analyze the effect of influencer characteristics on Generation Z’s purchase intention through the mediating roles of brand credibility and parasocial relationship in the context of skincare products on the TikTok platform. This research adopts a quantitative approach using a survey method, with data collected through questionnaires distributed to 220 Generation Z respondents in Jakarta who actively use TikTok and have been exposed to beauty influencer content. Data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach. The results indicate that influencer characteristics have a positive and significant effect on purchase intention, brand credibility, and parasocial relationship. Furthermore, brand credibility and parasocial relationship are also found to have a positive and significant effect on purchase intention. In addition, brand credibility and parasocial relationship are proven to mediate the relationship between influencer characteristics and purchase intention. These findings provide important implications for skincare companies in designing influencer marketing strategies that emphasize brand credibility and emotional closeness with influencers to enhance Generation Z consumers’ purchase intention on the TikTok platform.
Pengaruh Harga, Promosi, Kualitas Produk, dan Media Sosial terhadap Keputusan Pembelian Konsumen Yusuf Yusuf; Ratu Ananta; Salsa Azhara; Sari Shita Wiliastanty; Yana Apriana
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 7 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i7.2739

Abstract

This study aims to determine the effect of price, promotion, product quality, and social media on consumer purchasing decisions. In the business world, marketing has an important role in attracting consumers to buy a product. Appropriate prices, attractive promotions, good product quality, and effective use of social media can influence consumer purchasing decisions. The method used in this study is a conceptual method by using various sources from journals and literature related to marketing management. The results of the discussion show that price, promotion, product quality, and social media have a relationship with consumer purchasing decisions. Therefore, companies need to pay attention to marketing strategies in order to increase consumer interest and purchasing decisions.
Pengaruh Gratis Ongkir, Flash Sale, Ulasan Konsumen, dan Kepercayaan Konsumen terhadap Keputusan Pembelian di Shopee Yusuf Yusuf; Rizki Nur Rofilah; Wa Ode Aqilah Tsaniyah Sabrina Arafatputri; Wa Ode Nabila Wardatul Asya; Wa Ode Sitti Asrianti
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 7 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i7.2740

Abstract

Indonesia's e-commerce market has experienced rapid growth, leading to increasingly intense competition among online marketplaces. To remain competitive, Shopee has introduced a variety of promotional programs while continuing to strengthen consumer trust in order to influence purchasing decisions. Although previous studies have discussed the roles of free shipping, flash sales, consumer reviews, and consumer trust, these factors are generally examined separately, leaving limited conceptual discussion of how they work together. Using a qualitative library research approach, this paper brings together relevant theories and findings from previous studies to explain how these variables are conceptually related. Findings from the reviewed literature indicate that free shipping reduces consumers' perceived transaction costs, while flash sales create urgency that can encourage impulsive buying. Consumer reviews contribute through electronic word-of-mouth (e-WOM), helping potential buyers evaluate products and reduce perceived risk before making a purchase. Consumer trust, viewed through the Ability–Benevolence–Integrity (ABI) model, strengthens the effectiveness of these promotional strategies by increasing confidence in both the platform and its sellers. By bringing these perspectives together, this paper offers an integrated conceptual framework that can serve as a useful reference for future empirical research, particularly studies employing structural equation modeling.
Pengaruh Kebijakan Pengelolaan Pegawai terhadap Kinerja Pegawai pada PT Bumi Karsa Kota Makassar Suryani Alimuddin; M. Akhyar; Sudirman Sudirman; Maryam Maryam
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 7 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i7.2797

Abstract

Human resource management plays a crucial role in improving employee performance amid the increasing competitiveness of the construction industry. Effective employee management policies create a supportive work environment, enhance employee motivation, and improve organizational productivity. This study aims to examine the effect of employee management policies on employee performance at PT Bumi Karsa Makassar. The study employed a quantitative approach using a survey method. The population consisted of all employees of PT Bumi Karsa Makassar, and a census sampling technique was applied, involving all 33 employees as respondents. Data were collected through a Likert-scale questionnaire and analyzed using validity and reliability tests, classical assumption tests, simple linear regression analysis, t-test, and coefficient of determination (R²) with IBM SPSS software. The findings indicate that the research instrument met the validity and reliability requirements. The regression analysis revealed that employee management policy has a positive and statistically significant effect on employee performance, with a regression coefficient of 0.593, a t-value of 4.260 exceeding the critical value of 2.039, and a significance value of 0.000 (<0.05). Furthermore, the coefficient of determination (R²) of 0.372 indicates that employee management policy explains 37.2% of the variance in employee performance, while the remaining 62.8% is influenced by other variables not included in this study. These findings suggest that improving employee management policies through appropriate placement systems, competency development, performance evaluation, reward mechanisms, and continuous employee development can significantly enhance employee performance at PT Bumi Karsa Makassar.
Pengaruh Kepemimpinan, Dukungan Sosial, dan Stres Kerja terhadap Kepuasan Kerja pada Perawat di Rumah Sakit Umum Syifa Medika Banjarbaru Hanifah Hanifah; Erini Junita Sari; Muhammad Fauzan
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 7 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i7.2802

Abstract

This study aims to examine the influence of leadership, social support, and job stress on job satisfaction among nurses at Syifa Medika General Hospital, Banjarbaru. This study is a qualitative study. Primary data were collected from questionnaire responses. Total sampling was used as the sampling technique. Descriptive analysis was used as the analysis method. The data analysis results indicate that leadership influences job satisfaction, while social support and job stress do not.
Pengaruh Kecerdasan Emosional dan Literasi Digital terhadap Kinerja Pegawai Generasi Z Studi Kasus pada Dinas Kependudukan dan Pencatatan Sipil (DUKCAPIL) Kota Bima Eni Muliyani; Firmansyah Kusumayadi; Khairul Ammar
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 7 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i7.2821

Abstract

This study aims to determine whether emotional intelligence and digital literacy have a positive and significant effect on the performance of Generation Z employees in Bima City. This is a quantitative, associative study. The population consists of all Generation Z employees in Bima City, with a sample size of 99 employees. Purposive sampling based on specific criteria was employed. Data were collected using a Likert-scale questionnaire and analyzed via multiple linear regression using SPSS version 21. The results indicate that: 1) emotional intelligence has a positive and significant effect on the performance of Generation Z employees in Bima City; 2) digital literacy has a positive and significant effect on the performance of Generation Z employees in Bima City; and 3) emotional intelligence and digital literacy have a positive and significant effect on the performance of Generation Z employees in Bima City.
Pengaruh Pelatihan dan Lingkungan Kerja terhadap Komitmen Pegawai pada Pusat Pelayanan Panti Sosial Meci Angi Kota Bima Eti Sumiyati; Firmansyah Kusumayadi; Khairul Ammar
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 7 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i7.2822

Abstract

This study aims to analyze the influence of training and the work environment on employee commitment at the Meci Angi Social Welfare Service Center in Bima City. Employee commitment is a crucial factor determining an organization's success in achieving its goals. Enhancing employee commitment can be influenced by various factors, including effective training and a conducive work environment. Therefore, this study was conducted to determine the impact of training and the work environment—both individually and simultaneously—on employee commitment. This study employs a quantitative approach with an associative research design. The population consists of all employees at the Meci Angi Social Welfare Service Center in Bima City. A saturated sampling technique (census) was used, meaning all employees served as research respondents. Data collection was carried out by distributing questionnaires using a Likert scale. Data analysis techniques included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-tests (partial), F-tests (simultaneous), and the coefficient of determination (R²).
Pengaruh Teknologi, Lingkungan, Melalui Social Media Adopction terhadap Business Peformance UMKM di Kota Kendari Nurwati Nurwati; Husin Husin
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 7 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i7.2839

Abstract

This study aims to examine the influence of technology and environment on business performance through the mediation of social media adoption among MSMEs in Kendari City. A quantitative approach was applied using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS) through the SmartPLS 4.0 software. The research sample consisted of 100 MSME actors selected using purposive sampling techniques. The results show that technology and environment have a positive and significant effect on social media adoption. Furthermore, social media adoption has a positive and significant effect on MSMEs' business performance. However, the direct influence of technology on business performance was not significant, indicating that social media adoption plays a crucial mediating role in this relationship. Therefore, this study confirms that the utilization of technology, supported by the adoption of social media, can effectively improve the business performance of MSMEs.
Strategi Penetapan Harga untuk Layanan di Era Modern (Pricing Strategy for Services in The Modern Era) Sinarwaty; Enjelita Enjelita; Dewi Amor
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 7 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i7.2840

Abstract

The rapid growth of the service sector amid business competition and digital transformation requires companies to develop effective and adaptive pricing strategies. The main problem addressed in this study is the complexity of service pricing, which is influenced by the unique characteristics of services such as intangibility, heterogeneity, perishability, and the high dependence of customers on perceived value. These conditions require companies to balance competitive pricing, customer value, and profitability goals. The research problems in this study are: (1) how the main concepts and approaches of service pricing strategies are applied in modern companies, and (2) what factors influence the successful implementation of service pricing strategies in enhancing customer value and satisfaction. This study aims to analyze service pricing strategies comprehensively, identify the factors affecting their effectiveness, and provide systematic insights as academic and practical references. The findings indicate that modern service pricing strategies focus not only on cost-based approaches but also on value- based pricing, price differentiation, dynamic pricing, and integration with customer relationship strategies. The success of pricing strategies is influenced by the alignment between price and perceived value, customer segmentation, service quality, price transparency, market competition, pricing flexibility, the use of technology, and the development of long-term customer relationships.
Evaluasi Pengolahan Air Lindi di Area Penimbunan Tailing, Fly Ash, Bottom Ash Berdasarkan Parameter pH, TSS dan Fe (Studi Kasus pada Salah Satu Industri Pengolahan Bauksit di Kalimantan Barat) Nini Malasari; Weli Zuandi; Rizky Putranto
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 8 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i8.2843

Abstract

This study aimed to evaluate the effectiveness of the leachate treatment system at a tailings, fly ash, and bottom ash disposal facility of an alumina processing company based on pH, Total Suspended Solids (TSS), and iron (Fe) parameters. A descriptive quantitative research method was employed by collecting leachate samples from the inlet and outlet for five consecutive days. The pH and TSS parameters were measured directly in the field, while Fe concentrations were analyzed in an accredited laboratory. Treatment effectiveness was assessed by comparing water quality before and after treatment in accordance with the effluent quality standards stipulated in the Indonesian Ministry of Environment Regulation No. 34 of 2009. The results showed that the leachate pH was successfully reduced from 12.6–12.7 to 7.2–8.8, meeting the applicable quality standards. TSS concentrations also decreased from 239–798 mg/L to 11–385 mg/L, with an average removal efficiency of 77.47%, and most samples complied with the regulatory standards. In contrast, Fe concentrations increased from 0.42 mg/L to 22.1–30.5 mg/L after treatment, exceeding the maximum allowable limit of 5 mg/L. This increase indicates that the treatment system was ineffective in controlling Fe concentrations, which was likely caused by the remobilization of Fe(OH)₃ precipitates or chemical reactions occurring during the neutralization process. Overall, the leachate treatment system was effective in reducing pH and TSS but requires improvement in Fe removal, particularly during the neutralization and polishing pond stages.

Page 42 of 43 | Total Record : 424

 39   40   41   42   43 

Filter by Year

2024 2026


Reset
Filter By Issues
All Issue Vol. 3 No. 8 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 3 No. 7 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 3 No. 6 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 3 No. 5 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 3 No. 4 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 3 No. 3 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 3 No. 2 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 3 No. 1 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 2 No. 12 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 2 No. 11 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 2 No. 10 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 2 No. 9 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 2 No. 8 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 2 No. 7 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 2 No. 6 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 2 No. 5 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 2 No. 4 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 2 No. 3 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 2 No. 2 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 2 No. 1 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 1 No. 12 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 1 No. 11 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 1 No. 10 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 1 No. 9 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 1 No. 8 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 1 No. 7 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 1 No. 6 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 1 No. 5 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 1 No. 4 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 1 No. 3 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 1 No. 2 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi Vol. 1 No. 1 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi More Issue