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Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 30324424     EISSN : 30324114     DOI : 10.62383
Core Subject : Humanities, Education,
Humanities Languange, Linguistic, Communication & Media Other
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian adalah jurnal yang menerima artikel dalam bahasa Inggris dan bahasa Indonesia . Print ISSN : 3032-4424, Online ISSN : 3032-4114.Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian memuat publikasi hasil kegiatan pengabdian masyarakat, model atau konsep dan atau implementasinya dalam rangka peningkatan partisipasi masyarakat dalam pembangunan, pemberdayaan masyarakat atau pelaksanaan pengabdian kepada masyarakat. Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian, terbit 1 tahun 4 kali (Januari, April, Juli dan Oktober)
Arjuna Subject : Umum - Umum
Articles 134 Documents
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Penerapan Retorika Aristoteles sebagai Strategi Persuasi Pesan Layanan Masyarakat oleh Gen Alpha: Kegiatan Abdimas di SMA Fons Vitae 1 Jakarta Putri Rindu Kinasih
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 2 No. 2 (2025): April: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v2i2.1327

Abstract

The use of persuasion theory is extremely important in daily life. Persuasion is crucial in situations other than marketing campaigns or political campaigns. Disseminating information to the general public and researching shifts in social norms and values both require persuasion. Aristotle's rhetorical triangle—ethos, pathos, and logos—is one of the persuasive techniques that have a significant impact on the communication industry. Aristotle's rhetorical triangle has been the subject of numerous studies, but few have addressed the problem of message delivery, particularly in digital public service announcements. The writer was encouraged to hold an ABDIMAS activity entitled "The application of Aristotle's rhetoric as a persuasive strategy for public service messages by Gen Alpha" at SMA Fons Vitae 1 Matraman, East Jakarta. The participants who attended were 22 people, 11 men, and 11 women, a combination of students from grades X to XII who were members of the English Club. The ABDIMAS activity which was held on Thursday, March 13, 2025, combined lecture technique and direct practice. From the results of the practice, it was found that all participants were able to apply Aristotle's rhetorical triangle persuasion strategy, with the most dominant strategy used being logos.
Sosialisasi : Strategi Akademik Meningkatkan Peringkat Sinta Score Overall (SSO) Eko Sudarmanto; Harimurti Wulandjani; Jennifer Farihatul Bait; Muhammad Abdul Rosid; Budi Rohmansyah; Daniel Rahandri; Abdul Karim
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 2 No. 2 (2025): April: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v2i2.1181

Abstract

The Sinta Score Overall (SSO) ranking is a crucial indicator in assessing the academic quality and productivity of lecturers and researchers. However, many academics face challenges in improving their SSO ranking due to a lack of understanding of effective strategies for scientific publication. Therefore, this community service initiative was conducted through a national webinar with the primary objective of providing insights and strategies to academics on how to optimize their SSO. The method employed in this initiative involved dissemination and interactive discussions via a webinar platform, featuring speakers with extensive experience in scientific publication and Sinta ranking. The webinar covered key topics, including high-quality publication strategies, the importance of international collaboration, and the utilization of academic media to enhance research visibility. The results indicate that improving publication quality, expanding collaborative networks, and selecting research topics aligned with global issues are essential steps in increasing SSO. By implementing the right strategies and maintaining consistency in scientific publication, academics can enhance their reputation and expand research collaboration opportunities.
Analisis Kesejahteraan Cleaning Service pada Perguruan Kristen Methodist Indonesia-1 Medan (PKMI-1) Nikson I Purba; Mia Aulina Lubis; Malida Putri
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 2 No. 2 (2025): April: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v2i2.1371

Abstract

The welfare of the cleaning service in this study aims to find out and analyze the welfare of the cleaning service at the Indonesian Methodist Christian College-1 Medan (PKMI-1). The method used in this research is qualitative descriptive. The data sources used are primary data and secondary data with a total of 8 informants. The key informant in this research is the person in charge of the cleaning service, the main informant is the cleaning service and the additional informants are the family of the cleaning service. The data collection technique used in this research is observation, interviews and documentation. The theory used to analyze the problem in this research is the theory of the Central Statistics Agency (BPS) regarding Indicators of People's Welfare in 2022. According to the Central Statistics Agency (BPS) there are five indicators to determine the level of People's Welfare, namely: Health, Education, Employment, Level and Consumption Patterns, Housing and the Environment. The results of this research show that: The majority of cleaning service families belong to prosperous category I with 2 informants, 3 informants belonging to prosperous family category II, and 2 informants belonging to prosperous family category III. This shows that the condition of cleaning service families working at the Indonesian Methodist Christian College-1 Medan (PKMI-1) is that there are still poor families, namely Jesika's mother's family and other families are no longer included in the poor category.
Pelatihan Pembuatan Film di Omah Gondhol Yogyakarta Rr. Pramesthi Ratnaningtyas; Ikhwan Afif Mahbubi
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 2 No. 3 (2025): Juli: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v2i3.1417

Abstract

This Community Service Activity aims to integrate cultural values ​​such as gamelan and keroncong into film works. In addition, to introduce cultural heritage to the younger generation. Activities include training and film screenings. Activities are carried out together with students, divided into several divisions with implementation stages including pre-implementation, implementation and post-implementation. Evaluation of the activity showed an increase in information or insight of 34 points related to script writing, as well as 15 and 13 points of understanding of material related to camera operation and editing. In this activity, the team also made a company profile video that already has Intellectual Property Rights (IPR) at the Directorate General of Intellectual Property. In the future, there needs to be other art and cultural productions through films. Then from the films that have been produced are promoted or introduced more widely using social media.
Pendampingan Pengelolaan Media Pembelajaran Interaktif untuk Meningkatkan Keterlibatan Siswa dalam Proses Pembelajaran Muh. Alwi; Juhardi Juhardi; Risnashari Risnashari; Arifin Tahir; Kusmaladewi Kusmaladewi; Sitti Wahidah Masnani; Andi Agussalim
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 2 No. 3 (2025): Juli: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v2i3.1424

Abstract

This community service programme aims to improve teachers' understanding and skills in managing interactive learning media to increase student engagement in the learning process at SMAN 17 Lamuru, Bone Regency. Based on the results of the need assessment and situation analysis, it was found that the partners experienced several problems, including the lack of teacher understanding of information technology, the low ability of teachers to implement online learning, and the lack of knowledge about interactive learning media. This activity was attended by 25 participants and was carried out using various methods, such as lectures, questions and answers, discussions, brainstorming, demonstrations, and direct practice of online-based interactive learning media management. The materials provided were arranged in accordance with the objectives of the mentoring, and supported by instruments such as mentoring modules, observation sheets, participant satisfaction questionnaires, activity documentation, and other technical equipment. The main target of this programme is intangible, namely the realisation of mentoring participants who are able to understand the concept and create electronic modules for interactive learning.
Strategi Pencegahan Narkoba pada Remaja Berbasis Karang Taruna Kelurahan Naga Pita Pematang Siantar Markus Panggabean; Bengkel Bengkel; Fajar Utama Ritonga
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 2 No. 3 (2025): Juli: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v2i3.1474

Abstract

Drugs are an abbreviation of narcotics and dangerous drugs. Napra which is an abbreviation of Narcotics, Paicotropics and Addictive Substances. Are substances that can affect the body, especially the central nervous system In an effort to realize a prosperous society, the seriousness of the community and government is needed to achieve it. One of the applications is a strategy in government. Qualitative descriptive research is intended to describe and illustrate existing phenomena, both natural and human engineering, which pay more attention to the characteristics, quality, interrelationships between activities, manipulation or changes in the variables studied, but rather describe a condition as it is. The only treatment given is the research itself, which is carried out through observation, interviews, and documentation. The purpose of descriptive research is to make systematic, actual and accurate recording of the facts and characteristics of a particular population or area. This study uses a qualitative approach with a descriptive research type. While the data collection technique is carried out through observation, interviews and documentation studies and for the selection of informants the author uses the Purposive sampling technique, namely samples taken intentionally. The location of this study is in Siantat Martoba District, especially in Naga Pita Village. This study aims to describe and analyze the Strategy in preventing Drugs in Naga Pita Village. The theory used in this study is the Prevention Strategy theory according to Wuccanti 2005,61. The results of this study are that the people of Naga Pita Village have not fully followed all the existing stages, they only participate in the implementation stage, and seen from the form of participation that is only in the form of thoughts and involvement not in the form of money. And for the influencing factors, it can be seen from the age and income factors.
Strategi Manajerial dalam Meningkatkan Daya Saing UMKM di Era Digital Etty Zuliawati Zed; Salsabila Al Muniroh; Asmala Sabrina; Novitasari; Adel Paila
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 2 No. 3 (2025): Juli: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v2i3.1551

Abstract

This study aims to examine managerial strategies implemented by MSMEs (Micro, Small, and Medium Enterprises) to enhance their competitiveness in the digital era using a qualitative method. MSMEs face significant challenges in maintaining their existence and expanding their market amid rapid technological advancements. Through in-depth interviews and observations with MSME actors, this research explores how digital transformation, digital marketing strategies, and digital capability development are managed managerially to improve operational effectiveness and broaden market reach. The results indicate that the application of digital management, including the utilization of social media, e-commerce, and management information systems, can increase brand awareness, customer loyalty, and business efficiency. Furthermore, the development of digital skills among human resources is a key factor in the successful digital transformation that positively impacts MSMEs’ competitiveness in local markets. This study provides recommendations for MSME practitioners and stakeholders to comprehensively integrate digital strategies to face competition in the digital era.
Upaya Peningkatan Nilai Ekonomi Produk UMKM Melalui Pemanfaatan Marketplace sebagai Platform Pemasaran Digital: (Studi Kasus pada Sinar Timur, Desa Tanjung Luar, Keruak, Lombok Timur) Yuniar Affandy; Salmi Yuniar Bahri; Masbullah Masbullah; Asria Romdiana; Mutiara Hafsah
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 2 No. 3 (2025): Juli: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v2i3.1628

Abstract

One form of enterprise that represents the potential of villages and receives government support is Micro, Small, and Medium Enterprises (MSMEs). However, limitations in marketing have led to the underrepresentation of local products. This highlights the importance of community service programs. The aim of this program is to enhance the marketing of UMKM products through the utilization of the Shopee marketplace and WhatsApp Business social media. The community service methods used include socialization, training, and direct assistance to UMKM actors in the target area. Shopee is utilized as an online marketplace, while WhatsApp Business serves as a medium for product advertising. This activity aims to provide understanding of the importance of digital marketing, as well as practical skills in creating and managing accounts on Shopee and WhatsApp Business. The results of this program indicate an increase in participants' understanding and ability to use both platforms. The conclusion of this research states that the effective utilization of Shopee and WhatsApp Business can assist UMKM actors in enhancing their marketing and sales, which in turn can drive local economic growth.
Pemanfaatan Ikan sebagai Bahan Baku dalam Meningkatkan Perekonomian UKM di Dusun Batu Rimpang Utara Yuniar Affandy; Salmi Yuniar Bahri; Masbullah Masbullah; Pitriadi Pitriadi; Tahur Ramdani
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 1 No. 4 (2024): Oktober : Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v1i4.1629

Abstract

North Batu Rimpang Hamlet is known as a center for fresh fish trading; however, its utilization as a raw material for processed fish products remains low. This study aims to analyze the use of fish in improving the economy of Small and Medium Enterprises (SMEs) in North Batu Rimpang Hamlet through fish processing training. The method used is descriptive qualitative, including interviews, observations, and documentation involving SME actors. The results show that the training provided on processing fish into two types of products—fish nuggets and shredded fish—successfully increased the knowledge and skills of the SME participants. They reported higher incomes and better market access after attending the training. Moreover, more innovative and competitive processed fish products have begun to enter the market, demonstrating the program's success in supporting the local economy.
Tingkat Antusiasme dan Pemahaman Belajar Siswa dalam Mengenal Kebudayaan Daerah Istimewa Yogyakarta di SDN 1 Karangantu terhadap Media Pembelajaran Mind Mapping Ratna Dewi; Andrean Andrean; Ayu Nurlaela; Raffi Ridho Ramadhan
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 2 No. 3 (2025): Juli: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v2i3.1686

Abstract

This research aims to measure the level of enthusiasm and understanding of third grade students at SDN 1 Karangantu in learning about the culture of Yogyakarta Special Region using mind mapping learning media. The background of this research is the need for innovative learning methods that can increase student engagement and understanding of the material, especially about culture. The research method used is descriptive qualitative with a literature approach and field review. Data was collected based on scientific literature and field observation review at SDN 1 Karangantu to measure students' enthusiasm and understanding of learning using mind mapping. The research subjects were all third grade students of SDN 1 Karangantu. The results showed that the use of mind mapping media has a positive impact on students' learning enthusiasm, which can be seen from their active participation and interest in learning activities. In addition, students' learning understanding of DIY culture also increased significantly. This indicates that mind mapping is effective as a learning medium that can help students organise information, understand concepts, and remember details of DIY culture better.

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