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<![CDATA[ANALYSIS OF FINANCIAL AND ECONOMIC FEASIBILITY OF CITY TRANSPORT CONVERSION TOWARDS BANDUNG TRANS METRO BUS ]]>
<![CDATA[gugum Mukdas Sudarjah]]>;
<![CDATA[Muhammad Ridwan]]>;
<![CDATA[Erik Syawal Alghifari]]>
<![CDATA[ JEES: Journal of Economic Empowerment Strategy Vol. 4 No. 1 (2021): Volume 4 Number 1, February 2021 ]]>
Publisher : <![CDATA[Universitas Pasundan ]]>
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<![CDATA[The low quality of transportation in Bandung City cannot be separated from poor planning. This can be seen when the Bandung City Government plans a solution to solving traffic jams by means of mass transportation or better known as Trans Metro Bandung. The purpose of transportation planning is to find solutions to transportation problems in the most appropriate way by using existing resources. This is in line with the costs involved in carrying out a process. The research focus is directed at how the government's efforts in implementing the policy of converting city transportation to bus rapid transit (BRT) are seen from a financial and economic standpoint. Research related to the financial and economic feasibility of public transportation in Indonesia has only been carried out a few times, this motivates researchers to conduct similar research to obtain findings about the phenomena that occur in an effort to improve public transportation services in Bandung City.]]>
<![CDATA[BUILDING AND COMMUNICATING BRAND BY MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) ]]>
<![CDATA[Yocky Pramudya Ananda]]>
<![CDATA[ JEES: Journal of Economic Empowerment Strategy Vol. 5 No. 2 (2022): Volume 5 Number 2, August 2022 ]]>
Publisher : <![CDATA[Universitas Pasundan ]]>
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DOI: 10.23969/jees.v5i2.5403
<![CDATA[The role of Micro, Small and Medium Enterprises (MSMEs) in the national economy is quite large. The number reached 99.9 percent and employment absorbed 97 percent. At present, SMEs contribute 60.34 percent of GDP. Business strategies in building business sustainability that develops and differ from time to time require MSMEs to always improve the quality of products or services through continuous improvement so as to encourage increased market share and win the competition. The ability of MSMEs to access and manage various resources is still considered difficult. This view shows the weak foundations of MSMEs in terms of capital and marketing which become obstacles in the face of competition. In the effort to build a UMKM Relativity Business, it is the ability of UMKM to face challenges, obstacles, weaknesses, and limitations that have become strengths and opportunities to compete. The dynamism of the competitive advantage of MSMEs that changes rapidly in meeting demand, the existence of competing products, the application of technology, and the consistency of policies that support MSMEs are factors that influence the survival of MSMEs to dynamically change the buying interest of MSME consumers. Failure to communicate brands by MSMEs because of the power of digitalization maximized by SMEs. The factors causing the failure of UMKM were due to the lack of knowledge, ability and awareness of UMKM to follow the development of digitalization]]>
<![CDATA[THE EFFECT OF DESTINATION IMAGE AND SERVICE QUALITY TOWARD TOURISTST VISITING DECISIONS THROUGH VISITING INTEREST AS INTERVENING VARIABLE ]]>
<![CDATA[Lustono Lustono]]>;
<![CDATA[Ratna Suryani]]>
<![CDATA[ JEES: Journal of Economic Empowerment Strategy Vol. 5 No. 2 (2022): Volume 5 Number 2, August 2022 ]]>
Publisher : <![CDATA[Universitas Pasundan ]]>
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DOI: 10.23969/jees.v5i2.5404
<![CDATA[Tourism has a crucial role in the development of the country and has an impact on Locally-Generated Revenue (PAD) for local governments. Banjarnegara which is one of the areas in Central Java has one of the top tourist attractions, namely PD. TRM. Serulingmas. Therefore, it takes a strategy to develop it so that it can grow and increase the interest of tourists to visit. This study aims to determine the Effect of Destination Image and Service Quality on Tourist Visiting Decisions Through Visiting Interests as Intervening Variables. The population in this study were all visitors to PD. TRM. Serulingmas. The samples used in this study were 110 respondents using a non-probability sampling technique through a purposive sampling approach. Methods of data collection using documentation and questionnaires. Instrument testing is done by testing the validity and reliability test. Data analysis used SPSS 24. The results showed that the destination image and service quality influenced the decision to visit tourists through visiting interest as an intervening variable. The conclusion of this study tourists can enjoy the natural beauty and facilities in PD. TRM Serulingmas comfortably so that it can maintain an impression for visitors. The quality of service provided by the manager or company that is consistent with the expectations of customers or visitors can influence tourists so that visitors come again.]]>
<![CDATA[INFORMATION TECHNOLOGY AND UTILIZATION OF FINANCIAL INFORMATION SYSTEMS ON THE EFFECTIVENESS OF ACCOUNTING INFORMATION SYSTEMS IN COOPERATIVES ]]>
<![CDATA[Ghonimah Zumroatun Ainiyah]]>;
<![CDATA[Kartika Dewi Permatasari]]>;
<![CDATA[Siti Murwati]]>;
<![CDATA[Yuce Sariningsih]]>;
<![CDATA[Siti Patimah]]>
<![CDATA[ JEES: Journal of Economic Empowerment Strategy Vol. 5 No. 2 (2022): Volume 5 Number 2, August 2022 ]]>
Publisher : <![CDATA[Universitas Pasundan ]]>
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DOI: 10.23969/jees.v5i2.5407
<![CDATA[The purpose of this study was to determine information technology and the use of financial information systems on the effectiveness of accounting information systems in cooperatives, especially in Purwareja Klampok and Mandiraja districts. This type of research is quantitative research by distributing questionnaires directly to managers and the finance department of cooperatives in the two sub-districts. The population of this research is the manager and the finance department as many as 80 people. The sample in this study was taken 80 people. The data analysis technique used multiple linear regression. Quantitative analysis in this study will use validity and reliability tests with Cronbach's Alpha. Classical assumption test includes normality test, multicollinearity test and heteroscedasticity test. The results show that information technology and the use of financial information systems have a significant and significant effect on accounting information systems as evidenced by the results of the calculation of the SPSS application program, the R value of the two variables is 0.806 while the coefficient of determination is 0.650 (65%) meaning that the percentage of the influence of information technology variables and utilization of financial information systems by 65% and the remaining 35% is influenced by other variables that are not included in this study. Keywords: Information Technology and Utilization of Financial Information Systems.]]>
<![CDATA[ANALYSIS OF MARKET DRIVEN STRATEGIES TO INCREASE CAPABILITIES AND PERFORMANCES ADVANTAGES IN BUSINESS ]]>
<![CDATA[Deddy Hendarwan]]>
<![CDATA[ JEES: Journal of Economic Empowerment Strategy Vol. 6 No. 1 (2023): Volume 6 Number 1, February 2023 ]]>
Publisher : <![CDATA[Universitas Pasundan ]]>
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DOI: 10.23969/jees.v6i1.5414
<![CDATA[Considerable progress has been made in identifying market-driven businesses, understanding what they do, and measuring the bottom-line consequences of their orientation to their markets. The next challenge is to understand how this organizational orientation can be achieved and sustained. Market Orientation is a business culture which enlist the participation of all employee for the purpose of creating superior value for its customers and superior performance for itself. A substantial body of research finds a positive relationship between a business’ magnitude of market orientation and it’s performance. However, there has been no research into the competitive strategies through which a market oriented business creates customer value. This paper extends previous work by showing that market, and attempt to achieve competitive advantage both by increasing customer benefits and by reducing costs. Contrary to traditional reactive market driven approach, the proactive market driving approach pertains to influencing the market structure and the market players behavior in a direction that enhances the company competitive posture. Then companies must be market or customer oriented, think and act based on innovative knowledge, make a useful and long term relationship with their customers. This qualification is for those organizations that are able to be knowledge-based, formulate its marketing strategies and sustain its competitive advantage based on its own knowledge. Companies must consider innovative knowledge as a new input to sustain competitive advantages and to develop intelligent marketing strategy.]]>
<![CDATA[THE INFLUENCE OF SERVICE QUALITY AND CUSTOMERS’ VALUE ON CUSTOMERS’ SATISFACTION AND THE IMPACT ON CUSTOMERS’ LOYALTY AT GRAPARI TELKOMSEL TSM BANDUNG ]]>
<![CDATA[Adi Suparwo]]>;
<![CDATA[Suryana Suryana]]>;
<![CDATA[Alfin Zulkifli]]>
<![CDATA[ JEES: Journal of Economic Empowerment Strategy Vol. 5 No. 2 (2022): Volume 5 Number 2, August 2022 ]]>
Publisher : <![CDATA[Universitas Pasundan ]]>
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DOI: 10.23969/jees.v5i2.5699
<![CDATA[This study aims to determine how much influence service quality and customers’ value have on customer satisfaction and to determine customer loyalty at GraPARI Telkomsel TSM Bandung. The research method used is descriptive and verification method, where data is collected through observation, interviews, and distributing questionnaires with a total sample of 97 respondents. The research testing instrument uses validity and reliability tests. The data analysis method used is path analysis, multiple correlation, and coefficient of determination. The results showed that there was a positive and significant influence between quality and customers’ value on customers’ satisfaction and increasing customers’ loyalty either simultaneously or partially. Based on the findings in the study that companies that provide the best service quality will make an assessment that the services provided provide satisfaction and customers will be loyal by themselves to the company. There is a difference between this study and previous research, namely that there are no previous researchers who specifically discussed marketing strategies through customer value at GraPARI Telkomsel customer service centers, especially at GraPARI Telkomsel TSM Bandung.]]>
<![CDATA[EMPOWERMENT OF UMKM ACTIVITIES THROUGH CSR PROGRAM OF PT. TIRTA INVESTAMA PLANT SUBANG ]]>
<![CDATA[Lia Yuliana]]>;
<![CDATA[Riani Laila Nurwulan]]>;
<![CDATA[Bustan Arif]]>
<![CDATA[ JEES: Journal of Economic Empowerment Strategy Vol. 5 No. 2 (2022): Volume 5 Number 2, August 2022 ]]>
Publisher : <![CDATA[Universitas Pasundan ]]>
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DOI: 10.23969/jees.v5i2.5802
<![CDATA[This study aims to describe the impact of implementation of a program related to corporate social responsibility (CSR) in the community economic empowerment program ( Ecodev ) PT. Tirta Investama (Aqua) by the West Java Human Initiative as a program implementing partner in Subang Regency. The concept used in this study uses the Triple Bottom Line (3P) concept by John Elkington (1998), that corporate social responsibility (CSR) pays attention to improving the quality of the company (profit); provide benefits to the surrounding community (people); maintain the environmental sustainability of the operating area (planet). This research focuses on the implementation of corporate social responsibility in an effort to community empowerment which is stated by Sumodiningrat (1999) that, “community empowerment is an effort to make community independent through the realization of their own potential abilities. In line with this, Bernadib stated that "Independence includes the behavior of being able to take the initiative, being able to solve problems, having selfconfidence , being able to do things without depending on others". This study uses a qualitative approach using secondary data analysis. Data collection techniques used are document studies and literature review. Analysis of the validity of the data using the stages of data triangulation, thick and rich description, and prolonged time. Data analysis techniques using coding and categorization. The results of the study revealed that the community economic empowerment program ( Ecodev ) of PT. Tirta Investama Plant Subang has an impact on the independence of business actors marked by the emergence of innovations in developing businesses which are facilitated by the West Java Human Initiative as a facilitator.]]>
<![CDATA[THE INFLUENCE OF TOTAL QUALITY MANAGEMENT (TQM) APPLICATION ON OPERATIONAL PERFORMANCE ON UD. "MATAHARI" TEMPE CRACKERS. RESTU JAYA ]]>
<![CDATA[Ringga Arisgi Wiyono]]>;
<![CDATA[Fien Zulfikarijah]]>;
<![CDATA[Iqbal Ramadhani Fuadiputra]]>
<![CDATA[ JEES: Journal of Economic Empowerment Strategy Vol. 6 No. 1 (2023): Volume 6 Number 1, February 2023 ]]>
Publisher : <![CDATA[Universitas Pasundan ]]>
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DOI: 10.23969/jees.v6i1.6222
<![CDATA[For a company the best way to maintain optimal company conditions is to implement Total Quality Management (TQM). This study aims to determine the effect of implementing Total Quality Management (TQM) which is then realized in 4 basic pillars, namely customer focus, employee empowerment, continuous quality improvement, and fact-based management on operational performance at UD. Restu Jaya. The research sample used was 44 employees. Methods of data analysis using multiple linear regression, classical assumptions, and hypothesis testing. Based on the results of data analysis, the implementation of Total Quality Management (TQM) is proven to have a simultaneous effect on operational performance variables. However, there are several variables that have no partial effect on the operational performance variable, while those variables are employee empowerment and continuous quality improvement. While the variables focused on customers and management based on facts have a significant partial effect on operational performance variables]]>
<![CDATA[THE INFLUENCE OF FINANCIAL LITERACY, FINANCIAL ATTITUDE AND PEER INFLUENCE TOWARD RETIREMENT SAVING BEHAVIOR MODERATED BY GENDER: A CASE IN INDONESIA ]]>
<![CDATA[Farida Komalasari]]>;
<![CDATA[Rendi Zikri Mulyadi]]>
<![CDATA[ JEES: Journal of Economic Empowerment Strategy Vol. 6 No. 1 (2023): Volume 6 Number 1, February 2023 ]]>
Publisher : <![CDATA[Universitas Pasundan ]]>
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DOI: 10.23969/jees.v6i1.6484
<![CDATA[The purpose of this study is to determine the influence of financial literacy, financial attitude and peer influence with the moderation effect of gender and to analyze the differences in retirement saving behavior between male and female. The respondents of this study consists of 101 female and 101 male working individuals and were selected using non-probability sampling with purposive and snowballing techniques. The data collection instrument used was an online questionnaire. The data in this research were analyzed using One Way Analysis of Covariance (ANCOVA). The result showed that financial literacy influences retirement saving behavior with the moderation of gender, financial attitude influences retirement saving behavior with the moderation of gender, and peer influence influences retirement saving behavior with the moderation of gender. Another finding in this study was a difference between male and female working individuals in terms of their retirement saving behavior.]]>
<![CDATA[THE BLIND ENTREPRENEUR MINDSET IN MANAGING MORE CAFE WYATA GUNA BANDUNG ]]>
<![CDATA[Muhammad Panji]]>;
<![CDATA[Yuce Sariningsih]]>
<![CDATA[ JEES: Journal of Economic Empowerment Strategy Vol. 6 No. 1 (2023): Volume 6 Number 1, February 2023 ]]>
Publisher : <![CDATA[Universitas Pasundan ]]>
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DOI: 10.23969/jees.v6i1.6557
<![CDATA[ The orphanage is one of the solutions to handling every abandoned individual. It helps to improve the child’s welfare a way of educating, taking care of, guiding, giving directions, and providing some skill sets to develop independence for each individual. The independence which is focus of this research is aiming at economic independence where an entrepreneur mindset is expected to develop among the blinds inside the orphanage. This has become an attractive point since the blinds will be guided in strengthening their entrepreneurial spirit. The approach being used is descriptive with the qualitative method. The outcome of this research is to provide useful insights into developing theories related to the social worker’s role in implementing the blind entrepreneur mindset of More Cafe Bandung.]]>
