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Journal of Economic Empowerment Strategy (JEES)
Published by Universitas Pasundan
ISSN : 26217724     EISSN : 26214652     DOI : https://doi.org/10.23969/jees
Core Subject : Economy,
Economics, Econometrics & Finance
Scope and Focus of Journal of Economic Empowerment Strategy (JEES) encompasses: Management Business administration Business strategy Accounting Industrial creative Entrepreneurship Small business Family business Human Resourrces Development Conomic empowerment for women Corporate Social Responsibility
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 76 Documents
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THE EFFECT OF HALAL LABELS OF PACKED FOOD PRODUCTS ON PURCHASE DECISIONS AT A GENERAL STORE IN CIMINCRANG SECTOR BANDUNG Latifah Adnani; Ida Hindarsah; Trisa Nur Kania
JEES: Journal of Economic Empowerment Strategy Vol. 4 No. 2 (2021): Volume 4 Number 2, August 2021
Publisher : Universitas Pasundan

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Abstract

The impact of free trade is an increase in the circulation of food and beverage products, both local and imported. The circulating food needs to provide security protection for Muslim consumers who must consume food in a halal and good manner. Halal food, in addition to food that is physically safe but also safe according to religious beliefs. The provisions of halal food will influence Muslim consumers in deciding to buy food. Manufacturers are aware of this, so producers are trying to get halal certificates from LPPOM MUI, which is a competent institution in researching, reviewing and analyzing food and cosmetic products that are not harmful to society and are halal from a religious perspective. This condition triggers producers to register halal products, because it is believed that it will increase sales which have an impact on improving the economy of business actors. 2) Analyzing consumers when making purchases on halal labels of packaged food products; 3) Knowing the effect of halal labels on packaged food products on purchasing decisions at grocery stores in Cimincrang Village, Bandung; 4) Knowing the obstacles. The research method used is descriptive quantitative, primary data is literature study, interviews, field observations to grocery stores in Cimincrang Village. Consumers who buy food products at a grocery store in Cimincrang Village. Based on the results of the study, consumers in buying food products, the presence of a halal label in the packaging has not become a major concern. This is due to the assumption that because the seller is Muslim and believes in an institution that issues a halal label, the food purchased is also halal. Business actors in grocery stores (retail) also trust producers, because most of us are Muslims, producers in producing food are also halal. Because if there is no halal label, consumers will complain. This condition causes increased awareness for business actors not to sell food and beverage products that do not have a halal label. Because the halal label is believed to increase sales and have an impact on increasing the economy for business actors. The influence of the halal label on purchasing decisions is in the low category. The findings in this study are that in general, people pay less attention to halal labels on the food packaging they buy, but focus more on product expiration. The problem is that packaged food products are not required to include a halal label issued by the MUI, and there are no firm sanctions for business actors who do not include a halal label on their food products.
MAPPING THE CREATIVE ECONOMY IN THE PERSPECTIVE OF SMEs EMPOWERMENT IN WEST BANDUNG REGENCY Siti Fatimah; yuyun Yuniarti; Abdul Rosid
JEES: Journal of Economic Empowerment Strategy Vol. 4 No. 2 (2021): Volume 4 Number 2, August 2021
Publisher : Universitas Pasundan

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Abstract

SMEs in West Bandung Regency have the potential for both natural resources and human resources. However, there are still many potential sub-sectors in the creative economy in West Bandung Regency that are not utilized, this is due to the unknown location and type of business. The purpose of the study is to describe the Profile and Mapping of the Creative Economy of SMEs in West Bandung Regency. The research method used in this study is a quantitative method using a type of social mapping method. Data collection techniques used are primary data and secondary data. The secondary data used is the Secondary Data Analysis (ADS) approach. Based on the research results, West Bandung Regency has 16 sub-districts with various types of creative economy businesses. Mapping was carried out on 16 creative economy sub-sectors in all sub-districts. Of the total 16 sub-sectors, there are only 14 sub-sectors. Two sub-sectors that are not owned in the West Bandung Regency area are Animation, Film and Video and Advertising Sub-sectors. The largest number of creative economy is the performing arts sub-sector, almost all sub-districts have this sub-sector. The largest performing arts sub-sector is in the Lembang sub-sector with 1369 creative economy business actors or 64% and the least in Gununghalu sub-district as many as 4 creative economy business actors or 1%. The mapping of the creative economy that has been carried out will certainly show that there are business actors in each region that have different sub-sectors, both in the number of business actors and in the number of sub-sectors. So with this the government needs to be able to empowerment the community, especially business actors who have potential to be able to develop. With the efforts made to increase the creativity of business actors, it is hoped that there will be economic growth for both business actors and the development of economic areas in West Bandung Regency
COMPETENCY, CULTURAL ORGANIZATION, WORK MOTIVATION AND PERFOMANCE OF MILITARY TEACHER AT PUSAT PENDIDIKAN POLISI MILITER KODIKLATAD TNI AD Sain Mustain; Ony Djogo
JEES: Journal of Economic Empowerment Strategy Vol. 4 No. 2 (2021): Volume 4 Number 2, August 2021
Publisher : Universitas Pasundan

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Abstract

Competency, cultural organization, work motivation and performance of military teacher as an important part of education process. The goal of this research to describe at Pusat Pendidikan Polisi Militer Kodiklatad TNI AD. Total populations are 190 persons and samples are 129 person who are decided according to Slovin Formula. Correlations score between competency and cultural organization is 0,907 (very strong), cultural organization and work motivation is 0,871 (very strong), competency and performance is 0,910 (very strong), competency and motivation is 0,876 (very strong), compensation and performance is 0,930 (very strong) and motivation and performance is 0,872 (very strong). Result of this equation showed when Employee Performance without competency, cultural organization, motivation, performance showed a score only 7,693. Competency, cultural organization, motivation and performance at the level good and could be improved to reach their excellent performance.
THE STOCK PURCHASE STRATEGY DURING THE COVID-19 PANDEMIC Teddy Hikmat Fauzi; Nurhayati Nurhayati; Andry Moch Ramdan; Muhammad Adnan Mushoddaq
JEES: Journal of Economic Empowerment Strategy Vol. 5 No. 1 (2022): Volume 5 Number 1, February 2022
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jess.v5i1.4928

Abstract

Since the COVID-19 pandemic throughout 2020, the Composite Stock Price Index (JCI) has decreased by minus 18.3% (idx.channel.okezone.com) and this is almost completely evenly distributed across several trading floors in the world. The urgency (priority) of this research is to be able to add a new perspective on the business environment analysis model as an investment strategy in determining and determining stock purchase decisions appropriately while considering internal and external business environmental factors that are able to dynamically influence investors' perceptions in minimizing losses on their portfolio of shares. This research method is a qualitative descriptive method. The key informants in this study were the manager of mutual securities in Bandung, the manager of UOB Kay Han Securities in the Bandung branch, and the manager of the securities in the Bandung branch. The Indonesia Stock Exchange (IDX) noted that the stock investor base, which incidentally is the millennial generation, has reached 60% of the total stock investors on the IDX. However, the results of a New Harris poll through the Stash application as quoted from the Financial Services Authority (OJK), almost 80% of young people do not even look at investing in the stock market. As many as 34% of the younger generation stated that they were reluctant to invest in stocks because the working system in the stock market was too difficult to learn or understand. Yes, you know, there are many terms in the capital market, especially stocks, such as bullish, bearish, and many others. Based on an interview with the Manager of Danareksa Sekuritas Branch Bandung as an informant, starting a stock investment is very easy. Capital for investment is currently starting from Rp. 100 thousand. No need to deposit millions of rupiah, just learn stock on the website, join trainings or enter capital market school. Self-taught learning can also be done by asking friends who have already entered the capital market or reading books and finding out on the internet. For stock investment, you must understand the basic knowledge first. Starting from learning to read the movement of the Composite Stock Price Index (JCI), when is the right time to buy or sell shares, to learning strategies and mitigating the risk of loss. To analyze and choose a strategy for buying shares during the COVID-19 pandemic, there are two basic approaches, namely : Fundamental Analysis Strategy and Technical Analysis Strategy.
ORGANIZATIONAL EFFECTIVENESS IN IMPLEMENTATION OF DYNAMIC ARCHIVES INFORMATION SYSTEMS (SIKD) AT THE DEPARTMENT OF BANDUNG CITY LIBRARY AND ARCHIVES Soma Gantika; Hari Busthomi; Regan Vaughan
JEES: Journal of Economic Empowerment Strategy Vol. 5 No. 1 (2022): Volume 5 Number 1, February 2022
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jess.v5i1.4929

Abstract

Dynamic Archive Information System (SIKD) is one of the supports so that archives can be neatly organized, makes it easy for employees to input dynamic archives, and is easy to browse because data and documents are stored electronically. This study aims to describe and analyze the extent to which the Organizational Effectiveness in the Implementation of Dynamic Archival Information Systems in the Office of Libraries and Archives of Bandung City. In the report on the results of this research will be discussed about the effectiveness of the organization in the implementation of the Dynamic Archives Information System, the obstacles faced and the efforts made by the Department of Library and Archives of Bandung City. This research uses qualitative research methods. The data collection techniques used were observation, interviews and documentation. In this study, the benchmark for Organizational Effectiveness is the theory of Richard M. Steers (1985), namely Organizational Characteristics, Environmental Characteristics, Worker Characteristics, and Management Policies / Practices. The parties who became informants in this study were the Head of Archives Management, the Head of the Archive Publication and Preservation Section, the Head of the Dynamic Archives Management Section, Associate Expert Archivist, and the First Archivist. This research shows that the effectiveness of the organization in implementing the Dynamic Archival Information System has been carried out but has not been maximized, this is due to the lack of training and development of employees regarding Dynamic Archival Information Systems, lack of internet facilities so that they often experience disruption.
COMMUNITY EMPOWERMENT TOWARDS WORLD HALAL TOURISM IN CREATIVE VILLAGE OF SUKARUAS TASIKMALAYA Dewi astuti; Anton Minardi; Rizky Aditya Surya Prathama
JEES: Journal of Economic Empowerment Strategy Vol. 5 No. 1 (2022): Volume 5 Number 1, February 2022
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jess.v5i1.4934

Abstract

Pariwisata halal atau halal tourism saat ini menjadi salah satu leading sector yang diharapkan oleh pemerintah dan prioritas utama dalam perekonomian. Kebijakan ini didukung kuat oleh data dan fakta yang ada. Seperti yang lansir oleh sebuah lembaga riset pariwisata Lonely Planet. Menteri Pariwisata Arief Yahya mengatakan pada tahun 2019 Indonesia ditargetkan berada diperingkat pertama sebagai destinasi wisata halal dunia sekaligus menjadi destinasi paling ramah terhadap wisatawan muslim versi Global Muslim Travel Index (GMTI). Capaian tersebut harus ditingkatkan lagi dengan melakukan internasionalisasi industri pariwisata halal di Indonesia Oleh karena itu, riset ini sangat relevan untuk mewujudkan capaian tersebut. Kampung Kreatif Sukaruas yang terletak di Desa Sukaraja Kecamatan Rajapolah Kabupaten Tasikmalaya adalah suatu kampung di Jawa Barat yang memiliki karakteristik dimana masyarakatnya memiliki kreativitas yang dijadikan modal utama dalam membangun ketahanan ekonomi masyarakatnya. Tujuan utama dari penelitian ini adalah untuk memberdayakan masyarakat Kampung Sukaruas agar dapat menjadi salah satu destinasi pariwisata halal di Indonesia. Dalam penelitian ini metode yang digunakan oleh tim peneliti adalah metode deskriptif dengan pendekatan kualitatif. Perhatian pemerintah Kabupaten dan pemerintah Propinsi pada pengembangan masyarakat Kampung Kreatif Sukaruas melalui dinas pariwisata yaitu dengan membangun sentra pemberdayaan Kampung Kreatif sebagai tempat diskusi dan konsultasi antara UKM dan aparat desa dan Kabupaten. Hasil penelitian memperlihatkan bahwa potensi ekonomi dan turisme yang berbasis keunggulan lokal di Kampung Kreatif Sukaruas ini terdiri dari aktivitas industri kerajinan yang memproduksi berbagai macam souvenir dan juga wisata edukasi yang ditawarkan kepada wisatawan yang berkunjung.
THE EFFECTS OF JOB ROTATION PRACTICES ON EMPLOYEE PERFORMANCE: A RESEARCH ON JUNIOR MANAGERS, SENIOR OPERATION AND OPERATION STAFF AT THE DEFENSE MANUFACTURING INDUSTRY IN INDONESIA Sherliana Jasmine; Trisa Nur Kania
JEES: Journal of Economic Empowerment Strategy Vol. 5 No. 1 (2022): Volume 5 Number 1, February 2022
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jess.v5i1.4991

Abstract

The importance of the defense manufacturing industry for national integrity necessitates is inextricably inseparable from the critical role of employees in maintaining the output produced by the system, depicted through employee work performance, particularly in the Operations Division. Job rotation is widely included to maintain a high level of employee performance to deliver their utmost. This study aims to identify and analyse the effect of job rotation on employee performance; non-recursive influence between job rotation and employee performance of the operational division at a defense manufacturing industry in Indonesia, characterized by a downturn in employee performance. The method used in this study are Simple Linear Regression and Structural Equation Modelling (SEM) method to describe the relationship between the observed variables (indicators) and latent variables. The research technique used through library research and field research, including non-participant observation, interviews, and questionnaires using a stratified random sampling technique distributed to 133 respondents as Junior Manager, Senior Operation, and Operation Staff across seven divisions. The results showed that the job rotation variable had a positive and significant effect on employee performance. Job rotation is proposed to be improved, emphasizing skills development to increase employee performance, especially regarding the quality of work indicator.
THE ROLE OF VILLAGE OWNED BUSINESS ENTITIES (BUMDES) ON RURAL ECONOMIC DEVELOPMENT IN TANJUNGSARI DISTRICT, SUMEDANG REGENCY Justinia Castellani; Sasa S. Suratman; gugum Mukdas Sudarjah; Dimas Fajar Muharam; Mochammad Ridwan
JEES: Journal of Economic Empowerment Strategy Vol. 5 No. 1 (2022): Volume 5 Number 1, February 2022
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jess.v5i1.5061

Abstract

development should be pursued in order to improve the quality of life and community welfare. One thing that is needed to accelerate the economic growth of rural communities is to establish a Village Owned Enterprise (BUMDES). This study aims to determine the role of village-owned enterprises (BUMDES) on village economic development in Tanjungsari District, Sumedang Regency. This study used a qualitative research method with a descriptive approach, the data used in this study was primary data. The results showed that there were differences in income. village communities before and after the existence of BUMDES, while the condition of BUMDES in 5 villages has been running well and continues to develop, BUMDES in Tanjungsari District has also been able to absorb labor, although not optimally.
SUPPLY CHAIN MANAGEMENT STRATEGY IN SMALL AND MEDIUM ENTERPRISES (SMEs) IN THE CITY OF BANDUNG, WEST JAVA Maun Jamaludin
JEES: Journal of Economic Empowerment Strategy Vol. 4 No. 2 (2021): Volume 4 Number 2, August 2021
Publisher : Universitas Pasundan

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Abstract

This research aims to analyze the SCM strategies that have been implemented by SMEs in Bandung, analyze the SCM strategies used by SMEs and examine various problems and factors that support the success of their implementation.This research uses a qualitative approach, which describes the research problem in a complete and rational manner in accordance with the actual facts and data. The focus of this research is the SCM Strategy, namely determining the SCM strategy for SMEs in Bandung The results of this research prove that the SCM strategy used by SMEs in the city of Bandung in determining suppliers is with a few strategies and many suppliers strategies. The strategy of few suppliers with one supplier is the most widely used strategy by SMEs in Bandung City, while the strategy of using many suppliers is the least strategy carried out by SMEs in Bandung City. In the supply of raw materials for their products, almost all SMEs in the city of Bandung buy their own raw materials. SMEs obtain their raw materials from markets, shops and stalls around their homes. The supply chain management strategy for SMEs in Bandung City is that similar SMEs form cooperatives and will obtain raw materials directly from the company then carry out the manufacturing process (production process) by making products and selling them directly to consumers or selling them to distributors, agents, then to retailers. new retailer to the final consumer.
INFLUENCE OF HEALTH SERVICE ACCEPTANCE VALUE TOWARD A PATIENT RELIANCE Sri Sustariyah
JEES: Journal of Economic Empowerment Strategy Vol. 1 No. 1 (2018): Volume 1 Number 1, August 2018
Publisher : Universitas Pasundan

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Abstract

The Government appointed Social Health Insurance Administering Body or BPJS Kesehatan. Alleged implementation of operational implementation of Social Security Health is still not yet fully understood and perceived benefits and services by the community, Marketing with a system of proximity to customers and provision of quality services to be one strategy that is effective in improving public confidence. Relational marketing and service quality is a determinant factor in increasing value and trust for customers. The purpose of this study is to analyze the influence of relational marketing and service quality to customer value and its impact on customer trust. The method used is quantitative with expert judgment. The sample of this research is inpatient of BPJS health participant at Public Hospital owned by Local Government in West Java Province. Technique of data retrieval is done by cluster proportional random sampling and analysis technique used is SEM analysis (structural equation modeling). The results of descriptive research indicate that relational marketing, service quality, customer value and customer trust move from less good to sanga tbaik. The results of the study of each indicator is still found some less than optimal. The result of verifikatif research proves that relational marketing and service quality have positive and significant effect to customer value and customer value have positive and significant influence to customer trust.

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