cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Novianita Rulandari
Contact Email
journal@idscipub.com
Phone
+6282115151339
Journal Mail Official
journal@idscipub.com
Editorial Address
Gondangdia Lama Building 25, RP. Soeroso Street No.25, Jakarta, Indonesia, 10330
Location
Kota adm. jakarta pusat,
Dki jakarta
INDONESIA
Commercium: Journal of Business and Management
Published by PT Penerbit Ilmiah Indonesia
ISSN : -     EISSN : 30319889     DOI : https://doi.org/10.61978/commercium/
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Other
Commercium: Journal of Business and Management, is an open-access, peer-reviewed academic journal dedicated to publishing high-quality research in the field of business and management. The journal provides a platform for scholars and practitioners to explore a wide range of topics in business, management, and related disciplines. It covers both theoretical and applied aspects of business and management, with an emphasis on global and interdisciplinary research. The journal publishes original research articles, reviews, case studies, and conceptual papers, with a focus on enhancing understanding of modern management practices, strategies, and policies. It serves as a key resource for academics, researchers, and professionals working across industries, from private and public sectors to non-profit organizations
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 4 (2024): November 2024" : 5 Documents clear
The Influence Of Conflict Management Strategies And Employee Engagement On Employee Performance At PT. PLN (Persero) Ampera Branch Palembang Indonesia Fajar, Isnin; Aliya, Sabeli
Commercium : Journal of Business and Management Vol. 2 No. 4 (2024): November 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i4.330

Abstract

This study aims to analyze the influence of Conflict Management Strategies and Employee Engagement on Employee Performance at PT. PLN (Persero) Ampera branch. The research employs a quantitative approach with a causal associative explanatory design and utilizes multiple linear regression analysis. A total of 113 employees were sampled in this study using the total sampling method. The analysis results indicate that Conflict Management Strategies have a positive and significant effect on Employee Performance. Employee Engagement also demonstrates a positive and significant effect on Employee Performance. Simultaneously, both Conflict Management Strategies and Employee Engagement contribute positively to Employee Performance.
Tourist Involvement in Creating Social Media Content on Tiktok and Its Impact on Destination Promotion Sarifiyono, Aggi Panigoro; Kusumawardhani, Aninditha Putri; Rusnendar, Elan; Priyana, Indarta; Pujianto, Anang Bambang; Purnama, Susan; Saberina, Sabilla
Commercium : Journal of Business and Management Vol. 2 No. 4 (2024): November 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i4.350

Abstract

The purpose of the study is to identify the factors that motivate tourists in creating content related to tourist destinations on TikTok and analyze their level of involvement in the process. In addition, this study also aims to assess the influence of content produced by tourists on the image and promotion of tourist destinations, as well as evaluate the impact of the content on other tourists' decisions in visiting these destinations. provide recommendations on effective destination promotion strategies through tourist engagement on TikTok. A quantitative method to analyze the relationship between tourist engagement in creating content on TikTok and its impact on the promotion of tourist destinations. The sampling technique was random sampling of 100 respondents. Smart PLS as a tool. The involvement of tourists in creating content on tiktok significantly increases the visibility and attractiveness of tourist destinations. Authentic and personalized content is more effective in influencing other travellers' intentions to visit the destination than formal promotional content. The implications of tourists in creating content on TikTok significantly increase the visibility and attractiveness of tourist destinations. This emphasizes the importance of a marketing strategy that leverages user-generated content to effectively strengthen destination promotion.
How Eco-Conscious Choices are Shaping Generation Z’S Tumbler Market Rahmawati, Dwi
Commercium : Journal of Business and Management Vol. 2 No. 4 (2024): November 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i4.364

Abstract

This study reveals how consumer and environmental trends are affecting Indonesia's tumbler market, emphasizing the eco-conscious habits of Generation Z. Environmental issues including pollution, deforestation, and climate change have made sustainable materials and methods even more important. As much as 105 Gen Z taken a role as a respondent in this study, by filled out a set of a questionnaire. As a result of product improvements that meet Gen Z's need for sustainability, the Indonesian tumbler industry has grown quite significantly. The study used a quantitative technique to examine how the marketing mix—which includes product, price, site, and promotion—affects the Generation Z’s purchasing decisions of, who were primarily university students in various provinces in Indonesia. The results show that while price and location have less impact on purchasing decisions, product characteristics and advertising tactics do. Regression analysis supports the model's prediction power, while validity and reliability tests validate the power of measuring instruments. This study sheds light on how important strategic marketing is to attract eco-conscious customers and offers guidance to companies adjusting to Indonesia's growing green consumer culture.
Impact of ESG Performance on Firm Value: A Comparison of Emerging and Developed Markets Syarkani, Yofi; Subu, Muhammad Arsyad; Waluyo, Imam
Commercium : Journal of Business and Management Vol. 2 No. 4 (2024): November 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i4.367

Abstract

This study examines the influence of Environmental, Social, and Governance (ESG) performance on firm value, comparing emerging and developed markets, focusing on Indonesia. While ESG’s global impact on firm value is well-documented, research on its effects in Indonesia and similar markets is limited. Developed economies benefit from robust regulatory frameworks and investor demand for ESG integration. In contrast, Indonesia shows an inconsistent ESG-firm value relationship influenced by regulatory progress, investor awareness, and socioeconomic factors. The study aims to: (1) evaluate ESG’s impact on firm value in Indonesia, (2) identify contextual factors mediating this relationship, and (3) determine which ESG dimensions—Environmental, Social, or Governance—most significantly affect valuation. A Structured Literature Review (SLR) of studies from 2020 to 2024 provides insights into ESG impacts in emerging and developed markets, emphasizing Indonesia. Findings reveal that ESG performance generally enhances firm value in Indonesia, with Governance having the most decisive influence. Governance promotes investor confidence and stability, which is highly valued in Indonesia’s market. Social factors, such as community engagement, also contribute to firm value, aligning with Indonesia's emphasis on corporate social responsibility. Environmental factors, however, show limited impact due to low domestic investor prioritization and weak regulatory enforcement. ESG adoption in Indonesia is driven mainly by foreign investors and multinational corporations adhering to global standards. To enhance ESG’s role in firm value, Indonesian regulators should mandate ESG disclosures and incentivize green finance. Firms must focus on governance and social initiatives to build investor confidence.
The Influence of Workload and Job Satisfaction on Happiness at Work Among Employees of PT. Bakrie Pipe Industries Puspita, Mugi; Purwadisastra, Dikdik; Japesa, Rian
Commercium : Journal of Business and Management Vol. 2 No. 4 (2024): November 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i4.373

Abstract

This research aims to analyze the increase in workload and the influence of Workload and Job Satisfaction on Job Happiness in PT employees. Bakrie Pipe Industry. The method used is descriptive and verification with a quantitative approach. The research population was 248 employees of the Operations Division, and 104 respondents were selected using saturated sampling techniques. The research results show that Workload is in the very high category, Job Satisfaction is very low, and Job Happness is quite high. Based on the determination test, Workload influences Job Happiness by 2.2%, Job Satisfaction by 28.4%, and simultaneously Workload and Job Satisfaction influence Job Happiness by 32.6%. Partial hypothesis testing shows that Workload and Job Satisfaction have an influence on Job Happiness. Simultaneously, these two variables have also been proven to influence employee happiness at work.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 4 No. 1 (2026): February 2026 Vol. 3 No. 4 (2025): November 2025 Vol. 3 No. 3 (2025): August 2025 Vol. 3 No. 2 (2025): May 2025 Vol. 3 No. 1 (2025): February 2025 Vol. 2 No. 4 (2024): November 2024 Vol. 2 No. 3 (2024): August 2024 Vol. 2 No. 2 (2024): May 2024 Vol. 2 No. 1 (2024): February 2024 Vol. 1 No. 1 (2023): November 2023