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INTERACTION Communication Studies Journal
Published by Indonesian Journal Publisher
ISSN : -     EISSN : 30481686     DOI : https://doi.org/10.47134/interaction
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The scope of INTERACTION: Communication Studies Journal, provides a forum for original articles, articles and books from academics, analysts, consultants and interested parties to provide study literature related to communication science for all aspects. Scientific articles related to Mass Communication, Interpersonal Communication, and Organizational Communication. Political Communication, Marketing Communication, Cross-Cultural Communication, Digital Communication Please read these guidelines carefully. Authors who wish to send their manuscripts to the AgriAnalytics Journal editorial team must pay attention to the writing guidelines. If the submitted manuscript does not comply with the guidelines or is written in a different format, it will be REJECTED by the editor before reading further. The editor will only accept manuscripts that meet the specified format.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 108 Documents
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Digital Communication Feedback in Customer Complaint Service (Study at Perumda AM Way Rilau Via Whatsapp Messages) Nabila, Hilla Cahya; Verawati, Noning; Pienrasmi, Hanindyalaila
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4391

Abstract

This study aims to examine the form of digital communication feedback via WhatsApp used in customer complaint services at Perumda AM Way Rilau. The background of this study is based on the importance of maintaining the quality of public services and customer satisfaction, especially in the clean water provider sector. In today's digital era, WhatsApp is one of the most effective media in bridging two-way communication between companies and customers. This study uses a qualitative approach with participatory observation methods, in-depth interviews, and documentation. Informants in the study consisted of complaint service staff and customers who had submitted complaints via WhatsApp. The results of the study show that the forms of feedback used include positive, negative, and neutral feedback. WhatsApp is used as the main media, supported by an internal system called Pass System which helps the process of distributing and resolving complaints more efficiently and quickly. The communication applied reflects responsiveness, clarity of information, and empathy for customers.
Komunikasi Persuasif dalam Pendampingan Verifikasi Produk Halal di Dinas Koperasi dan UKM Provinsi Sumatera Selatan Nabila Ratu Lintang; Fifi Hasmawati; Manalullaili
Interaction Communication Studies Journal Vol. 2 No. 1 (2025): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i1.4409

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan komunikasi persuasif dalam proses pendampingan verifikasi produk halal oleh Dinas Koperasi dan UKM Provinsi Sumatera Selatan. Pendampingan ini menjadi strategi penting dalam membantu pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) memahami dan menjalani proses sertifikasi halal yang sering dianggap kompleks. Komunikasi persuasif digunakan untuk mempengaruhi sikap dan perilaku pelaku usaha secara sukarela, sehingga mereka lebih termotivasi dan memiliki kesadaran dalam mengikuti proses verifikasi halal. Penelitian ini menggunakan pendekatan kualitatif deskriptif, dengan pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi. Informan dalam penelitian ini terdiri dari pendamping halal dan pelaku usaha yang menjadi objek pendampingan. Hasil penelitian menunjukkan bahwa komunikasi persuasif yang dilakukan pendamping memiliki peran penting dalam membangun kesadaran, mengatasi resistensi, serta memotivasi pelaku usaha untuk menyelesaikan proses sertifikasi halal. Faktor keberhasilan komunikasi ini antara lain terletak pada kredibilitas pendamping, pendekatan interpersonal, serta penggunaan media komunikasi yang sesuai. Namun demikian, penelitian juga menemukan beberapa tantangan dalam proses komunikasi persuasif, seperti rendahnya pemahaman awal pelaku usaha dan keterbatasan sumber daya. Penelitian ini menyimpulkan bahwa komunikasi persuasif yang efektif dapat meningkatkan kesadaran dan kepatuhan pelaku usaha terhadap sertifikasi halal, serta mendukung program sertifikasi halal nasional. Temuan ini memberikan kontribusi bagi pengembangan strategi komunikasi dalam bidang dakwah ekonomi dan pembinaan UMKM berbasis nilai-nilai Islam
Pengaruh Humor dalam Iklan terhadap Sikap Konsumen Gen Z Alhabsy, Lutfi; Purwanto, Eko; Baehaki, Ahmad
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4514

Abstract

Penelitian ini bertujuan untuk memahami bagaimana elemen humor dalam iklan digital memengaruhi sikap konsumen Generasi Z di Indonesia. Sebagai generasi digital native, Gen Z menunjukkan ketertarikan terhadap konten yang bersifat ringan, menghibur, dan relevan secara sosial. Pendekatan kualitatif deskriptif digunakan untuk menganalisis persepsi dan reaksi Gen Z terhadap iklan humoristik di platform seperti Instagram, TikTok, dan YouTube. Data diperoleh melalui observasi daring (netnografi) dan analisis konten iklan yang mencakup gaya humor, keterkaitan dengan produk, serta sensitivitas budaya. Hasil penelitian menunjukkan bahwa humor dapat meningkatkan keterlibatan emosional, mendorong interaksi pengguna, dan memperkuat citra merek secara positif apabila dikemas dengan tepat. Namun, bentuk humor yang tidak sesuai, seperti humor ofensif atau tidak relevan dengan nilai budaya Gen Z, dapat menimbulkan persepsi negatif dan bahkan backlash digital. Penggunaan influencer dengan gaya humor yang sesuai juga terbukti efektif dalam meningkatkan daya tarik iklan. Meskipun keterlibatan tinggi tercipta, tidak selalu berbanding lurus dengan peningkatan niat beli. Oleh karena itu, humor dalam iklan harus dirancang secara strategis dan sensitif terhadap karakteristik audiens untuk menghasilkan dampak komunikasi yang optimal.
The Role of Tiktok as a Media Strategy in Marketing Communication for the Young Generation Fajriah Khairunnisaa; Adhistya Agung Wijayanto; Eko Purwanto; Gulo, Hamer Dekari
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4522

Abstract

This research aims to analyze TikTok's role in delivering marketing messages effectively to younger generations, particularly Generation Z and millennials. A qualitative approach was employed through a literature study method to explore relevant theories and findings comprehensively. The study investigates how TikTok’s unique features—such as short-form videos, algorithmic personalization, and high interactivity—contribute to the effectiveness of marketing communication. Through an in-depth examination of existing literature, the research reveals that TikTok functions not only as a promotional tool but also as a platform for brands to establish emotional engagement and long-term loyalty with consumers. The findings indicate that TikTok’s interactive nature, combined with influencer collaborations and user-generated content, significantly enhances brand visibility and trust. Brands that leverage these features are more likely to connect with their audience authentically, resulting in increased engagement and stronger brand-consumer relationships. Furthermore, TikTok campaigns are shown to drive viral trends that amplify marketing messages organically, offering cost-effective exposure
Public Perception of Television News Coverage on the Vina Cirebon Case: A Case Study of TVOne Broadcasts in RT 006, Gunung Agung, Bandar Lampung Daniati, Rachma; Verawati, Noning; Pienrasmi, Hanindyalaila
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4606

Abstract

This study examines the public perception of the news coverage regarding the Vina Cirebon case aired on TVOne. The case of Vina, a 16-year-old student from Cirebon, drew widespread attention after a film titled "Vina Sebelum 7 Hari" revived public discussion on the unresolved murder case. Using a qualitative approach, this study explores how viewers in RT 006 Gunung Agung interpreted and responded to TVOne’s coverage, including news programs and special segments like “Dua Sisi”. Data was gathered through interviews with selected informants using purposive sampling. The findings reveal that viewers formed both positive and negative perceptions. Positive responses include increased public awareness and caution regarding personal safety, while negative responses involve skepticism towards law enforcement and the legal system due to the prolonged nature and inconsistencies in the case handling. These findings suggest a need for more responsible media framing and for the public to maintain a critical but balanced view of media content.
The Role Of Teacher and Student Interpersonal Communication in Developing Awareness of Gadget Use: A Case Study at State Elementary School 2 Perumnas Way Kandis Cahyani, Hani Regita; Hernawan, Wawan; Poyo, M. Denu
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4595

Abstract

This study aims to determine and analyze the role of interpersonal communication between teachers and students in fostering awareness of gadget use at SD Negeri 2 Perumnas Way Kandis. Interpersonal communication is considered a key factor in shaping student behavior, particularly regarding the wise use of technology in the school environment. Teachers, as key figures in the school environment, have a significant responsibility in conveying values ​​and information regarding the positive and negative impacts of gadget use. The method used was a qualitative approach with a case study design. Data collection techniques included observation, in-depth interviews, and documentation. The informants in this study consisted of 15 individuals, including teachers, sixth-grade students, and parents, selected using purposive sampling and snowball sampling techniques. Data validity was tested through source triangulation to ensure the accuracy and reliability of the information. The results showed that teachers' interpersonal communication, which encompasses openness, empathy, support, equality, and a positive attitude, proved effective in raising students' awareness regarding gadget use. Teachers who are able to create two-way communication, provide open dialogue, and demonstrate empathy, are able to foster students' understanding and wise attitudes regarding gadget use. Furthermore, collaboration between teachers and parents also strengthens the implementation of gadget use rules both at school and at home. Consistent and educational communication makes students more aware of the time, content, and purpose of gadget use. This research confirms that good interpersonal communication between teachers and students is a crucial foundation for character education and digital literacy from an early age.
Reception Analysis of the ‘Achieve Your Dreams with Us’ Campaign Among Second-Semester Students of Universitas 17 Agustus 1945 Surabaya Djatmiko, Benedictus Raflin Algra Triyoga; Palupi, Merry Fridha Tri; Sadono, Teguh Priyo
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4667

Abstract

Intense competition among private higher education institutions (PHEIs) requires them to implement effective promotional campaigns to attract prospective students. This study examines the reception of second-semester students at Universitas 17 Agustus 1945 (UNTAG) Surabaya regarding the aspirational promise in the "Achieve Your Dreams with Us" promotional campaign. Employing a qualitative approach with reception analysis and Stuart Hall's encoding-decoding framework, data were collected through a Focus Group Discussion (FGD). The findings indicate that the most dominant reception position is the negotiated position. Students critically separated the slogan, which they perceived as "marketing language," and focused more on tangible evidence such as accreditation and tuition fees. They also reconstructed the meaning of "dreams" to align with their pragmatic goals (career, hobbies, self-development), while asserting that ultimate success depends on individual agency, with the university serving as a facilitator. A dominant position was found to emerge post-hoc following validation through positive real-world experiences on campus, whereas an oppositional position was absent. This study concludes that the reception of marketing messages by a young audience is not a passive process, but rather a complex act of pragmatic validation. In this process, the credibility of each message element (verbal, visual, symbolic) is actively negotiated based on the audience's frames of reference and experiences, in which concrete proof is valued over aspirational promises.
Oligarchy and Political Dynasties' Impact on Democracy Purnama, Arie; Poyo, M.; Hernawan, Wawan
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4571

Abstract

This study aims to analyze the phenomenon of oligarchy in Indonesian politics, focusing on how political power is concentrated in the hands of economic elites and the resulting implications for democratic governance. It specifically explores the role of political parties and government policy under President Jokowi in reinforcing oligarchic structures. A descriptive qualitative method with a literature review approach is employed in this study. Data is gathered from academic publications, news reports, books, and legal documents to critically assess the patterns and impact of oligarchic dominance in Indonesia’s political system. Political parties in Indonesia often operate as tools for oligarchs to maintain their power and influence. Although President Joko Widodo was initially viewed as a reformist leader, his administration has become increasingly aligned with oligarchic interests. Legislative changes, including the revision of the Corruption Eradication Commission Law (KPK Law), the enactment of the Omnibus Law on Job Creation, and the amendments to the Criminal Code (KUHP), have provided legal protection and advantages to political and economic elites. To reduce the influence of oligarchy in politics and ensure that power genuinely lies with the people, Indonesia must adopt several reform strategies. These include strengthening democratic institutions, enhancing transparency in political financing, promoting accountability in governance, and increasing meaningful public participation. The future of democracy in Indonesia will depend on the country’s ability to restrain oligarchic power and uphold democratic values rooted in public accountability and civic engagement.
Analisis Komunikasi Interpersonal Antara Pelatih dan Pemain dalam Mencapai Prestasi yang Maksimal di Tim Futsal Universitas Muhammadiyah Jember Habiburrahman, Muhammad
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4674

Abstract

Penelitian ini bertujuan untuk menganalisis komunikasi interpersonal antara pelatih dan pemain dalam mencapai prestasi yang maksimal di tim futsal Universitas Muhammadiyah Jember. Komunikasi interpersonal memiliki peranan penting dalam membangun hubungan yang kuat antara pelatih dan pemain, yang berdampak langsung terhadap performa dan sinergi tim. Penelitian ini menggunakan pendekatan kualitatif dengan metode pengumpulan data melalui wawancara mendalam dan dokumentasi. Hasil penelitian menunjukkan baa komunikasi interpersonal yang efektif antara pelatih dan pemain mencakup komunikasi verbal dan non-verbal yang disesuaikan dengan karakteristik masing-masing pemain. Penerapan teori FIRO (Fundamental Interpersonal Relations Orientation) menjadi landasan penting dalam memahami kebutuhan dasar pemain, yaitu keterlibatan (inclusion), pengendalian (control), dan kasih sayang atau kedekatan emosional (affection). Hambatan komunikasi yang ditemukan dalam penelitian ini meliputi perbedaan karakter individu, keterbatasan waktu latihan, kurangnya empati, serta tidak meratanya pemberian umpan balik oleh pelatih. Penelitian ini menyimpulkan bahwa keberhasilan prestasi tim futsal tidak hanya ditentukan oleh aspek teknis semata, tetapi juga sangat bergantung pada kualitas hubungan komunikasi interpersonal yang terbangun antara pelatih dan pemain. Oleh karena itu, pelatih dituntut untuk memiliki kemampuan komunikasi yang fleksibel dan adaptif serta menciptakan lingkungan komunikasi yang terbuka dan mendukung.
Membangun Antraksi Wisata Inovatif Berbasis Humaniora dan Kejujuran Komunikasi Wahyu, Putri
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4701

Abstract

Artikel ini bertujuan untuk mengkaji pentingnya komunikasi pariwisata yang berlandaskan nilai-nilai humaniora dalam pengembangan atraksi wisata berbasis lokal dan teknologi. Penelitian ini menggunakan pendekatan kualitatif melalui studi kasus pada pengelolaan atraksi wisata di Desa Wisata Nglanggeran, Yogyakarta. Teknik pengumpulan data dilakukan melalui observasi, wawancara mendalam, dan dokumentasi. Hasil penelitian menunjukkan bahwa kolaborasi antara masyarakat lokal, pemerintah, dan pelaku industri kreatif menghasilkan praktik komunikasi yang etis, partisipatif, dan edukatif. Integrasi teknologi seperti realitas virtual dan kecerdasan buatan terbukti efektif dalam meningkatkan pengalaman wisatawan jika diselaraskan dengan narasi budaya lokal. Komunikasi pariwisata yang bertumpu pada empati, kejujuran, dan penghargaan terhadap nilai budaya memiliki peran strategis dalam menciptakan atraksi yang tidak hanya menarik secara visual, tetapi juga bermakna secara sosial. Penelitian ini menyimpulkan bahwa pendekatan komunikasi berbasis nilai humaniora merupakan fondasi penting dalam mendorong inovasi pariwisata yang bertanggung jawab, berkelanjutan, dan bermartabat.

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