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Economic: Journal Economic and Business
Published by Lembaga Riset Mutiara Akbar
ISSN : -     EISSN : 29638801     DOI : https://doi.org/10.56495/ejeb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
ECONOMIC: Journal Economi and Business yang diterbitkan oleh Lembaga Riset Mutiara Akbar, Medan, Indonesia merupakan jurnal akses terbuka yang dapat digunakan sebagai media interaksi bagi seluruh cendikiawan di berbagai bidang Ekonomi dan Bisnis baik itu Karya Ilmiah kajian pustaka maupun penelitian. Pokok bahasannya meliputi studi tekstual dan kerja lapangan dengan berbagai perspektif tentang ekonomi dan bisnis serta berbagai perspektif dalam kepentingan ekonomi dan bisnis. Jurnal ini bekerja untuk Cendekiawan, peneliti, dosen, serta profesor dari berbagai institusi dan afiliasi di dunia serta untuk wadah tempat mahasiswa mempublikasikan artikel skripsi dan tesisnya
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 202 Documents
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The Influence of Using Video-Based Learning Media on Interest in Learning Marketing Basics in Class X PM Students at SMK Negeri 1 Medan Hutabarat, Adinda Dwi Melinda Br; Putriku, Aurora Elise
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1187

Abstract

This study aims to determine the effect of using video-based learning media on students' interest in learning in the subject of Marketing Basics in class X PM SMK Negeri 1 Medan. The background of this study is based on the low interest in learning of students caused by the use of conventional learning media that are less interesting. The method used in this study is a quantitative method with an associative approach. Data collection techniques were carried out through questionnaires distributed to 72 students of class X PM. Data analysis used simple linear regression assisted by the SPSS version 25 program. The results of the study showed that the use of video-based learning media had a positive and significant effect on students' interest in learning. Thus, the use of video media can be an alternative effective learning strategy to increase student participation and enthusiasm for learning in class.
Designing a Content Marketing Strategy Through the Utilization of Social Media Platforms in an Effort to Increase Brand Awareness Among Customers: A Case Study of ELCOFFEE.ID Lubis, Abdillah Rizky Ananta; Hasibuan, Ali Fikri
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1188

Abstract

This study aims to analyze and evaluate the effectiveness of content marketing strategies implemented through Instagram @elcoffee.id.official in increasing brand awareness among El Coffee customers. This study uses mixed methods with a cross-sectional design, integrating quantitative and qualitative data. The results show that the content marketing strategy design implemented on the Instagram account @elcoffee.id.official significantly increases brand awareness among El Coffee customers. The increase in account performance is seen from the number of views that jumped from 16,800 to 38,500, interactions from 11 to 991, and the addition of new followers from 83 to 132 accounts in one month. Informative, visually aesthetic, promotional, and interactive content proved effective in driving engagement. The results of descriptive statistical tests showed an average value of content marketing of 63.53 (high) and brand awareness of 35.97 (high). The t-test proved a significant effect of the content marketing variable on brand awareness with a t-value of 11.721 and a significance of 0.001 (less than 0.05). This increase shows that a planned and consistent content marketing strategy is able to strengthen brand recognition and recall among customers.
The Influence of Industrial Work Experience and the Use of Social Media on the Entrepreneurial Interest of Class XII Marketing Students Sitanggang, Dormauli Berlyanti; Rahmadana, Muhammad Fitri
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1192

Abstract

This study aims to analyze the influence of industrial work practice experience and social media utilization on the entrepreneurial interest of Grade XII Marketing students at SMK Negeri 1 Medan. A quantitative approach with an ex post facto method was employed. The sample consisted of 64 students selected through a census technique. Data were collected using a questionnaire and analyzed using multiple linear regression with SPSS version 27. The results show that industrial work practice experience has a positive and significant effect on entrepreneurial interest (tcount = 5.751; sig. = 0.000), as does social media utilization (tcount = 3.171; sig. = 0.002). Simultaneously, both variables significantly influence entrepreneurial interest (Fcount = 36.285; sig. = 0.000). The coefficient of determination (R²) is 0.543, indicating that both independent variables contribute 54.3% to the variation in students’ entrepreneurial interest. These findings underscore the importance of hands-on experience and the strategic use of digital technology in fostering entrepreneurial spirit among vocational school students.
The Influence of Entrepreneurial Knowledge and Implementation of Business Center Activities on the Entrepreneurial Interest of Grade XI Students of the Marketing Department of SMK NEGERI 1 MEDAN Hutapea, Dolse Maria; Agusti, Ivo Selvia
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1193

Abstract

This study aims to analyze the influence of entrepreneurial knowledge and the implementation of business centre activities on the entrepreneurial interest of eleventh-grade marketing students at SMK Negeri 1 Medan. A quantitative approach with an ex post facto design was employed, involving 63 respondents selected through total sampling. Data were collected using multiple-choice tests and questionnaires, then analyzed using multiple linear regression. The results show that: (1) Entrepreneurial knowledge and business centre activities simultaneously have a positive and significant influence on entrepreneurial interest (F = 30.790; sig = 0.001); (2) Entrepreneurial knowledge has a significant partial effect on entrepreneurial interest (t = 2.737; sig = 0.008); (3) Business centre activities also have a significant influence on entrepreneurial interest (t = 2.563; sig = 0.013). The coefficient of determination (R²) indicates that these variables contribute 50.6% to entrepreneurial interest. These findings highlight the importance of integrating entrepreneurial education with hands-on practice through school business centres to enhance students’ readiness to become young entrepreneurs.
The Influence of Entrepreneurial Knowledge and Career Planning on the Work Readiness of Digital Business XI Students Simanjuntak, Thomas Alpa Rich; Agusti, Ivo Selvia
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1194

Abstract

This study aims to analyze the influence of entrepreneurial knowledge and career planning on the work readiness of Grade XI Digital Business students at SMK Swasta Budi Agung Medan in the 2024/2025 academic year. The research employs a quantitative approach with an ex post facto design. The sample consisted of all 30 students from the Grade XI Digital Business class, selected using a total sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS. The results reveal that: (1) entrepreneurial knowledge and career planning simultaneously have a positive and significant effect on work readiness (F-value = 21.592; sig = 0.000); (2) entrepreneurial knowledge has a significant partial effect on work readiness (t-value = 2.650; sig = 0.013); and (3) career planning also significantly influences work readiness (t-value = 2.235; sig = 0.034). The contribution of both independent variables to work readiness is 61.5%. These findings highlight the importance of entrepreneurial education and structured career planning in enhancing vocational students' preparedness for entering the workforce.
Utilizing Facebook as a Marketing Medium for Traditional MSMEs: A Case Study of the Sihobuk Peanut Business in Sipoholon District Siahaan, Sabda Dian Nurani; Saragih, Lenti Susanna; Ruslan, Dede
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1223

Abstract

Technological developments are currently increasingly prevalent and have merged into various aspects of human life. One aspect that is greatly penetrated and influenced by technological advances is the business and entrepreneurship sector. Currently, the MSME sector is expected to increase not only in terms of quantity, but also in quality through reforming business implementation from conventional to digital-based. Business digitalization can be applied to various business activities, one of which is in the marketing sector. Sihobuk peanuts are a native product originating from North Tapanuli Regency. Sihobuk peanut entrepreneurs in Sipoholon District are experiencing stagnant conditions and low business revenues, allegedly due to the lack of implementation of marketing digitalization. This study aims to conduct and implement marketing digitalization through Facebook social media and measure its impact on business revenue. The study was conducted on five Sihobuk peanut MSMEs using the Analysis, Design, Development, Implementation, and Evaluation (ADDIE) method. The results showed a 20%–30% increase in revenue after implementing Facebook social media marketing for three months. The implementation of marketing digitalization has proven effective in increasing the income of Sihobuk peanut MSMEs and is a practical solution for traditional business actors in the digital era.
The Role of Zakat, Waqf, and Sharia Financing in Empowering MSMEs: A Systematic Study Munthe, Syafaruddin
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1229

Abstract

This article systematically examines the role of zakat, waqf, and Islamic financing in empowering Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. The method used is a Systematic Literature Review (SLR) of ten journals published between 2021 and 2025 that are relevant to the topic. The results of the study indicate that these three Islamic social finance instruments have a significant contribution in supporting MSMEs through wealth redistribution mechanisms, the provision of interest-free business capital, training, and mentoring. Zakat functions not only as an obligatory act of worship but also as a source of productive funds for capital and business development. Waqf, especially in the form of cash waqf and innovative instruments such as Cash Waqf Linked Sukuk (CWLS), plays a crucial role in long-term financing for MSMEs. Meanwhile, Islamic financing through the Micro Waqf Bank (BWM) model has successfully provided access to capital to MSMEs underserved by conventional banks. However, challenges such as low public literacy, lack of transparency, and limited synergy between institutions still hamper its optimal utilization. This article emphasizes the need for digitalization of fund management, innovation of social financial instruments, and cross-sector collaboration so that zakat, waqf, and sharia financing can play a greater role in strengthening MSMEs and realizing inclusive economic development.
The Influence of Brand Awareness, Brand Image, and Brand Association on Brand Loyalty on iPhone Smartphones Julfaturrahman, Julfaturrahman; Welsa, Henny; Setiawan, Budi
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1233

Abstract

This study aims to examine the influence of brand awareness, brand image, and brand association on brand loyalty among iPhone smartphone users in Yogyakarta. This study used a quantitative approach by distributing questionnaires to 200 respondents. The results showed that brand awareness significantly influences brand image and brand association, but does not directly influence brand loyalty. Conversely, brand image and brand association have a significant influence on brand loyalty. Data analysis was conducted using SEM-PLS, including testing convergent and discriminant validity as well as construct reliability. These findings confirm that the indirect influence of brand awareness on brand loyalty is mediated by brand image and brand association.
Implementing Digital Marketing to Increase the Income of MSMEs in Suka Aren Dalig Raya Saragih, Lenti Susanna; Putriku, Aurora Elise; Siahaan, Sabda Dian Nurani; Darma, Jufri; Wahyuni, Sri
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1254

Abstract

This research was conducted in Dalig Raya Village to improve the effectiveness of digital marketing for micro, small, and medium enterprises (MSMEs) in Suka Aren, Dalig Raya. The research used a 4D model. The Define stage was used to identify conventional marketing constraints that limit market reach. The Design stage included designing a digital marketing strategy through social media platforms like Facebook, Instagram, TikTok, and the Shopee e-commerce platform. The Develop stage involved creating visual content, collaborating with influencers, and utilizing interactive features. The Disseminate stage included content publication, sales monitoring, and evaluating the effectiveness of each platform. The results showed an average increase in revenue before and after digital marketing implementation of 43.04% within a three-month trial period. Shopee contributed the highest sales channel due to the integration of social media accounts with the business's e-commerce account. During the development process, TikTok was found to be the highest-performing social media platform with 14,200 content views, followed by Instagram with 2,502 viewers, and Facebook with 150 viewers. Facebook was effective in building communication and education, Instagram and TikTok excelled in increasing brand awareness, while Shopee served as the primary channel for sales conversion. Multi-channel strategies have been proven to increase brand awareness, drive sales, and have an impact on increasing the income of MSMEs.
Development of Instagram Promotional Content Management to Increase Customer Engagement on the Social Media Account @Upagordanghealing_Elfrida.Sitohang Hia, Tasya Bernatha; Aprinawati, Aprinawati
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1264

Abstract

This research and development was motivated by the suboptimal management of promotional content on Instagram in increasing customer engagement (likes, comments, and shares) on the @upagordanghealing_elfrida.sitohang account. The purpose of this study was to develop promotional content in the form of photos and videos. This study used the Rapid Application Development (RAD) development model which consists of four main stages: Planning, User Design, Construction, and Cut Over. The subject of the research was the Instagram account @upagordanghealing_elfrida.sitohang, with a total of 30 contents uploaded during the development process. Data collection techniques included observation, interviews, document analysis, and descriptive statistics. A total of 30 new contents (25 videos and 5 photos) were produced and uploaded on a schedule while maintaining a consistent visual identity. After implementation, there was a significant increase in customer engagement, with an Engagement Rate (ER) reaching 169% and a reach of 15%. These findings indicate that good promotional content management can effectively increase audience interest and engagement.

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