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Economic: Journal Economic and Business
Published by Lembaga Riset Mutiara Akbar
ISSN : -     EISSN : 29638801     DOI : https://doi.org/10.56495/ejeb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
ECONOMIC: Journal Economi and Business yang diterbitkan oleh Lembaga Riset Mutiara Akbar, Medan, Indonesia merupakan jurnal akses terbuka yang dapat digunakan sebagai media interaksi bagi seluruh cendikiawan di berbagai bidang Ekonomi dan Bisnis baik itu Karya Ilmiah kajian pustaka maupun penelitian. Pokok bahasannya meliputi studi tekstual dan kerja lapangan dengan berbagai perspektif tentang ekonomi dan bisnis serta berbagai perspektif dalam kepentingan ekonomi dan bisnis. Jurnal ini bekerja untuk Cendekiawan, peneliti, dosen, serta profesor dari berbagai institusi dan afiliasi di dunia serta untuk wadah tempat mahasiswa mempublikasikan artikel skripsi dan tesisnya
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 202 Documents
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The Effect of Digital Literacy, Trust in Security, and Transaction Costs on Optimizing the Utilization of QRIS in MSMEs with Ease of Use as an Intervening Variable Saputra, Avindra Adzandi; Suhardi, Suhardi; Akbar, Jufrisani
Economic: Journal Economic and Business Vol. 4 No. 2 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i2.1001

Abstract

This study aims to analyze the influence of digital literacy, trust in security, and transaction costs on optimizing the use of QRIS by MSME actors in Bangka Belitung, with ease of use as a mediation variable. Using an explanatory research type quantitative approach, data was collected through a Likert questionnaire 1–5 from 157 MSME actors selected by purposive sampling. The validity and reliability of the instruments were tested through KMO, Bartlett's Test, and Cronbach's Alpha. The analysis was carried out using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method using SmartPLS, as well as mediation tests through bootstrapping and Sobel tests. The results show that digital literacy has a significant direct effect on QRIS optimization. Meanwhile, trust in security and transaction costs has an indirect effect through the ease of use as a mediator. These findings confirm the importance of the perception of convenience in encouraging the adoption of QRIS by MSMEs. The practical implication is that policy interventions are needed in the form of increasing digital literacy, simplifying features, and cost transparency by the government and digital service providers.
The Influence of Social Media and Financial Education on Investment Interest with Investment Promotion as a Mediation Variable Ernasari, Desi; Suhardi, Suhardi; Firdaus, Rahmad
Economic: Journal Economic and Business Vol. 4 No. 2 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i2.1002

Abstract

This study analyzes the influence of social media and financial education on investment interest among young people, with investment promotion as a mediating variable. Using a quantitative approach and path analysis, data were obtained from 180 respondents aged 17–30 years in the Bangka Belitung Islands Province. The results showed that financial education had a significant effect on investment promotion and investment interest. Social media had a significant effect on investment promotion, but not directly on investment interest. Investment promotion also did not significantly mediate the relationship between social media and investment interest. These findings emphasize the importance of financial education as a major factor in increasing investment interest among the younger generation in the digital era. The practical implication is the need for integration between digital marketing communication strategies and sustainable financial literacy programs. Further research is recommended to explore moderating variables such as trust in financial institutions and digital literacy for a deeper understanding of investment behavior among the younger generation.
The Effect of Tax Expenses, Profit Volatility, and Cash Holding on the Quality of Profits of Companies in the Basic Industry and Chemical Sectors Azzahra, Azzahra; Suhardi, Suhardi; Amin, Mat
Economic: Journal Economic and Business Vol. 4 No. 2 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i2.1003

Abstract

The quality of profits acts as a mediator in conflicts of interest between management and capital owners, with its main function as an indicator of performance and the basis for investment decision-making. The pressure to maintain a positive performance image can prompt management to respond to tax expenses, profit fluctuations, and manage cash strategically, potentially impacting the reliability of financial information. This study analyzes the influence of tax expenses, profit volatility, and cash holding on the quality of profits of companies in the basic and chemical industries sectors listed on the Indonesia Stock Exchange as industries experiencing a significant performance surge in 2023–2024. This phenomenon was statistically analyzed in a quantitative approach of panel data regression analysis of 165 observations from 33 companies, using Common Effect Model (CEM). The results show that separately, tax expense has a negative and significant effect on profit quality, while profit volatility and cash holding have no significant effect. Simultaneously, all three variables have a significant effect, with tax burden as the dominant factor. The results of the test imply the importance of focusing on corporate fiscal pressures as it can impact the integrity of earnings reporting, which is closely related to investor perceptions and decisions.
Apple Stock Price Prediction Using Stochastic Model: A Geometric Brownian Motion Study Tampubolon, Bungaria; Tarigan, Febry Vista Kristen; Daulay, Nurfitri Humayro; Hani, Aulia
Economic: Journal Economic and Business Vol. 4 No. 2 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i2.1004

Abstract

The dynamic and fluctuating nature of stock prices poses a challenge in investment decision-making. This study aims to analyze and predict the stock price of Apple Inc. (AAPL) using the Geometric Brownian Motion (GBM) stochastic model. Historical stock price data for Apple was collected from Yahoo! Finance, including opening price, highest price, lowest price, closing price, and trading volume. The model utilizes mean return and volatility estimates to conduct a Monte Carlo simulation of potential future stock price movements. The simulation results indicate that within the next one year, Apple's stock price is predicted to be approximately $295.15, with possible variations reflecting market volatility. Sensitivity analysis reveals that mean return has a greater impact on stock prices than volatility, emphasizing the importance of a company's fundamentals in long-term investments. Model evaluation using Mean Absolute Percentage Error (MAPE) shows a low error rate, indicating that the predictions generated are fairly accurate. These findings provide insights for investors in understanding stock price behavior and developing more effective investment strategies.
The Influence of User Generated Content (UGC), Product Quality, and Price on Purchase Interest of Ventela Shoes on TikTok Shop (Case Study on Digital Business Students of Stambuk 2021) Tarigan, Sovia Loren Br; Prayogo, Rangga Restu
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1143

Abstract

This study aims to analyze the influence of User Generated Content (UGC), product quality, and price on purchase intention of Ventela shoes on the TikTok Shop platform, focusing on students of the Digital Business Study Program, class of 2021, at Universitas Negeri Medan. The background of the research is based on the growing phenomenon of TikTok Shop as a promotional and transactional e-commerce platform, and the rising popularity of Ventela as a local shoe brand among young consumers. This research uses a quantitative approach with data collected through questionnaires distributed to 109 students, with 86 respondents selected using purposive sampling. The data were analyzed using multiple linear regression to examine the influence of the independent variables (User Generated Content (UGC), product quality, and price) on the dependent variable (purchase intention). The results show that both partially and simultaneously, the three independent variables have a positive and significant influence on consumer purchase intention. These findings indicate that marketing strategies involving user-generated content, delivering quality products, and offering competitive pricing can effectively increase consumer interest in purchasing Ventela shoes via TikTok Shop.
Implementation of Content Marketing and FOMO (Fear of Missing Out) Marketing on Instagram @Espangeran_ to Increase Gen Z Consumer Loyalty Anastasya S, Aisyah Afifah; Siregar, Zulkarnain
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1158

Abstract

This study aims to examine how the Instagram account @espangeran_ utilizes content marketing strategies and FOMO (Fear of Missing Out) marketing to build and maintain customer loyalty among Generation Z. In today's highly competitive digital era, the use of social media has become a crucial tool for marketing, especially in reaching young, digitally active consumers. This research combines a descriptive qualitative approach with a quantitative method through questionnaires and analysis of content activities on the @espangeran_ Instagram account. The study reveals that the integration of relevant, innovative, and interactive content with FOMO strategies—such as the use of time urgency, product exclusivity, and user testimonials—significantly contributes to the development of emotional connections with Gen Z customers.
A Systematic Literature Review on Enterprise Risk Management: Trends, Gaps, and Future Directions Hasanah, Ulfanianatul; Rodiah, Siti; Jannah, Siti Ifa Nur
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1174

Abstract

This study presents a systematic literature review of Enterprise Risk Management (ERM), focusing on prevailing trends, methodological patterns, research gaps, and future directions over the past five years. Using a qualitative approach, the research analyzes peer-reviewed academic publications and organizational documents, particularly within the Indonesian context. The review reveals that while ERM is increasingly recognized as a strategic necessity in managing multidimensional risks, its implementation remains fragmented and often symbolic rather than substantive. Key findings highlight limited theoretical integration, a lack of longitudinal studies, and minimal exploration in developing economies. Observational data further demonstrate that ERM in Indonesian organizations is often compliance-driven and disconnected from strategic decision-making. Document analysis also reveals a gap between formal policies and practical execution, underscoring the need for improved institutional support, risk literacy, and leadership commitment. This study concludes that a paradigm shift toward value-driven, technology-enabled, and sustainability-oriented ERM is essential. The review provides a conceptual foundation for harmonizing theory and practice and offers actionable insights for future research and policy.
From Science to Action: The Role of Student Entrepreneurship in Youth Unemployment Reduction Strategy Rahmayanti, Ifada
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1178

Abstract

Youth unemployment in Indonesia remains a structural challenge that impacts the nation's competitiveness. Higher education institutions are expected to be the driving force behind the transformation of graduates from job seekers to job creators. This research is part of a three-year longitudinal study aimed at analyzing the effectiveness of the Young Dahlan Entrepreneurship Program at Ahmad Dahlan University (UAD) since the end of 2024 in shaping students' entrepreneurial readiness. This first phase of research used a descriptive quantitative method with an exploratory approach to 35 respondents who also served as booth attendants. The instrument consisted of 26 questions on four dimensions of entrepreneurship, measured on a Likert scale of 1-4. Data were analyzed using SPSS to test validity, reliability, normality, and descriptive statistics (mean, median, mode). The results showed that "Entrepreneurial Spirit" was the highest dimension (mean -3.78), while "Risk Taking" was the lowest (mean = 3.54). The SWOT analysis and COWS strategy indicated the need for interventions based on business simulations and mentoring. The findings of this study led to the formation of a new theoretical framework formulated as an Asymmetric Readiness Profile. This article forms the basis for the direction of curriculum strengthening and subsequent longitudinal measurement.
Development of an Automated Trading Strategy Based on VWAP and RVI Indicators for USD/JPY Using MetaTrader 5 on Deriv Broker Fahros, Teguh Fachri; Rahman, Haikal; Sirait, Dita Eka Pertiwi
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1179

Abstract

This study aims to develop and evaluate an automated trading strategy based on an Expert Advisor (EA) integrating the Volume Weighted Average Price (VWAP) and Relative Vigor Index (RVI) indicators for the USD/JPY currency pair. The EA was developed using the MQL5 programming language on the MetaTrader 5 platform and tested through a Research and Development (R&D) approach with a prototyping model. Testing was conducted under two timeframe scenarios (H1 and H4), including backtesting using historical data from 2021 to 2024, and real-time testing from April 22 to May 22, 2025. The backtesting results indicated positive performance with a favorable profit factor, Sharpe ratio, and win ratio, reflecting system stability and profit potential. However, real-time testing revealed decreased profitability due to higher market volatility and unpredictability. An independent t-test showed a significant difference in the balance variable, while profit and total deal trades were statistically insignificant. The findings suggest that combining VWAP and RVI has potential for automated trading systems, but further parameter optimization and the integration of technical filters are required to enhance robustness under real market conditions.
Implementation of an Automated Trading System for XAG/USD Using Donchian Channel and Safe-F Risk Management on MetaTrader 5 Sirait, Andreas Martin Raja; Rahman, Haikal; Syah, Dedy Husrizal
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1186

Abstract

This study aims to develop and evaluate an Expert Advisor (EA) based on the Donchian Channel indicator combined with the Safe-F Money Management strategy for trading the XAG/USD pair using the MetaTrader 5 platform. The EA is designed to capture breakout opportunities while adaptively managing trade size based on account balance. Testing was conducted using two approaches: backtesting with four years of historical data and real-time testing under actual market conditions. The backtesting results indicate that the H1 time frame scenario yielded more stable performance, with a Sharpe Ratio of 1.26 and low drawdown. In contrast, the real-time testing recorded less optimal outcomes, with profit factors below 1 and net losses in both scenarios. These findings suggest that although the EA performs well in simulations, real-time performance is affected by market volatility and execution factors. Therefore, further optimization and broader testing are recommended to enhance the system’s resilience in dynamic market environments.

Page 15 of 21 | Total Record : 202

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