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Economic: Journal Economic and Business
Published by Lembaga Riset Mutiara Akbar
ISSN : -     EISSN : 29638801     DOI : https://doi.org/10.56495/ejeb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
ECONOMIC: Journal Economi and Business yang diterbitkan oleh Lembaga Riset Mutiara Akbar, Medan, Indonesia merupakan jurnal akses terbuka yang dapat digunakan sebagai media interaksi bagi seluruh cendikiawan di berbagai bidang Ekonomi dan Bisnis baik itu Karya Ilmiah kajian pustaka maupun penelitian. Pokok bahasannya meliputi studi tekstual dan kerja lapangan dengan berbagai perspektif tentang ekonomi dan bisnis serta berbagai perspektif dalam kepentingan ekonomi dan bisnis. Jurnal ini bekerja untuk Cendekiawan, peneliti, dosen, serta profesor dari berbagai institusi dan afiliasi di dunia serta untuk wadah tempat mahasiswa mempublikasikan artikel skripsi dan tesisnya
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 202 Documents
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The Impact of Work-Family Conflict and Job Satisfaction on Turnover Intention at PT Suzuki Indomobil Motor Cikarang Gojali, Muhtar; Novialumi, Anita
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1291

Abstract

The purpose of this study was to determine how job satisfaction and work-family conflict (WFC) affect employee satisfaction and their intention to leave PT Suzuki Indomobil Motor Cikarang. Conflict between the demands of family life and work can affect job satisfaction and intention to leave. Data collected from 94 employees were analyzed using quantitative multiple linear regression techniques. The results showed that WFC significantly influenced intention to leave, while job satisfaction significantly influenced intention to leave. If an employee faces significant work-family conflict, they are likely to have low levels of job satisfaction and may leave the company. These results demonstrate the importance of managing work-family conflict and striving to increase job satisfaction to lower turnover. Based on the results of this study, this research helps human resource management in creating policies that reduce turnover and create a more balanced work environment.
Motivation and Non-Physical Environment in Improving Employee Performance Sevilla, Vilma; Novialumi, Anita
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1292

Abstract

This study uses a quantitative approach to analyze the influence of the non-physical work environment and work motivation on employee performance at Rai Fitness Bali. A total of 53 employees became respondents in this study. Based on the results of the regression analysis, it is known that the non-physical work environment and work motivation have a significant effect on employee performance, both partially and simultaneously. The results of the F test indicate that both variables jointly influence employee performance, while the t test shows a positive effect with a significance value of less than 0.05. The R² value of 0.748 indicates that the non-physical work environment and work motivation are able to explain 74.8% of the variation in employee performance, while the rest is influenced by other factors outside the research model. Thus, this study confirms that companies need to strengthen employee work motivation and create a conducive non-physical work environment to encourage optimal performance improvement.
The Impact of Social Media Marketing and Brand Engagement on Marketing Performance of Fashion MSMEs in Pontianak with Online Marketing Effectiveness as a Mediating Variable Stevany, Veny; Siam, Stivenes Tjin
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1293

Abstract

Advances in digital technology have encouraged MSMEs, particularly in the fashion industry, to utilize social media as a primary marketing tool. This study aims to examine the influence of social media marketing and brand engagement on marketing performance, with online marketing effectiveness as a mediating variable. This study was conducted using a quantitative approach using a sample of 125 fashion MSMEs in Pontianak selected through purposive sampling. The data were analyzed using Structural Equation Modeling (SEM) with the help of AMOS 29.0. Based on the analysis, it was found that social media marketing significantly influences marketing performance and digital marketing effectiveness. Brand engagement has been shown to increase online marketing effectiveness, but does not show a direct impact on marketing performance. Furthermore, marketing effectiveness was unable to mediate the relationship between the two independent variables and marketing performance. The results of this study indicate that social media still plays an important role in driving the marketing performance of fashion MSMEs, while brand engagement and online marketing effectiveness need to be improved to make a real contribution to increasing sales and customer loyalty.
Analysis of Economic Independence of Micro, Small, and Medium Enterprises (MSMEs) in the Car Free Day Activity at the Stabat City Tribun Field Batubara, Santi Nurhasana; Kurniawan, Fauzi
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1295

Abstract

This study aims to analyze the level of economic independence of Micro, Small, and Medium Enterprises (MSMEs) participating in the Car Free Day (CFD) activity at the Stabat City Tribune Field. The study used a qualitative descriptive approach with three main informants selected through purposive sampling. Data were collected through in-depth interviews, field observations, and documentation, then analyzed using an interactive analysis model through the stages of data reduction, presentation, and drawing conclusions. The results of the study indicate that CFD activities play an important role in increasing the economic independence of MSMEs, as reflected in five main indicators: (1) free from consumer debt because all business capital comes from personal funds; (2) having strong confidence in business and self-confidence in facing challenges; (3) having investments in the form of savings, gold purchases, and social contributions; (4) being able to manage cash flow by separating personal and business finances and recording transactions regularly; and (5) having a positive mental attitude towards financial disruptions by being prepared to face risks and maintaining business stability. These findings confirm that CFD activities are not only a space for social interaction and marketing, but also function as an economic empowerment ecosystem that strengthens the financial independence and resilience of MSMEs in a sustainable manner.
Trade Balance Dynamics: The Role of GDP Growth and Exchange Rate in Indonesia – United States Trade Relations (2000-2023) Hutagalung, Debora Silvia; Hutauruk, Fransisco Mezgion; Karo, Artha Putri Br; Anisa, Septri; Panjaitan, Andreas
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1299

Abstract

This study analyzes the impact of Gross Domestic Product (GDP) growth and exchange rate fluctuations on the dynamics of the Indonesia-United States trade balance between 2000 and 2023. Applying quantitative analysis methods through multiple linear regression, this study utilizes secondary data from institutions such as Statistics Indonesia (BPS), Bank Indonesia, and the World Bank. Key findings indicate that the exchange rate significantly influences the trade balance, while GDP growth does not show a statistically significant effect. Simultaneously, these two variables make a significant contribution, explaining 79.4% of the variation in the trade balance. The study period recorded a shift in the trade balance from a deficit (2000–2014) to a sustained surplus (2015–2023), with a peak surplus recorded at $16.568 billion in 2022. This conclusion emphasizes the crucial role of the exchange rate in strengthening export competitiveness, in contrast to GDP growth, which does not directly shape trade patterns. Policy recommendations include diversifying traded commodities and developing non-traditional export sectors to maintain a performance surplus.
Resilience of Indonesia’s Trade Balance to Short-Term Exchange Rate and Inflation Dynamics Panjaitan, Andreas; Sabila, Suny; Anisa, Septri; Hutagalung, Debora Silvia; Karo, Artha Putri Br
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1300

Abstract

Indonesia's trade balance is often considered vulnerable to exchange rate fluctuations and inflation, but in reality, the period from January 2023 to December 2024 showed a surprising pattern. This study uses a quantitative approach with multiple linear regression on monthly data from Bank Indonesia and Statistics Indonesia to examine the short-term effects of the exchange rate and inflation. The results show that neither is significantly affected. Despite a moderate depreciation of the rupiah and a decline in inflation to its lowest level in history, the trade balance remains in surplus. This finding challenges the common assumption that short-term macroeconomic fluctuations determine trade performance and reveals that structural external factors such as global commodity prices and trading partner demand play a more dominant role. This study emphasizes the need for innovative sector-based trade strategies beyond conventional monetary instruments to maintain external stability.
Analysis of the Role of Content Review Through the TikTok Application in Increasing Brand Awareness Among Generation Alpha: A Case Study of SMP Hang Tuah 2 Damanik, Patricya; Munthe, Salman
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1330

Abstract

This study aims to analyze the role of content reviews through the TikTok application in increasing brand awareness among Generation Alpha with a case study of students of Hang Tuah 2 Middle School. Based on the author's findings, 100% of pre-survey respondents stated that TikTok is a very popular platform, and 86% of them often view skincare product review content. However, Generation Alpha has not been able to distinguish objective content from those that are merely marketing strategies. This study uses a quantitative method. This study aims to enable Generation Alpha to be wiser and more critical in assessing the authenticity and objectivity of review content on social media. The study population was 160 students of Hang Tuah 2 Middle School. The number of samples was determined as 115 respondents using a purposive sampling technique with the Slovin formula with a margin of error of 5%. Data were analyzed using simple linear regression using the SPSS 25 application. The results of the t-test showed that content reviews (X) had a positive and significant effect on brand awareness (Y). The coefficient of determination value of 0.612 indicates that 61.2% of the proportion of brand awareness is influenced by content reviews, while the remaining 38.8% is influenced by other variables. Thus, TikTok can be an effective and strategic medium for building brand awareness among young audiences.
The Influence of Free Time and Job Satisfaction on Casual Employees' Performance in Serving Customers at the JW Marriott Hotel Medan Ananda, Muhammad Risqi; Nasution, Muhammad Lathief Ilhamy; Tambunan, Khairina
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1335

Abstract

The purpose of this study was to determine the contribution of leisure time and job satisfaction to the performance of casual workers. The analysis technique used was multiple linear regression. Data were obtained from several casual employees at JW Marriott Hotel Medan using a questionnaire. The analysis in this study showed conflicting findings. Individual analyses yielded conflicting results: leisure time was found to have a significant positive impact on performance, while job satisfaction had no statistically significant effect. Consequently, when tested together (F-test), the combined effect of both variables was insignificant. This is consistent with the relatively low coefficient of determination (R²) of 18.7%, indicating that the contribution of both variables in explaining employee performance is quite limited, with the remaining 81.3% of the variance explained by factors outside the research model. This study focused on casual employees in the hospitality sector, specifically at JW Marriott Hotel Medan, who enjoy high flexibility but face uncertainty regarding hours and workload. This study found that good work, leisure, and management policies can reduce stress and fatigue levels and increase motivation. This impacts customer satisfaction, strengthens the hotel's reputation, and encourages economic growth by increasing revenue and tourist attraction.
The Influence of Inventory Management and Quality Management on Sales at PT Coca Cola Europacific Partners Rahmah, Alvia; Aslami, Nuri; Nurbaiti, Nurbaiti
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1337

Abstract

This study aims to analyze the influence of inventory management and quality management on sales at PT Coca-Cola Europacific Partners in Medan City. In the competitive soft drink industry, maintaining business performance requires efficient inventory management and strict quality control. By using documents, interviews, and questionnaires based on the Slovin formula, this study collected data from 60 respondents. A quantitative research approach was applied through multiple linear regression analysis techniques which were utilized as data processing tools. The results reflect that quality management and inventory management both increase sales partially and significantly. The R² value obtained of 0.932 indicates that the two independent variables are able to explain 93.2% of the variation in sales. Thus, the integration of inventory and quality strategies plays an important role in increasing sales volume and effectiveness.
Design and Development of Motion Graphic Promotional Video Content to Elevate Brand Exposure and Customer Engagement on the Instagram Platform @senji_id Samosir, Nus Dencoco; Hidayat, Ahmad
Economic: Journal Economic and Business Vol. 4 No. 2 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i2.995

Abstract

This study aims to develop promotional video content using motion graphics to enhance brand exposure and customer engagement on the Instagram account @senji_id. Initial data indicated that both the reach rate and engagement rate of the account were relatively low, highlighting the need for more engaging and relevant content strategies. The research employed a Research and Development (R&D) method with a Waterfall Model approach, which includes stages such as needs analysis, design, implementation, testing, deployment, and evaluation. Content validation was carried out by media and marketing experts, with results indicating that the developed videos were deemed suitable for publication. After being uploaded, the content showed an average increase in reach rate of 5.31% and engagement rate of 7.9%, categorized as very high. These findings demonstrate that motion graphics are an effective format for promotional content to improve business social media performance, particularly in building brand exposure and customer engagement.

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