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Economic: Journal Economic and Business
Published by Lembaga Riset Mutiara Akbar
ISSN : -     EISSN : 29638801     DOI : https://doi.org/10.56495/ejeb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
ECONOMIC: Journal Economi and Business yang diterbitkan oleh Lembaga Riset Mutiara Akbar, Medan, Indonesia merupakan jurnal akses terbuka yang dapat digunakan sebagai media interaksi bagi seluruh cendikiawan di berbagai bidang Ekonomi dan Bisnis baik itu Karya Ilmiah kajian pustaka maupun penelitian. Pokok bahasannya meliputi studi tekstual dan kerja lapangan dengan berbagai perspektif tentang ekonomi dan bisnis serta berbagai perspektif dalam kepentingan ekonomi dan bisnis. Jurnal ini bekerja untuk Cendekiawan, peneliti, dosen, serta profesor dari berbagai institusi dan afiliasi di dunia serta untuk wadah tempat mahasiswa mempublikasikan artikel skripsi dan tesisnya
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 172 Documents
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Implementation of Social Media Management PT. Toyota Astra Financial (TAF) MEDAN to Increase Awareness Girsang, Aulia Anggraini; Fikri, Miftah El
Economic: Journal Economic and Business Vol. 4 No. 2 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i2.953

Abstract

This study aims to analyze the Instagram social media management strategy of PT. Toyota Astra Financial (TAF) Medan in increasing the effectiveness of information delivery and brand awareness through a content marketing approach. The strategies implemented include goal setting, target market mapping, content planning and creation, distribution, reinforcement, evaluation, and content improvement. The method used is descriptive qualitative with data collection techniques in the form of observation, documentation, and semi-structured interviews. The success of the strategy is analyzed through Instagram Insight data with indicators of accounts reached, accounts engaged, and number of followers. The results show that the management of the @taf.medanbranch account has succeeded in increasing account reach to 5,948 accounts, interactions of 208 accounts, and increasing followers to 156 followers. The implementation of a content marketing strategy has proven effective in expanding audience reach, increasing user engagement, and strengthening the delivery of company information through social media. These results indicate the importance of a planned content strategy in building connectedness with audiences in the digital era.
The Influence of Financial Ratios and Company Size on Bond Ratings of Banking Companies Listed on the Indonesia Stock Exchange in 2019-2024 Triana, Dinie; Putri, Amelia; Faradhilla, Anatasia; Putri, Alya Nabila
Economic: Journal Economic and Business Vol. 4 No. 2 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i2.961

Abstract

This study analyzes the influence of financial ratios and firm size on bond ratings of banking companies listed on the Indonesia Stock Exchange (IDX) for the 2019-2024 period. The independent variables include liquidity (Current Ratio), leverage (Debt to Equity Ratio), profitability (Return on Assets), and firm size (Size), with bond ratings as the dependent variable. A quantitative method with ordinal logistic regression is employed to examine the relationships among these variables. Secondary data were obtained from banking companies’ financial reports and bond ratings issued by PT Pefindo. The findings indicate that profitability (ROA) has a significant negative effect on bond ratings, suggesting that highly profitable companies do not necessarily receive better ratings. Meanwhile, leverage (DER), liquidity (CR), and firm size do not significantly impact bond ratings. The regression model is validated with a Nagelkerke R2 value of 0.784, indicating that the independent variables explain 78.4% of the variation in bond ratings. These results provide insights for investors and stakeholders that profitability plays a more critical role in determining bond ratings than other financial factors. Therefore, banking companies should optimize their profitability management to enhance bond credibility in financial markets.
The Effect of Debt to Equity Ratio, Return on Equity and Earnings Per Share on Financial Profitability in the Property Sector Listed on the Indonesia Stock Exchange Yulanda, Siti Ayu; Suhardi, Suhardi; Napisah, Siti
Economic: Journal Economic and Business Vol. 4 No. 2 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i2.968

Abstract

This research seeks to examine the impact of Earnings per Share (EPS) on a firm's financial performance, which is assessed through Return on Assets (ROA) and share price. EPS serves as a crucial metric of profitability on a per-share basis, which is posited to influence investor perceptions and the efficacy of asset utilization within the company. The study employs a quantitative methodology utilizing linear regression analysis, drawing upon secondary data from the annual financial reports of non-financial sector firms listed on the Indonesia Stock Exchange (IDX) for the period spanning 2020 to 2023. The findings indicate that EPS exerts a positive and significant influence on both ROA and share price, suggesting that an enhancement in earnings per share aids in asset efficiency in profit generation and elevates the firm's market valuation. Nonetheless, the research also underscores that EPS should not be viewed in isolation as the exclusive determinant of financial performance, as external factors such as market dynamics and investor sentiment also play a significant role. These results hold implications for corporate management and investors in the realm of strategic decision-making. Further research is encouraged to incorporate additional financial metrics as well as non-financial elements to render the findings more holistic.
Financial Feasibility Analysis of Green Cleosa Apartment Project Tambunan, Angelica Carolina; Naibaho, Aura Patresia Br; Purba, Laura Annisa; Simarmata, Riris Apriani
Economic: Journal Economic and Business Vol. 4 No. 2 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i2.970

Abstract

This article aims to examine the financial feasibility of the Green Cleosa Apartment development project by PT Bhakti Agung Propertindo Tbk. The analysis was conducted using Net Present Value (NPV), Internal Rate of Return (IRR), Net Benefit Cost Ratio (Net B/C), and Payback Period. The following study uses a quantitative approach based on financial statements for 9 months and the assumption of a 5-year project with a discount rate of 10%. The results of the analysis show that the project has a negative NPV of Rp 49,450,558,543 and an IRR <0.1%, far below the expected discount rate (10%), so the project is considered financially unfeasible. Although the Net B/C of 1.46 indicates a ratio between benefits and costs exceeding 1, this is not enough to cover the negative NPV and low IRR. The Payback Period reaches 99.8 years, indicating that the investment takes a very long time to return, increasing the risk of the project. Thus, the Green Cleosa Apartment project is not financially feasible under current conditions. To improve investment feasibility, it is recommended to re-evaluate the construction cost structure, apartment selling price, and marketing strategy. With improvements in these aspects, it is expected that the project can become more attractive to investors and increase its chances of success.
The Impact of Financial Literacy, Managerial Ability, and Social Capital on Entrepreneurial Success with Business Strategy as an Intervening Variable Sari, Kadek Kartika; Suhardi, Suhardi; Rejeki, Nadia Sri
Economic: Journal Economic and Business Vol. 4 No. 2 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i2.994

Abstract

This study aims to analyze the influence of financial literacy, managerial skills, and social capital on entrepreneurial success, with business strategy as a mediating variable. Respondents in this study were 135 Micro, Small, and Medium Enterprises (MSMEs) that have been operating for at least two years. The research method uses a quantitative approach with the Partial Least Square - Structural Equation Modeling (PLS-SEM) analysis technique through SmartPLS 4.0 software. The results of the study indicate that financial literacy and social capital have a significant effect on entrepreneurial success, while managerial skills do not have a significant effect. The three independent variables do not show a significant effect on business strategy. However, business strategy is proven to have a significant effect on entrepreneurial success, which confirms its role as a mediating variable. These findings emphasize the importance of strengthening financial literacy and social capital in supporting business success, as well as the need to increase managerial capacity to optimize the formulation of adaptive and sustainable business strategies.
Digital Transformational Leadership: A Bibliometric Study of Digital Transformation Trends, Themes, and Challenges in Organizations Kismiadi, Kismiadi; Firdaus, Rahmad; Suhardi, Suhardi
Economic: Journal Economic and Business Vol. 4 No. 2 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i2.1007

Abstract

Digital transformation has become the centre of attention in modern organizational strategies, especially in the context of digital transformational leadership. This research aims to map the intellectual structure and global research trends related to these themes through a bibliometric approach. Data were obtained from the ScienceDirect database using the keyword "digital transformational leadership" and coverage of the publication years 2020 to 2025. A total of 500 articles that met the inclusion criteria were analyzed using the VOSviewer software. The visualization results show five main clusters that are interconnected, namely digital leadership, digital competence, digital innovation, barrier to transformation, and sustainable performance. Digital leadership emerged as a central theme, while barriers and technostress became a new issue that developed in the latest literature trends. The visual overlay analysis also shows a shift in focus from the technological aspect to the strategic and human resources aspect. This research makes a theoretical contribution in identifying the direction and opportunities for advanced research in the field of digital leadership, as well as practical implications for organizations in sustainably managing digital transformation. This study also emphasizes the importance of digital competence, continuous innovation, and mitigation of technological barriers as the foundation for organizational success in the era of digital disruption.
The Impact of Night Shift, Work-Life Balance, and Ergonomic Factors on Occupational Accident Risk with Compliance to Safety Protocols Tjiknang, Muhammad Abbyzard Dava; Suhardi, Suhardi; Kurniadi, Dedi
Economic: Journal Economic and Business Vol. 4 No. 2 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i2.1008

Abstract

This study aims to analyze the impact of night shifts, work-life balance, and ergonomic factors on the risk of workplace accidents, with compliance to safety protocols as a mediating variable. The research was conducted on 154 respondents working in high-risk sectors. Data analysis was carried out using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS 4 software. The results show that night shifts have a significant and positive effect on the risk of workplace accidents. Meanwhile, work-life balance and ergonomic factors significantly influence compliance with safety protocols. However, compliance with safety protocols does not significantly affect the risk of accidents, and thus does not mediate the relationships between the other variables in the proposed model. These findings highlight the importance of better-managed night shift systems and the reinforcement of ergonomic conditions and work-life balance in ensuring a safe working environment. The practical implications call for managerial interventions and holistic occupational safety policies. Future studies are recommended to include additional variables such as job stress or safety culture, and to consider mixed-method approaches for a more comprehensive understanding.
The Influence of Content Marketing and Online Customer Reviews on Purchasing Decisions for Nivea Hand & Body Lotion on The TikTok Platform (Case study on Students of Management Department of Medan State University Class of 2021) Naibaho, Histi Trifesi; Fikri, Miftah El
Economic: Journal Economic and Business Vol. 4 No. 2 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i2.1016

Abstract

Skin care using hand & body lotion is an important step in maintaining skin moisture, one of which is by using Nivea products. However, based on Top Brand Index data, Nivea has experienced a decline in purchasing decisions from year to year. This study aims to analyze the effect of Content Marketing and Online Customer Reviews on purchasing decisions for Nivea Hand & Body Lotion on the TikTok platform, especially for students of the Management Department, State University of Medan, Class of 2021. The research method uses a descriptive quantitative approach with a simple linear regression technique, analyzed using SPSS 21. The results of the study show that Content Marketing and Online Customer Reviews partially and simultaneously have a positive and significant effect on purchasing decisions. These findings show the importance of digital strategies in shaping consumer perceptions and buying interests in the social media era. Therefore, companies need to continue to develop attractive marketing content and encourage positive reviews from consumers to increase the effectiveness of digital promotions.
Analysis of the Relationship Between Entrepreneurship Strengthening and Regional Resilience in North Labuhanbatu Regency Yusri, Mohd.
Economic: Journal Economic and Business Vol. 4 No. 1 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i1.1019

Abstract

This study aims to examine the relationship between strengthening entrepreneurship and regional resilience in North Labuhanbatu Regency. Entrepreneurship is considered a key element in strengthening regional resilience, both in terms of economy, social, and sustainable development. The research approach used is quantitative, with data collection carried out by distributing questionnaires to micro, small, and medium enterprises (MSMEs) and related institutions. The collected data were analyzed using correlational statistical techniques to measure the level of relationship between the variables studied. The results of the analysis show a positive and significant relationship between strengthening entrepreneurship and regional resilience. Increasing entrepreneurial capacity, easy access to capital, innovation in business, and support from local government policies are identified as the main factors in strengthening regional socio-economic resilience. These findings confirm that developing local entrepreneurship can be an effective strategy in building regions that are more resilient in facing various global and national challenges. This study also recommends the importance of collaboration between local governments, the private sector, and the community in strengthening the entrepreneurial ecosystem.
The Effect of Entrepreneurial Spirit, Creativity, and Business Capital on Business Sustainability with Innovative Excellence as an Intervening Variable Zikri, Inanda; Suhardi, Suhardi; Radiansyah, Adrian
Economic: Journal Economic and Business Vol. 4 No. 2 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i2.1025

Abstract

This study aims to analyze the influence of creativity, venture capital, and entrepreneurial spirit on business sustainability, with innovation excellence as a mediating variable in the Micro, Small, and Medium Enterprises (MSMEs) sector. The background of this study lies in the crucial role of innovation in strengthening the competitiveness and sustainability of MSMEs in the midst of a constantly changing business environment. The method used is a quantitative approach using Partial Least Squares-based Structural Equation Modeling (PLS-SEM). Data were collected through closed questionnaires distributed to 150 active MSME actors in Pangkalpinang. The results of the analysis show that creativity and venture capital significantly and indirectly affect business sustainability through innovation excellence. Innovation excellence is proven to be a significant mediating variable, strengthening the relationship between internal business factors and sustainability. In contrast, entrepreneurial spirit does not show a significant influence, either directly or indirectly, through innovation. These findings emphasize that business strategies that focus on increasing innovation and creativity, supported by adequate access to capital, are more effective in creating sustainable companies.

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