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Economic: Journal Economic and Business
Published by Lembaga Riset Mutiara Akbar
ISSN : -     EISSN : 29638801     DOI : https://doi.org/10.56495/ejeb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
ECONOMIC: Journal Economi and Business yang diterbitkan oleh Lembaga Riset Mutiara Akbar, Medan, Indonesia merupakan jurnal akses terbuka yang dapat digunakan sebagai media interaksi bagi seluruh cendikiawan di berbagai bidang Ekonomi dan Bisnis baik itu Karya Ilmiah kajian pustaka maupun penelitian. Pokok bahasannya meliputi studi tekstual dan kerja lapangan dengan berbagai perspektif tentang ekonomi dan bisnis serta berbagai perspektif dalam kepentingan ekonomi dan bisnis. Jurnal ini bekerja untuk Cendekiawan, peneliti, dosen, serta profesor dari berbagai institusi dan afiliasi di dunia serta untuk wadah tempat mahasiswa mempublikasikan artikel skripsi dan tesisnya
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 202 Documents
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The Effect of Price, Social Media Endorsement, and Place Atmosphere on Purchasing Decisions with Consumer Satisfaction as a Moderating Variable in Coffee Shop Consumers Agustin, Tri; Suhardi, Suhardi; Firdaus, Rahmad; Hamdan, Hamdan
Economic: Journal Economic and Business Vol. 4 No. 2 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i2.1080

Abstract

This study investigates the impact of price, social media endorsement, and venue atmosphere on purchase decisions, with consumer satisfaction as a moderating variable, within the context of coffee shop consumers in Pangkal Pinang, Indonesia. The research employs a quantitative approach using survey data collected from 200 respondents who meet specific criteria related to digital behavior and purchasing experience. Data were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that while price does not significantly affect purchase decisions directly, it strongly influences consumer satisfaction, which in turn has a significant effect on purchase decisions. Social media endorsement exerts a direct and significant influence on both satisfaction and purchase decisions, underlining its strategic importance in contemporary digital marketing. Meanwhile, venue atmosphere significantly enhances satisfaction but shows limited direct impact on purchase decisions, confirming its mediating role through emotional experience. This research emphasizes the importance of integrated marketing strategies that combine pricing, influencer marketing, and atmospheric design to optimize consumer satisfaction and drive purchasing behavior in service-based industries.
The Influence of Digital Literacy, Creativity, and Tolerance for Ambiguity with Generation Z's Entrepreneurial Attitude with Growth Mindset as a Mediating Variable Pranata, Agung; Suhardi, Suhardi; Afrizal, Afrizal; Sugianto, Efendi
Economic: Journal Economic and Business Vol. 4 No. 2 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i2.1081

Abstract

This study explores the influence of digital literacy, creativity, and tolerance for ambiguity on the entrepreneurial attitude of Generation Z, with growth mindset as a mediating variable. Generation Z, as digital natives, possess extensive access to technology, yet entrepreneurial attitudes among them remain uneven. Drawing from socio-cognitive and entrepreneurial mindset theories, this research employs a quantitative approach using a structured survey and partial least squares structural equation modelling (PLS-SEM) to analyze responses from 137 Gen Z participants. The findings reveal that digital literacy significantly affects growth mindset, which in turn strongly influences entrepreneurial attitude. However, digital literacy, creativity, and ambiguity tolerance do not show direct significant effects on entrepreneurial attitude. Only the growth mindset mediates the relationship between digital literacy and entrepreneurial attitude significantly, highlighting its pivotal role. These insights underline the importance of fostering a growth-oriented learning environment and strengthening digital competence to encourage entrepreneurial behavior. The study contributes theoretically by expanding the mediating role of growth mindset and offers practical implications for entrepreneurship education tailored to Generation Z in the digital age.
Financial Self-Efficacy, Lifestyle, and Peer Influence on Credit Decisions: The Mediating Role of Financial Control in Gen Z Sapira, Bella; Juhari, Juhari; Suhardi, Suhardi; Makrus, Mohamad
Economic: Journal Economic and Business Vol. 4 No. 2 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i2.1082

Abstract

This study examines the influence of financial self-efficacy (FSE), hedonic lifestyle (HL), and peer influence (PI) on financial self-control (FSC), with financial control (FC) as a mediating variable among Generation Z. Amid the increasing complexity of financial decision-making in the digital age, this research highlights the interplay between psychological and social factors in shaping personal financial behavior. Utilizing a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from 124 respondents aged 20–35 with financial decision-making experience. Results show that FSE has a significant positive impact on FC, and FC significantly affects FSC. However, FSE does not directly influence FSC but exerts a significant indirect effect through FC. HL does not directly impact FSC but negatively affects FC, indicating that a hedonistic lifestyle undermines practical financial control. While the indirect effect of HL on FSC is negative, it is statistically insignificant. Conversely, PI significantly influences both FC and FSC directly, although its mediation via FC is not significant. These findings underscore the critical mediating role of financial control. Practical financial education programs should address not only knowledge but also psychological confidence and social influences to enhance financial self-regulation in young adults.
The Effect of Product Quality on Purchasing Decisions with Customer Reviews and Ratings as Intervening Variables Arsita, Herlin; Suhardi, Suhardi; Firdaus, Rahmad; Kurniadi, Dedi
Economic: Journal Economic and Business Vol. 4 No. 2 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i2.1083

Abstract

This study seeks to investigate the impact of Product Quality on Consumer Purchase Choice, utilising Customer Reviews and Ratings as mediating variables. The methodology used in this study is Partial Least Squares-Structural Equation Modelling (PLS-SEM) facilitated by SmartPLS software. Data was collected from 228 participants who had experience in online shopping. The research findings revealed that Product Quality exerted a positive and significant influence on Customer Reviews and Ratings, as well as on Purchase Decision. In addition, Customer Reviews and Ratings were found to positively influence Purchase Decision, albeit to a lesser magnitude compared to Product Quality. These results underscore the idea that Product Quality is an important determinant of Purchase Decision, while Reviews and Customer Ratings serve as additional factors that can enhance the decision. The implications derived from this study suggest that organisations should prioritise improving product quality as a fundamental strategy, while also managing customer reviews and ratings to increase favourable perceptions of their products.
The Influence of Content Marketing on Purchase Interest Through Brand Image Mediation at Runnie Shop Sihaloho, Jhonathan; Haryadi, Haryadi
Economic: Journal Economic and Business Vol. 4 No. 2 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i2.1090

Abstract

This study aims to analyze the effect of Content Marketing on Purchase Intention with Brand Image as a mediating variable at Runnie Shop. The research uses a quantitative approach with a sample of 82 respondents selected through purposive sampling, specifically consumers who have previously purchased products from Runnie Shop. The data analysis process is carried out using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach, utilizing the SmartPLS version 4 software. The results of the study conclude that Content Marketing has a positive and significant effect on Brand Image and Purchase Intention. Additionally, Brand Image is also proven to have a positive and significant effect on Purchase Intention and mediates the relationship between Content Marketing and Purchase Intention. Therefore, it can be concluded that Content Marketing influences Purchase Intention both directly and indirectly through the mediation of Brand Image at Runnie Shop.
Analysis of Gen Z's Perception of the Green Dot Label on Halal Cosmetic Products: A Case Study in Muara Telang District, South Sumatra Utami, Renita Dian; Junaidi, Heri; Rusdi, Muhammad
Economic: Journal Economic and Business Vol. 4 No. 1 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i1.1091

Abstract

Cosmetics have been known for centuries and have undergone significant transformation, especially since the 19th century when packaging began to attract public attention. In the modern Islamic economic context, cosmetic products must not only meet halal requirements but also align with environmental values. This study aims to explore the understanding of Generation Z in Muara Telang Village, South Sumatra, regarding the Green Dot symbol found on halal-labeled cosmetic products, and to analyze how this understanding influences their consumption preferences. Using a qualitative field research method, data were collected through interviews and documentation from local shop owners and consumers. The findings reveal that most Generation Z respondents in Muara Telang have limited knowledge about the Green Dot symbol. Despite this, they prioritize halal certification and other product attributes such as price and brand when choosing cosmetics. The lack of awareness about environmental labeling highlights a gap between ecological literacy and Islamic economic principles. The study concludes that better education is needed to integrate sustainability with halal consumption.
The Effect of Influencer Marketing, User-Generated Content, And Brand Image on Purchasing Decisions for Skintific Products on Tiktok Shop Laia, Devi Krisdayanti; Prayogo, Rangga Restu
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1095

Abstract

This study aims to analyze the influence of influencer marketing, user generated content, and brand image on purchasing decisions for skintific products in the TikTok shop. The method used is quantitative descriptive with non-probability sampling and accidental sampling techniques, involving 68 respondents in the 2021 management department at the State University of Medan who use TikTok and have used skintific products. Data collection was carried out through observation and distributing questionnaires via Google Form, then analyzed using SPSS 30. The results of the study showed that influencer marketing and brand image had a positive and significant effect on purchasing decisions for skintific products in the TikTok shop (p = 0.20 less than 0.05) and (p = 0.001 less than 0.05) While user generated content did not have a significant effect on purchasing decisions for skintific products in the TikTok shop (p = 0.525 more than 0.05). The F test shows that all three variables simultaneously influence purchasing decisions for skintific products in the TikTok shop. This study recommends that further research can add other supporting variables and analyze on other platforms. It is hoped that the results of this study can be a reference for skintific companies in improving consumer purchasing decisions, especially TikTok.
Effectiveness Of Social Media Marketing Strategy and Visual Brand Identity on Instagram in Improving Brand Awareness Of Miricare Oil Business Saragih, Ariahmand; Fikri, Miftah El
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1097

Abstract

This study aims to analyze the effectiveness of implementing social media marketing strategies and visual brand identity in increasing brand awareness of the Miricare Oil business. This strategy is applied to Instagram, which is a digital media that has developed into one of the social media platforms that can build relationships with customers and promote brands. The research method used is the mix methods method with a quantitative and qualitative approach, where data is obtained through distributing questionnaires to followers of the Instagram account @miricare.oil and observing the uploaded content. The implementation of social media marketing strategies and visual brand identity was carried out from February 11 to April 5, 2025 on the Instagram account @miricare.oil_official. The results of the study show that relevant, interactive, and consistent social media marketing strategies with the right target audience can increase user engagement. This study found that both elements simultaneously contributed significantly to increasing brand awareness of Miricare Oil. The combination of the two strategies using Instagram strategically with a cohesive visual approach can be an effective tool for building brand awareness in the digital technology era.
The Influence of Price and Co-Branding on Purchase Decisions of Azarine Products with Consumer Satisfaction as a Mediating Variable at Underprice Skincare Stores in Medan Pane, Sari Aparpan; Hutasuhut, Saidun
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1098

Abstract

This study aims to examine the influence of price and co-branding on purchase decisions of Azarine products, with customer satisfaction acting as a mediating variable between price and purchase decision. The research method used is a quantitative approach by distributing questionnaires to consumers who have purchased Azarine products and Azarine co-branded products at Underprice Skincare Store Medan. The data analysis technique used in this study is SEM-PLS to test the relationship between variables. The results show that price, co-branding, and customer satisfaction have a positive and significant influence on purchase decisions. Furthermore, customer satisfaction is proven to mediate the relationship between price and purchase decisions of Azarine products at Underprice Skincare Store Medan. These findings indicate that while affordable pricing is an important factor in consumer decision-making, an effective co-branding strategy and high customer satisfaction can serve as key drivers in encouraging purchase decisions.
The Influence of Compensation, Work Environment and Job Satisfaction on Employee Performance at PT. Sahesa Permata Tangguh Purba, Melfrianti Romauli; Laia, Indah Damai Hati; Berutu, Sukma Jelita; Sitepu, Jupianus
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1113

Abstract

This study investigates the influence of compensation, work environment, and job satisfaction on employee performance at PT. Sahesa Permata Tangguh. A quantitative approach with an associative research design was used, employing purposive sampling to select 76 employees as the sample. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that the three independent variables simultaneously have a significant effect on employee performance, accounting for 64.9% of the variability in performance. The study concludes that improving employee performance requires fair compensation, a supportive work environment, and enhanced job satisfaction. These findings are expected to serve as a reference for more effective human resource management in the furniture industry.

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