cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Aslan
Contact Email
baitulquran225@gmail.com
Phone
+6285245268806
Journal Mail Official
baitulquran225@gmail.com
Editorial Address
Jln. Akhmad Sood, Rt/Rw. 003/001, Desa Tumuk Manggis Kec. Sambas, Kab. Sambas, Provinsi Kalimantan Barat
Location
Kab. sambas,
Kalimantan barat
INDONESIA
International Journal of Social and Education (INJOSEDU)
Published by Pondok Pesantren Baitul Quran Sambas
ISSN : -     EISSN : 30476151     DOI : -
Core Subject : Social,
Social Sciences
International Journal of Social and Education (INJOSEDU) is a journal that deals with social, cultural, economic, political and educational issues. Education covers all kinds of fields of education, in the sphere of family, school, and even higher education. The field of education is not confined to either general education or special education, as is the case with the social sphere.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 24 Documents
 1   2   3 
Search results for , issue "Vol. 1 No. 6 (2024): September" : 24 Documents clear
ANALYSIS OF THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR IN THE MILLENNIAL GENERATION Mulia Sosiady; Ermansyah, Ermansyah
INTERNATIONAL JOURNAL OF SOCIAL AND EDUCATION Vol. 1 No. 6 (2024): September
Publisher : Pondok Pesantren Baitul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the effectiveness of social media marketing on consumer behavior in the millennial generation through a comprehensive literature review. Millennials, known as digital natives, show a strong preference for social media platforms as primary channels for interaction and information consumption. This research examines various published empirical studies to identify key factors that influence the effectiveness of social media marketing, including content type, interaction methods, and use of analytical data. The results of the literature review show that interactive, authentic and relevant content plays an important role in increasing engagement and loyalty of millennial consumers. In addition, collaboration with influencers, especially micro-influencers, is an effective strategy in building trust and expanding marketing reach. The use of innovative features such as short videos, live streaming and augmented reality has proven to be able to maintain attention and increase consumer interest. Research also finds that brand awareness and commitment to issues of sustainability and social responsibility have a significant impact on millennial consumer preferences and loyalty. Brands that actively support social and environmental campaigns are able to build a positive image and strengthen long-term relationships with consumers. This review concludes that effective social media marketing must combine creative content strategies, intelligent use of data, authentic interactions, and a commitment to social responsibility to achieve maximum impact on millennial consumer behavior. The study recommends further research to explore specific dynamics across different social media platforms and different industries.
INTEGRATED MARKETING COMMUNICATION STRATEGY IN INCREASING SALES IN MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) Loso Judijanto; Kristopo, Kristopo; Setyo Wibowo, Edy
INTERNATIONAL JOURNAL OF SOCIAL AND EDUCATION Vol. 1 No. 6 (2024): September
Publisher : Pondok Pesantren Baitul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to examine Integrated Marketing Communication (IMC) strategies in the context of Micro, Small and Medium Enterprises (MSMEs) and their impact on increasing sales. Through a comprehensive literature review, this study analyzes various aspects of IMC implementation in MSMEs, including challenges, opportunities and best practices that can be adopted. The method used in this research is systematic literature analysis, utilizing the latest scientific sources such as academic journals, industry reports and relevant case studies. The main focus of the research is on the period 2010-2023, covering the latest developments in digital marketing strategies and their impact on MSMEs. The research results show that effective IMC implementation can significantly increase MSME sales through several key mechanisms: (1) increasing brand awareness, (2) marketing cost efficiency, (3) increasing customer engagement, and (4) optimizing marketing channels. However, research also identifies several key challenges that MSMEs face in adopting IMC, including limited resources, lack of technical expertise, and difficulties in measuring return on investment (ROI). The study concludes that despite the challenges, IMC offers significant potential for MSMEs to increase their competitiveness and sales. The proposed recommendations include a gradual approach in implementing IMC, a focus on cost-effective use of digital technology, and developing the internal capacity of MSMEs in planning and executing integrated marketing strategies.
TRANSFORMATIONAL LEADERSHIP OF SCHOOL PRINCIPALS AT MTS NEGERI TOJO UNA-UNA AND IMPACT ON IMPROVING THE QUALITY OF HUMAN RESOURCES Suci Indasari
INTERNATIONAL JOURNAL OF SOCIAL AND EDUCATION Vol. 1 No. 6 (2024): September
Publisher : Pondok Pesantren Baitul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the transformational leadership style of school principals at MTs Negeri Tojo Una-Una and its impact on improving the quality of human resources. Using a qualitative approach, this research involved interviews, observation, and documentation as data collection methods. The research results show that school principals actively improve the quality of teachers and students through support for each school community, from an internal perspective (morale by providing various role models and advice), as well as externally (training, providing school facilities, collaboration between the community and government). Good leadership, exemplary behavior, and communication that creates a conducive school environment are some of the key factors in creating a comfortable and enjoyable school environment which is proven to increase motivation and involvement of all parties in the learning process, from cooperation and collaboration in every activity. These findings emphasize the importance of transformational leadership in achieving the vision and mission of better education with optimal-quality human resources.
ANALYSIS OF MORAL VALUES IN THE UPIN IPIN CARTOON FILM EPISODE 14 (TUDUNG SAJI MENGKUANG) Ni Kadek Karmaeni
INTERNATIONAL JOURNAL OF SOCIAL AND EDUCATION Vol. 1 No. 6 (2024): September
Publisher : Pondok Pesantren Baitul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cartoon films are the most popular films for children, not only children, cartoon films are also often watched by teenagers and adults. because cartoon films have a concise storyline and pictures. Not many words are used. Easy to understand and recognize. The message is usually fresher and clearer. So cartoon films are one type of animated film that is the most popular choice or show for children. One of the children's cartoon films that airs on TV is Upin & Ipin. in the Upin & Ipin film using Malay / Malaysian. But the language used is easy to understand by Indonesian children because Malaysian and Indonesian have little similarity. This study aims to analyze the cartoon film "Upin & Ipin as a cartoon film that contains values ​​and morals. This study is a descriptive study. The data source used is the Upin & Ipin cartoon film on TV / YouTube. The data analysis technique uses qualitative descriptive. The results of the analysis show that: The Upin & Ipin film can be used as a medium to instill values ​​and morals and character education in children which include: loyalty, cooperation, mutual motivation, gentleness, mutual respect between friends, perseverance, not easily discouraged, enthusiasm and respect for parents.
ANALYSIS OF THE INFLUENCE OF FINANCIAL LITERACY ON PERSONAL FINANCIAL MANAGEMENT BEHAVIOR IN THE MILLENNIAL GENERATION Bambang Hermawan; Wahyudi, Didik
INTERNATIONAL JOURNAL OF SOCIAL AND EDUCATION Vol. 1 No. 6 (2024): September
Publisher : Pondok Pesantren Baitul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the influence of financial literacy on personal financial management behavior in the millennial generation. Using literature research methods, this study collects and analyzes various scientific sources to explain how financial knowledge and understanding contribute to the financial decisions taken by individuals in this age group. The research results show that financial literacy has a significant role in shaping millennial financial behavior. Millennials who have a high level of financial literacy are more likely to manage their income, expenses, savings and investments more effectively. They are also better able to avoid and manage debt wisely and plan long-term finances, including preparing emergency funds and retirement. In addition, good financial literacy can reduce the level of stress or anxiety related to finances among millennials, because they feel more confident in making smart financial decisions. This research underlines the importance of financial education programs that are enhanced and supported by various parties, including educational institutions, government and non-profit organizations, to increase financial literacy among the millennial generation. In conclusion, increasing financial literacy is a key strategy to improve personal financial management among millennials, which in turn can contribute to their financial stability and well-being. These findings are relevant for policy makers and practitioners working to support the development of the financial capacity of the millennial generation.
THE IMPACT OF IMPLEMENTING FINANCIAL RISK MANAGEMENT ON PROFITABILITY AND COMPANY VALUE COMPARATIVE STUDY BETWEEN BUMN AND PRIVATE COMPANIES IN INDONESIA Hermawan, Bambang; Miftahil, Miftahil; Yulia, Lika
INTERNATIONAL JOURNAL OF SOCIAL AND EDUCATION Vol. 1 No. 6 (2024): September
Publisher : Pondok Pesantren Baitul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the impact of implementing financial risk management on profitability and company value, with a focus on comparative studies between State-Owned Enterprises (BUMN) and private companies in Indonesia. Through a comprehensive literature review, this study explores various aspects of financial risk management and their impact on company performance. The method used in this research is systematic literature analysis, utilizing secondary sources such as scientific journals, company financial reports and other official publications. The data collected covers the 2010-2020 period, involving samples from 50 state-owned companies and 100 leading private companies in Indonesia. The research results show that the implementation of financial risk management has a significant positive impact on profitability and company value, both in BUMN and private companies. However, there are differences in the level and characteristics of the impact. Private companies tend to show a faster increase in profitability, while state-owned companies experience a more stable increase in company value in the long term. This study also reveals that the effectiveness of implementing financial risk management is influenced by factors such as ownership structure, government regulations, and organizational culture. SOEs face unique challenges related to political and bureaucratic interference, while private companies are more flexible but sometimes limited in terms of resources. In conclusion, this research provides valuable insight into the importance of financial risk management in improving company performance in Indonesia. These findings can be a reference for policy makers, company managers and investors in understanding the dynamics of financial risk management in the public and private sectors.
THE ROLE OF TOURISM AMBASSADOR IN PROMOTING THE TOURISM OBJECT IN SIDRAP REGENCY Hernita Herman; Sam Hermansyah; Buhari Buhari
INTERNATIONAL JOURNAL OF SOCIAL AND EDUCATION Vol. 1 No. 6 (2024): September
Publisher : Pondok Pesantren Baitul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study uses qualitative methods as its research methodology. This research was conducted to determine the effectiveness of tourism ambassadors in promoting tourist destinations in Sidrap Regency and to find out the inhibiting factors for tourism ambassadors in promoting tourist destinations in Sidrap Regency. Population in the This research Formerly That student The number of Tourism Ambassadors for Sidrap Regency who were studied were 4 people. That data collection method used in the this research Formerly A interview. Based on the results of the interviews above, the effectiveness of tourist ambassadors in promoting tourist destinations is still not fully effective and realized, there are still many promotional programs from tourism ambassadors that have not been implemented and as for the obstacles for tourist ambassadors in Sidrap, lack of support and facilities provided by related parties in charge tourism ambassadors, for example media facilities that do not support tourism promotion.
INTEGRATION OF BUSINESS ETHICS IN MANAGERIAL DECISIONS IMPLICATIONS FOR COMPANIES' LONG-TERM GROWTH Jemmy, Jemmy
INTERNATIONAL JOURNAL OF SOCIAL AND EDUCATION Vol. 1 No. 6 (2024): September
Publisher : Pondok Pesantren Baitul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to explore how the integration of business ethics in managerial decisions impacts a company's long-term growth. Using a qualitative approach, this study examines the experiences and perceptions of senior executives from various industries regarding the role of ethics in the strategic decision-making process and its implications for overall company performance. Data collection methods include in-depth semi-structured interviews with 20 C-level executives from leading companies in Indonesia, analysis of company documents, and participant observation in strategic decision-making meetings. We used thematic analysis methods to identify key patterns and emerging themes in the data. The main findings show that companies that consistently integrate ethical considerations in managerial decisions tend to experience more stable and sustainable growth in the long term. This research identifies several key mechanisms through which business ethics influences growth, including enhanced corporate reputation, strengthened stakeholder relationships, more effective risk mitigation, and increased responsible innovation. This study contributes to the literature by highlighting the importance of business ethics as a strategic factor in corporate growth rather than simply a compliance obligation. Practical implications include recommendations for developing integrated ethical decision-making frameworks and mechanisms to ensure consistent application of ethics across organizational levels.
EVALUATION OF THE EFFECTIVENESS OF DIVIDEND POLICY IN INCREASING INVESTOR LOYALTY Chairil Afandy
INTERNATIONAL JOURNAL OF SOCIAL AND EDUCATION Vol. 1 No. 6 (2024): September
Publisher : Pondok Pesantren Baitul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This literature research aims to evaluate the effectiveness of dividend policy in the context of increasing investor loyalty. This study collects and analyzes various existing literature, including journals, articles, and textbooks related to dividend policy, dividend payments, and investor behavior to understand the dynamic relationship between dividend policy and investor loyalty. By using a systematic analysis approach, this research identifies the factors that influence management decisions in determining dividend policy and how these decisions impact investors' perceptions and behavior. The results of the literature analysis show that a consistent and predictive dividend policy plays an important role in building investor confidence, which in turn can increase their loyalty to the company. A dividend policy that is responsive to investors' needs and preferences, and flexible to the company's economic and financial conditions, was found to be a key factor in retaining and attracting long-term investors. Additionally, transparency in dividend policy communication and the use of dividends as a positive signal regarding a company's financial health and growth prospects also contribute to stronger relationships with investors. This research underscores the importance of considering the impact of dividend policy on investor loyalty as part of a comprehensive investor relations management strategy. Implementing an effective dividend policy requires a deep understanding of investor preferences, market conditions, and the company's financial capabilities and projections. Thus, dividend policy not only functions as a wealth distribution mechanism, but also as a strategic instrument to increase loyalty and long-term value for shareholders.
USE OF BLOCKCHAIN TECHNOLOGY IN DATA DISTRIBUTION SYSTEM SECURITY Nur Hakim; Ady Bakri, Asri; Wahyudi, Farid
INTERNATIONAL JOURNAL OF SOCIAL AND EDUCATION Vol. 1 No. 6 (2024): September
Publisher : Pondok Pesantren Baitul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the current digital era, data security is a major concern in various industrial sectors. Blockchain, as the data distribution technology underlying cryptocurrencies such as Bitcoin, has shown significant potential in addressing various data security issues. This literature research aims to comprehensively examine the use of blockchain technology in improving the security of data distribution systems. Through a systematic review method, this research collects and analyzes various studies, articles and reports related to the use of blockchain in the context of data security. The literature review results show that blockchain offers several key security features, such as decentralization, resistance to manipulation, anonymity, and transparency, which can prevent cyberattacks and protect data integrity. However, this research also identifies challenges faced in blockchain implementation, including issues of scalability, energy efficiency, and compatibility with existing data systems. This research suggests that the development of hybrid solutions that combine blockchain elements with traditional data distribution technologies can provide a balance between security and efficiency. Additionally, cooperation between developers, industry, and regulators is critical to creating standards and frameworks that support widespread blockchain adoption. Thus, this research provides a balanced view of the potential and challenges of using blockchain in the security of data distribution systems, as well as suggesting directions for further research and development in this area.

Page 2 of 3 | Total Record : 24

 1   2   3 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 1 No. 6 (2024): September Vol. 1 No. 5 (2024): August Vol. 1 No. 4 (2024): July Vol. 1 No. 3 (2024): June Vol. 1 No. 2 (2024): May Vol. 1 No. 1 (2024): April