Nusantara Economics and Entrepreneurships Journals
necent : Nusantara Economics and Entrepreneurships Journals E-ISSN: 2986-6197 published by the Publishing Agency Pusat Kewirausahaan Universitas Balikpapan. Publishing this journal aims to improve the quality of science, as well as channel interest in sharing and disseminating knowledge to academics, students, practitioners and observers of science. The editor accepts research articles related to Economics and Entrepreneurships and is published three times a year in april, august and december editions. Focus and Scope accommodates scientific research articles by lecturers, academic practitioners, teachers and students to improve the quality of education. The scope of this journal is all research related to Economics and Entrepreneurships studies such as a microeconomic, macroeconomic, development studies, behavioral economics, human resources management, finance, leadership management, SMSE, entrepreneurship literacy, marketing, accounting and research about education on economic. This journal is published 3 (three) times a year, namely the april, august and december editions. The scope and focus are related to the research Economics and Entrepreneurships studies such as a microeconomic, macroeconomic, development studies, behavioral economics, human resources management, finance, leadership management, SMSE, entrepreneurship literacy, marketing, accounting and research about education on economic. The journal also publishes an article related to banking studies, small and medium enterprises, the stock market, teaching model for economic studies. And also published the study of development policy. According to the scope,Journal of Economics, Education, Business and Managements welcome multidiscipline articles which related to the economics, education,business and managemen research This journal focuses on Economics and Entrepreneurships studies such as a microeconomic, macroeconomic, development studies, behavioral economics, human resources management, finance, leadership management, SMSE, entrepreneurship literacy, marketing, accounting and research about education on economic by quantitative and qualitative approaches. There are many more problems related to the economics study and education problems. Therefore, Nusantara Economics and Entrepreneurships Journals only publishes original research of Economics and Entrepreneurships studies such as a microeconomic, macroeconomic, development studies, behavioral economics, human resources management, finance, leadership management, SMSE, entrepreneurship literacy, marketing, accounting and research about education in Indonesia and overseas. The journal aims to publish a scientific article from researchers from Indonesia and other countries.
Articles
80 Documents
<![CDATA[EVALUATING THE CONTRIBUTION OF INTERNATIONAL TRADE TO ECONOMIC GROWTH IN SOUTH SULAWESI PROVINCE ]]>
<![CDATA[Nurman]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.3,N0.1, (APRIL, 2025) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v3i1.91
<![CDATA[This study aims to evaluate the contribution of international trade to the economic growth of South Sulawesi Province. As one of Indonesia’s emerging regional economies, South Sulawesi plays a strategic role in trade activities, both in exports and imports. Using a quantitative approach, the research employs time series data from 2010 to 2023 and applies multiple linear regression analysis to assess the relationship between trade indicators such as export value, import value, and trade balance and regional economic growth measured by Gross Regional Domestic Product (GRDP). The findings indicate that international trade, particularly exports, has a significant positive impact on regional economic performance. Conversely, import activities show a varied influence depending on the type and volume of goods traded. These results highlight the importance of strengthening export-oriented policies and improving trade infrastructure to sustain economic growth in South Sulawesi. The study contributes to regional development planning by offering empirical evidence on the trade-growth nexus at the sub-national level.]]>
<![CDATA[IMPLEMENTATION OF PROJECT-BASED LEARNING ON STUDENTS' PERCEPTIONS AND UNDERSTANDING OF COMPETENCIES IN CREATIVE PROJECTS AND ENTREPRENEURSHIP SUBJECTS ]]>
<![CDATA[Widyanarka, Fajar]]>;
<![CDATA[Anas, M.]]>;
<![CDATA[Muchson, M.]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.3,N0.2, (AUGUST, 2025), IN PRESS ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v3i2.92
<![CDATA[This study aims to explore the implementation of project-based learning (PjBL) in the Creative Projects and Entrepreneurship subject at SMK Negeri 1 Pagerwojo and students' perceptions of the application of this learning model. The research methods used include a quantitative approach with data collection techniques such as observation, documentation, and student perception questionnaires. The results of the study indicate that PjBL has been implemented systematically through the stages of planning, implementation, monitoring, and evaluation. The Lesson Plan (RPP), teaching modules, guidance sheets, and evaluation formats serve as guidelines for the implementation of learning. In terms of student perceptions, the majority of respondents gave very positive responses, particularly regarding learning motivation, competency understanding, interaction with teachers, time management, learning outcomes, and the suitability of the learning model to the characteristics of the subject. Based on the analysis, more than 40% to 80% of students placed their perceptions in the “Very Good” category. However, there are still some suggestions from students regarding the need to enhance active participation and individual assessment strategies for optimal results. This study recommends that the project-based learning model be maintained and further developed, not only in the Creative Projects and Entrepreneurship subject but also in other productive subjects]]>
<![CDATA[THE EFFECT OF COMPETENCY, WORK DISCIPLINE AND COMPENSATION ON EMPLOYEE PERFORMANCE OF PT. KILAT UTAMA INDONESIA ]]>
<![CDATA[Musa, Chalid Imran]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.3,N0.1, (APRIL, 2025) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v3i1.93
<![CDATA[This study aims to 1) determine the Influence of Competence, Work Discipline and Compensation on Employee Performance of PT. Kilat Utama Indonesia Palembang Branch. 2) to determine the Influence of Competence on Employee Performance of PT. Kilat Utama Indonesia Palembang Branch. 3) to determine the Influence of Work Discipline on Employee Performance of PT. Kilat Utama Indonesia Palembang Branch. 4) to determine the Influence of Compensation on Employee Performance of PT. Kilat Utama Indonesia Palembang Branch. This type of research is Associative research. The variables used in this study are competence, work discipline and compensation as independent variables and employee performance as dependent variables. The population of the study was 70 employees with a sample of 60 respondents. The data used is Primary data with data collection techniques in the study by distributing questionnaires. Data analysis used in this study is multiple linear regression analysis. The results of the study indicate that 1) There is a positive and significant influence of Competence, Work Discipline and Compensation on Employee Performance of PT. Kilat Utama Indonesia Palembang Branch, 2) There is a positive and significant influence of Competence on Employee Performance of PT. Kilat Utama Indonesia Palembang Branch, 3) There is a positive and significant influence of the Influence of Work Discipline on Employee Performance of PT. Kilat Utama Indonesia Palembang Branch, 4) There is a positive and significant influence of Compensation on Employee Performance of PT. Kilat Utama Indonesia Palembang Branch.]]>
<![CDATA[THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON MS. GLOW SKINCARE PURCHASE DECISION IN MAKASSAR CITY ]]>
<![CDATA[Hasdiansa, Ilma Wulansari]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.3,N0.2, (AUGUST, 2025), IN PRESS ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v3i2.36
<![CDATA[Service quality plays an important role in a company when competition in the business sector is very tight and continues to change. This study aims to examine the effect of service quality on customer satisfaction, service quality on customer loyalty, customer satisfaction on customer loyalty, and customer satisfaction in mediating the effect of service quality on customer loyalty atIndonesian Sharia Bank. The type of research used is quantitative research and the research design used is causal research design. The subjects in this study were customers atIndonesian Sharia Bankand the objects in this study are service quality, customer satisfaction, and customer loyalty. Data was collected by document recording and questionnaire method, and analyzed byPLS with SmartPLS software. The results showed that service quality has a positive and significant effect on customer satisfaction, service quality has a negative and not significant effect on customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty, and customer satisfaction complete mediation of the influence of service quality on customer loyalty. It is hoped that the results of this research can help future research in paying attention to factors that can influence customer loyalty. It is also hoped that the results of this study will add new knowledge that will enrich marketing management theory and organizational behavior theory, especially those related to customer loyalty.]]>
<![CDATA[CASHBACK, DISCOUNTS AND GREEN PURCHASE INTENTION: A STUDY OF ONLINE PURCHASING DECISIONS FOR ENVIRONMENTALLY FRIENDLY PRODUCTS IN MAKASSAR CITY ]]>
<![CDATA[Hasbiah, Sitti]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.3,N0.2, (AUGUST, 2025), IN PRESS ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v3i2.68
<![CDATA[Fierce competition in the e-commerce world encourages businesses to implement promotional strategies such as cashback and discounts to stimulate buyer interest. This study aims to determine the extent of the influence of cashback and discount promotions on online purchasing decisions, using a case study of the people of Makassar City. The method used was a quantitative approach through a questionnaire survey of 53 respondents actively using e-commerce platforms such as Shopee and Tokopedia. Data were analyzed using multiple linear regression. The results showed that both cashback and discount promotions had a positive and significant effect on purchasing decisions, with discounts having a more dominant influence than cashback. The regression model showed that both variables together were able to explain 60.8% of the variation in consumer purchasing decisions. This finding indicates that consumers are more responsive to immediate discounts than to delayed incentives. The implication of this study's results is the importance for e-commerce players to prioritize discount programs in their promotional strategies, without ignoring the long-term benefits of cashback in maintaining customer loyalty. This research is expected to provide a foundation for developing consumer behavior-based marketing strategies in the digital era, especially in areas outside Java.]]>
<![CDATA[THE EFFECT OF DEMAND AND SUPPLY ON MARKET EQUILIBRIUM IN E-COMMERCE ]]>
<![CDATA[Aswar, Nurul Fadilah]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.3,N0.2, (AUGUST, 2025), IN PRESS ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v3i2.72
<![CDATA[The digital economic transformation has replaced conventional trading systems with an e-commerce model that is more efficient, flexible, and adaptive to market changes. This study aims to examine the influence of demand and supply variables on market equilibrium in the Indonesian e-commerce ecosystem using qualitative descriptive methods through a literature review based on secondary data from 2019 to 2024. The results indicate that digital market equilibrium is formed through direct, real-time interactions between demand and supply, driven by dynamic pricing algorithms. Consumer demand increases due to promotions, discounts, and easy access to information, while supply is adjusted based on stock availability, production costs, and pricing strategies. Price adjustments in e-commerce occur more quickly than in traditional markets due to the support of automated digital systems that maintain market stability and efficiency. These findings confirm that digitalization strengthens price elasticity and increases the efficiency of modern market mechanisms.]]>
<![CDATA[MISSION OVER ADAPTABILITY: HOW CULTURE AND ENVIRONMENT JOINTLY DRIVE PERFORMANCE IN TRADITIONAL SMES ]]>
<![CDATA[Natsir, Uhud Darmawan]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.3,N0.2, (AUGUST, 2025), IN PRESS ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v3i2.73
<![CDATA[Purpose: This study investigates the direct and interactive effects of organizational culture and the physical-psychosocial work environment on employee performance within small and medium-sized enterprises (SMEs), specifically in the traditional brick-making industry in Takalar Regency, Indonesia. Design/methodology/approach: A quantitative approach was employed using a cross-sectional survey. Data were collected from 150 employees across 20 brick-making units through structured questionnaires measuring organizational culture (adaptability, consistency, mission, involvement), work environment (safety, equipment, peer support), and performance (task, contextual). Data analysis used Structural Equation Modeling (SEM-PLS) to test the hypotheses. Findings: The results indicate that both organizational culture and work environment have significant positive effects on employee performance. Furthermore, a positive organizational culture was found to strengthen the positive impact of a conducive work environment on performance. The "mission" dimension of culture and "safety" aspect of the environment emerged as the most influential factors. Research limitations/implications: The study's cross-sectional design limits causal inferences. Future research should incorporate longitudinal data and expand to other labor-intensive traditional industries. Practical implications: Owners/managers of traditional SMEs should focus on building a clear, shared mission and values while critically investing in safer physical infrastructure and fostering peer support to enhance productivity sustainably. Originality/value: This study fills a critical gap by examining the under-researched context of informal, traditional manufacturing SMEs. It provides empirical evidence on how socio-cultural factors and physical conditions jointly influence performance in a resource-constrained setting, offering a nuanced perspective beyond mainstream organizational studies.]]>
<![CDATA[THE IMPACT OF INTERNATIONAL TRADE ON REGIONAL ECONOMIC GROWTH CASE STUDY: SOUTH SULAWESI PROVINCE ]]>
<![CDATA[Pratiwi Musa, Kartika Septiary]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.3,N0.2, (AUGUST, 2025), IN PRESS ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v3i2.74
<![CDATA[This study aims to analyze the impact of international trade on economic growth in South Sulawesi Province. In the context of increasing globalization, international trade has become a crucial pillar in driving local economic growth. Using time series data from 2006 to 2023, the analysis was conducted using a Vector Error Correction Model (VECM) approach to understand the relationship between trade activity and Gross Domestic Product (GDP) growth, as well as its impact on employment and community income. The results show a significant positive relationship between trade volume and economic growth, with sectors involved in international trade experiencing faster growth than other sectors. Furthermore, this study found that good infrastructure and supportive government policies play a significant role in maximizing the benefits of international trade. However, challenges such as commodity price volatility and the impact of the COVID-19 pandemic also need to be addressed. These findings provide recommendations for economic policies to increase the contribution of international trade to regional economic development.]]>
<![CDATA[EVALUATION OF THE DEVELOPMENT STRATEGY OF THE STIEIMA SMALL BUSINESS INCUBATOR BASED ON THE IDENTIFICATION OF INTERNAL AND EXTERNAL FACTORS ]]>
<![CDATA[Wea, Maria Angelia]]>;
<![CDATA[Novaretha , Adinda Yosa]]>;
<![CDATA[Mahdi, Ahmad Syakban Alfian]]>;
<![CDATA[Aini, Alvia Nur]]>;
<![CDATA[Putri, Amanda Olivia]]>;
<![CDATA[Hariyanto, Bintang Cahya]]>;
<![CDATA[B.S.M, Dama Rio Laksamana]]>;
<![CDATA[Putri, Fira Desika]]>;
<![CDATA[P.S, Icha Sukma]]>;
<![CDATA[Maulana, Ifan Rachmad]]>;
<![CDATA[Setyawati, Amelia]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.3,N0.2, (AUGUST, 2025), IN PRESS ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v3i2.97
<![CDATA[This study aims to evaluate the development strategy of STIEIMA's Small Business Incubator (SBI) by identifying internal and external factors that influence its performance. STIEIMA's SBI serves as a forum for fostering student entrepreneurship by providing production support, mentoring, operational facilities, and marketing access. The research uses a qualitative descriptive approach with data collection techniques in the form of field observations, interviews with managers, and documentation of operational activities. The results of the analysis show that the main internal strengths include ownership of production and brands, as well as low-cost supplier relationships. Meanwhile, significant weaknesses include an unstrategic location, limited facilities, short operating hours, and the risk of defective products. External factors indicate opportunities in the form of marketing digitalization and online store development, as well as the potential for collaboration with surrounding MSMEs. On the other hand, threats come from business competition around the campus and increasingly competitive online sellers. Based on the SWOT analysis, SBI STIEIMA is in a position that requires a development strategy through product diversification, digital marketing optimization, facility improvements, and strengthened operational management. This study emphasizes that the formulation of an appropriate strategy based on internal and external factors is necessary to enhance the competitiveness and sustainability of the incubation program in the campus environment.]]>
<![CDATA[STRATEGY FOR DEVELOPING THE STIEIMA SMALL BUSINESS INCUBATOR TO ENHANCE THE COMPETITIVE ADVANTAGE OF STUDENT TENANTS ]]>
<![CDATA[Hakim, Lukman]]>;
<![CDATA[Indayani, Lulud Farida]]>;
<![CDATA[Apriansyah , Raditya Putra]]>;
<![CDATA[Azhalya, Rafalda Nabalia]]>;
<![CDATA[Azizatunisa , Rahmatia]]>;
<![CDATA[Putri , Regina Widya Erisa]]>;
<![CDATA[P.P, Reva Lina Oktavia]]>;
<![CDATA[Wolla, Veronika Soneta]]>;
<![CDATA[Istifania , Yessa Putri]]>;
<![CDATA[Setyawati , Amelia]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.3,N0.2, (AUGUST, 2025), IN PRESS ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v3i2.98
<![CDATA[The STIEIMA Small Business Incubator is a campus facility that serves as a forum for developing student entrepreneurship through training programs, mentoring, and real-world business practices. This study aims to formulate incubator development strategies to enhance the competitive advantage of student tenants through a qualitative descriptive approach and SWOT analysis. Data was collected through observation of incubator operations, interviews with managers and student tenants, and documentation of sales activities and simple financial records. The results show that the incubator has strengths in the form of independent production capabilities and access to low-cost suppliers, but still faces weaknesses such as an unstrategic location, limited facilities, narrow operating hours, and the risk of defective products. Development opportunities lie in the digitization of marketing and the potential for opening online stores, while threats come from business competition around the campus and the increase in online sellers. Based on the SWOT matrix, the recommended development strategies include: optimizing digital marketing to expand the market, improving operational efficiency, diversifying products, and strengthening the management system and quality SOPs. This strategy is expected to increase the competitiveness of student tenants, strengthen the campus entrepreneurship ecosystem, and ensure the sustainability of the incubator as a center for academic-based business development.]]>
