Nusantara Economics and Entrepreneurships Journals
necent : Nusantara Economics and Entrepreneurships Journals E-ISSN: 2986-6197 published by the Publishing Agency Pusat Kewirausahaan Universitas Balikpapan. Publishing this journal aims to improve the quality of science, as well as channel interest in sharing and disseminating knowledge to academics, students, practitioners and observers of science. The editor accepts research articles related to Economics and Entrepreneurships and is published three times a year in april, august and december editions. Focus and Scope accommodates scientific research articles by lecturers, academic practitioners, teachers and students to improve the quality of education. The scope of this journal is all research related to Economics and Entrepreneurships studies such as a microeconomic, macroeconomic, development studies, behavioral economics, human resources management, finance, leadership management, SMSE, entrepreneurship literacy, marketing, accounting and research about education on economic. This journal is published 3 (three) times a year, namely the april, august and december editions. The scope and focus are related to the research Economics and Entrepreneurships studies such as a microeconomic, macroeconomic, development studies, behavioral economics, human resources management, finance, leadership management, SMSE, entrepreneurship literacy, marketing, accounting and research about education on economic. The journal also publishes an article related to banking studies, small and medium enterprises, the stock market, teaching model for economic studies. And also published the study of development policy. According to the scope,Journal of Economics, Education, Business and Managements welcome multidiscipline articles which related to the economics, education,business and managemen research This journal focuses on Economics and Entrepreneurships studies such as a microeconomic, macroeconomic, development studies, behavioral economics, human resources management, finance, leadership management, SMSE, entrepreneurship literacy, marketing, accounting and research about education on economic by quantitative and qualitative approaches. There are many more problems related to the economics study and education problems. Therefore, Nusantara Economics and Entrepreneurships Journals only publishes original research of Economics and Entrepreneurships studies such as a microeconomic, macroeconomic, development studies, behavioral economics, human resources management, finance, leadership management, SMSE, entrepreneurship literacy, marketing, accounting and research about education in Indonesia and overseas. The journal aims to publish a scientific article from researchers from Indonesia and other countries.
Articles
80 Documents
<![CDATA[PROJECT BASED LEARNING: INNOVATIVE EDUCATION-BASED APPROACH IN ECONOMICS AT SMKN 2 BLITAR ]]>
<![CDATA[Fatimah, Siti]]>;
<![CDATA[Forijati, Forijati]]>;
<![CDATA[Subagio, Subagio]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v2i3.48
<![CDATA[Interest in online entrepreneurship is still small, only 2% of students have started online entrepreneurship. Online business learning gives students confidence to be interested in online entrepreneurship in accordance with the knowledge and practice of online business skills. This research examines in more depth the application of project based learning (PjBL) development in online business learning. The research method used is a quantitative descriptive method. First, the researcher conducted literature research to gain an understanding of the concept of PjBL and online business learning. Next, the researcher created a project to be taught to students in online business learning. The results of the research before being revised towards the learning model were very valid by obtaining a total score of 26 with a percentage of 87% located in range 81%-100%, so the learning model is ready to be used. Project-based learning becomes more focused on real-world experiences once implemented. The project-based learning model is one of the learning models that is quite effective to be developed in the world of education today. This model allows students to apply the knowledge they have learned through the various thinking skills, attitudes and concrete skills they have. By actively involving students in the learning process, this model can increase student engagement and enable them to better understand the concepts being studied. Apart from that, the project-based learning model is also very suitable for solving complex problems faced in the real world. Through learning through investigation, collaboration, and experimentation in creating a project, students can learn to think critically and creatively in solving complex problems. The use of a project-based learning model can provide great benefits in developing students' skills and understanding]]>
<![CDATA[OPTIMIZATION OF HIGHER ORDER THINKING SKILLS (HOTS) IN ECONOMIC LEARNING AT SMKN 2 BLITAR ]]>
<![CDATA[Ni’mah, Siti Rojabiyatun]]>;
<![CDATA[Sugiono, Sugiono]]>;
<![CDATA[Muchson, M.]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v2i3.49
<![CDATA[With Higher Order Thinking Skills, a person can identify patterns, recognize underlying assumptions, and question the veracity of the information received. This allows individuals to develop a broader and deeper perspective, and produces more critical and reflective thinking. Higher Order Thinking Ability is not only related to intellectual intelligence, but also involves emotional and social aspects in exploring various points of view and understanding the complexity of human interactions. It enriches a person's ability to communicate effectively, resolve conflict, and collaborate in diverse environments. Individuals can formulate more critical, reflective, and holistic thinking, which can then assist them in communicating more effectively, better resolving conflict, and collaborating. Productively in diverse and complex environments. The aim of this research is to see the extent of the influence of cooperative group investigation, problem based learning and inquiry strategies on high level thinking abilities at SMKN 2 Blitar. This research was conducted by looking for respondents who had taken economics subjects. The research technique used is interview methods with students regarding group collaboration in teams and according to time, learning to ask questions, what work has been produced and teacher involvement in checking understanding, stimulating understanding, training abilities, and motivating students in interacting. In the aspect of high-level thinking abilities, see the extent to which ideas emerge from students, whether they can compare or make analogies in solving everyday problems. The research method uses statistical analysis and explanation using hypothesis testing. This research leads us to the conclusion that all variables have a partial and simultaneous influence on high-level thinking abilities. Students need to improve their thinking skills through several of the variables above]]>
<![CDATA[THE IMPACT OF FAMILY SOCIO-ECONOMIC CONDITIONS, LEARNING SPIRIT, AND ONLINE LEARNING SYSTEMS ON STUDENTS' LEARNING ACHIEVEMENT DURING THE COVID-19 PANDEMIC IN CLASS XI IN ECONOMICS ]]>
<![CDATA[Masruchatin, Masruchatin]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v2i3.50
<![CDATA[This study aims to determine the significance of the influence of family socio-economic conditions, enthusiasm for learning, online learning systems on student achievement in class XI SMAN 4 Kediri in economics during the Covid 19 pandemic. This study uses multiple regression analysis to find the magnitude of significance partially and simultaneously. This research method is a survey method with a sample of 136 students. The technique used in data collection is a questionnaire technique (questionnaire) and documentation. The conclusions obtained from the results of the study are as follows: 1) The socio-economic condition of the family has a positive and partially significant effect on the learning achievement of class XI students of SMAN 4 Kediri in economics subjects during the covid 19 pandemic. The null hypothesis is rejected because the t-count value is greater than the t-table value (5.900 > 1.287), and a significance value of 0.000 is less than 0.05 (0.000 <0.05). 2) The enthusiasm for learning has a partial positive and significant effect on the learning achievement of class XI students at SMAN 4 Kediri in economics during the Covid 19 pandemic. The null hypothesis is rejected because the t-count value is greater than the t-table value (2.816 > 1.287), and a significance value obtained of 0.006 is smaller than 0.05 (0.006 <0.05). 3) Online system learning has a positive and partially significant effect on student achievement in class XI SMAN 4 Kediri in economics during the Covid 19 pandemic. The null hypothesis is rejected because the t-count value is greater than the t-table value (3.471 > 1.287), and a significance value of 0.001 is less than 0.05 (0.001 <0.05). 4) There is a simultaneous effect of family socio-economic conditions, enthusiasm for learning, online system learning on student achievement in class XI SMAN 4 Kediri in economics subjects during the covid 19 pandemic. The null hypothesis of the study was rejected because f-count > f-table (39,727 > 2.72) and a significance value of less than 0.05 (0.000 <0.05).]]>
<![CDATA[PRODUCT INNOVATION AND MARKETING MANAGEMENT OF UMKM FOOD AND BEVERAGES AMID GLOBAL COMPETITION: SURABAYA CITY CASE STUDY ]]>
<![CDATA[Abdulloh, Abdulloh]]>;
<![CDATA[Sudarmiatin, Sudarmiatin]]>;
<![CDATA[Wardana, Ludi Wishnu]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v2i3.51
<![CDATA[This research aims to explore product innovation and marketing management in small and medium enterprises (MSMEs) in the food and beverage sector in Surabaya, which face the challenges of global competition. With the number of MSMEs in this field reaching around 12,000, Surabaya offers a vibrant ecosystem for analysis. The research method used includes a survey with questionnaires distributed to SMEs, to collect data on innovation strategies, marketing channels, and challenges faced in daily operations. The results showed that product innovation, especially in the aspects of developing new recipes and attractive packaging, contributed positively to increased sales. In addition, the application of social media as a marketing channel has proven effective in expanding market reach and improving brand image among consumers. However, many MSMEs still face significant challenges, such as limited resources and lack of support in research and development. Based on these findings, it is recommended that MSME players should be more active in involving consumers in the innovation process and utilize support from the government and related institutions. This research is expected to provide valuable insights for other MSME players in improving competitiveness and business sustainability in an increasingly competitive market.]]>
<![CDATA[THE INFLUENCE OF QUALITY SERVICE FOR CUSTOMER SATISFACTION : CASE STUDY IN ZADJ PROSALON BALIKPAPAN ]]>
<![CDATA[Hermawansyah, Adi]]>;
<![CDATA[Sudarmiatin, Sudarmiatin]]>;
<![CDATA[Wardana, Ludi Wishnu]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v2i3.52
<![CDATA[The objective of this research to determine the effect of Service Quality on customer satisfaction at Zadj Prosalon Balikpapan which is motivated by the phenomenon of more and more people who care about their appearance, namely beauty care and the emergence of various Beauty Salon Businesses in the Balikpapan community, therefore companies need to retain customers not only with good product quality but also through service quality that needs to be continuously monitored and improved in order to achieve optimal customer satisfaction because customer quality and satisfaction hold crucial stakes for success and survival in today's market competition. Customer quality and satisfaction are closely related to market share and customer retention. Increased customer retention implies greater positive word-of-mouth information distribution, reducing price sensitivity which ultimately results in better business performance. This study was conducted on customers who came and had treatments more than 2 times. The sampling technique was nonprobability sampling. The analysis method used in this study is multiple linear regression analysis and questionnaires as a means of collecting respondent data are then processed with the help of the SPSS Statistics program with a sample size of 295. Data analysis techniques used in this study are validity test, reliability test, multicollinearity test, heteroscedasticity, autocorrelation, F-test, t-test. Based on the results obtained from this study, service quality has a positive and significant effect on Customer Satisfaction at Zadj Prosalon Balikpapan. Quality has an effect of 75.2% on customer satisfaction, while the remaining 24.8% is influenced by service variables, other variables not examined in this study]]>
<![CDATA[DIGITAL ENTREPRENEURSHIP: THE ROLE OF TECHNOLOGY READINESS AND SOCIAL MEDIA UTILIZATION IN MALANG EAST JAVA MSMES ]]>
<![CDATA[Taufik, Irfan]]>;
<![CDATA[Sudarmiatin, Sudarmiatin]]>;
<![CDATA[Wardana, Ludi Wishnu]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v2i3.53
<![CDATA[This study explores the role of technology readiness and social media utilization in supporting digital entrepreneurship among Micro, Small and Medium Enterprises (MSMEs). In a dynamic digital era, the ability of MSMEs to adopt new technologies and effectively utilize social media is a key factor in achieving growth and competitiveness. Technological readiness includes infrastructure, human resource skills, and a culture of innovation, all of which contribute to operational efficiency and the ability to adapt to market changes. Meanwhile, social media offers a platform for MSMEs to reach a wider audience, build relationships with customers, and increase brand awareness at an affordable cost. This article analyzes how these two elements interact and influence business innovation and growth. It also discusses the challenges MSMEs face in the digital transformation process and strategies to overcome these obstacles. With a deeper understanding of the role of technology and social media, MSMEs can capitalize on the opportunities of the digital era to achieve long-term success. This research takes a case study in Malang City with 100 respondents from the results of calculations using the slovin formula from a population of 21,270 MSMEs in Malang City based on data obtained from the Government of Malang. The results showed that the variables studied had an effect based on the results of data analysis that had been carried out with several stages until finally at the test stage the coefficient of determination analysis showed that technological readiness and social media utilization had an effect of 67.2% on the performance of MSMEs in Malang city, while the remaining 32.8% percentage results were influenced by other variables outside of the variables of this study]]>
<![CDATA[THE EFFECT OF FOREIGN AND DOMESTIC INVESTMENT ON ECONOMIC GROWTH WITH THE UNEMPLOYMENT RATE AS AN INTERVENING VARIABLE ]]>
<![CDATA[Markhamah, Siti]]>;
<![CDATA[Mukhlis, Imam]]>;
<![CDATA[Zagladi, Arief Noviarakhman]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v2i3.54
<![CDATA[This research aims to analyze the influence of Foreign Direct Investment (FDI) and Domestic Direct Investment (DDI) on economic growth through the open unemployment rate (OUR) as an intervening variable. The research object covers Balikpapan City from 2010 to 2023. A quantitative research method is used together with the path analysis technique. The research results indicate that partially, FDI does not significantly affect the unemployment rate but has a negative and significant influence on economic growth. DDI has a negative and significant effect on the unemployment rate and a significant positive effect on economic growth. The unemployment rate has a negative and significant effect on economic growth. Based on path analysis results, the unemployment rate only successfully mediates significant influence between FDI and economic growth, but in the relationship between DDI and economic growth, it fails to mediate]]>
<![CDATA[IMPLEMENTATION OF ETHICS BUSINESS SHARIA IN BUSINESS ACTOR PERFORMANCE MICRO, SMALL, AND INTERMEDIATE IN THE TRADE SECTOR ]]>
<![CDATA[Mahsuni, Abdul Wahid]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v2i3.55
<![CDATA[Islamic business ethics itself carries principles that distinguish between good and bad actions in business activities, guided by Sharia and Islamic teachings. Business ethics is responsible for defining the moral standards and expected behaviours of players in the business world. In the context of Micro, Small, and Medium Enterprises (MSMEs) in the trade sector, business ethics plays a crucial role in creating a fair and honest business environment that enhances consumer trust in the products and services offered. This study aims to analyse the implementation of Shariah business ethics on the performance of MSMEs in the trade sector. The research method used is qualitative. The findings indicate that business ethics has a significantly strong influence on MSME performance]]>
<![CDATA[THE IMPORTANCE OF NETWORKING AND COLLABORATION FOR MSMEs GROWTH CASE STUDY OF KHRISNA BALI SOUVENIR CENTER ]]>
<![CDATA[Alamsyah, Eko]]>;
<![CDATA[Sudarmiatin, Sudarmiatin]]>;
<![CDATA[Wardana, Ludi Wishnu]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v2i3.56
<![CDATA[This article explores the importance of networking and collaboration in the growth of Micro, Small, and Medium Enterprises (MSMEs), focusing on a case study of Krisna Souvenir Center in Bali. MSMEs play an important role in creating jobs and driving local economic growth in Indonesia. This study shows how Krisna leverages its strong network with local craftsmen and farmers to improve product quality and market access. Through effective collaboration, Krisna has succeeded not only in increasing turnover, but also in driving product innovation that is attractive to consumers. These findings confirm that building a solid network is an important strategy for MSMEs to face market challenges and increase competitiveness. This article is expected to provide insight for other MSMEs in optimizing collaboration for sustainable growth. This study uses SMARTPLS4 analysis software with the PLS-SEM model, from the results of the analysis of all independent variables that are significant to the dependent variable, the Collaboration and networking variables, have an effect on Economic Growth with the Market Access Mediation variable. The research data is primary data obtained from the results of filling out the questionnaire that has been carried out by respondents with a sample size of 100 from the results of calculations using the Slovin formula]]>
<![CDATA[FLUCTUATIONS IN THE DYNAMICS OF OPPORTUNITIES AND CHALLENGES FOR MICRO, SMALL AND MEDIUM ENTERPRISES IN INDONESIA ]]>
<![CDATA[Manalu, Hotmarilitua]]>;
<![CDATA[Sudarmiatin, Sudarmiatin]]>;
<![CDATA[Wardana, Ludi Wishnu]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v2i3.57
<![CDATA[Are the dynamics and resilience of business actors in the Micro, Small, and Medium Enterprises (MSMEs) sector experiencing obstacles caused by government policies? This study attempts to answer the above questions. The use of bibliometric analysis with a qualitative approach is the main framework of this study. The data used is secondary data based on the collection of literature in the form of journals, books, and official websites. The dynamics related to Micro, Small, and Medium Enterprises are indeed very fluctuating and experience many obstacles in the field caused by many factors. These obstacles come from internal markets such as development, technology and external markets such as government pressure - top-down policies. The solution that can be an alternative for business actors is to carry out transformation by following the development of the times. Then, following the flow of government policy is an alternative for business actors so that they can minimize conflicts that occur throughout the dynamics and resilience of Micro, Small, and Medium Enterprises]]>
