Nusantara Economics and Entrepreneurships Journals
necent : Nusantara Economics and Entrepreneurships Journals E-ISSN: 2986-6197 published by the Publishing Agency Pusat Kewirausahaan Universitas Balikpapan. Publishing this journal aims to improve the quality of science, as well as channel interest in sharing and disseminating knowledge to academics, students, practitioners and observers of science. The editor accepts research articles related to Economics and Entrepreneurships and is published three times a year in april, august and december editions. Focus and Scope accommodates scientific research articles by lecturers, academic practitioners, teachers and students to improve the quality of education. The scope of this journal is all research related to Economics and Entrepreneurships studies such as a microeconomic, macroeconomic, development studies, behavioral economics, human resources management, finance, leadership management, SMSE, entrepreneurship literacy, marketing, accounting and research about education on economic. This journal is published 3 (three) times a year, namely the april, august and december editions. The scope and focus are related to the research Economics and Entrepreneurships studies such as a microeconomic, macroeconomic, development studies, behavioral economics, human resources management, finance, leadership management, SMSE, entrepreneurship literacy, marketing, accounting and research about education on economic. The journal also publishes an article related to banking studies, small and medium enterprises, the stock market, teaching model for economic studies. And also published the study of development policy. According to the scope,Journal of Economics, Education, Business and Managements welcome multidiscipline articles which related to the economics, education,business and managemen research This journal focuses on Economics and Entrepreneurships studies such as a microeconomic, macroeconomic, development studies, behavioral economics, human resources management, finance, leadership management, SMSE, entrepreneurship literacy, marketing, accounting and research about education on economic by quantitative and qualitative approaches. There are many more problems related to the economics study and education problems. Therefore, Nusantara Economics and Entrepreneurships Journals only publishes original research of Economics and Entrepreneurships studies such as a microeconomic, macroeconomic, development studies, behavioral economics, human resources management, finance, leadership management, SMSE, entrepreneurship literacy, marketing, accounting and research about education in Indonesia and overseas. The journal aims to publish a scientific article from researchers from Indonesia and other countries.
Articles
80 Documents
<![CDATA[DIGITAL LITERACY AND BUSINESS INNOVATION IN STRATEGIC MANAGEMENT ]]>
<![CDATA[Zulfikar, Muhammad Vicky]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.3,N0.1, (APRIL, 2025) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v3i1.81
<![CDATA[This study aims to explore the impact of digital literacy and business innovation on corporate growth strategies. The researcher applied a qualitative research methodology, by analyzing company reports and in-depth interviews. The results show that a high level of digital literacy in organizations plays a central role in supporting firms' ability to adopt the latest technologies and formulate innovative strategies that are responsive to market changes. On the other hand, business innovation accompanied by advances in digital technology provides a greater competitive advantage in the face of rapid market dynamics. In this regard, the results of this study provide valuable guidance for business practitioners, underscoring the importance of investing in digital literacy and establishing a strong culture of innovation as key elements in the management of corporate strategy in the digital era]]>
<![CDATA[BIBLIOMETRIC MAPPING OF ECONOMIC EDUCATION: BRADFORD’S LAW, CO-OCCURRENCE NETWORK ANALYSIS, AND THEMATIC MAPPING ]]>
<![CDATA[Martha, Jefry Aulia]]>;
<![CDATA[Wardoyo, Cipto]]>;
<![CDATA[Hermawan, Agus]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.3,N0.1, (APRIL, 2025) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v3i1.75
<![CDATA[Economic education, as one of the fields of study in higher education, plays a crucial role in preparing the younger generation to understand and manage economic decisions. Research in this field has been growing rapidly, yet the direction of research needs to be well-mapped to identify future gaps. This study employs bibliometric techniques, including Bradford’s Law, Co-occurrence Network Analysis, and Thematic Mapping. The results reveal that the distribution of publications in this field is highly uneven. Bradford’s Law analysis shows that most publications come from a small number of key journals, while co-occurrence analysis identifies strong connections between various themes in economic education, with "economic education" as a central node linking major topics such as educational models, cognitive challenges, economic literacy, and entrepreneurship. This study indicates that economic education is interdisciplinary, encompassing cognitive, social, and behavioral dimensions. It suggests that more research should focus on integrating economic education theory with practical applications in areas such as entrepreneurship development and economic literacy. Furthermore, further exploration of the impact of evidence-based economic education interventions on student learning outcomes is recommended, along with identifying new opportunities for the development of curricula and economic education models that are more relevant to future needs.]]>
<![CDATA[Online Sales Colaboration With Traditional Market Traders in Improving Econimic Welfare in Gowa Regency, South Sulawesi ]]>
<![CDATA[Supri]]>;
<![CDATA[Tawe, Amiruddin]]>;
<![CDATA[Rakib, Muhammad]]>;
<![CDATA[Sulolipu, Andi Annisa]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.3,N0.1, (APRIL, 2025) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v3i1.77
<![CDATA[This research aims to analyze online sales collaboration with traditional market traders in Gowa Regency, South Sulawesi, and its impact on economic welfare. Along with the development of information technology, many traditional traders have difficulty competing with the modern market. Therefore, collaboration between traditional market traders and online sales platforms is considered an effective solution to increase competitiveness and income. The method used in this research is a qualitative approach with in-depth interviews with a number of traditional market traders and online sales platform owners. The research results show that this collaboration not only increases market access for traders, but also helps them understand broader consumer behavior. Merchants involved in this collaboration reported significant increases in sales turnover and customer satisfaction. In addition, this research also identifies challenges faced by merchants in adapting new technology, including a lack of understanding of digital marketing and limited access to technological tools. Therefore, training and mentoring are important to ensure the success of this collaboration. By strengthening trader capacity, economic welfare can increase sustainably. Overall, online sales collaboration with traditional market traders in Gowa Regency has proven to have a positive impact on economic prosperity. It is hoped that these findings can become a reference for local government policies in supporting digital transformation for the traditional trade sector.]]>
<![CDATA[Evaluation of Recovery Strategy and Digital Transformation on BNI's Financial Performance Post COVID-19 Pandemic ]]>
<![CDATA[Aslam, Annisa Paramaswary]]>;
<![CDATA[Yasir, Muhammad]]>;
<![CDATA[Rahim, Fitriani]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.3,N0.1, (APRIL, 2025) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v3i1.82
<![CDATA[This study aims to evaluate the financial performance of PT Bank Negara Indonesia (Persero) Tbk. during the period from 2020 to 2024, considering the impact of the COVID-19 pandemic and the role of digital transformation in the recovery process. The analysis uses key financial ratios, including Return on Assets (ROA), Return on Equity (ROE), the Operating Expense to Operating Income ratio (BOPO), and Net Profit Margin (NPM). A descriptive quantitative method is employed, using documentary study from BNI's annual financial reports and secondary data from the Financial Services Authority (OJK). The analysis results show that 2020 was the most challenging year for BNI, with a sharp decline in profitability and efficiency indicators. However, from 2021 to 2024, there was significant recovery across almost all financial indicators, reflecting the success of cost-efficiency strategies, asset productivity improvements, and the implementation of digital services. This study underscores the importance of adapting banking strategies to face crises and foster long-term growth through digital transformation.]]>
<![CDATA[Sustainable Entrepreneurship and Community Empowerment: Case Study at PT. Semen Tonasa ]]>
<![CDATA[Multhazam, Riana]]>;
<![CDATA[Tawe, Amiruddin]]>;
<![CDATA[Rakib, Muhammad]]>;
<![CDATA[Sulolipu, Andi Annisa]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.3,N0.1, (APRIL, 2025) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v3i1.83
<![CDATA[The purpose of this study is to analyze sustainable entrepreneurship practices implemented by PT. Semen Tonasa, including an assessment of the programs that have been implemented, as well as innovations applied in the process and management of resources. And also aims to analyze the impact of community empowerment programs carried out by the company. This study will explore how these programs affect community welfare, both economically and socially, and to provide recommendations that can be used by PT. Semen Tonasa in developing effective empowerment programs in the future by identifying existing challenges and opportunities, it is hoped that the company can continue to contribute to sustainable development in the community. This study uses a qualitative approach with a case study design. The results of the study indicate that PT. Semen Tonasa has succeeded in implementing sustainable entrepreneurship practices that have a positive impact on community empowerment. The programs implemented not only improve community skills but also create new jobs and reduce environmental impacts. However, there are still challenges that need to be overcome so that these programs can run more effectively.]]>
<![CDATA[The Influence of Physical Factors, Social Factors and Psychological Factors on Employee Job Satisfaction ]]>
<![CDATA[Natsir, Uhud Darmawan]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.3,N0.1, (APRIL, 2025) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v3i1.84
<![CDATA[This study aims to determine the effect of Physical, Social, and Psychological Factors on Employee Job Satisfaction at PT. Cahya Vidi Abadi in Banyuasin Regency. simultaneously and partially. The type of research used is associative research. The population in this study amounted to 90 permanent employees and the sample used was 74 employees with a Proportionate Stratified Random Sampling sampling technique. The data used in this study are primary data and secondary data. The data collection technique used is the questionnaire and documentation method. The analysis technique used in this study is multiple linear regression analysis, F test, t test and coefficient of determination with a significance level of 5%. The results of the study indicate that 1) There is a positive and significant effect of Physical, Social, and Psychological Factors on Employee Job Satisfaction at PT. Cahya Vidi Abadi in Banyuasin Regency, 2) There is a positive and significant effect of Physical Factors on Employee Job Satisfaction at PT. Cahya Vidi Abadi in Banyuasin Regency, 3) There is a positive and significant effect of Social Factors on Employee Job Satisfaction at PT. Cahya Vidi Abadi in Banyuasin Regency, 4) There is a positive and significant influence of Psychological Factors on Employee Job Satisfaction of PT. Cahya Vidi Abadi in Banyuasin Regency.]]>
<![CDATA[The Effect of Financial Ratios on Company Value in Food And Beverage Companies on The IDX ]]>
<![CDATA[Sulfati, Andi]]>;
<![CDATA[Jamali, Hisnol]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.3,N0.1, (APRIL, 2025) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v3i1.85
<![CDATA[Companies looking for investors aim to add capital, so the more capital the company has, the more food and beverages the company produces so that it can increase the company's profitability, if profitability increases, the company's value will also increase as well as investment decisions, if the more investment, the higher the company's value. The purpose of this study is to analyze the effect of Financial Ratios on Company Value in Food and Beverage Companies Listed on the IDX in 2020-2023. The method used is a quantitative research method. The conclusion of this study is that there is a partial influence of the DER, TAG and ROE variables onEPS In Food and Beverage Sector Companies On The Indonesia Stock Exchange2020-2023 and the existence ofthe influence of DER, TAG and ROE variablessecara together or simultaneously on EPS in the Food and Beverage Sector Companies on the Indonesia Stock Exchange2020-2023]]>
<![CDATA[THE INFLUENCE OF ORGANIZATIONAL CULTURE AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE THROUGH WORK MOTIVATION AS AN INTERVENING VARIABLE ]]>
<![CDATA[Amelia, Anandha]]>;
<![CDATA[Sahabuddin, Romansyah]]>;
<![CDATA[Burhanuddin]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v2i3.88
<![CDATA[This study aims to examine the influence of organizational culture and work environment on employee performance through work motivation as an intervening variable among the production department employees of PT. Semen Tonasa in Pangkep District. The research method used is quantitative with a descriptive approach and Partial Least Square (PLS) analysis, with a sample of 75 employees. The results show that organizational culture does not influence employee performance, and work motivation does not mediate this relationship. However, the work environment has a positive impact on employee performance, both the work environment and employee performance positively influence work motivation, and work motivation mediates the relationship between the work environment and employee performance.]]>
<![CDATA[ANALYSIS OF THE INFLUENCE OF CELEBRITY ENDORSEMENT ON GENERATION Z'S PURCHASE DECISIONS FOR COSMETIC PRODUCTS IN INDONESIA ]]>
<![CDATA[Syahrul, Khaidir]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.3,N0.1, (APRIL, 2025) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v3i1.89
<![CDATA[Trend Celebrity endorsement is a dynamic phenomenon in marketing that reflects changes in consumer behavior, especially Generation Z. The purpose of this study is to describe the influence of celebrity endorsement on cosmetic product purchasing decisions in Indonesia. This study uses a library method. The results of this study can be concluded as follows: 1) Celebrity endorsement has a significant influence on cosmetic product purchasing decisions in Generation Z, which is influenced by the credibility of the celebrity; 2) Factors that influence the effectiveness of endorsement include consumer perception of the product, content visualization, consumer attention, personal characteristics of the celebrity (credibility, charisma, relevance), situational factors, content quality, and engagement rate; 3) The impact of celebrity endorsement is an increase in purchasing interest and changes in purchasing behavior in Generation Z; 4) Implications for cosmetic brands are the importance of choosing celebrities that match the target market, creating interesting and relevant content, and increasing interaction with the audience.]]>
<![CDATA[THE EFFECT OF WORKLOAD, WORK STRESS AND OCCUPATIONAL HEALTH AND SAFETY (K3) ON EMPLOYEE PERFORMANCE OF PT. WANAKARYA MULYA KAHURIPAN OKU TIMUR ]]>
<![CDATA[Sahabuddin, Romansyah]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v2i3.90
<![CDATA[This study aims to determine [1] the effect of workload, work stress and occupational health and safety (K3) on employee performance [2] the effect of employee workload on employee performance [3] the effect of work stress on employee performance [4] the effect of occupational health and safety (K3) on employee performance PT. Wanakarya Mulya Kahuripan This study is an associative type with the variables used are Workload, Work Stress, Occupational Health and Safety (K3) and employee performance, the sample used is 98 employees using simple random sampling. The data used are primary and secondary data. Data collection methods using questionnaires. Data processing techniques using multiple linear regression analysis, F test, t test and coefficient of determination. The results of the study based on multiple linear regression indicate that there is an Effect of Workload, Work Stress and Occupational Health and Safety on Employee Performance at PT. Wanakarya Mulya Kahuripan. The results of the t test indicate that there is an Effect of Workload, Work Stress and Occupational Health and Safety (K3) on Employee Performance at PT. Wanakarya Mulya Kahuripan OKU Timur. The results of the determination coefficient show that the variables Workload, Work Stress and Occupational Health and Safety (K3) are able to contribute to the increase and decrease in Employee Performance by 47.7%. While the remaining 52.3% is influenced by other factors outside this study.]]>
