Nusantara Economics and Entrepreneurships Journals
necent : Nusantara Economics and Entrepreneurships Journals E-ISSN: 2986-6197 published by the Publishing Agency Pusat Kewirausahaan Universitas Balikpapan. Publishing this journal aims to improve the quality of science, as well as channel interest in sharing and disseminating knowledge to academics, students, practitioners and observers of science. The editor accepts research articles related to Economics and Entrepreneurships and is published three times a year in april, august and december editions. Focus and Scope accommodates scientific research articles by lecturers, academic practitioners, teachers and students to improve the quality of education. The scope of this journal is all research related to Economics and Entrepreneurships studies such as a microeconomic, macroeconomic, development studies, behavioral economics, human resources management, finance, leadership management, SMSE, entrepreneurship literacy, marketing, accounting and research about education on economic. This journal is published 3 (three) times a year, namely the april, august and december editions. The scope and focus are related to the research Economics and Entrepreneurships studies such as a microeconomic, macroeconomic, development studies, behavioral economics, human resources management, finance, leadership management, SMSE, entrepreneurship literacy, marketing, accounting and research about education on economic. The journal also publishes an article related to banking studies, small and medium enterprises, the stock market, teaching model for economic studies. And also published the study of development policy. According to the scope,Journal of Economics, Education, Business and Managements welcome multidiscipline articles which related to the economics, education,business and managemen research This journal focuses on Economics and Entrepreneurships studies such as a microeconomic, macroeconomic, development studies, behavioral economics, human resources management, finance, leadership management, SMSE, entrepreneurship literacy, marketing, accounting and research about education on economic by quantitative and qualitative approaches. There are many more problems related to the economics study and education problems. Therefore, Nusantara Economics and Entrepreneurships Journals only publishes original research of Economics and Entrepreneurships studies such as a microeconomic, macroeconomic, development studies, behavioral economics, human resources management, finance, leadership management, SMSE, entrepreneurship literacy, marketing, accounting and research about education in Indonesia and overseas. The journal aims to publish a scientific article from researchers from Indonesia and other countries.
Articles
81 Documents
<![CDATA[MARKET TRENDS: ADAPTATION OF MSMEs SUMBER PANGAN JAYA SOLO IN THE DIGITALIZATION ERA ]]>
<![CDATA[Yunardhani, Rakei]]>;
<![CDATA[Sudarmiatin, Sudarmiatin]]>;
<![CDATA[Wardana, Ludi Wishnu]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.59971/necent.v2i3.58
<![CDATA[The development of information and communication technology has changed the global business landscape, including in Indonesia. Micro, Small, and Medium Enterprises (MSMEs) are one of the sectors most affected by the e-commerce trend. This article aims to explore how MSMEs in Indonesia, especially in the culinary and craft sectors, adapt to the demands of the digital market. The research method used is a quantitative survey method. The object of this study is MSMEs Sumber Pangan Jaya Solo which is engaged in the retail sector and has been established since 2021. This study uses SEM-PLS analysis with SMARTPLS4 software. The data used is primary data from the results of the questionnaire with a sample size of 100 from the calculation results using the Slovin formula. The results of the study show that Digital Marketing Strategy has an effect on Marketing Performance, Digital Training has an effect on Digital Marketing Strategy, Digital Training has an effect on Marketing Performance, Technology has an effect on Digital Marketing Strategy, and Technology has no effect on Marketing Performance]]>
<![CDATA[THE IMPACT OF GREEN MARKETING ON PURCHASE INTENTION OF NATURAL BEAUTY PRODUCTS FROM MSMEs IN INDONESIA ]]>
<![CDATA[Markhamah, Siti]]>;
<![CDATA[Sudarmiatin, Sudarmiatin]]>;
<![CDATA[Wardana, Ludi Wishnu]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.59971/necent.v2i3.59
<![CDATA[This study aims to analyze the impact of green marketing on consumer purchase intentions on green products offered by Micro, Small and Medium Enterprises (MSMEs) in Indonesia. The implementation of green marketing strategies is increasingly relevant in the context of increasing consumer awareness of environmental issues and the importance of sustainability. However, there are challenges for MSMEs in adopting green marketing, including high implementation costs and low levels of consumer awareness. This study uses a quantitative approach with a survey method involving a number of MSME green product consumer respondents in Indonesia. As public awareness of environmental issues increases, consumers are increasingly choosing environmentally friendly and sustainable products. The research method used is a survey with a questionnaire distributed to consumers who have experience buying natural beauty products. The collected data were analyzed using descriptive statistics and regression techniques to identify the relationship between green marketing strategies-including environmental communication, product labeling, and brand image-with purchase intention. The results show that green marketing significantly influences purchase intention, where consumers are more likely to choose products from MSMEs that implement environmentally friendly practices. The findings provide important implications for MSMEs in formulating effective marketing strategies to attract the attention of consumers who are increasingly concerned about sustainability]]>
<![CDATA[THE ROLE OF MSMES IN LOCAL ECONOMIC IMPROVEMENT AND LABOR ABSORPTION IN INDONESIA ]]>
<![CDATA[Kurniadi, Agus]]>;
<![CDATA[Sudarmiatin, Sudarmiatin]]>;
<![CDATA[Wardana, Ludi Wishnu]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.59971/necent.v2i3.60
<![CDATA[Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economic landscape, contributing significantly to local economic development and employment generation. This study reviews existing literature to examine how MSMEs enhance local economies and facilitate labor absorption, particularly in rural and suburban areas. Through an extensive analysis of prior research, the study identifies key factors that influence the growth and sustainability of MSMEs, including access to capital, digitalization, policy support, and entrepreneurial education. The findings reveal that MSMEs account for over 97% of total business units in Indonesia and contribute approximately 60% to the national Gross Domestic Product (GDP) (Kementerian Koperasi dan UKM, 2023). Furthermore, MSMEs employ around 97% of the Indonesian workforce, providing significant employment opportunities, especially for lower-skilled workers and women (Tambunan, 2019). However, MSMEs face challenges such as limited access to financing, lack of technological adaptation, and insufficient market reach (OECD, 2021). The review underscores the importance of strengthening policy frameworks, enhancing financial inclusivity, and supporting digital transformation to boost MSMEs' productivity and resilience. As MSMEs continue to evolve, they hold potential for increasing Indonesia’s economic self-reliance and improving socio-economic welfare in local communities. Further research is recommended to explore the impact of specific government programs and financial interventions on MSME growth and labor dynamics]]>
<![CDATA[MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES): CATALYSTS FOR INCLUSIVE ECONOMIC DEVELOPMENT IN INDONESIA ]]>
<![CDATA[Fitriadi, Agus]]>;
<![CDATA[Sudarmiatin, Sudarmiatin]]>;
<![CDATA[Wardana, Ludi Wishnu]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.59971/necent.v2i3.61
<![CDATA[Micro, Small, and Medium Enterprises (MSMEs) play a critical role in promoting inclusive economic development in Indonesia by fostering job creation, regional growth, and poverty alleviation. MSMEs account for over 99% of businesses in Indonesia and employ more than 90% of the workforce, particularly in rural areas. Despite their significant contribution to the economy, MSMEs face numerous challenges, such as limited access to finance, technology, and burdensome regulations. This paper employs a qualitative approach to analyze the contribution of MSMEs to inclusive economic development in Indonesia. The data used is secondary data based on the collection of literature in the form of journals, books, and official websites. Findings suggest that while MSMEs are essential to Indonesia's economic growth, their potential is hindered by barriers such as inadequate access to capital and digital tools. The solution that can be an alternative for these challenges through targeted policy measures and increased collaboration between government, private sector, and civil society, MSMEs can play a more substantial role in driving inclusive and sustainable economic growth in Indonesia]]>
<![CDATA[IMPLEMENTATION OF PROJECT BASED LEARNING TO IMPROVE ABILITY TO DEVELOP LEARNING STRATEGIES ICT BASED ]]>
<![CDATA[Hidayat, Rachmad]]>;
<![CDATA[Suharsono, Naswan]]>;
<![CDATA[Hari, Mohammad]]>;
<![CDATA[Martha, Jefry Aulia]]>;
<![CDATA[Mala, Iva Khoiril]]>;
<![CDATA[Pratiwi, Titania Putri]]>;
<![CDATA[Imania, Ekklesia]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.59971/necent.v2i3.62
<![CDATA[The emergence of a group of professional teachers in the field of ICT-based business education can be a driver for the birth of a group of young people who are market players for goods and services in the local, regional, national and global economy in the future. However, what learning strategies can be used and how to implement them in higher education is one of the efforts that must be prioritized for its realization. This study was conducted to test the effect of project-based learning models to improve students' abilities in making business plan projects. The research design used was a pre-experiment on 105 students starting from an initial competency analysis, selection of exercises in group assignments, and project assignments, followed by providing treatment with the application of PjBL in real class situations, data collection, and analysis of results. Data on improving managerial abilities and business plan making skills were analyzed using one-way analysis of variance. The results showed that the application of project-based learning can improve the ability to make business plan projects at a significance level of 5%.]]>
<![CDATA[SMA ISLAM BRAWIJAYA'S IMPLEMENTATION OF ENTREPRENEURSHIP EDUCATION MANAGEMENT ]]>
<![CDATA[Insani, Yogie Dana]]>;
<![CDATA[Lukmanasari, Herla]]>;
<![CDATA[Sudarmiatin, Sudarmiatin]]>;
<![CDATA[Firmansyah, Risky]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.59971/necent.v2i3.63
<![CDATA[This paper is dedicated to describing the management of entrepreneurship education implementation., including It provides invaluable support and countering factors, at SMA Islam Brawijaya. Qualitative research with a descriptive approach is employed in this study. The process of gathering data involves observation, interviewing, and recording. The data analysis follows a structure of collection, reduction, presentation, and conclusion, grounded in empiricism. The validity of the data is ensured through source verification and triangulation techniques. The findings from research on the management of entrepreneurship education are organized into five key aspects. First, the planning for entrepreneurship education involves a straightforward approach. Second, 10th-grade teachers introduce content, 11th-grade teachers instill entrepreneurial values and attitudes, and 12th-grade teachers guide product creation. Third, the principal serves as a role model and leader. Fourth, a startup team is established for coordination within the school. Finally, monitoring occurs through student product activities, bolstered by partnerships with industry, alumni, and community support. Challenges include students' low motivation to learn entrepreneurship, limited funding, and insufficient tools for practical engagement.]]>
<![CDATA[THE ROLE OF THE ENTREPRENEURSHIP SCHOOL PROGRAM (SPW) IN REDUCING UNEMPLOYMENT RATES IN INDONESIA THROUGH STUDENTS' CHARACTER AND ENTREPRENEURSHIP SKILLS DEVELOPMENT ]]>
<![CDATA[Andrianto, Ahmad]]>;
<![CDATA[Yusuf, Yusuf]]>;
<![CDATA[Sudarmiatin, Sudarmiatin]]>;
<![CDATA[Firmansyah, Risky]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.59971/necent.v2i3.64
<![CDATA[This study presents a case study of an entrepreneurship program in a vocational high school, namely the Entrepreneurship Producing School (SPW), which aims to implement entrepreneurship education and can improve entrepreneurial skills and develop students' entrepreneurial character. The method used in this study is descriptive qualitative, involving interviews and observations to collect data from mentor teachers and students involved in the SPW program. Social cognitive theory is applied to understand how students' entrepreneurial intentions and success are influenced by internal and external factors, including educational environmental support. The results show that the SPW program has succeeded in improving students' entrepreneurial skills, with many students being able to run businesses and achieve significant turnover. These findings emphasize the importance of ongoing educational support and strategies to increase students' motivation in entrepreneurship, in order to contribute to reducing unemployment in Indonesia]]>
<![CDATA[COMPARATIVE ANALYSIS OF THE FINANCIAL PERFORMANCE OF PT ADIRA DINAMIKA MULTI FINANCE TBK AND PT ASURANSI RAMAYANA TBK ]]>
<![CDATA[Aslam, Annisa Paramaswary]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.3,N0.2, (AUGUST, 2025) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.59971/necent.v3i2.66
<![CDATA[Financial performance is a crucial indicator in assessing a company's business sustainability, particularly in the financial services industry, such as financing and insurance, which is high in risk and requires strong capital stability. This study aims to analyze and compare the liquidity, solvency, and profitability ratios of PT Adira Dinamika Multi Finance Tbk (Adira Finance) and PT Asuransi Ramayana Tbk using financial statement data from 2021 and 2022. The research method uses a quantitative descriptive approach through financial ratio calculations according to financial analysis standards. The results show that Adira Finance has adequate liquidity but high leverage, while PT Asuransi Ramayana exhibits more stable liquidity and profitability conditions and a healthier capital structure. This comparison provides an in-depth overview of the strengths and weaknesses of both companies, which can be used as a basis for evaluation and decision-making by stakeholders.]]>
<![CDATA[STRATEGIC HUMAN RESOURCE PLANNING BASED ON OPTIMIZATION OF EMPLOYEE COMPETENCE: SYSTEMATIC LITERATURE REVIEW ]]>
<![CDATA[Asrizal, Asrizal]]>;
<![CDATA[Sopiah, Sopiah]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.3,N0.1, (APRIL, 2025) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.59971/necent.v3i1.67
<![CDATA[The purpose of this SLR is to examine how human resource development is implemented in the workplace. The PICO (Population, Intervention, Comparison, and Outcome) handbook is used as the methodology for this study. Data sources for 2018–2024 are from Google Scholar, Connected Paper, Science Direct, and the Publish or Perish application. After 114 journal findings were collected, 30 journals were selected for evaluation after data reduction using inclusion and exclusion criteria. The findings of this literature assessment show how important strategic human resource planning is to increase productivity so that both businesses and employees (HR) benefit from strategic human resource planning. The results of optimizing HR competencies have an impact on increasing work ethics which will drive the success of achieving company goals. For the reasons of increasing and optimizing HR competencies, companies need to carry out strategic HR planning. The Prism Diagram is used to illustrate the selection and filtering of previous studies. The PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) diagram is a tool used in research with a focus on systematic reviews and meta-analyses]]>
<![CDATA[THE INFLUENCE OF EMOTIONAL QUOTIENT (EQ), HEDONIC SHOPING MOTIVATION, DISCOUNTS AND PEER CONFORMITY ON IMPULSE BUYING (CASE STUDY OF MAN 1 KEDIRI STUDENTS) ]]>
<![CDATA[Amanah, Roudhotul]]>;
<![CDATA[Sugiono, Sugiono]]>;
<![CDATA[Subagyo, Subagyo]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.3,N0.1, (APRIL, 2025) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.59971/necent.v3i1.69
<![CDATA[This research is motivated by the results of observations and experiences of researchers, that the marketplace offers many types of daily needs and also many digital products that make users more comfortable using the marketplace for their daily needs. These various offers make it easier for consumers to shop, causing unplanned purchases (impulse buying). Based on observations at Madrasah Aliyah Negeri (MAN) 1 Kediri, many students are interested in shopping without any prior planning. While the majority of their income is obtained from parents and they do not have their own income. So the authors are interested in conducting this research with the aim of knowing how the influence of emotional quentient, hedonic shoping motivation, discounts and peer conformity on impulse buying in the marketplace. This research uses a quantitative approach. The sampling method used purposive sampling with a sample size of 117 students. The data were analyzed through validity, reliability, classical assumptions and multiple linear regression tests with the help of SPSS for windows version 23. The results of the study simultaneously indicate that the variables of emotional quentient, hedonic shopper motivation, discounts and peer conformity have a significant influence on impulse buying. While partially the emotional quentient variable has a negative effect on impulse buying and the hedonic shoping motivaton variable, discounts and peer conformity have a positive and significant effect on impulse buying]]>
