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Epaper Bisnis: International Journal Entrepreneurship and Management

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Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

ISSN : 30479061 EISSN : 3047907X DOI : 10.61132

Core Subject : Science,

Decision Sciences, Operations Research & Management

Topics in this Journal relate to any aspect of management, but are not limited to the following topics: Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi

Articles 157 Documents

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The Influence of Risk Management on the Success of Entrepreneurial Businesses
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 2 No. 4 (2025): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v2i4.636

Micro, Small, and Medium Enterprises (MSMEs) are a vital pillar of the Indonesian economy, contributing 61% to GDP and employing 97% of the workforce. Despite their importance, MSMEs face a high failure rate of 78–80%, with financial management problems accounting for 82% of failures. This study aims to analyze and prove the influence of risk management on the success of entrepreneurial efforts in MSMEs, while also measuring its contribution in explaining variations in business success. Using a quantitative approach with a survey method, the research involved 100 purposively selected respondents who met criteria of operating for at least two years and employing at least one worker. Data analysis included validity and reliability tests, classical assumption tests, simple linear regression, t-test, and coefficient of determination (R²). Results confirmed that all instruments were valid and reliable, with data meeting normality and heteroscedasticity assumptions. Regression analysis produced the equation Y = 5.428 + 0.724X, showing that risk management positively influences business success. The t-test confirmed significance, while R² = 0.403 indicated that risk management explains 40.3% of success variation. The findings conclude that effective risk management significantly enhances MSME sustainability and entrepreneurial success.

The Influence of Customer Experience and Service Quality on Customer Loyalty with Customer Satisfaction as a Mediator: A Study at Kopi Pirak Yogyakarta
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 2 No. 4 (2025): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v2i4.637

This study aims to analyze the effect of customer experience and service quality on customer loyalty with customer satisfaction as a mediator. The sample in this research consists of 100 respondents who have visited Kopi Pirak. The data collection technique used is a survey method with a questionnaire as the research instrument. The instrument test results indicate that the statement items show that the convergent validity test meets the required criteria. The results of this study prove that: Customer Experience does not have a significant effect on Customer Loyalty, Service Quality has a positive and significant effect on Customer Loyalty, Customer Experience has a positive and significant effect on Customer Satisfaction, Service Quality has a positive and significant effect on Customer Satisfaction, Customer Satisfaction has a positive and significant effect on Customer Loyalty, Customer Satisfaction has a significant effect in mediating the relationship between Customer Experience and Customer Loyalty, Customer Satisfaction has a significant effect in mediating the relationship between Service Quality and Customer Loyalty. The findings of this study imply that future researchers should test the model using samples with a larger business scale to obtain more varied results. The findings of this study also imply that Kopi Pirak needs to improve customer experience in order to enhance customer loyalty.

Digital Transformation in MSMEs: How FinTech Adoption and Financial Literacy Drive Financial Resilience and Growth Burhanuddin Burhanuddin; Ekayani Burhanuddin; Yusran Yusran; Yuniarni Yuniarni; Alda Faradillah
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 3 No. 2 (2026): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v3i2.721

This study investigates the critical drivers of financial resilience and sustainable growth among Micro, Small, and Medium Enterprises (MSMEs) in emerging economies. The primary problems identified within the MSME sector are low financial literacy, poor bookkeeping standards, and an adaptive resistance to digital financial technologies (FinTech), which collectively trigger severe operational vulnerability. The objective of this research is to evaluate the direct impact of financial literacy and FinTech adoption on MSME financial resilience, alongside exploring the mediating role of structured financial risk management. Utilizing a quantitative approach, structural equation modeling via SmartPLS was applied to analyze data gathered from 150 registered MSME owners and managers. The empirical findings demonstrate a highly significant positive correlation: advanced financial literacy and robust FinTech integration drastically accelerate the establishment of institutional financial resilience. Furthermore, the synthesis reveals that financial risk management acts as a powerful mediating variable that mitigates cognitive dissonance and operational bottlenecks. In conclusion, combining financial literacy with digital infrastructure provides a scalable strategic framework that transitions MSMEs from structural vulnerability to digital-era resilience and long-term sustainability.

The Influence of Social Media Utilization, Adversity Intelligence, and Innovation on the Success of Fashion MSMEs in Beringin District, Lubuk Pakam Ayu Wulan Dari; Adrial Falahi; Rukmini Rukmini; Melisa Zuriani Hasibuan
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 3 No. 2 (2026): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v3i2.727

The purpose of this study is to determine the effect of social media usage, adversity intelligence, and innovation on the success of Fashion MSMEs in Beringin District, Lubuk Pakam. In this study, the data collection technique used a random sampling method, the sample used was 62 respondents. All analyses in this study were assisted by the SPSS 25.0 program. Data analysis techniques were carried out through classical assumption tests, multiple linear regression analysis, and hypothesis testing. Based on the t-test that has been carried out, the results obtained are that the Sig. value of the Social Media Utilization variable is obtained at 0.002<0.05 and the calculated t value (7.513)> t table (1.671). So it can be concluded that the Social Media Utilization variable has a positive and significant effect on the Success variable of MSMEs. Furthermore, the Sig. value of the Adversity Intelligence variable obtained is 0.000 <0.05 and the calculated t value (9.048)> t table (1.671). So it can be concluded that the Adversity Intelligence variable has a significant influence on the MSME Success variable. Furthermore, the Sig. value of the Innovation variable obtained is 0.000 <0.05, which significantly affects the MSME Success variable. From these data, the calculated t value is obtained at (1.167) > t table (1.671). The value of the multiple regression analysis is Y = 9.227+ 0.428 X1 + 0.484 X2 + 0.063 X3 + e. The F-count value is 65.958 with a significance of 0.000 while the F-table value is 2.752. The value of R Square (R2) namely the Value of Social Media Utilization (X1), Adversity Intelligence (X2) and Innovation (X3) is 87.9% while 12.1% is influenced by other variables not studied. Therefore, it can be stated that the Innovation variable has a positive and significant influence on the MSME Success variable.

The Effects of Brand Image, Relationship Marketing, and Customer Satisfaction on Trust and the Decision to Enroll at Universitas 17 Agustus 1945 In Surabaya Alif Kurniawan Wiratama; Siti Mujanah; Sumiati Sumiati
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 3 No. 2 (2026): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v3i2.730

This study aims to examine and analyze the effects of Brand Image, Relationship Marketing, and Customer Satisfaction on Decision to Enroll, with Trust serving as a mediating variable among students of Universitas 17 Agustus 1945 Surabaya. The study employed a quantitative approach with a causal research design. The population consisted of students of Universitas 17 Agustus 1945 Surabaya, and 180 respondents were selected using a non-probability purposive sampling technique. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the assistance of SmartPLS software. The findings indicate that Brand Image, Relationship Marketing, and Customer Satisfaction have positive and significant effects on both Trust and Decision to Enroll. Furthermore, Trust has a positive and significant effect on Decision to Enroll and is proven to mediate the relationships between Brand Image, Relationship Marketing, and Customer Satisfaction and Decision to Enroll. These results suggest that a strong institutional image, effective relationship marketing practices, and high customer satisfaction are essential factors in building students’ trust and encouraging their enrollment decisions. Therefore, Universitas 17 Agustus 1945 Surabaya should continuously strengthen its brand image, enhance relationship marketing strategies, and improve customer satisfaction through high-quality academic and non-academic services to foster greater trust and increase prospective students’ intention to enroll.

The Mediating Role of Perceived Organizational Support in the Relationship between Client Governance, Vendor Governance, Job Security, and Employee Work Performance among Outsourced Cleaning Service Workers Darmayanto Darmayanto; Siti Mujanah; I.D. Ketut Ardiana
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 3 No. 3 (2026): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v3i3.735

This study examines the influence of client governance, vendor governance, and job security on Employee Work Performance through perceived organizational support among outsourced cleaning service workers at PT Mega Berlian Sutanpangulu. This study is grounded in the complexity of outsourcing employment relationships, which involve two governance actors: the client as the service user and the vendor as the formal employer. Such a context requires aligned coordination, supervision, and work support to enable employees to achieve optimal performance. This study employed a quantitative explanatory research design. Data were collected from 110 outsourced cleaning service workers through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that client governance, vendor governance, job security, and perceived organizational support have positive and significant effects on Employee Work Performance. In addition, client governance, vendor governance, and job security also have positive and significant effects on perceived organizational support. The R-square value for Employee Work Performance was 0.715, indicating strong explanatory power, while the R-square value for perceived organizational support was 0.557, indicating moderate explanatory power. The mediation test results show that perceived organizational support partially mediates the effects of client governance, vendor governance, and job security on Employee Work Performance. These findings confirm that perceived organizational support is an important psychological mechanism linking outsourcing governance and job security to improved performance among cleaning service workers.

The Influence of Live Streaming Shopping and Fear of Missing Out on Gen Z Impulse Buying on TikTok Shop in Bekasi City Falentinus Maurinus Gad; Erpina Rabue Simanjuntak; Ajeng Rindang Anjani; Rini Apri Alia; Suhardoyo Suhardoyo
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 3 No. 2 (2026): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v3i2.739

This study aims to analyze the influence of live streaming shopping and fear of missing out (FOMO) on impulse buying among Generation Z in Bekasi on the TikTok Shop platform. The study employs a quantitative research method using a survey approach, with Received: March 30, 2025 Revised: April 20, 2025 Accepted: April 29, 2026 Published: June 30, 2026 Curr. Ver.: June 30, 2026 Copyright: © 2025 by the authors. Submitted for possible open access publication under the terms and conditions of the Creative Commons Attribution (CC BY SA) license (https://creativecommons.org/licenses/by-sa/4.0/) data collected through questionnaires distributed to 100 respondents selected based on the Lemeshow formula. The data were analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression analysis with the assistance of SPSS software. The findings reveal that both live streaming shopping and FOMO have a significant effect on impulse buying, both partially and simultaneously. These results indicate that psychological factors, particularly FOMO, together with digital marketing strategies implemented through live streaming features, play an important role in encouraging impulsive purchasing behavior among Generation Z consumers. Therefore, businesses can utilize interactive live streaming content to increase consumer engagement and stimulate purchase decisions. This study is expected to contribute to the development of digital business practices by providing insights for designing more effective and targeted marketing strategies on the TikTok Shop platform.

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Home Page

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Editorial Team

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Reviewer

Google Scholar

Contact Name Raymond Panjaitan

Contact Email garuda@apji.org

Phone +6285642100292

Journal Mail Official epaperbisnis@arimbi.or.id

Editorial Address Jl. Watu Nganten 1 No. 1-6 Desa Batursari Kec. Mranggen 4 RW 8., Kab. Demak, Provinsi Jawa Tengah, 59567

Location Kab. demak, Jawa tengah INDONESIA

Abstract

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Abstract

Abstract

Abstract

Contact Name
Raymond Panjaitan

Contact Email
garuda@apji.org

Phone
+6285642100292

Journal Mail Official
epaperbisnis@arimbi.or.id

Editorial Address
Jl. Watu Nganten 1 No. 1-6 Desa Batursari Kec. Mranggen 4 RW 8., Kab. Demak, Provinsi Jawa Tengah, 59567

Location
Kab. demak,

Jawa tengah

INDONESIA