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INDONESIA
Jurnal Transformasi Bisnis Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30468825     EISSN : 30468744     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 95 Documents
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Pengaruh Gaya Kepemimpinan dan Komunikasi Organisasi terhadap Kinerja Pegawai dengan Motivasi Kerja sebagai Variabel Intervening pada Dinas Perhubungan Kota Pariaman Mutiara Hijriyah; Marta Widian Sari; Ai Elis Karlinda
Jurnal Transformasi Bisnis Digital Vol. 3 No. 2 (2026): Maret: Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v3i2.1277

Abstract

This study aims to examine the effect of leadership style and organizational communication on employee performance with work motivation as an intervening variable at the Department of Transportation of Pariaman City. The data analysis method uses questionnaires with a sample of 85 respondents. Data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) program. The results of this study indicate that: (1) There is a positive and significant effect of leadership style on work motivation, (2) There is no positive and significant effect of organizational communication on work motivation, (3) There is no positive and significant effect of leadership style on employee performance, (4) There is no positive and significant effect of organizational communication on employee performance, (5) There is a positive and significant effect of work motivation on employee performance, (6) Work motivation does not mediate the effect of leadership style on employee performance, (7) Work motivation does not mediate the effect of organizational communication on employee performance. This study provides insights for human resource management in government agencies.
Pengaruh Gaya Kepemimpinan dan Motivasi Kerja terhadap Kinerja Karyawan dengan Komitmen Organisasi sebagai Variabel Intervening pada Badan Pengelolaan Keuangan dan Aset Daerah Provinsi Sumatera Barat Azzahra Andrescha; Marta Widian Sari; Ai Elis Karlinda
Jurnal Transformasi Bisnis Digital Vol. 3 No. 2 (2026): Maret: Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v3i2.1278

Abstract

This study aims to analyze the influence of leadership style and work motivation on employee performance with organizational commitment as an intervening variable at the Regional Financial and Asset Management Agency of West Sumatra Province. This study uses a quantitative approach with an explanatory design. Data were collected through distributing questionnaires to 45 employees using a census technique. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach. The results show that leadership style and work motivation have a positive and significant effect on organizational commitment. In addition, leadership style and work motivation also have a positive and significant effect on employee performance. However, organizational commitment does not have a significant effect on employee performance and is unable to mediate the influence of leadership style and work motivation on employee performance. These findings indicate that improving employee performance in public sector organizations is more effective through directly strengthening leadership style and work motivation. This study is expected to provide theoretical contributions in the development of public sector human resource management studies and become practical considerations for organizational leaders in formulating human resource management policies oriented towards improving apparatus performance.
Analisis Integritas Akademik dan Pemanfaatan Teknologi AI dalam Keberhasilan Pendidikan Digital Nazwa Hanifah; Dinda Audia Syahira; Alfa Rizi Azhari; Abdul Kholik Nasution; Nurbaiti Nurbaiti
Jurnal Transformasi Bisnis Digital Vol. 2 No. 4 (2025): Juli: Jurnal Transformasi Bisnis Digital (JUTRABIDI) 
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v2i6.1108

Abstract

The rapid development of artificial intelligence technology, particularly through the use of language models such as ChatGPT, has brought about significant changes in educational practices in Indonesia. The use of this technology has contributed to the creation of a more efficient learning process while enriching students' abilities to master and understand material more comprehensively. However, the use of AI in academic activities presents a number of problems, particularly related to scientific integrity, including an increased risk of digital plagiarism and a decline in critical thinking skills. In view of these developments, this study focuses on examining how the use of ChatGPT affects academic integrity and the quality of digital learning at UIN North Sumatra. This study applies a descriptive qualitative method, in which data is collected through interviews with five students from the Faculty of Economics and Islamic Business (FEBI) to gain a deeper understanding of their perceptions of the use of artificial intelligence in learning activities. The findings show that although ChatGPT provides convenience and efficiency in the learning process, students emphasize the importance of supervision and knowledge of ethics so that this technology can be used appropriately and responsibly. Therefore, universities need to strengthen digital literacy and ethics among students and increase supervision to ensure that the use of this technology does not compromise academic integrity. This research contributes to a deeper understanding of the impact of AI use on academic integrity in Islamic universities in Indonesia.
Pengaruh Harga, Kualitas Produk, dan Promosi terhadap Keputusan Pembelian Produk Fasion di Marketplace Shopee: Studi Kasus: Mahasiswa di STIE Dharma Putra Semarang Imam Agus Kurniawan; Ida Martini Alriani
Jurnal Transformasi Bisnis Digital Vol. 3 No. 1 (2026): Januari: Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v3i1.1205

Abstract

This study aims to analyze the influence of price, product quality, and promotion on purchasing decisions of fashion products on the Shopee marketplace (Case Study: Students of STIE Dharma Putra Semarang). Data were collected using a questionnaire, with respondents selected through purposive sampling. The sample consisted of 50 students from STIE Dharma Putra Semarang who had previously purchased fashion products on Shopee. Based on hypothesis testing, the first hypothesis shows that price has a positive and significant effect on purchasing decisions (t = 2.638 > t-table = 1.678; regression coefficient β₁ = 0.252; significance = 0.011 < α = 0.05). The second hypothesis indicates that product quality has a positive and significant effect on purchasing decisions (t = 4.233 > t-table = 1.678; regression coefficient β₂ = 0.434; significance = 0.001 < α = 0.05). The third hypothesis reveals that promotion has a positive and significant effect on purchasing decisions (t = 3.924 > t-table = 1.678; regression coefficient β₃ = 0.341; significance = 0.001 < α = 0.05). Therefore, it can be concluded that the more competitive the price, the better the product quality, and the more attractive the promotions offered, the higher the purchasing decision for fashion products among students on the Shopee marketplace.
Efektivitas Kinerja Part-Time terhadap Efisiensi Operasional UMKM, Daerah Gonilan Marsshanda Kartika Sari; Tri Ratna Pamikatsih
Jurnal Transformasi Bisnis Digital Vol. 3 No. 1 (2026): Januari: Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v3i1.1208

Abstract

This study aims to review the perspectives of MSME owners in the Gonilan area, particularly regarding part-time workers and their use in improving operational cost efficiency. The Gonilan area is known to have many MSMEs operating in various sectors, making this study relevant for understanding the challenges they face. A qualitative method was chosen so that the researcher could conduct in-depth interviews with three MSME owners. The informants were selected because they employed both full-time and part-time workers. The interview results showed that part-time workers were effective in reducing operational costs, such as more flexible hourly wages, although there were some disadvantages. The main disadvantages of part-time workers included lack of experience and limited working hours, which could be overcome through extra training and clear task distribution so that they could focus and increase productivity. The study concluded that the use of part-time workers has a significant impact on the operational cost efficiency of MSMEs, helping owners navigate the market without excessive financial burdens and encouraging long-term business growth.
Alur Pengurusan Keagenan Muatan Khusus Ternak Sapi MV Gloucester Express pada PT. Bahari Eka Nusantara Cabang Belawan Dwi Sandy Prayuda; Suparman Suparman; Dina Rispianti
Jurnal Transformasi Bisnis Digital Vol. 3 No. 1 (2026): Januari: Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v3i1.1210

Abstract

This study aims to analyze in-depth the process of handling special livestock cargo agency for cattle on the MV Gloucester Express ship, as well as to identify the efforts and coordination carried out with relevant agencies to ensure the efficiency and effectiveness of services while the ship is in the unloading port. The research method used is descriptive qualitative. Data was collected through field research with participatory observation techniques during the fieldwork period at PT. Bahari Eka Nusantara, supported by library research to strengthen the theoretical foundation regarding ship agency management and special cargo regulations. The research findings show that the process of handling special livestock cargo agency at PT. Bahari Eka Nusantara is well-structured, involving the preparation of detailed supporting documents, starting from the ship's arrival report to its departure. The efficiency of the service heavily relies on tight coordination with port authorities (KSOP and Animal Quarantine) and compliance with applicable technical policies. However, technical obstacles were found, such as the unpreparedness of cargo documents from the shipper and coordination issues during docking. Improvement efforts are being made through enhanced digital communication and accelerated document validation before the ship's arrival to minimize waiting time at the port.
Sistem Pengurusan Sertifikat Konstruksi Kapal Pada KSOP Kelas II Marunda Oleh PT. Tirta Permai Bahari Cabang Tanjung Priok Rajendra Sihite; Syarifur Ridho; Yefta Vianus Marbun
Jurnal Transformasi Bisnis Digital Vol. 3 No. 1 (2026): Januari: Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v3i1.1211

Abstract

The maritime transport sector plays a vital role in international logistics, including the transport of special cargo such as live cattle, which requires specific administrative and operational handling. PT. Bahari Eka Nusantara Belawan Branch, as a ship agency company, is responsible for ensuring the smooth flow of ship services from arrival to departure at the Port of Belawan. This study aims to analyze the flow of agency management for special cattle cargo on the vessel MV Gloucester Express and to identify the coordination efforts carried out with relevant agencies to ensure service efficiency. The method used in this research is descriptive qualitative with data collected through field observations and literature studies. The results show that the agency flow involves three main stages: pre-arrival, arrival, and departure, with a focus on strict animal health documentation and coordination with the Quarantine Office. The study concludes that while the process generally runs well, administrative precision and real-time communication with the authorities are critical factors in preventing delays in unloading live cattle.
Persepsi Mahasiswa, Pelaku UMKM, dan Masyarakat terhadap Peran Koperasi Merah Putih dalam Penguatan Ekonomi Pembangunan Aisyah Khairani Lubis; Azza Bunaia; Muhammad Raghid Alfatiy
Jurnal Transformasi Bisnis Digital Vol. 2 No. 4 (2025): Juli: Jurnal Transformasi Bisnis Digital (JUTRABIDI) 
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v2i6.1213

Abstract

This study aims to explore the perceptions of students, micro, small, and medium enterprises (MSMEs), and the general public regarding the role of the Merah Putih Cooperative in supporting and strengthening economic development. Cooperatives are recognized as important economic institutions that promote collective welfare, particularly for small-scale entrepreneurs. This research adopts a descriptive survey method, with data collected through questionnaires distributed to 30 respondents representing students, MSME actors, and community members. The data were analyzed using descriptive techniques to capture respondents’ views on the cooperative’s contribution to economic activities. The findings indicate that the majority of respondents perceive the Merah Putih Cooperative as playing a significant and strategic role in supporting the growth of micro-enterprises. The cooperative is considered effective in expanding business networks, facilitating cooperation among members, and contributing to improvements in members’ economic welfare. In addition, respondents believe that the cooperative helps strengthen local economic resilience by encouraging mutual support and shared economic interests. However, the study also reveals several challenges that need to be addressed. Respondents highlighted the need for improvements in service efficiency, organizational management, and access to capital to ensure that the cooperative’s benefits are distributed more evenly. Strengthening institutional capacity, enhancing transparency, and increasing financial accessibility are essential steps to optimize the role of the Merah Putih Cooperative in sustainable economic development.
Peran Disiplin, Etos, dan Motivasi Kerja dalam Meningkatkan Kinerja Karyawan pada BPR Adi Sedana Ayu I Dewa Ayu Tita Permata Tabita; I Gusti Agung Sasih Gayatri
Jurnal Transformasi Bisnis Digital Vol. 3 No. 1 (2026): Januari: Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v3i1.1239

Abstract

This research seeks to investigate the effects of work discipline, work ethic, and work motivation on employee performance at BPR Adi Sedana Ayu. The study is motivated by existing challenges, including insufficient discipline, reduced work enthusiasm, and limited employee motivation, which negatively affect organizational performance. A quantitative research design was applied, involving a saturated sampling technique with 35 employees as respondents. Data were gathered through structured questionnaires and analyzed using multiple linear regression to evaluate both partial and simultaneous influences. The results demonstrate that work discipline, work ethic, and work motivation exert a positive and statistically significant impact on employee performance, both individually and jointly. Based on these findings, the study emphasizes the need for improved supervision, the development of a constructive work culture, and the enhancement of employee motivation through performance-based incentives, career development opportunities, and a supportive work environment. Therefore, this study emphasizes the importance of better supervision, the formation of a positive work culture, and strengthening employee motivation through providing incentives, career development, and creating a supportive work environment.
Pengaruh Kepemimpinan terhadap Kinerja Asn Melalui Kepuasan Kerja sebagai Variabel Mediasi Ramadiyanti Nurlitasari; Bakri Hasanuddin; Idris Idris; Juliana Kadang; N.P.Evvy Rossanty
Jurnal Transformasi Bisnis Digital Vol. 3 No. 4 (2026): Juli: Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v3i4.1433

Abstract

This study aims to describe the results of an analysis of the influence of leadership (Transformational, Transactional, Laissez-Faire) on Civil Servant performance through job satisfaction as a mediating variable at the Palu City Regional Secretariat. This research is a causal/quantitative study, aiming to demonstrate the cause-and-effect relationship between the variables studied. The population in this study included all ASN and PPPK employees working at the Palu City Regional Secretariat Office, Central Sulawesi Province, totaling 241 people, and a sample size of 95 individuals. This study used the Structural Equation Modeling (SEM) data analysis method with the assistance of Smart PLS (Partial Least Square) software. The results of the study indicate that leadership (Transformational, Transactional, Laissez Faire) has a positive and significant effect on the performance of employees at the Palu City Regional Secretariat. Leadership (Transformational, Transactional, Laissez Faire) has a positive and significant effect on job satisfaction at the Palu City Regional Secretariat. Job satisfaction has a positive and significant effect on the performance of employees at the Palu City Regional Secretariat. Likewise, leadership (Transformational, Transactional, Laissez Faire) has a positive but insignificant effect on performance through job satisfaction as a mediating variable at the Palu City Regional Secretariat.

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