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Rangkiang: Journal of Islamic Economics and Business
Published by CV. Denisya Smart Consulting
ISSN : 30476402     EISSN : 30471516     DOI : 10.70072/rangkiang
Core Subject : Economy,
Economics, Econometrics & Finance
Rangkiang: Journal of Islamic Economics and Business is an international, peer-reviewed open access journal dedicated to the exchange of high-quality research results in all aspects of Islamic economics and business. The scope of the Rangkiang Journal is not only in the form of studies, research or development, but also book reviews on Islamic economics and business. However, it also focuses on: Islamic Economic Theory (Micro and Macro), Sharia Financial Institutions, Sharia Accounting, Islamic Philanthropy, Islamic Business and other Islamic economic and business research results. The journal publishes state-of-the-art papers in fundamental theory, experiments, and simulations, as well as applications, with systematically proposed methods, adequate reviews of previous works, extended discussions, and concise conclusions. As our commitment to the advancement of science and technology, Rangkiang: Journal of Islamic Economics and Business follows an open access policy that allows published articles to be available online for free without any subscription. Submitted papers must be written in English for an initial review stage by the editor and a further review process by a minimum of two international reviewers.
Arjuna Subject : Umum - Umum
Articles 6 Documents
 1 
Search results for , issue "Vol. 2 No. 2 (2024): Islamic Economic" : 6 Documents clear
The Influence of Social Media in Developing UMKM Enterprises (Small and Medium Micro Enterprises) in Tanjung Raya District, Agam District Rahmadani, Fauza; S, Siska Febriyanti
Rangkiang: Journal of Islamic Economics and Business Vol. 2 No. 2 (2024): Islamic Economic
Publisher : Denisya Smart Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70072/rangkiang.v2i1.13

Abstract

The main problem in this study is the number of SMEs that are active in District of Tanjung Raya as many as 150 SMEs. In Tanjung Raya District there are various types of businessess such as typical Maninjau food, drinks, chips, patstries and so on. In this business, many MSME actors. To face this competition, there are several MSME business actors sell the same product and in the same location, resulting in competition between MSME actors. To face this competition, there are several MSME business actors who use social media to promote or introduce their products. Of the 150 active MSMEs, only 40 MSMEs use social media. The purpose of this study was to determine the use of social media in developing MSME businessess in Tanjung Raya. The type of research that the authors conducted was field research with qualitative methods to obtain data form the problems studied. Data collection techniques that the authors use are observation, interviews and documentation. The results of this study are thatdevelopment of MSME businesses that have used social media has in increased compared to before using social media. The social media used for promotion are Facebook, Instagram, WhatsApp. Promotion carried out by MSME business actors is to display photos and videos about the products being sold. It can be concluded that this social media really helps MSMEs in increasing income and having regular customers.
The Influence of Attitudes of The Millennial Generation and Brand Awareness on Interest In Buying FastFood at Gozila Corndog On Students Of The Faculty of Economics, Sumatera Barat University Hendri, Novi; Afriyanti, Ria; Safardi, Safardi; Meidona, Syofria; Amran, Elsa Fitri
Rangkiang: Journal of Islamic Economics and Business Vol. 2 No. 2 (2024): Islamic Economic
Publisher : Denisya Smart Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70072/rangkiang.v2i2.34

Abstract

This research aims to determine the influence of Millennial Generation Attitudes and Brand Awareness on Interest in Buying Fast Food at Gozila Corndog among Students at the Faculty of Economics, Sumatera Barat University. The sample in this research was 87 students from the Faculty of Economics, Sumatera Barat University who were active in 2022-2023. The data collection technique in this research uses a questionnaire with a quantitative approach. The data analysis technique used is multiple linear regression analysis and coefficient of determination. Data processing in this study used IBM SPSS Statistics 25. The results showed that partially the attitude of the millennial generation had a significant effect on buying interest, partially brand awareness has a significant effect on buying interest, and simultaneously (together) the attitude of the millennial generation and brand awareness have a significant effect on buying interest.
Profitability Ratio Analysis of Financial Performance at PT Kino Indonesia Tbk. On Indonesian Stock Exchange Amor, Atika; Rauf, Abdul; Asrida, Asrida; Atsarina, Alyani
Rangkiang: Journal of Islamic Economics and Business Vol. 2 No. 2 (2024): Islamic Economic
Publisher : Denisya Smart Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70072/rangkiang.v2i2.35

Abstract

This study aims to analyze the financial performance with a profitability ratio approach at PT Kino Indonesia Tbk. from 2020 to 2023. In this study, the type of research used was descriptive qualitative. The source of data in this study is documentation in the form of financial reports in the form of statement of financial position and income statements compiled by PT. Kino Indonesia Tbk. The data taken from IDX or www.idx.co.id. Based on the company's financial data management, the calculation uses the company's profitability ratios, including Gross Profit Margin, Net Profit Margin, Return On Asset,and Return On Equity. After reviewing it, it turns out that the average value of net profit margin, gross profit margin and return on equity is below the industry standard ratio. From this information it can be concluded that the company has not succeeded in increasing its financial percentage well, especially in 2022. In 2022 PT Kino Indonesia Tbk will experience quite large losses so that the GPM, NPM, ROA and ROE ratios will be far below those of similar industries.
Analysis of Handling Non-Performing Financing at Indonesian Sharia Bank KCP Muara Bungo Busriadi, Busriadi; Saputra, M. Yos
Rangkiang: Journal of Islamic Economics and Business Vol. 2 No. 2 (2024): Islamic Economic
Publisher : Denisya Smart Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70072/rangkiang.v2i2.21

Abstract

This research focuses on Handling Non-Performing Financing at Bank Syariah Indonesia KCP Muara Bungo. The type of research used in this research is qualititative research with a descriptive approach. The research object in this study is employees as financing providers from Bank Syariah Indonesia KCP Muara Bungo. The results of the study show that the handling of problematic financing is carried out by Bank Syariah Indonesia KCP Muara Bungo. namely coaching and supervision, restructuring, transfer of assets. This is in accordance with the theory, but in the restructuring stage it is still not in accordance with the theory, the 5C Re-Analysis before carrying out the restructuring was not carried out. The solution to this problem is to carry out a 5C Back Analysis before carrying out a restructuring in order to find out which businesses are eligible and which are not eligible for restructuring
Analysis of the Influence of Community Perceptions in Ambon on Sharia Fintech Nurlette, Erlin D. P.; Nacikit, Muhammad R; Shalihah, Maratun; Maruapey, Muammar W; Yaman, Afdhal; Malawat, Fadli F; Hamizar, Arizal
Rangkiang: Journal of Islamic Economics and Business Vol. 2 No. 2 (2024): Islamic Economic
Publisher : Denisya Smart Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70072/rangkiang.v2i2.40

Abstract

This research aims to determine the perception of the people of Ambon city regarding the existence of sharia fintech in Ambon city. The population in this research is the people of Ambon city. The research method used is a quantitative method. The sample taken was 100 respondents using a questionnaire distribution technique with a Likert scale. Hypothesis testing uses multiple linear analysis methods with SPSS version 26 tools. The results of this research show that 1) Partially (T test), the product, promotion, place and non-usury variables have a significant influence on the dependent variable "y" because pvalue < 0.05 , while the physical evidence variable does not have a significant influence because the p-value is > 0.05. Simultaneously (F Test) The results of the analysis of perception variables regarding product, promotion, place, physical evidence and usury together influence people's interest in using sharia fintech. This influence is 67.5%. The remaining amount (32.5%) is influenced by other variables outside this research model. Findings underline the importance of enhancing product quality, innovative promotional strategies, and adherence to sharia principles in building consumer trust and interest in sharia fintech. Furthermore, this study reveals the potential of sharia fintech to serve as a more ethical financial alternative, fostering financial inclusion and aligning with the moral values of its users.
The Effect of Digital Marketing Strategies on Increasing Sales of Muslim Clothing at Moeslim House in Sukabumi Amir, Miftah; Syahlan, Fatra; Berliana, Berliana; Purnamasari, Laely; Nugraha, Derry
Rangkiang: Journal of Islamic Economics and Business Vol. 2 No. 2 (2024): Islamic Economic
Publisher : Denisya Smart Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70072/rangkiang.v2i2.47

Abstract

The rise of digital technology has transformed traditional marketing approaches, making digital marketing strategies crucial for business success. This study examines the effectiveness of various digital marketing strategies in increasing sales performance across different industry sectors. Using quantitative research methodology, the study analyzed data from 94 customer to identify the most impactful digital marketing approaches and their correlation with sales growth. The research employed structured questionnaires and collected data on social media marketing, content marketing, email campaigns, and SEO optimization efforts. The constant value is 10.513 which means that if there is a Digital Marketing Strategy, the value of Sales Increase is 10.513. This has been described in the simple linear regression test results that there is a direction of relationship between the Digital Marketing Strategy variable (X) and the Sales Increase variable (Y) with positive results that are worth 0.770. Be said that the Digital Marketing Strategy (X) has an effect on Sales Increases (Y)

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