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Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Published by Institut Teknologi dan Bisnis Asia Malang
ISSN : -     EISSN : 2620875X     DOI : 10.32815/jibeka
Core Subject : Economy,
Economics, Econometrics & Finance
The focus and scope of The Jurnal Ilmiah Bisnis dan Ekonomi Asia are to provide Academic and Scientific writings in the field of Economics, Business, Entrepreneurship, Management, and Accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 246 Documents
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The Influence of Bandwagon Effect, Viral Marketing, and Hedonic Motivation on Impulsive Buying Behavior for Skincare Products on TikTok Nabila, Aura; Afwa, Alwiya
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 20 No 1 (2026): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v20i1.2391

Abstract

This study aims to analyze the influence of bandwagon effect, viral marketing, and hedonic motivation on impulsive buying behavior of skincare products on TikTok Shop. This study uses a quantitative approach with a survey method of 100 respondents in Pekanbaru City who meet the criteria: actively using TikTok for at least 1 hour per day, having purchased skincare products from TikTok Shop, and being exposed to viral content or live streaming promotions. Data were analyzed using multiple linear regression. The results indicated that the bandwagon effect has a positive and significant effect on impulsiveness; viral marketing has a positive and significant effect on impulsive buying; hedonic motivation has a positive and significant effect on impulsive buying; and the three variables simultaneously have a significant effect on impulsiveness. The study’s results must be interpreted cautiously because online data collection via Google Forms may cause self-selection and non-response bias, limiting representativeness among Pekanbaru TikTok Shop users. Future research should expand the population and location beyond Pekanbaru to improve generalizability and adopt mixed methods by combining quantitative and qualitative approaches to gain more profound insights into consumer psychology and motivation.
The Role of Organizational Commitment in Mediating Perceived Organizational Support on Organizational Citizenship Behavior Ramadhani, Jasmine Salwa; Rini, Hesty Prima; Evanthi, Ayundha
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 20 No 1 (2026): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v20i1.2400

Abstract

This study aims to empirically examine the influence of Perceived Organizational Support (POS) on Organizational Citizenship Behavior (OCB) with Organizational Commitment (OC) serving as a mediating variable at PT SBC Berkah Bersama. The research employs a quantitative approach using the Partial Least Square–Structural Equation Modeling (PLS-SEM) method for data analysis. The sample consists of 70 front-line employees selected through non-probability sampling with a saturated sampling technique. The findings reveal that POS has a positive and significant effect on both OCB and Organizational Commitment. Furthermore, Organizational Commitment also exerts a positive influence on OCB. The mediation analysis indicates that Organizational Commitment significantly mediates the relationship between POS and OCB, demonstrating a partial mediation effect. This finding suggests that optimal organizational support can enhance employee commitment, which in turn encourages voluntary behavior beyond their formal roles. This study has practical implications for the management of PT SBC Berkah Bersama to strengthen organizational support strategies as an effort to enhance employee loyalty and extra-role behavior.
The Influence of E-Service Quality and E-Trust on E-Satisfaction and E-Loyalty among Shopee Users Wong, Kelvin; Widjaja, Fitri Novika; Megawati, Veny Megawati
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 20 No 1 (2026): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v20i1.2409

Abstract

This study investigates the relationships between electronic service quality, electronic trust, electronic satisfaction, and electronic loyalty among Shopee users in Surabaya, Indonesia, addressing ongoing inconsistencies in e-commerce loyalty research. While prior studies often assume electronic satisfaction as a key mediator, this research offers novel empirical evidence challenging that assumption in the context of highly competitive electronic marketplaces. Using a quantitative causal design, data were collected from 248 Shopee users who had made purchases within the past six months and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS version 4.1.1.5. The findings demonstrate that website security, convenience, and electronic trust significantly enhance electronic satisfaction, whereas reliability and responsiveness do not. In contrast, electronic loyalty is directly influenced by website security, reliability, and electronic trust, while electronic satisfaction shows no mediating effect. These results contribute theoretically by repositioning electronic trust and security as more central drivers of loyalty than satisfaction in mature e-commerce platforms, thereby extending existing electronic service quality and loyalty models. From a managerial perspective, the study highlights the strategic importance of strengthening transaction security, system reliability, and trust-building mechanisms to sustain user loyalty in increasingly saturated digital commerce environments.
Creative Economy Development: Government Efforts and the Use of Digital Media for MSMEs in East Java Atmojo, Cahyo Tri; Putra, Saiful Aminudin Al Kusuma; Asmawan, Yudhi Ferdi Andri
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 20 No 1 (2026): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v20i1.2419

Abstract

The purpose of this study is to identify government efforts that have been carried out through the interview and documentation process, especially for the government through the Cooperative and MSMEs service, to identify the use of digital media, to identify the impact of government efforts and the use of digital media, to identify the impact of government efforts and the use of digital media by MSMEs in the field of Batik Crafts by MSMEs. The method used by the researchers was a qualitative approach. The research findings indicate that the government's efforts to develop the creative economy are supported by training facilitated by the department, and the district government, through the Cooperatives, MSMEs, and Trade Department, also provides assistance in business management, including the use of digital media. The research findings on the use of digital media by MSMEs indicate that artisans and entrepreneurs have utilized digital media for marketing activities, with Instagram and TikTok being the most common. Research findings related to the impact of government efforts and the use of digital media can be seen to have a positive impact, namely, it can further improve the competence or quality of artisans in the digital world.
Brain Rot as a Mediator of Social Media Use, Mental Well-Being, and Employee Productivity Ihsan, Adi Muhammad Nur; Sudiarti, Sri; Syarief, Arief Hamdan; Wildan, Abdul; Hakim, Abdul
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 20 No 1 (2026): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v20i1.2421

Abstract

The rapid advancement of digital technology has intensified the use of social media in daily work activities, yet excessive information exposure may reduce individuals’ cognitive capacity. This study aims to analyze the mediating role of brain rot in the relationship between social media use, mental well-being, and employee productivity. A total of 282 active workers in Indonesia participated as respondents through a survey instrument adapted from previous studies, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that social media use and mental well-being have negative effects on brain rot, while brain rot negatively affects employee productivity. Furthermore, brain rot significantly mediates the relationship between social media use and productivity, as well as the relationship between mental well-being and productivity. These findings highlight that declining cognitive capacity serves as a crucial mechanism linking digital behavior and psychological conditions to work performance, offering empirical contributions to the literature on digital overstimulation and its implications in the workplace, while also providing opportunities for future research on interventions to minimize the negative effects of digital content consumption on productivity.
Business Development Strategy through Multi-Method Business Planning Purnama, Lucky; Karnawati, Keni
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 20 No 1 (2026): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v20i1.2386

Abstract

This study examines the strategic feasibility of reopening PT Mahaka Gemilang Mandiri’s branch in Cianjur, Indonesia, through an innovative business plan integrating localized credit restructuring, community trust, and digital innovation. Utilizing a qualitative case study design, data were triangulated from in-depth interviews, field observations, and financial records. The analytical framework synthesized SWOT, IFAS, and EFAS matrices with entrepreneurial models, including Design Thinking, the Business Model Canvas (BMC), and the Timmons Model. Findings reveal significant market opportunities in restructuring non-performing loans (NPLs) within the MSME and agrarian sectors. The proposed "hybrid trust-digital" model harmonizes personalized financial consultation with technological tools like Early Warning Systems (EWS) and Customer Relationship Management (CRM). Financial analysis confirms robust viability, with a projected net profit of IDR 329 million, a positive NPV of IDR 310 million, an IRR of 22%, and a payback period under two years. This research contributes a pioneering framework by integrating entrepreneurial orientation into the credit restructuring sector, demonstrating how socio-cultural capital and digital modernization synergize to enhance sustainable financial inclusion and regional economic resilience.

Page 25 of 25 | Total Record : 246

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