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Meylani Tuti
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INDONESIA
Human Capital Development
Published by Universitas Asa Indonesia
ISSN : 20894937     EISSN : -     DOI : doi.org/10.70157/hcd
Core Subject : Education,
Other
Human Capital Development adalah jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah khusus manajemen SDM.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 238 Documents
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Pengaruh Kualitas Pealayanan, Promosi dan Persepsi Harga Terhadap Kepuasan Pelanggan Grab Bike di Jakarta Febria Tamaya Muliansyah; Ricky Talumantak
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to examine the effect of service quality, promotion and price perception on Grab Bike customer satisfaction in Jakarta. Data collection using purposive sampling technique, the method used is quantitative. The sample was obtained using a questionnaire with a total of 100 respondents. Data were analyzed using multiple linear regression. The results showed that service quality, promotion, and price perception significantly affected customer satisfaction simultaneously. Partially shows that service quality, promotion and price perception have a significant efffect on costumer.
Pengaruh Persepsi Harga Kualitas Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Mobicoffee Rest Area KM 166A Dea ayu; Salman Paludi
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this activity is to analyze the influence of perceptions of price, product quality, and service quality on purchasing decisions in the Mobicoffee Rest Area KM 166A. in this analysis the population of Mobicoffee visitors. The sampling method used was non-probability sampling, along with the accidental sampling method, a total of 100 respondents who visited Mobicoffee. The data collection method that uses a data processing questionnaire is measured by a choice of 5 Liker scales that have been tested for validity and reliability. This analysis uses classical assumption tests, and multiple linear regression analysis with SPSS 25.0 software. The results of the study showed that the perception of price, product quality, and service quality partially had a positive and significant effect on purchasing decisions and simultaneously the variables of price perception, product quality, service quality had a positive and significant influence on purchasing decisions in Mobicoffee Rest Area KM 166A
PENGARUH KUALITAS PRODUK,PROMOSI DAN LOKASI TERHADAP KEPUTUSAN MENGINAP DI GRAND ORCHARDZ HOTEL KEMAYORAN Ade Pristiwani; Meylani Tuti
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study intends to analyze the effect of product quality, promotion, and location on purchasing decisions. Participants in this study were visitors who stayed at Grand Orchardz. The sampling technique used was accidental sampling with a total of 211 respondents. Multiple linear regression analysis is the method used. Research findings indicate that location, promotion, and product quality have a major influence on guests' decisions to stay at Grand Orchardz Hotel Kemayoran either partially or simultaneously
Pengaruh Promosi, Persepsi Harga dan Lokasi terhadap Keputusan Menginap di Wyndham Casablanca Jakarta Dewi Ruth Angela Patty; Bambang Noer Supriyono
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine and analyze the effect of promotion, price perception, and location on the decision to stay at Wyndham Casablanca Jakarta. The population in this study are customers of Wyndham Casablanca Jakarta. Data were taken using accidental sampling as many as 120 respondents. In addition, 20 respondents for testing the validity and reliability, and 100 respondents for research calculations. The analytical method used in this study is the classical assumption test using SPSS version 20. From the measurement results with this method, the independent variables, which is promotion, price perception and promotion have a good and significant effect on the decision to stay at Wyndham Casablanca Jakarta.
Septian Tri Saputra Pengaruh Kualitas Pelayanan, Kualitas Makanan dan variasi Menu Seimbang Terhadap Kepuasan Karyawan Pada Kantin Hotel Bintang 5 di Jakarta Septian Tri Saputra; Meylani Tuti
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the effect of service quality, food quality, balanced menu variations on employee satisfaction. The population in this study are permanent employees of 5-star hotels in Jakarta. The sampling technique used is purposive sampling, namely respondents who have become permanent employees of 5-star hotels in Jakarta and obtained a total sample of 200 people. To test the proposed hypothesis, this study uses the PLS-SEM (Partial Least Squares- Structural Equation Modeling) approach. The PLS SEM analysis was carried out in two stages in 2 sessions. The initial stage is an analysis of reliability and validity, while the second session is the estimation and leveraging of the path coefficients and power of the structural model. This research uses the help of software SmartPLS 3.2.9. The results of this study indicate that there is a direct positive between Service Quality, Food Quality, and Menu Balance for employee satisfaction.
THE INFLUENCE OF ATTRACTION, PRICE PERCEPTION AND PROMOTION ON THE DECISION OF TOURISTS TO VISIT TAMAN SAFARI BOGOR Ambar Pujiyani Jamaludin Putri; Ricky Talumantak
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine and analyze the influence of tourist attraction, price perception and promotion on tourist decisions to visit Taman Safari Bogor with a quantitative method, the data used is primary data by collecting data using questionnaires and using SPSS data processing to obtain the research population. are all visitors who have visited the Bogor Safari Park tourist attraction. The sample that will be taken by the author is 100 respondents with an accidental sampling technique. This research also uses multiple linear regression analysis approach. So from the results of this study, it is stated that the first and third variables partially have a positive and significant effect on Tourist Attractions and Promotions Decisions on Tourists Visiting Taman Safari Bogor, while the second variable partially Price Perceptions does not significantly affect the Decisions of Tourists Visiting Taman Safari Bogor. While the dependent or independent variables simultaneously affect the decision of tourists to visit the Bogor Safari Park.
Pengaruh Kualitas Produk, Citra Merek, dan Promosi Terhadap Kepuasan Pelanggan Di Kopi Kenangan Ruko MOI Ade wira Surya pangestu; Meylani Tuti
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine the effect of product quality, brand image, and promotion on customer satisfaction at Kopi Kenangan Ruko Mall Of Indonesia. The population of this study are consumers who have made more than one purchase. and the sampling technique used is purposive sampling. The sample size is 85 respondents. The data analysis method in this study uses multiple regression analysis using the SPSS 24 program. The results of this study include product quality, brand image, and promotions have a positive and significant impact on customer satisfaction Kopi Kenangan Ruko Mall Of Indonesia. Keywords: product quality, brand image, promotion, customer satisfaction
Pengaruh Persepsi Harga, Sosial Media, dan Kualitas Produk Terhadap Keputusan Pembelian Mo Tahu Aja di Duren Sawit Bagus Handoko; Ricky Talumantak
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

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PENGARUH PERSEPSI HARGA, PROMOSI, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI STARBUCKS COFFEE SUMMARECON MALL BEKASI Ahmad Dani Rifai; Meylani Tuti
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui apakah harga, promosi dan lokasi mempengaruhi keputusan pembelian. Populasi dalam penelitian ini adalah pengunjung starbuck summarecon mall Bekasi yang sudah melakukan pembelian lebih dari dua kali. Sampel yang digunakan dalam penelitian ini adalah purposive sampling dengan menggunakan jumlah responden 150 orang. Metode yang digunakan yaitu metode penelitian kuantitatif dan menggunakan teknik analisis linier berganda. Hasil penelitian membuktikan bahwa terdapat adanya pengaruh harga (X1), promosi (X2) dan lokasi (X3) terhadap keputusan pembelian (Y) starbuck summarecon mall bekasi secara parsial dan simultan.
Pengaruh Promosi, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian Baba Rafi Kebab Turki ryan akmal arisandi; Meylani Tuti
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi, kualitas produk dan harga terhadap keputusan pembelian pada Baba Rafi Kebab Turki Jakarta. Populasi dalam penelitian ini adalah pengunjung Baba Rafi Kebab Turki Jakarta. Teknik Sampling yang digunakan dalam penelitian ini adalah accidental sampling dengan menggunakan kuesioner dan mendapatkan jumlah responden sebanyak 156 orang. Metode yang digunakan yaitu metode penelitian kuantitatif dan menggunakan teknik analisis linier berganda. Hasil dari penelitian ini menunjukkan bahwa promosi (x1), kualitas produk (x2) dan harga (x3) berpengaruh terhadap keputusan pembelian (y1). Kata Kunci : Promosi, Kualitas Produk, Harga, Keputusan Pembelian

Page 12 of 24 | Total Record : 238

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