Bina Bangsa International Journal of Business and Management
Bina Bangsa International Journal of Business and Management (BBIJBM) is a peer-reviewed journal published three times a year (January-April, May-August, and September-December) by Master in Management Program, Faculty of Economics and Business, Universitas Bina Bangsa. BBIJBM is intended to be the journal for publishing articles reporting the results of research on business. The BBIJBM invites manuscripts in the various topics include, but not limited to, functional areas of marketing management, finance management, strategic management, operation management, human resource management, e-business, knowledge management, management accounting, management control system, management information system, international business, business economics, business ethics and sustainable, and entrepreneurship.
Articles
140 Documents
<![CDATA[Profitability of Islamic Commercial Banks in the Perspective of the Covid-19 Pandemic ]]>
<![CDATA[Munawaroh, Rifa'atul]]>;
<![CDATA[Suseno, Bambang Dwi]]>;
<![CDATA[Jajuli, Sulaeman]]>
<![CDATA[ Bina Bangsa International Journal of Business and Management Vol. 4 No. 1 (2024): Bina Bangsa International Journal of Business and Management ]]>
Publisher : <![CDATA[LPPM Universitas Bina Bangsa ]]>
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DOI: 10.46306/bbijbm.v4i1.81
<![CDATA[The purpose of this study is to investigate the profitability of Islamic commercial banks from the perspective of the Covid-19 pandemic. The population in this study are all managers who lead Shari'ah Commercial Banks in Banten Province. Data collection using a questionnaire. The unique data that was successfully collected and worthy of analysis was 30 respondents. After compiling the structure of the model equations, then data analysis uses Partial Least Squares (PLS) software version 3.3.5. The results of the investigation show (1) that the coefficient value of the effect of BOPO on profitability is 0.694, which means there is a positive influence and the T-Statistics value is 7.249. (2) Evidence of the following findings shows that the coefficient of the effect of BOPO on operating income is 0.694, which means there is a positive effect. (3) The coefficient value of the effect of BOPO on NOM is 0.750, which means there is a positive effect (4) In this study we cannot prove that operating income has an effect on ROA, where the coefficient is 0.077. (5) The coefficient value of the effect of NOM on profitability is 0.227, which means there is a positive influence and the T- Statistics value is 2.076. Thus this research can provide a new perspective that the operating expenses during the Covid-19 pandemic for Islamic commercial banks have taken up quite a proportion of financing to maintain the health of employees and comply with various health protocol regulations. Meanwhile, social restrictions significantly reduce people's use of Islamic commercial bank services and this directly significantly reduces operating income. The implication is that the financing burden of Islamic commercial banks can be contingently transformed to anticipate pandemic and disaster risks as well as the transition to digital services. Future research can re-examine the relationship between operating income and the profitability of Islamic commercial banks or Islamic financing institutions.]]>
<![CDATA[Analysis Of Customer Decisions On Griya Hasanah Financing At Bank Syariah Indonesia Kcp Serang A Yani ]]>
<![CDATA[Azahra, Afifah]]>
<![CDATA[ Bina Bangsa International Journal of Business and Management Vol. 4 No. 1 (2024): Bina Bangsa International Journal of Business and Management ]]>
Publisher : <![CDATA[LPPM Universitas Bina Bangsa ]]>
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DOI: 10.46306/bbijbm.v4i1.82
<![CDATA[This study aims to determine the influence of griya hasanah financing on customer decisions at islamic banks in Indonesia kcp serang a yani, service and quality in Indonesian Islamic banks are very wary in customer decisions so that customers are interested in taking griya hasanah financing at Indonesian Islamic banks. The The method used in this study is a qualitative method of the results of interviews and questionnaires. Data from this study was collected from internal documents of Bank Syariah Indonesia and the results of interviews of employees of Bank Syariah Indonesia KCP Serang A Yani. The answers of the average respondent from these four factors are influencing customer decisions in making Griya Hasanah financing. that age, religion, marital status and monthly income are very influential in customer decision making.in addition, the factors of products and services in Islamic banks are very influential in people's decisions in choosing Griya Hasanah financing. The bigger the company acts proactively, improves the service the better, then multiplies promotions that attract more customers, and can retain customers who have joined newer strategies so that customers are more interested.]]>
<![CDATA[Logistics Service Mix In Improving Business: Case Study on CV. 555 EXPRESS ]]>
<![CDATA[Muflikhah, Muflikhah]]>
<![CDATA[ Bina Bangsa International Journal of Business and Management Vol. 4 No. 1 (2024): Bina Bangsa International Journal of Business and Management ]]>
Publisher : <![CDATA[LPPM Universitas Bina Bangsa ]]>
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DOI: 10.46306/bbijbm.v4i1.83
<![CDATA[The purpose of this study is to determine the competitiveness of businesses in increasing the mix in t rovision of services and the development of global logistics businesses in the field of service provian and logistics services.This research is a qualitative descriptive study of the importance of the role of the Logistics Service M in increasing business competitiveness in the CV. 555 EXPRESS company affiliated with the theory op increasing business competitiveness in Indonesia is currently experiencing significant good changes, rapid growth of ecommerce can open up opportunities for companies engaged in the electronic comma business in the logistics sector. Because at this time there are poly companies providing goods delivery services that can be accessed easily from the wider community. The level of service that is not ynchronized will of course be a consideration for users of delivery services, where every costume definitely expects the best service]]>
<![CDATA[The Effect of Transformational Leadership and Work Environment on Job Satisfaction ]]>
<![CDATA[Isna, Amirah Amanati]]>
<![CDATA[ Bina Bangsa International Journal of Business and Management Vol. 4 No. 1 (2024): Bina Bangsa International Journal of Business and Management ]]>
Publisher : <![CDATA[LPPM Universitas Bina Bangsa ]]>
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DOI: 10.46306/bbijbm.v4i1.84
<![CDATA[The purpose of this study was to determine the effect of transformational leadership and the work environment on the job satisfaction of employees at PT. Pegadaian. The research sample was 43 people. Data is processed using the Statistical Program for Social Science (SPSS). The results of the study show that transformational leadership has an indirect effect on employee job satisfaction, and the work environment has an effect on employee job satisfaction. The results of the study show that job satisfaction can be increased through an increase in transformational leadership styles that have changeability, and an adequate work environment, such as the company's attention to the needs of employees, especially adequate equipment for work. The results of this study contributed to PT. Pegadaian in Yogyakarta, especially for policies to increase employee satisfaction]]>
<![CDATA[The Effect of Destination Image on Revisit Intention with Visitor Satisfaction as an Intervening Variable at Balaputra Dewa Museum ]]>
<![CDATA[Hadiwijaya, Hendra]]>
<![CDATA[ Bina Bangsa International Journal of Business and Management Vol. 4 No. 1 (2024): Bina Bangsa International Journal of Business and Management ]]>
Publisher : <![CDATA[LPPM Universitas Bina Bangsa ]]>
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DOI: 10.46306/bbijbm.v4i1.85
<![CDATA[The purpose of this study was to determine The Effect of Destination Image on Revisit Intention with Visitor Satisfaction as an Intervening Variable at Balaputra. The samples taken in this study were 150 Balaputra Dewa Museum visitors with simple random sampling. The results showed that there was a significant relationship between Destination Image, Visitor Satisfaction, and Interest in Revisit Intention at the Balaputra Dewa Museum. Positive Destination Image affects the level of Visitor Satisfaction, and high Visitor Satisfaction contributes to visitor intention to return to visit the museum in the future. These findings emphasize the importance of building a positive destination image and providing a satisfying experience for visitors. A good destination image creates a positive impression on visitors and increases their level of satisfaction, which in turn triggers an intention to return]]>
<![CDATA[The Effect of Capital Adequacy Ratio (CAR) and Debt to Equity Ratio (DER) on Return On Asset (ROA) in State-Owned Banks Listed on the Indonesia Stock Exchange ]]>
<![CDATA[Wahyu, Didin Rasyiddin]]>;
<![CDATA[Sofyani, Fitri]]>;
<![CDATA[Munawaroh, Munawaroh]]>;
<![CDATA[Widodo, Wahyu]]>;
<![CDATA[Komarudin, Mamay]]>
<![CDATA[ Bina Bangsa International Journal of Business and Management Vol. 4 No. 1 (2024): Bina Bangsa International Journal of Business and Management ]]>
Publisher : <![CDATA[LPPM Universitas Bina Bangsa ]]>
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DOI: 10.46306/bbijbm.v4i1.86
<![CDATA[Increasingly fierce business competition requires banks to increase competitiveness in attracting investors. Investors before investing their funds need information about the company's performance. The use of bank financial statements requires information that can be understood, relevant, and can be compared to evaluating the bank's financial position and performance as well as being useful in economic decision-making. This study was conducted to find out whether the Capital Adequacy Ratio (CAR) and Debt To Equity Ratio (DER) have an effect on Retrun On Asset (ROA) in state-owned banks for the period 2015 – 2022. The method used in this study is a quantitative method. The population in this study is state-owned banks listed on the Indonesia Stock Exchange (IDX) for the period 2015 – 2022. The population used by 4 banks. The number of samples studied was 32 obtained from 4 banks multiplied by 8 years of financial statements. The analysis technique used is multiple linear regression which includes classical assumption tests, as well as partial tests (t-test) and simultaneous tests (F-test) with a significant level () = 0.05 percent. The data was tested using the help of IBM SPSS version 26 software and Microsoft Excel. The results of the study show that the hypothesis of the t-test is a significant value (Sig) for the CAR variable of 0.009 < 0.05, and t-count (2.792) > t-table (2.04227), so the Capital Adequacy Ratio (CAR) has an influence on Return On Asset (ROA). The significant value (Sig) for the DER variable is 0.000 < 0.05, and the t-count (-4.159) < t-table (2.04227), so the Debt to Equity Ratio (DER) has no effect on the return on asset (ROA) of the stock. For the F test, which is a significant value of 0.000 < 0.05, and F-count (21.509) > F-table (3.34), then simultaneously there is an influence on Return On Asset (ROA). The conclusions obtained in this study show that the Capital Adequacy Ratio (CAR) partially affects Return On Asset (ROA), while Debt to Equity Ratio (ROA) has no effect on Return On Asset (ROA). Simultaneously, the Capital Adequacy Ratio (CAR) and Debt to Equity Ratio (DER) have an effect on Return On Asset (ROA)]]>
<![CDATA[E-Market Places Shopeemall on Brand Pixy Official Store Produce Superiority which Competitive ]]>
<![CDATA[Daulay, Anisya Putri Ertani]]>;
<![CDATA[Nasution, Muhammad Irwan padli]]>;
<![CDATA[Sundari, Sri Suci Ayu]]>
<![CDATA[ Bina Bangsa International Journal of Business and Management Vol. 4 No. 2 (2024): Bina Bangsa International Journal of Business and Management ]]>
Publisher : <![CDATA[LPPM Universitas Bina Bangsa ]]>
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DOI: 10.46306/bbijbm.v4i2.87
<![CDATA[This scientific research aims to determine the scheme of the e-market place conducted by brand pixy store official via shopeemall This study uses a qualitative method by collecting data through the library, and observations originating from book Which concerns title writing as well as through site Internet about brands the.Based on from results writing Which exposed about e market place Which carried out by the official pixy store brand with the goal of making shopping easier with system on line through shopeemall, with exists system service from party store, maintaining the quality of services carried out in the e market place. The e market place system make it easy seller in matter sell product, meanwhile buyer can fulfil his needs according to what he needs, both of these things are done more simple And easy with exists support system technology information, results activity describe that in enter the business world bound in the e-market place necessity training to pixie shop official related from activity Which done in the shopeemall in order to achieve it objective company.]]>
<![CDATA[THE INFLUENCE OF MANAGEMENT INFORMATION SYSTEMS ON HR IN AN ORGANIZATION ]]>
<![CDATA[Lubis, Windy Frestia]]>;
<![CDATA[Nasution, Muhammad Irwan Padli]]>;
<![CDATA[Sundari, Sri Suci Ayu]]>
<![CDATA[ Bina Bangsa International Journal of Business and Management Vol. 4 No. 2 (2024): Bina Bangsa International Journal of Business and Management ]]>
Publisher : <![CDATA[LPPM Universitas Bina Bangsa ]]>
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DOI: 10.46306/bbijbm.v4i2.88
<![CDATA[This research was written with the aim of seeing how important the influence of management information systems on HR in an organization is on decisions. Management’s ability to utilize information as a form of major influence in carrying out managerial functions will also determine the success or failure of the management concerned with achieving success in managing or managing the organization it leads. This study aims to determine how much influence management information systems have on human resources in a company or organization. This research is associative. Data collection techniques were obtained from the internet. In this day and age, current technological sophistication is needed by an organization. Some of these influences are influenced by needs within an organization to increase effectiveness and efficiency in data processing and can even minimize costs and increase the productivity of a company or organization. However, something that has a high positive impact does not cover the possibility of having a high negative impact as well.]]>
<![CDATA[THE IMPORTANCE OF INTERESTING CONTENT IN THE MARKETING OF A PRODUCT IN THE DIGITAL ERA MARKETING ]]>
<![CDATA[Syahputri, Kharisma]]>;
<![CDATA[Nasution, Muhammad Irwan Padli]]>;
<![CDATA[Sundari, Sri Suci Ayu]]>
<![CDATA[ Bina Bangsa International Journal of Business and Management Vol. 4 No. 2 (2024): Bina Bangsa International Journal of Business and Management ]]>
Publisher : <![CDATA[LPPM Universitas Bina Bangsa ]]>
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DOI: 10.46306/bbijbm.v4i2.89
<![CDATA[The development of the current digital era has affected the world of marketing. Where each company competes with each other to show who is the best. Where at this time in forming good promotions, they no longer use advertising in general but instead use content marketing. The rise of sales using content was seen during the pandemic. To survive in the midst of this pandemic, business actors must be able to work out how to keep their business running. Starting from focusing on digital marketing through websites that are used as e-commerce, social media, search engines, selling through marketplaces, and forming a reseller team to sell their products. This is the right time for business actors to maximize the marketing process with digital marketing services that will provide many benefits. Doing business online must be able to master digital marketing and social media. With good digital content, it is hoped that it will increase consumer buying interest and expand existing markets, because digital media has a very broad market. To explore the effect of digital marketing content on sales, a descriptive approach is used. The results of the study show that content marketing has a significant influence on customer engagement.]]>
<![CDATA[INCREASING ONLINE SHOP APPLICATIONS DURING THE COVID-19 PANDEMIC ]]>
<![CDATA[Nirwana, Devi]]>
<![CDATA[ Bina Bangsa International Journal of Business and Management Vol. 4 No. 2 (2024): Bina Bangsa International Journal of Business and Management ]]>
Publisher : <![CDATA[LPPM Universitas Bina Bangsa ]]>
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DOI: 10.46306/bbijbm.v4i2.90
<![CDATA[During the current Covid-19 pandemic, people have reduced their activities outside the house, including shopping, to meet their needs. Using online stores for shopping has become an alternative solution, but the benefits, drawbacks and what is available in online store applications need to be researched so as not to cause harm to consumers. This research aims to find out and analyze the benefits of online shop applications. It is hoped that the research results will provide benefits for consumers in using online shops and for online shop owners they can become a reference for improving services. This research method is descriptive analysis of data obtained through a questionnaire with questions related to the benefits of online stores in the e-commerce marketplace. Factors in terms of delivery of goods and the quality of the products received by consumers are of concern in this research as well as suggestions for problem solving that can be carried out by online shop managers. The conclusion obtained is, to be able to help consumers shop online during the pandemic, suggestions for choosing an online shop with good delivery services and assessing the quality of goods are needed by consumers.]]>
