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Imajinasi: Jurnal Ilmu Pengetahuan, Seni, dan Teknologi
Published by Asosiasi Seni Desain dan Komunikasi Visual Indonesia
ISSN : 30322219     EISSN : 30321794     DOI : 10.62383
Core Subject : Art,
Arts
Journal of Science, Arts, and Technology is an open, peer-reviewed journal. The fields of study in this journal include the Science, Art and Technology sub-group. Imagination : Journal of Science, Art and Technology
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 93 Documents
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Strategi Endorsement Dalam Membangun Brand Awareness Akun TikTok @Fujiiian Diana, Adinda; Widhiandono, Doan
Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi Vol. 2 No. 2 (2025): Juni : Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/imajinasi.v2i2.621

Abstract

This study aims to analyze the endorsement strategy used by the TikTok account @fujiiian in building personal brand awareness in the digital era. The research method used is descriptive qualitative with observation and documentation techniques on 16 endorsement videos uploaded during May 2025. The results of the study show that the @fujiiian account, with 36.9 million followers, consistently uploads endorsement content dominated by honest reviews, tutorials, and story telling. The average viewers per endorsement video of 7.42 million and an average engagement rate of 1.03% indicate the effectiveness of the strategy being implemented, where this figure is included in the good category for an account with tens of millions of followers. Active interaction with the audience through comment replies and live streaming also strengthens loyalty and emotional closeness between creators and followers. These findings confirm that an authentic, informative, and interactive endorsement strategy is able to build strong personal brand awareness and strengthen account positioning amidst influencer competition on TikTok. This study provides an academic contribution to the literature on personal branding and endorsement on social media, as well as being a practical reference for content creators who want to build a personal brand effectively on digital platforms.
Inovasi Pengolahan Ikan dalam Perspektif Ekonomi Biru Minarti Minarti; Eliyanti Agus Mokodompit
Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi Vol. 2 No. 2 (2025): Juni : Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/imajinasi.v2i2.623

Abstract

The purpose of this study is to analyze fish processing innovations in the context of blue economy in various regions of Indonesia. The method used in this study is an article review research method with a qualitative descriptive approach using 5 relevant scientific article sources from accredited journals. The research analysis method uses qualitative descriptive analysis. The results show that fish processing innovations through modern technologies such as freeze drying, controlled fermentation, and bioactive-based processing have provided significant economic added value. Various regions in Indonesia have developed innovative products such as high-protein fish flour, export-quality surimi, and functional fermented fish products that support blue economy principles through sustainable utilization of marine resources.
Estetika dalam Interior Cafe: Antara Fungsi dan Gaya Imam syahri ramdhani; Safitri Fauziah Rahayu; Brynita Dayu Adesti
Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi Vol. 2 No. 2 (2025): Juni : Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/imajinasi.v2i2.625

Abstract

Today's cafe interiors are not only required to be comfortable, but must also have a strong visual appeal. Aesthetics and function are two important aspects that complement each other in creating a space that supports social interaction and reflects the character of the cafe itself. This study examines how design elements such as color, lighting, materials, and spatial arrangement can shape the visitor experience without ignoring the main function of the room. Using a descriptive qualitative method, this study explores examples of cafe interior designs in Indonesia that have successfully combined aesthetic values and functional needs. From the results of the analysis, it can be seen that the success of a cafe in attracting customers is greatly influenced by the balance between an attractive visual appearance and the comfort of using the space. These findings are expected to be a reference for designers and cafe owners in creating a functional space that also has strong visual characteristics.
Pemanfaatan Teknologi Big Data dan Cloud Computing dalam Meningkatkan Pelayanan Koperasi Syariah (Tinjauan Literatur) Syaiful Amrial Khoir; Hadi Tanuji
Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi Vol. 2 No. 2 (2025): Juni : Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/imajinasi.v2i2.626

Abstract

Digital transformation is one of the essential needs in the development of sharia cooperatives in the Industrial Revolution 4.0 era. Rapidly developing information technology requires microfinance institutions such as cooperatives to adapt, in order to remain competitive, efficient, and relevant in meeting the needs of their members. Two main technologies that play an important role in this transformation are big data and cloud computing. This article aims to examine in depth how the use of big data and cloud computing can support the digital transformation process in sharia cooperatives. Using a literature review approach from various scientific sources, this article analyzes the basic concepts, potential benefits, case studies, and challenges of implementing both technologies in the context of sharia-based cooperatives. The results of the study show that big data can improve data-based decision making, risk management efficiency, and personalization of services to members. Meanwhile, cloud computing provides flexibility, cost efficiency, and accessibility of cooperative information systems widely, even in areas with minimal IT infrastructure. However, the success of implementing this technology is greatly influenced by the readiness of human resources, digital infrastructure, and compliance with sharia principles. This article also provides practical recommendations and a further research agenda as a contribution to the development of technology-based sharia cooperatives.
Penciptaan Kain Pantai Berbasis Ragam Hias Suku Nias dengan Teknik Batik Tulis Fianti Rahmi Aceh; Misgiya Misgiya
Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi Vol. 2 No. 2 (2025): Juni : Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/imajinasi.v2i2.627

Abstract

The beach cloth works created apply Nias ornaments as a renewal idea to make them attractive and different from previous beach cloths. The aim is to find out the preservation activities of Nias ornaments in the cycle of batik-based beach cloths. Nias ornaments have certain symbolic meanings that are believed and trusted by the local community. Ornaments that are part of fine art by paying attention to the principles in applying Nias ornaments to the beach cloths created. The creation process is carried out by: 1. Data collection, 2. Determining ornaments as samples, 3. Designing digital-based motifs, 4. Transferring designs to primis mori cloth, 4. The canting process using liquid wax, 5. Coloring beach cloth, 6. Locking the color of the cloth using waterglass, 7. Removing wax by boiling and processing the cloth, 8. Drying the cloth until dry. The creation produced 12 different beach cloth works with innovations to preserve Nias ornaments, while at the same time socializing beach cloth as a typical souvenir of the Nias tribe through art exhibitions.
Analisis Efektivitas Penerapan Metode Pembelajaran Tari di RA Fatipa Hilda Zahra Lubis; Amanah Putri Fadillah; Andina Zahra; Fannia Sri Juwita; Nia Alfiyalawati
Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi Vol. 2 No. 2 (2025): Juni : Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/imajinasi.v2i2.630

Abstract

This study analyzes the effectiveness of dance learning methods at RA Fatipa on early childhood development. This descriptive qualitative study used classroom observations, interviews with teachers and principals, and documentation to collect data. The results showed that dance learning methods at RA Fatipa were effective in improving cognitive, physical-motor, social-emotional, creativity, and character aspects of children. However, limited facilities and infrastructure, teacher training needs, and parental support are obstacles. This study recommends improving facilities and infrastructure, ongoing training for teachers, and closer cooperation between schools and parents to optimize the benefits of dance learning for children's holistic development.
Penciptaan Desain Tote Bag Bertema Prangko Seri Bangunan Bersejarah Kota Medan Sebagai Cendramata Pos Bloc Medan Fahmi Alkindi; Raden Burhan Surya Nata Diningrat
Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi Vol. 2 No. 2 (2025): Juni : Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/imajinasi.v2i2.631

Abstract

Medan City has many historical buildings that reflect its rich culture and history. However, with the times, public awareness of this cultural heritage is diminishing. One of the efforts to preserve and reintroduce the historical buildings in Medan is through the creation of souvenir designs. This research focuses on the creation of a tote bag design with the theme of historical building series stamps of Medan City as souvenirs at Pos Bloc Medan. The creation method used in this research refers to the stages of exploration, design, and realization. Exploration was conducted by studying the visual and historical elements of historical buildings in Medan City, such as Maimun Palace, Medan Post Office, and Al-Mashun Grand Mosque. Designing is done by adapting the shape of stamps as the main design concept, combining digital illustrations with interesting color compositions. The final result is a tote bag design featuring historical buildings in the format of stamp illustrations, printed with digital printing techniques. This research is expected to contribute to the effort of preserving Medan City's cultural heritage through creative media, as well as increasing public awareness of the importance of preserving and appreciating historical buildings. In addition, this tote bag design also has the potential to become an attractive souvenir product with educational value for tourists and local communities.
Akulturasi Budaya dalam Arsitektur Klenteng Sam Poo Kong Semarang: Kajian Estetika Visual dan Nilai Historis sebagai Warisan Multikultural Desti Syahara; Riski Kurnia
Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi Vol. 2 No. 2 (2025): Juni : Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/imajinasi.v2i2.648

Abstract

The lack of public understanding of the cultural and historical values contained in multicultural worship buildings. Sam Poo Kong Temple in Semarang is an important object to study cultural acculturation reflected in its architecture, visual aesthetics, and historical values. This research aims to reveal how the combination of Chinese, Javanese and Islamic elements is reflected in the physical and symbolic forms of the temple. The method used is descriptive-analytical qualitative through direct observation, visual documentation, interviews, and literature study. The analysis was done thematically with architectural aesthetics and visual semiotics approaches. The results show that Sam Poo Kong Temple not only functions as a place of worship, but also as a symbol of tolerance and multicultural identity. The combination of ornaments, colors, structures, and symbols represent the values of togetherness, spirituality, and cross-cultural heritage. This temple plays an important role in strengthening social cohesion and becoming a cultural asset that supports the development of an inclusive and harmonious society.  
Penerapan Arsitektur Hijau dengan Menggunakan Material Bekas Rumah Botol Ir. Ridwan Kamil Halimatussa’diyah; Nur A’siyah Jamil Sarumpaet
Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi Vol. 2 No. 2 (2025): Juni : Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/imajinasi.v2i2.670

Abstract

Green architecture is one way to create a house or building that is environmentally friendly. One element that can be applied to realize green architecture is by making efficient use of recycled materials and development efforts by paying attention to good environmental carrying capacity, namely the use of used materials can be one solution to overcome sustainability problems. One reaction to the environmental crisis is the emergence of the concept of green architecture or green architecture which leads to sustainable design and awareness of energy and ecology in managing an environment. This study examines the application of green architecture in the residence of architect Ridwan Kamil known as the Bottle House. The Bottle House is a house that is designed to have a balanced reciprocal relationship with its environment. The use of used bottles is one design idea that helps reduce waste in Indonesia and can also be an alternative material that is not only functional but also aesthetic. Creatively, the bottle house shows how art and design can influence people's mindsets.
Perbandingan Ornamen Surya Majapahit di Museum Trowulan dan Demak: Kajian Motif dan Makna Riayatul Qiromah; Yulia Masrianingsi Pane
Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi Vol. 2 No. 2 (2025): Juni : Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/imajinasi.v2i2.671

Abstract

The Majapahit Surya Ornament is an ornament in the form of a sun decoration with a circular center and the outermost part forming the rays of the sun. The center is circular and has been divided into eight rooms with one room on the middle side. The Majapahit Surya Ornament is found in the Trowulan Museum and the Great Mosque of Demak. This ornament is a symbol of Hindu-Buddhist cosmology during the Majapahit era, which was adapted into a symbol of monotheism in the Islamic tradition during the Demak Sultanate. This study uses a three-form cultural approach: ideas, activities, and artifacts to analyze the transformation of ornaments in terms of philosophical meaning, social function, and physical form. The results of the study show that in the Trowulan Museum, this ornament is maintained in its original form to symbolize harmony and divine power, while in the Great Mosque of Demak, this ornament has undergone modifications in meaning and technique according to Islamic-Javanese values. This finding reveals the process of harmonious cultural acculturation between Hindu-Buddhist and Islam in Java, while also emphasizing the relevance of the Majapahit Surya ornament as a symbol of the rich and dynamic cultural heritage of the archipelago.

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