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Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends

momat
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Published by Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

ISSN : 3048068X EISSN : 30480671 DOI : 10.62951

Core Subject : Social,

Social Sciences

The journal explores the relationship between communication, tourism, and socioeconomic dynamics by presenting in-depth analysis, empirical findings, and relevant conceptual studies

Arjuna Subject : Ilmu Sosial - Komunikasi

Articles 80 Documents

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A Safe Space Amid Debt: Social and Cultural Practices in In-donesia's Digital Community of Online Loan Default Survi-vors Gusti Louisa; Augustin Mustika Chairil
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 2 (2026): May: Momentum Matrix: International Journal of Communication, Tourism, and Soci
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i2.692

This article examines how a group of people sharing the experience of online loan default builds its own social and cultural order in digital space, using the Facebook group "Galbay Pinjol 2026" as a case. Employing a netnographic approach, data were gathered from four months of group observation (March–June 2026) and in-depth interviews with seven purposively selected members. The findings show that this space functions as more than a venue for venting; it operates as a social ecosystem sustained by four interlocking dimensions: the emergence of a distinct vocabulary and set of symbols marking group identity; unwritten norms and an "us versus them" construction that binds solidarity; the community’s role as a social safety net that mobilizes collective action; and varied member attitudes toward risky information, ranging from collective vigilance to openings for questionable practices. The article concludes that such communities constitute a complex digital social space in which language, identity, norms, and solidarity are continuously woven together in response to shared financial pressure and stigma.

Empowering the Talempong Traditional Music Community as a Tourism Attraction in West Sumatra Rina Armeniza Aziz
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 3 (2026): August: Momentum Matrix: International Journal of Communication, Tourism, and S
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i3.665

The background of this research is that talempong, a traditional Minangkabau music developed as a cultural tourism instrument, faces challenges in motivating the younger generation to develop and continue the cultural heritage. The purpose of this study is to identify effective community empowerment strategies for talempong as a cultural tourism attraction in West Sumatra. The study used a qualitative approach with ethnographic methods. Data were collected through participant observation, in-depth interviews with community leaders, cultural artists, and local government officials, and documentation studies. The results indicate that Talempong community empowerment is implemented through three main strategies: institutionalization of community organizations, integration of Talempong performances into tourism packages, and capacity development of local artists. The research findings indicate that community empowerment contributes significantly to strengthening local cultural identity, improving the economic well-being of artists, and enhancing the attractiveness of West Sumatra as a cultural tourism destination. This study provides recommendations for local governments and tourism stakeholders to develop policies that support the sustainability of traditional Talempong music as a priceless cultural heritage asset.

Enhancing MSMEs Business Governance within the Baduy Indigenous Community Gilang Fahreza; Dyah Mustika Wardani; Nova Yudha Adriansyah Putra; Lilik Edi Saputro
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 3 (2026): August: Momentum Matrix: International Journal of Communication, Tourism, and S
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i3.697

The Outer Baduy are an indigenous community that is more open to external cultural influences than the Inner Baduy and have gradually adopted modern technology to support their economic activities. Observations indicate that most micro, small, and medium enterprises (MSMEs) in the community already have social media accounts and actively use digital devices. However, these platforms have not been utilized optimally for product promotion and business development. Many business owners reported feeling embarrassed or lacking confidence to appear in promotional content, limiting the effectiveness of their digital marketing efforts. This community service activity aimed to improve digital marketing capabilities by providing training on the use of social media and marketplace platforms, as well as developing content strategies that remain consistent with local cultural values. The program also encouraged participants to understand the importance of branding and customer engagement in the digital marketplace. The results suggest that continued mentoring addressing both technical skills and psychological barriers is essential to build self-confidence, strengthen digital literacy, and foster sustainable digital marketing practices. A personalized, culture-based approach is therefore crucial for increasing the active participation and competitiveness of Outer Baduy MSMEs in the digital economy.

Talempong as Inheritance Intangible Culture : Identity, Aesthetics and Function Minangkabau Social Society Rina Armeniza Aziz; John JOI Ihalauw; Sugiarto Sugiarto
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 1 (2026): February: Momentum Matrix: International Journal of Communication, Tourism, and
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i1.698

Talempong, the Minangkabau bronze gong tradition of West Sumatra, is an important but under-documented intangible cultural heritage. This study examines Talempong's historical evolution, aesthetic value, and role in maintaining Minangkabau identity amidst modernization and the commodification of tourism. Three main focuses are: the development of Talempong from prehistory to the contemporary; the aesthetic principles underlying the performance; and its function as a marker of ethnic and communal identity. Qualitative interpretive methods are employed through a review of ethnomusicology, anthropology, and tourism literature, as well as an analysis of documents on Talempong practice. The findings reveal five historical layers from megalithic idiophones to tourism oriented diatonic ensembles; an aesthetic based on oral tuning systems (limo salabuan, onam salabuan) and colotomic patterns that emphasize communal cooperation; and Talempong's function as a nagari identity, a traditional medium, and a cultural tourism resource. The discussion situates these findings within debates on intangible heritage preservation in Indonesia and Southeast Asia. The conclusion confirms that Talempong's sustainability depends on a balance of authenticity and adaptive innovation, with recommendations for community-based documentation, educational transmission, and heritage tourism governance.

Social Transformation and Challenges of Traditional Music in the Era of Globalization: A Case Study of Talempong in West Sumatra Rina Armeniza Aziz; John JOI Ihalauw; Sugiarto Sugiarto
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 3 (2026): August: Momentum Matrix: International Journal of Communication, Tourism, and S
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i3.699

Traditional music plays a crucial role in local cultural identity, yet faces pressures from globalization, modernization, and urbanization. This article examines the social transformation and sustainability challenges of Talempong, a Minangkabau percussion ensemble in West Sumatra, through a qualitative case study based on ethnographic observation, interviews, and document analysis. Results reveal tonal, technical, and functional hybridization; weakening intergenerational transmission due to urbanization and the erosion of nagari structures; and the commodification of Talempong for tourism and popular entertainment, which opens up economic opportunities while diminishing ritual authenticity. The discussion places these findings within the framework of glocalization, cultural hybridity, and sustainability, concluding that Talempong's survival depends on adaptive, community-based revitalization that balances authenticity with digital innovation, the creative economy, and youth education. Such approaches are essential to ensure that Talempong remains a dynamic cultural practice capable of evolving with social change while preserving its historical significance, symbolic meanings, and Minangkabau cultural identity.

Traditional Music Based Cultural Tourism: An Opportunity for Revitalization and Empowerment of Local Communities through Talempong Rina Armeniza Aziz; John JOI Ihalauw; Sugiarto Sugiarto
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 4 (2026): November : Momentum Matrix: International Journal of Communication, Tourism, an
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i4.700

Talempong, a Minangkabau bronze gong ensemble in West Sumatra, embodies both cultural identity and creative economic potential, yet its role in cultural tourism remains rarely studied. This study examines Talempong's potential as a tourism attraction and creative economy instrument, as well as a strategy for revitalization and community empowerment. Using a qualitative case study approach through interviews, participant observation, and documentary analysis, data were triangulated and analyzed using the interactive model of Miles, Huberman, and Saldana. Findings indicate that Talempong functions as a living heritage asset, a performative tourism product, and a revenue-generating creative good through instrument making, performances, music education, and souvenirs, yet faces challenges of generational transmission, limited market access, and weak institutional support. Discussions highlight that the success of Talempong-based tourism depends on the synergy of cultural authenticity, community involvement, and market packaging. The study concludes that collaborative governance between artisans, the village, and the creative sector can revitalize Talempong while strengthening community livelihoods, with practical implications for sustainable music tourism policy.

Preserving Gastronomic Heritage through Culinary Entre-preneurship Edouard Aryadi Supriyadi; Sony Heru Priyanto; Nur Widianto
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 3 (2026): August: Momentum Matrix: International Journal of Communication, Tourism, and S
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i3.701

Gastronomic heritage has become an important component in strengthening cultural identity and tourism destination competitiveness. However, previous studies have primarily emphasized gastronomy as a tourism attraction, while the role of culinary entrepreneurs in preserving gastronomic heritage remains underexplored. This study aims to examine how culinary entrepreneurship contributes to preserving gastronomic heritage through a phenomenological approach. The research was conducted at Singkong Keju D-9 in Salatiga, Central Java, involving the business owner as the main participant. Data were collected through in-depth interviews, observations, and documentation, and analyzed using phenomenological data analysis. The findings reveal that culinary entrepreneurship preserves gastronomic heritage through four interconnected practices: revalorizing local food, preserving culinary authenticity, knowledge sharing, and community empowerment. These practices collectively transform local food into cultural and tourism assets while maintaining product authenticity, transmitting culinary knowledge, empowering local communities, and strengthening the identity of gastronomic destinations. The study further demonstrates that culinary entrepreneurs serve not only as economic actors but also as custodians and transmitters of gastronomic heritage. This research contributes to gastronomic tourism literature by proposing a research findings framework that explains the relationship between entrepreneurial practices and gastronomic heritage preservation, providing practical implications for developing sustainable gastronomy tourism destinations based on local cultural heritage.

Coastal Community Empowerment Model: The Role of Women during the Fish “Off-Season” in Building Family Food Security Eny Haryati; Heny Widyawati Saptosari; Fedianty Augustinah
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 3 (2026): August: Momentum Matrix: International Journal of Communication, Tourism, and S
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i3.705

During the fishing off-season, fishers face difficulties going to sea, causing household income to decline while daily food needs remain. Coastal women often become the main economic support, yet their role has rarely been developed into an empowerment model. This study aims to develop a coastal-community empowerment model based on women’s roles in strengthening family food security during the off-season. A qualitative case-study design was conducted in a fishing community in Sumenep Regency, East Java. Twelve informants were purposively selected, consisting of eight women from fishing families as key informants and four supporting informants. Data were collected through in-depth interviews, direct observation, and document tracing, then analysed using the Miles and Huberman interactive model, including data reduction, data display, and conclusion drawing, with triangulation used to ensure validity. The findings show that women contribute to all four pillars of food security: availability, access, utilisation, and stability, while serving as the main economic buffer when husbands cannot fish. However, their efforts remain largely survival-oriented and are constrained by limited capital, narrow market access, and double workloads. The study concludes that an off-season-adaptive women’s empowerment model aligned with the seasonal calendar is needed to support more independent and sustainable livelihoods.

Cultural Heritage as a Potential for Tourism Development Based on Local Potential and Oriented towards Sustainable Development Muhammad Yudi Ansyah; Eny Haryati; Priyanto Priyanto
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 3 (2026): August: Momentum Matrix: International Journal of Communication, Tourism, and S
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i3.706

The city of Malang holds heritage-city status with dozens of cultural-heritage buildings, yet this historical capital has not yet translated into commensurate tourism benefits; visits are brief, economic benefits are uneven, and a number of buildings are at risk of change of function. This study aims to map the cultural-heritage potential of Malang City, assess how far its use is aligned with the principles of sustainable development and local potential, and formulate a tourism-development strategy that unites conservation, community empowerment, and sustainability. The study population consisted of heritage-tourism stakeholders in Malang City, with a purposively selected sample of ten informants covering government officials, experts, conservation communities, business operators, residents, guides, and tourists. Data were collected through in-depth interviews, observation, and documentation, then analysed using an interactive model—data reduction, display, and conclusion drawing—followed by a SWOT analysis to formulate strategy. The results show that Malang's cultural heritage has strong appeal, particularly because it combines buildings, kampongs, culinary traditions, and residents' stories, but its use is not yet sustainable: the tourism experience remains shallow, economic benefits are uneven, community participation is limited to implementation, environmental pressure is rising, and governance and data remain fragmented. The recommended strategy is to build a coordinated, community-based cultural-heritage tourism ecosystem, comprising an integrated heritage route, a visitor-data platform, multilingual interpretation, adaptive-reuse guidelines, carrying-capacity control, and a cross-stakeholder forum. The study concludes that conservation and utilisation can proceed together when managed in an integrated way that places the community as the principal actor.

Marketing Collaboration for Educational Tourism Based on Fruit-Farming Production in the Digital Era Suranto Suranto; Eny Haryati; Amirul Mustofa
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 3 (2026): August: Momentum Matrix: International Journal of Communication, Tourism, and S
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i3.707

Educational tourism based on fruit-farming production holds great potential, but its marketing management often runs partially and has not yet been collaborative, so destination competitiveness is not yet optimal in the digital era. This study aims to analyze the forms and patterns of collaboration among stakeholders, identify the role of digital media, and formulate a marketing-collaboration model for educational tourism based on fruit-farming production. The study uses a qualitative approach with a case-study strategy at the Fruit Garden Educational Tourism site, Batu City, Malang, East Java. The research population comprised destination stakeholders, while the sample was determined purposively at twelve informants representing five pentahelix elements: government, business actors, community, academics, and media. Data were collected through in-depth interviews, observation, documentation, and digital content analysis, then analyzed using the Miles and Huberman interactive model — data reduction, data display, and conclusion drawing — complemented by content analysis, with validity maintained through triangulation. The results show that collaboration among the five elements has formed but remains informal and incidental, with the manager as the dominant actor. Digital marketing is not yet planned, and content showing visitors' direct experience achieves the highest engagement compared to promotional content. The study concludes that strengthening marketing requires a structured collaboration model covering joint planning, division of roles, joint content production, digital distribution, and periodic evaluation, with the learning experience highlighted as the destination's main value.

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M Zainul Hafizi

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name M Zainul Hafizi

Contact Email garuda@apji.org

Phone +62+6285642100292

Journal Mail Official Fatqurizki@apji.org

Editorial Address Kuanyar, RT. 003, RW. 003, Kel. Kuanyar, Kec. Mayong, Kab. Jepara, Provinsi Jawa Tengah, 59465

Location Kab. jepara, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
M Zainul Hafizi

Contact Email
garuda@apji.org

Phone
+62+6285642100292

Journal Mail Official
Fatqurizki@apji.org

Editorial Address
Kuanyar, RT. 003, RW. 003, Kel. Kuanyar, Kec. Mayong, Kab. Jepara, Provinsi Jawa Tengah, 59465

Location
Kab. jepara,

Jawa tengah

INDONESIA