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Jalan Soekarno Hatta Gang Nila 1 No 15. Tanjungpinang City. Kepulauan Riau Province. Indonesia
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INDONESIA
Indonesian Tourism Journal
Published by Austronesia Akademika
ISSN : 3048278X     EISSN : 30484472     DOI : https://doi.org/10.69812/itj
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
Indonesian Tourism Journal is a renowned academic publication that focuses on various aspects of tourism in Indonesia. It serves as a platform for researchers, scholars, and practitioners to showcase their work, exchange ideas, and contribute to the development of the tourism industry in Indonesia. Journal covers a wide range of topics including tourism management, sustainable tourism, cultural heritage, ecotourism, marketing, and policy development. It provides valuable insights into the challenges and opportunities faced by the Indonesian tourism industry and offers potential solutions to enhance its growth and competitiveness. Indonesian Tourism Journal aims to promote a deeper understanding of tourism in Indonesia by featuring original research articles, case studies, and literature reviews. It provides a comprehensive and up-to-date source of knowledge for anyone interested in exploring the complexities and dynamics of Indonesian tourism. With its rigorous peer-review process and high editorial standards, the Indonesian Tourism Journal ensures the credibility and reliability of the published content.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 2 No. 1 (2025): May, 2025" : 6 Documents clear
Evaluation of Public Service Performance of the Government at the Lingga Regency Tourism Office Srinita, Geby Gita; Febrianty, Wan Jesica; Putri, Rizqi Apriani
Indonesian Tourism Journal Vol. 2 No. 1 (2025): May, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i1.81

Abstract

The tourism sector in Lingga Regency holds significant potential as a catalyst for regional economic development, especially given its rich marine, cultural, and historical assets. However, this potential remains underutilized due to persistent issues in public service performance, particularly within the Tourism Office. The background of this research is the low effectiveness and efficiency of tourism-related public services, as evidenced by the drastic gap between strategic targets and actual outcomes most notably, the revitalization of tourist destinations, which only reached 7.03% of the planned 80% target in 2024. This study aims to evaluate the performance of public service delivery in Lingga's tourism sector using a three-dimensional model comprising input, output, and outcome dimensions. Employing a qualitative research approach, data were gathered through in-depth interviews with key officials, field observations at tourism sites, and analysis of strategic and accountability documents such as LAKIP and RPJMD. Data were analyzed using a structured coding system based on ten performance indicators, including service structure, responsiveness, stakeholder engagement, and policy alignment. The results show that although strategic plans and organizational frameworks exist, implementation is hindered by weak coordination, limited infrastructure, underdeveloped human resource capacity, and low community involvement. Promotional efforts and digital engagement are also insufficient to create a compelling tourism brand. The conclusion emphasizes the need for institutional reform through enhanced capacity building, performance-based budgeting, stakeholder collaboration, and the adoption of community-based tourism.
Implementation Dynamics of Mangrove Ecotourism Governance in Tanjungpinang Coastal Area: A Grindle-Based Analysis Fatmo, Siyardi; Samin, Rumzi; Akhyary, Edy; Septiawan, Armauliza; Subiyakto, Rudi
Indonesian Tourism Journal Vol. 2 No. 1 (2025): May, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i1.98

Abstract

Ecotourism has emerged as a key strategy for harmonizing environmental conservation with local economic development, particularly in biodiverse coastal regions. Mangrove forests, as critical ecological buffers and carbon sinks, have gained attention for their potential to support sustainable tourism models. This study investigates the dynamics of policy implementation for mangrove ecotourism in the coastal area of Tanjungpinang, Indonesia, using Grindle’s Policy Implementation Framework to analyze both policy content and implementation context. The research aims to evaluate how the local tourism policy specifically Regional Regulation No. 8 of 2021 is translated into action at the grassroots level. A qualitative descriptive method was employed, incorporating in-depth interviews, field observations, and document analysis involving various stakeholders, including government agencies, NGOs, tourism operators, and community representatives. Findings reveal that while the regulation outlines clear environmental and socio-economic goals, implementation is hindered by inter-agency fragmentation, centralized decision-making, limited infrastructure, and minimal community participation. Power asymmetries and bureaucratic misalignment further complicate the delivery of intended outcomes. Despite these obstacles, some benefits have emerged, such as increased awareness and pilot ecotourism initiatives. The study concludes that for mangrove ecotourism to achieve meaningful ecological and economic outcomes, a participatory governance model is essential. Strengthening institutional coordination, enhancing grassroots involvement, and securing diversified resources are critical to bridging the gap between policy vision and practical impact.
Walking Tour and Culture: Fostering Cultural Collaboration Through Tourism Febriani, Prita; Muttaqin, Islakhul
Indonesian Tourism Journal Vol. 2 No. 1 (2025): May, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i1.103

Abstract

Indonesia’s rich cultural diversity, encompassing over 300 ethnic groups and more than 700 local languages, presents immense potential for the development of culture-based tourism. However, this cultural wealth faces increasing threats from modernization, urbanization, and globalization, which contribute to the erosion of traditional values and local identity. One promising solution to counteract these challenges is the implementation of walking tours, which offer immersive and educational tourism experiences that foster deeper cultural appreciation while empowering local communities. This study aims to explore how walking tours can function as effective instruments for cultural preservation and community-based tourism development in Indonesia. Employing a qualitative approach through literature review, the research analyzes secondary data from academic publications, policy reports, and case studies focusing on walking tour practices in various Indonesian cities and cultural villages. The findings reveal that walking tours provide significant benefits, including the revitalization of local wisdom, economic opportunities for artisans and small businesses, and increased tourist awareness of cultural sustainability. Moreover, the role of trained local tour guides is pivotal in facilitating authentic and meaningful interactions between tourists and host communities. These tours contribute not only to visitor satisfaction but also to the strengthening of cultural identity and community resilience. In conclusion, walking tours serve as a strategic model for integrating cultural education, tourism, and community empowerment.
Cultural Narratives in the Development of Traditional Markets as Authentic Tourism Attractions in Yogyakarta Syafii, Hisyam; Saadiah, Nur Khofifah; Alaldaya, Rudyn
Indonesian Tourism Journal Vol. 2 No. 1 (2025): May, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i1.104

Abstract

Traditional markets in Yogyakarta are more than economic hubs; they serve as dynamic cultural spaces that reflect Javanese heritage and identity. With the rise of global tourism and shifting traveler interests toward authentic, immersive experiences, these markets have undergone significant transformation. This study investigates how cultural narratives are reconstructed and utilized in the development of Yogyakarta's traditional markets specifically Beringharjo, Ngasem, and Kranggan as authentic tourism attractions. Employing a qualitative critical ethnography within an interpretive paradigm, data were collected through participant observation, document analysis, and visual studies. Thematic coding and narrative analysis were used to interpret the findings. The research reveals that cultural elements such as rituals, symbols, and spatial arrangements are selectively commodified to meet tourist expectations while local communities actively negotiate and preserve their cultural integrity. Market stakeholders engage in “stagecraft” by adapting traditional practices for tourist consumption without fully losing their original meaning. The results also show the emergence of hybrid cultural expressions shaped by the interplay of digital technologies, tourism trends, and community agency. These narratives are neither static nor purely commercial; instead, they are continuously reinterpreted within broader socio-economic and political contexts. This study contributes to theoretical discussions in heritage tourism by emphasizing cultural narrative as a social construct, while offering practical recommendations for sustainable, participatory tourism models. Ultimately, it concludes that authenticity in tourism is a dynamic process shaped through ongoing dialogue between tradition and modernity.
An Analysis of the Effectiveness of Social Media as a Promotional Tool for Perlang Tourism Village Devylia, Devylia
Indonesian Tourism Journal Vol. 2 No. 1 (2025): May, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i1.109

Abstract

Rural tourism villages in Indonesia face increasing challenges in gaining visibility in the competitive digital tourism landscape, despite their rich cultural and natural assets. Perlang Tourism Village in Central Bangka Regency exemplifies this issue, as its promotional efforts via digital platforms remain fragmented and underdeveloped. This study investigates the effectiveness of social media as a promotional tool for Perlang, aiming to assess how visual storytelling, user-generated content (UGC), and platform-specific strategies influence destination branding and tourist engagement. Employing a qualitative case study approach, the research utilizes secondary data including social media metrics, tourism reports, and literature on digital promotion. The analysis reveals that while Instagram, YouTube, and TikTok present unique opportunities, their current usage by Perlang lacks coherence, regularity, and platform optimization. Instagram posts are sporadic and visually inconsistent, YouTube is inactive, and TikTok lacks an official presence despite growing organic content under the #Perlang tag. Moreover, the absence of influencer partnerships and structured UGC campaigns undermines Perlang’s potential to build trust and emotional connections with prospective tourists. The findings emphasize that effective rural tourism promotion requires a participatory and strategic digital approach incorporating targeted content, demographic segmentation, and emotionally resonant narratives. In conclusion, this research highlights the transformative potential of integrated social media strategies in enhancing the digital visibility of rural tourism destinations and recommends the adoption of community-driven storytelling and influencer collaborations to establish a compelling and competitive online identity for Perlang Village.
Narrative Communication of Urban Village Tourism in Yogyakarta for Governing Community Resilience Mutiarni, Yosi Septa; Pinasthika, Zhafira
Indonesian Tourism Journal Vol. 2 No. 1 (2025): May, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i1.155

Abstract

Tourism in urban village communities of Yogyakarta serves as both a livelihood strategy and a resilience mechanism for populations living in ecologically vulnerable areas such as the flood-prone Kali Code riverbank. Despite exposure to hazards including seasonal flooding, landslides, water pollution, and urbanization pressures, residents have transformed their settlement into a vibrant community-based tourism (CBT) destination rooted in cultural heritage, environmental stewardship, and social solidarity. This study aims to explore how the Kali Code community constructs tourism narratives and employs communication strategies to strengthen resilience, combat the stigma of slum living, and preserve local identity. Using a qualitative narrative methodology, data were gathered through direct observation, document review, and prior studies, analyzed to uncover themes linking tourism, identity, and resilience. Findings reveal that CBT in Kali Code is deeply participatory and bottom-up, integrating storytelling, heritage preservation, and environmental management such as waste sorting, greening projects, and hazard mitigation drills into its tourism activities. Communication operates as a strategic tool, with interpersonal dialogue, community events, and social media used to disseminate information, mobilize action, and engage visitors in the community’s transformation story. In contrast to more visually oriented, externally managed models like Jodipan’s Rainbow Village, Kali Code’s approach embeds promotion within local narratives of survival, pride, and collective agency. The study concludes that CBT, when grounded in participatory communication and local values, can simultaneously generate economic benefits, reinforce socio-cultural identity, and enhance adaptive capacity, offering a replicable model for urban communities facing environmental and social challenges.

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