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Maulana Andinata Dalimunthe
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OPINI: Journal of Communication and Social Science
Published by CV. Academic Solution Publisher
ISSN : -     EISSN : 30638909     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
OPINI: Jurnal of Communication and Social Science is an international journal that focuses on the scholarly study of communication and social science. The journal is dedicated to the advancement of knowledge in the field by promoting the publication of innovative research and theoretical developments in the field of communication and social science, including digital media, interpersonal communication, mass media, organizational communication, public relations, Journalistic, Sociology, Anthropology, Politics, Culture, Linguistic and more. OPINI aims to provide a platform for the exchange of ideas, research findings, and scholarly discussion among academics, researchers, and practitioners in the field. It focuses on high-quality research findings and specialist knowledge, and encourages the discussion of professional issues that reflect the diversity of the field. The journal is committed to examining the intersection of communication and Social scince, and to exploring the implications of these intersections for social, economic, culture, and political change.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 23 Documents
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THE FUTURE OF DIGITAL MARKETING COMMUNICATION: STRATEGIES FOR ENGAGING THE MODERN CONSUMER Khairifa, Feni
OPINI: Journal of Communication and Social Science Vol. 1 No. 3 (2024): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/v975we40

Abstract

This study aims to explore the trends and strategies of effective digital marketing communication in increasing modern consumer engagement. The method used in this study is the Systematic Literature Review (SLR), which includes the identification, selection, and analysis of relevant studies from various academic and industry sources using the PRISMA approach. The results of the study indicate that effective digital marketing communication strategies rely on three main pillars: data-driven personalization, omnichannel integration, and ethical engagement. The use of artificial intelligence (AI) and machine learning has enabled more personalized and predictive marketing experiences, increasing consumer engagement and loyalty. In addition, social media-based marketing and user-generated content have proven to be more effective than conventional advertising methods. However, challenges such as data privacy, digital fatigue, and algorithmic filtering are still major concerns for the digital marketing industry.
WAVE OF HASHTAGS ON SOCIAL MEDIA: NETIZENS' ACCEPTANCE OF THE HASHTAG #TIDAKPERCAYAPOLISI Rachman, Mulia; Santoso, Bagus; Manurung, Afwan Syahril
OPINI: Journal of Communication and Social Science Vol. 1 No. 3 (2024): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/j05pqx49

Abstract

This study analyzes the dynamics of netizens' reception of the hashtag #tidakkerjapolisi on social media, reflecting public sentiment toward the Indonesian National Police (Polri). Using a virtual ethnography approach within a critical paradigm, primary data were collected through observation and documentation on social media and analyzed using Klaus Krippendorff's content analysis to identify communication patterns and key themes. The findings reveal a significant gap between Polri's official narratives and public perceptions, with many netizens adopting oppositional positions. Key criticisms include evidence manipulation, systemic corruption, and lack of transparency in handling cases. Social media has become a platform for the public to mobilize opinions and demands for reform. The study recommends that Polri enhance communication and transparency via social media, implement internal reforms to strengthen accountability, and leverage technology, such as body cameras and improved surveillance systems, to improve integrity and public trust in law enforcement.
ANALYSIS OF UINSU COMMUNICATION STUDENTS ON INTRAPERSONAL COMMUNICATION THAT OCCURS IN THE PODHUB YOUTUBE VIDEO JUAN-EVE PODHUB EDITION Darmawan , Rizki
OPINI: Journal of Communication and Social Science Vol. 1 No. 3 (2024): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/opini.v1i3.844

Abstract

This study aims to analyze the intrapersonal communication occurring in the YouTube Podhub episode featuring Juan and Eve. The main focus of this research is to explore the elements of intrapersonal communication that emerge in the podcast and how Communication students at UINSU assess its influence on personal narratives and in-terpersonal relationships. Using a qualitative approach, this research examines self-reflection, internal conflict, personal perspective, and the impact of social and cultur-al influences on the communication between Juan and Eve. Data were collected through observation and content analysis of the selected podcast video, as well as rel-evant supporting literature. The findings show that the intrapersonal communication displayed in this podcast plays a crucial role in creating an authentic narrative and enriching the interpersonal relationship between the creators and their audience. This study aims to provide insights into the importance of self-reflection in building effec-tive communication, particularly in the digital age..
URBAN COMMUNITY STRATEGIES IN FACING GLOBALIZATION CAUSES OF SOCIAL CHANGE Yasin, Ahmad; Andari, Amalia; Nasution , Mukherzi
OPINI: Journal of Communication and Social Science Vol. 1 No. 3 (2024): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/x3bvnj91

Abstract

This journal discusses research on urban community strategies in facing social changes caused by globalization. Such as how to survive social and cultural changes as well as changes in people's lifestyles which may have an impact on changes in local values and characteristics. This research uses qualitative research methods with open interviews. The results of this research in the form of adaptation and adjustment to social change are strategies commonly used by urban communities to face globalization which causes social change, but accompanied by an agreement to protest changes that occur if they are not in accordance with local cultural values . Urban communities must choose what is good for their life in the city with the hope that their life is more decent compared to their life in their home region.
2024 Election Campaign Branding By Utilizing Digital Transformation Kamil, Er; Sundari, Fitri
OPINI: Journal of Communication and Social Science Vol. 1 No. 3 (2024): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/c3e3mw31

Abstract

Indonesia in 2024 is in an era of rapid technological development. This technological advancement is called digital transformation. In the 2024 elections, digital transformation creates new nuances in political campaigns, which are more adaptive and innovative in shaping candidate branding in the community. In political campaigns, every party and candidate for presidential and vice presidential candidates are competing to form branding to get public attention. This study analyzes the branding of the 2024 Election campaign by utilizing digital transformation. Using a qualitative approach with a content analysis method on social media used in the 2024 presidential & vice presidential candidates. The utilization of technology in digital transformation in the 2024 election campaign is related to the theory of diffusion of innovation. The 2024 election has a diffusion of innovation in the form of the role of political communication in the campaign branding of each candidate. Utilizing social media, campaign organizing technology, digital marketing strategies, along with visual and multimedia content, succeeded in creating strong branding and effective, relevant, and responsive political communication in the 2024 elections.
The Role of Communication Ethics in Addressing Social Differences and Relational Challenges in the Digital Era Pratama, Andiga; Rahmayani, Kiki; Abduh Isma, Muhammad; Ramadhan, Fikri; Raziq, Ahmad Habbib
OPINI: Journal of Communication and Social Science Vol. 2 No. 1 (2025): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/ppzw0q07

Abstract

This study explores how ethical principles—such as honesty, empathy, responsibility, and dialogic respect—can address the growing challenges of online polarization, interpersonal conflict, and cultural fragmentation. Employing a qualitative literature review approach, this paper synthesizes insights from interdisciplinary sources spanning communication studies, media ethics, sociology, and digital literacy. The findings reveal that ethical communication is not only a theoretical construct but a practical necessity in digital ecosystems marked by anonymity, algorithmic bias, and declining civility. In particular, ethical frameworks rooted in dialogic theory and communicative action offer valuable strategies for navigating social differences and mitigating hostility. While challenges such as reduced empathy, shallow engagement, and institutional gaps persist, emerging opportunities exist through ethical platform design, digital education, and professional ethical leadership. Communication ethics, when embedded into policy, pedagogy, and everyday discourse, can transform online interaction into a space for inclusion, recognition, and relational healing. This study concludes that fostering ethically literate digital citizens is fundamental to achieving democratic engagement and sustainable peace in a digitally connected world. Communication must move beyond information transmission to become a vehicle for dignity, coexistence, and shared responsibility.
EDUTAINMENT STRATEGY OF @ROLANSIHOMBING TIKTOK ACCOUNT: BUILDING AUDIENCE ENGAGEMENT THROUGH EDUCATIONAL AND ENTERTAINING CONTENT Pulungan, Tuty Alawiyah; Hamdan, Al-Hafizh Mubarak
OPINI: Journal of Communication and Social Science Vol. 2 No. 1 (2025): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/fq0fv572

Abstract

applied to the TikTok account @rolansihombing in building audience engagement through educational and entertaining content. Using a qualitative method, data were collected through content analysis, focusing on engaging storytelling, the integration of education and entertainment, and the use of visual and verbal elements. The results indicate that the storytelling strategy, delivered in an engaging and personal manner with the inclusion of humor, is effective in increasing audience engagement and enhancing understanding of running. These findings can serve as a reference for other content creators in producing informative and engaging material
COLLABORATIVE GOVERNANCE IN THE REVITALIZATION OF CADIKA PARK TO REALIZE PUBLIC OPEN SPACE IN MEDAN CITY Nuraisyah, Fitri; Saraan, Muhammad Imanuddin Kandias
OPINI: Journal of Communication and Social Science Vol. 2 No. 1 (2025): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/apax1w80

Abstract

This study aims to describe the implementation of Collaborative Governance in the revitalization of Cadika Park to realize public open space in Medan City. The revitalization of Cadika Park is a strategic effort that involves collaboration between the government, the private sector, and the community to enhance the quality of public open space that serves as a venue for social interaction and recreation. According to the data, this revitalization is funded through the Corporate Social Responsibility (CSR) of PT Tor Ganda, with a total budget of IDR 22.6 billion. This research refers to three indicators of successful Collaborative Governance according to Emerson, Nabatchi, and Balogh (2012), namely: collaboration dynamics, collaborative actions, and impact and adaptation. The results indicate that the collaboration between the Youth and Sports Office, Bappeda, and PT Tor Ganda has been effective, although challenges remain in terms of oversight and community participation. Community involvement in maintaining and caring for the upgraded facilities is key to the success of this revitalization. The method used in this research is descriptive with a qualitative approach, which describes the situation, conditions, and collaborative processes involving various stakeholders. The findings show that although the revitalization of Cadika Park has had positive impacts, such as an increase in visitor numbers and environmental quality, challenges regarding community awareness and compliance with regulations still need to be addressed to ensure the sustainability of the park as a beneficial public open space.
POLITICAL COMMUNICATION OF AGRARIAN REFORM: REPRESENTATION OF THE STATE AND THE PEOPLE IN THE CURRENT OF GLOBAL NEOLIBERALISM Damanik, Ahmad Taufan
OPINI: Journal of Communication and Social Science Vol. 2 No. 1 (2025): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/arpzzy04

Abstract

This article analyzes how the state’s political communication constructs and legitimizes agrarian reform discourse within the framework of global neoliberalism. Using a Systematic Literature Review (SLR), the study synthesizes 32 peer-reviewed articles published between 2000 and 2025, selected based on thematic relevance, methodological rigor, and empirical contribution. The analysis identifies a consistent pattern of rhetorical commitment to agrarian justice paired with the material reproduction of land inequality. In particular, the administrations of Susilo Bambang Yudhoyono, Joko Widodo, and Prabowo Subianto have framed land reform as a technocratic process focused on land certification, while avoiding direct confrontation with entrenched elite land ownership. This communication strategy, rooted in hegemonic discourse, has normalized structural exclusion and depoliticized land conflicts. Despite the proliferation of populist slogans, policies remain aligned with corporate and investor interests, marginalizing rural communities and indigenous peoples. The study concludes that political communication in post-authoritarian Indonesia functions not merely as information dissemination but as an ideological tool to maintain elite consensus. Agrarian reform, to be effective, must be reclaimed as a political struggle rooted in participatory justice and grassroots mobilization. Without this shift, reform risks becoming an aesthetic performance rather than a transformative agenda.
ANALYSIS OF THE IMPLEMENTATION OF GREEN TRANSPORTATION TO REALIZE A GREEN AND SUSTAINABLE CITY (STUDY ON THE RAPID TRANSIT BUS TRANSPORTATION MODE IN MEDAN CITY) Lubis, Annisa Aulia; Saraan, Muhammad Imanuddin Kandias
OPINI: Journal of Communication and Social Science Vol. 2 No. 1 (2025): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/xpv69c44

Abstract

The increase in the number of motor vehicles in Medan City has led to traffic congestion and higher carbon emissions, contributing to worsening air pollution. According to data from the Medan Environmental Agency, carbon emissions from the transportation sector increased from 1,575 tons in 2020 to 2,154 tons in 2022. In addition, data from Kumparan Tech (2019) showed that Medan recorded an Air Quality Index (AQI) score of 78, placing it among the five cities with the highest levels of air pollution in Indonesia. To address this issue, the Medan City Government implemented green transportation through an electric-based Bus Rapid Transit (BRT) system as part of its sustainable development efforts. However, its implementation has not been optimal due to limited bus stop facilities, insufficient fleets and infrastructure, a decline in passenger numbers caused by the digital payment system, and a lack of coordination among stakeholders. This research employed a descriptive method with a qualitative approach. Data were collected through interviews, observation, and documentation. The theory used in this study is Litman’s (2015) green transportation theory, which includes the indicators of safety, environmental impact, comfort, and land use. The findings indicate that the implementation of green transportation through the Bus Rapid Transit system in Medan City has not been optimal, as facilities do not yet meet green transportation standards, public outreach remains limited, and there is no full coordination among stakeholders. This study recommends strengthening regulations, enhancing coordination among stakeholders, and improving service quality as strategic efforts to support the vision of Medan City as a green and sustainable city.

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