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Maulana Andinata Dalimunthe
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OPINI: Journal of Communication and Social Science
Published by CV. Academic Solution Publisher
ISSN : -     EISSN : 30638909     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
OPINI: Jurnal of Communication and Social Science is an international journal that focuses on the scholarly study of communication and social science. The journal is dedicated to the advancement of knowledge in the field by promoting the publication of innovative research and theoretical developments in the field of communication and social science, including digital media, interpersonal communication, mass media, organizational communication, public relations, Journalistic, Sociology, Anthropology, Politics, Culture, Linguistic and more. OPINI aims to provide a platform for the exchange of ideas, research findings, and scholarly discussion among academics, researchers, and practitioners in the field. It focuses on high-quality research findings and specialist knowledge, and encourages the discussion of professional issues that reflect the diversity of the field. The journal is committed to examining the intersection of communication and Social scince, and to exploring the implications of these intersections for social, economic, culture, and political change.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 51 Documents
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THE INFLUENCE OF POLITICAL FIGURES ON GOLKAR PARTY'S VICTORY IN THE 2024 LEGISLATIVE ELECTIONS IN NORTH SUMATRA PROVINCE Fuad Putera Perdana Ginting; Ara Auza; Fernanda Putra Adela
OPINI: Journal of Communication and Social Science Vol. 2 No. 1 (2025): March
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/gxfc1285

Abstract

This study aims to analyze the influence of political figures on the victory of the Golongan Karya (Golkar) Party in the 2024 Legislative Election in North Sumatra Province. The study focuses on the role of Musa Rajekshah (Bang Ijeck) as the Chairperson of the Regional Leadership Council (DPD) of Golkar North Sumatra, who is considered successful in mobilizing public support through social capital, a positive public image, and effective political communication strategies. This research employs a quantitative method using a multiple linear regression approach, involving 400 respondents selected through a stratified purposive sampling technique. Data were collected using a Likert-scale questionnaire and analyzed through validity, reliability, and classical assumption tests, followed by hypothesis testing. The results show that political figures have a positive and significant effect on voters’ decisions, with a coefficient value of 0.414, a t-value of 8.861, a significance level of 0.000, and a contribution of 61% (R² = 0.610). These findings confirm that local political figures can be a key factor in winning elections, even without support from national figures or the dominance of money politics practices. The practical implication of this study highlights the importance for political parties to maintain and develop the image of political figures who possess integrity, strong capacity, and emotional closeness to the community, supported by adaptive communication strategies tailored to different voter segments.
IMPLEMENTATION OF SMALL, MICRO, AND MEDIUM ENTERPRISE (MSME) DEVELOPMENT PROGRAM IN CORPORATE SOCIAL RESPONSIBILITY (CSR) AT PT. PERKEBUNAN NUSANTARA IV REGIONAL 1 MEDAN Fathin Fauziah; Muhammad Imanuddin Kandias Saraan
OPINI: Journal of Communication and Social Science Vol. 2 No. 2 (2025): July
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/vyz5bv29

Abstract

This study examines the implementation of the Small, Micro, and Medium Enterprise (SME) Development Program within the Corporate Social Responsibility (CSR) framework of PT Perkebunan Nusantara IV (PTPN IV) Regional 1 Medan. Using a descriptive qualitative approach and Matland’s implementation model, the program was evaluated through four indicators: policy accuracy, implementation accuracy, target accuracy, and environmental accuracy. Data were collected through interviews, observations, and documentation from purposively selected informants, including CSR staff and SME actors. The findings show that policy accuracy is strong, as the program aligns with SME needs and the company’s mandate. Implementation accuracy improved significantly after loan management was transferred to Bank BRI, although training activities remain limited by short duration and insufficient mentoring. Target accuracy indicates that the program successfully reaches SMEs near operational areas, despite challenges related to SMEs’ internal readiness. From an environmental perspective, PTPN IV has effectively utilized its authority and networks, though improvements are needed through business-type-based training. Overall, the CSR SME program reflects commitment and adaptability, but its effectiveness can be enhanced through better training design and strengthened mentoring support.
THE ROLE OF THE ALL-INDONESIAN TRADE UNION (SPSI) IN REALIZED WORKERS' WELFARE IN PADANG HILIR DISTRICT, TEBING TINGGI CITY Rizki Aulia; Simson Ginting
OPINI: Journal of Communication and Social Science Vol. 2 No. 2 (2025): July
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/s6y30498

Abstract

This study examines the role of the All-Indonesia Workers’ Union (SPSI) in promoting workers’ welfare in Padang Hilir District, Tebing Tinggi City. Using a descriptive qualitative approach, the research explores how SPSI provides legal protection, advocates workers’ rights, and strengthens workers’ bargaining power in negotiations with employers. Informants were selected through purposive sampling and included SPSI leaders, the Chairperson of the Plant-Level Union (PUK), and local workers. Data were collected through interviews, observation, documentation, and literature review. The findings indicate that SPSI Tebing Tinggi City has effectively fulfilled its role in protecting and defending workers’ rights. The union guarantees freedom of association, safeguards workers’ rights to fair wages, and encourages the creation of healthy and safe working environments. SPSI also actively negotiates with companies to improve wages, workers’ welfare, and employment agreements that prioritize workers’ interests. Additionally, SPSI serves as a channel for workers’ aspirations and complaints. However, the study finds that SPSI has not yet been able to provide systematic training or skills development programs for its members.
EVOLUTION OF COMMUNICATION SOCIOLOGY: SOCIAL MEDIA INTERVENTION IN THE REALITY CONSTRUCTION OF SECOND ACCOUNT PHENOMENON IN THE ERA OF DIGITAL SOCIETY Al-Haadi, Muhammad; Junisa, Salwa; Irsalina, Aulia; Chibro, Najeeda Emira
OPINI: Journal of Communication and Social Science Vol. 2 No. 2 (2025): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/kwdzaw67

Abstract

This study investigates the sociological evolution of communication within the digital society, focusing on the phenomenon of second accounts as a strategic response to the social pressures prevalent on primary social media platforms. Using a qualitative methodology and virtual ethnography approach, the research aligns with the constructivist paradigm, aiming to deeply understand how individuals navigate and construct their social identities in digital spaces. Data sources encompass a comprehensive collection of academic books, peer-reviewed journals, and scholarly articles that discuss the nuances of digital communication and identity construction. Data collection methods integrate virtual observation and in-depth interviews, capturing the authentic experiences of individuals who maintain second accounts. Analytical techniques are guided by thematic analysis, emphasizing the identification and interpretation of patterns related to digital identity and social interaction. Data validity is ensured through triangulation, comparing observational data, interview transcripts, and existing literature to affirm the consistency and reliability of the findings. The study reveals that secondary accounts serve as a crucial medium for individuals to express their genuine selves, free from the curated personas often necessitated by primary accounts. This practice not only reflects a tactical management of social visibility but also illustrates a complex negotiation between personal freedom and social conformity. In conclusion, the research highlights the dynamic nature of digital identities, shaped by ongoing interactions within social media ecosystems. Second accounts emerge as a significant social phenomenon, allowing individuals to craft segmented identities that offer respite from the public gaze, thus enriching our understanding of modern communication practices in the digital era.
NAVIGATING PRIVACY BOUNDARIES BY INTERNATIONAL ONLINE GAMING PLAYERS Sofiari Ananda; Nur Fitriyani Saputri
OPINI: Journal of Communication and Social Science Vol. 2 No. 3 (2025): November
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/4d217r60

Abstract

This article examines how international online gaming players navigate privacy boundaries in digital interaction, with particular attention to intimacy negotiation across cultural contexts. Using participant observation and autoethnography, the researcher immersed as a player in multiplayer games, joined guilds, and conducted interviews via in-game chat and external platforms. Findings reveal that privacy boundaries are managed through layered self- disclosure, reliance on game affordances such as guild and party systems, and the strategic migration of communication to platforms like Discord and WhatsApp. Cross-cultural differences are also evident: Indonesian players tended to be more cautious and gradual in disclosure, while Western players were more direct in revealing personal information. The study contributes to Communication Privacy Management (CPM) scholarship by highlighting the role of intercultural dynamics in digital intimacy and underscores the fragility of online relationships, which can be both rapidly formed and easily dissolved.
THE INFLUENCE OF DIGITAL LITERACY TRAINING ON THE PREVENTION OF CYBERBULLYING AND THE PROMOTION OF HARMONIZATION IN VIRTUAL SPACES AMONG STUDENTS OF JABAL NOOR INTEGRATED ISLAMIC JUNIOR HIGH SCHOOL humaizi humaizi; Aulia Rahma Ritonga; Endah Rundika Pratiwi
OPINI: Journal of Communication and Social Science Vol. 2 No. 3 (2025): November
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/6nb60b24

Abstract

This study examines the effectiveness of digital literacy training in preventing cyberbullying and fostering virtual harmonization among students of Jabal Noor Integrated Islamic Junior High School. Using a quantitative pretest–posttest one-group design, the research involved 33 students from grades VII–IX who participated in a digital literacy training program. Data were collected through validated questionnaires measuring awareness of cyberbullying prevention and skills in maintaining ethical communication in virtual spaces. The results showed a significant increase in the average score from 64.33 (pretest) to 73.82 (posttest), with a mean difference of 9.49 points. A paired sample t-test yielded t = 20.06, p < 0.001, indicating a highly significant effect. The findings demonstrate that digital literacy training not only enhances students’ understanding of online ethics but also reduces the tendency to engage in cyberbullying while promoting inclusive and harmonious digital interactions.
COVERT AGE DISCRIMINATION: THE PHENOMENON OF AGEISM AGAINST YOUNG WORKERS IN THE INDUSTRIAL SECTOR Nurul Inayah Zul Putri; Rahman Malik
OPINI: Journal of Communication and Social Science Vol. 2 No. 3 (2025): November
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/4w70z027

Abstract

This study aims to analyze in depth the phenomenon of ageism experienced by young workers in the industrial sector. This issue is rarely discussed, as previous studies have tended to focus on age discrimination experienced by older people. Using a qualitative approach and case study design, this study examines experiences of ageism among workers aged between 25 and 35 years. Data collection was conducted through in-depth interviews and research from written sources to strengthen the existing theoretical framework. Findings from this study indicate that ageism against young workers manifests in the form of discrimination during the recruitment process, negative stereotypes about their abilities and character, and seniority practices that make age an indication of authority and competence. Structural factors such as traditional work hierarchies and cultural norms regarding the age of marriage also reinforce these age discrimination practices. In terms of theory, this study contributes to expanding the understanding of ageism by emphasizing that age discrimination can occur not only against older workers but also against young workers, thus necessitating a more inclusive analytical framework. Empirically, the results of this study underscore the importance of policy interventions and improvements in work culture in order to create a more inclusive industrial environment that is free from age discrimination.
EVOLUTION OF COMMUNICATION SOCIOLOGY: SOCIAL MEDIA INTERVENTION IN THE REALITY CONSTRUCTION OF SECOND ACCOUNT PHENOMENON IN THE ERA OF DIGITAL SOCIETY Muhammad Al-Haadi; Salwa Junisa; Aulia Irsalina; Najeeda Emira Chibro
OPINI: Journal of Communication and Social Science Vol. 2 No. 2 (2025): July
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/hrvfq468

Abstract

This study examines the sociological evolution of communication in digital society by focusing on secondary accounts as strategic responses to social pressure on mainstream social media platforms. Using a qualitative methodology and a virtual ethnographic approach within a constructivist paradigm, the research explores how individuals construct and negotiate their social identities in digital spaces. Data were drawn from academic books, peer-reviewed journals, and scholarly articles, and were complemented by virtual observations and in-depth interviews with users of secondary accounts. Thematic analysis was employed to identify patterns related to digital identity and social interaction, while data validity was ensured through triangulation of observations, interview findings, and existing literature. The findings indicate that secondary accounts serve as important spaces for expressing authentic selves beyond the controlled personas presented on primary accounts. This practice reflects both tactical management of social visibility and ongoing negotiation between personal freedom and social conformity. Overall, the study highlights the dynamic and segmented nature of digital identity within contemporary social media ecosystems.
THE INFLUENCE OF TIKTOK CONTENT @BUIRAMIRA ON THE EASE OF FINAL-YEAR STUDENTS AT THE STATE ISLAMIC UNIVERSITY OF NORTH SUMATRA Annisa fadillah; Ainisa Putri; Dhea Fitriana; Uchie; Samsul Bahri Pasaribu; Nursapia Harahap
OPINI: Journal of Communication and Social Science Vol. 2 No. 2 (2025): July
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/xe1mv741

Abstract

This study investigates the influence of TikTok content from the account @buiramira on the ease experienced by final-year students at the State Islamic University of North Sumatra (UINSU) in completing their final projects. “Students’ ease” is measured through respondents’ perceptions of how easily they can find information, understand the material, and apply the tips provided in @buiramira’s content. Using a quantitative method with questionnaires distributed to 50 Communication Science students at UINSU (based on Slovin’s formula with a 10% margin of error), the data were analyzed using simple linear regression, correlation, coefficient of determination, and t-tests. The results indicate a significant influence of @buiramira’s content on students’ ease (p < 0.05), with a contribution of 46.4%. This study concludes that educational content on TikTok can serve as a valuable source of information for students in completing their final projects and highlights the importance of delivering content that is clear, accurate, and easy to understand.
BUKIT LAWANG ECOTOURISM DIGITAL CAMPAIGN IN CULTIVATING ECOCENTRISM ETHICS FOR MEDAN CITY RESIDENTS Dzulhajj ‘Aeyn Abe Siregar
OPINI: Journal of Communication and Social Science Vol. 2 No. 2 (2025): July
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/5q9t4a36

Abstract

Bukit Lawang, located within Gunung Leuser National Park and characterized by an ecocentric lifestyle, has the potential to influence urban communities through social media. According to the United Nations Educational, Scientific and Cultural Organization (UNESCO), Gunung Leuser National Park is home to approximately 10,000 plant species, 580 bird species, and key mammals such as Pongo (orangutans), tigers, rhinoceroses, elephants, and sun bears (UNESCO, 2024). This study adopts an interpretative paradigm. Data are collected through content analysis and literature review methods. Recent studies that are directly and indirectly related to the destination objects namely Bukit Lawang, Instagram, YouTube, and websites are thematically examined through descriptive presentation. There are several travel agency service blogs, such as sumatra-orangutan-explore.com, bukitlawang.com, bukitlawangguide.com, orangutan-trekking.com, and others. These travel agencies are managed by professionals who understand marketing communication and package information about Bukit Lawang in ways that effectively encourage prospective international users to purchase their services.

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