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OPINI: Journal of Communication and Social Science
Published by CV. Academic Solution Publisher
ISSN : -     EISSN : 30638909     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
OPINI: Jurnal of Communication and Social Science is an international journal that focuses on the scholarly study of communication and social science. The journal is dedicated to the advancement of knowledge in the field by promoting the publication of innovative research and theoretical developments in the field of communication and social science, including digital media, interpersonal communication, mass media, organizational communication, public relations, Journalistic, Sociology, Anthropology, Politics, Culture, Linguistic and more. OPINI aims to provide a platform for the exchange of ideas, research findings, and scholarly discussion among academics, researchers, and practitioners in the field. It focuses on high-quality research findings and specialist knowledge, and encourages the discussion of professional issues that reflect the diversity of the field. The journal is committed to examining the intersection of communication and Social scince, and to exploring the implications of these intersections for social, economic, culture, and political change.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 34 Documents
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THE INFLUENCE OF POLITICAL FIGURES ON GOLKAR PARTY'S VICTORY IN THE 2024 LEGISLATIVE ELECTIONS IN NORTH SUMATRA PROVINCE Ginting, Fuad Putera Perdana; Auza, Ara; Adela, Fernanda Putra
OPINI: Journal of Communication and Social Science Vol. 2 No. 1 (2025): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/gxfc1285

Abstract

This study aims to analyze the influence of political figures on the victory of the Golongan Karya (Golkar) Party in the 2024 Legislative Election in North Sumatra Province. The research focuses on the role of Musa Rajekshah (Bang Ijeck) as Chairman of the North Sumatra Golkar Regional Leadership Council (DPD), who is considered successful in mobilizing public support through social capital, a positive public image, and effective political communication strategies. The research employed a quantitative method with a multiple linear regression approach, involving 400 respondents selected through a multistage stratified purposive sampling technique. Data were collected using a Likert scale questionnaire and analyzed through validity, reliability, and classical assumption tests, followed by hypothesis testing. The results indicate that political figures have a positive and significant influence on voting decisions, with a coefficient value of 0.414, a t-value of 8.861, a significance level of 0.000, and a contribution of 61% (R²=0.610). These findings confirm that local political figures can be a key factor in winning elections, even without the support of national figures or the dominance of money politics practices. The practical implication of this study is the importance for political parties to maintain and develop the image of figures with integrity, capacity, and emotional closeness to the community, accompanied by adaptive communication strategies for various voter segments.
IMPLEMENTATION OF SMALL, MICRO, AND MEDIUM ENTERPRISE (MSME) DEVELOPMENT PROGRAM IN CORPORATE SOCIAL RESPONSIBILITY (CSR) AT PT. PERKEBUNAN NUSANTARA IV REGIONAL 1 MEDAN Fauziah, Fathin; Saraan, Muhammad Imanuddin Kandias
OPINI: Journal of Communication and Social Science Vol. 2 No. 2 (2025): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/vyz5bv29

Abstract

This research analyzes the implementation of the Small Micro and Medium Enterprises (MSMEs) Development Program in the Corporate Social Responsibility (CSR) of PT Perkebunan Nusantara IV (PTPN IV) Regional 1 Medan. Using descriptive qualitative method, this research examines the effectiveness of the program through Matland's theory of implementation model, which is measured by four main indicators: policy accuracy, implementation, target, and environment. The research informants were selected by purposive sampling, including the Assistant of CSR MSME Funding, the Assistant of the CSR Sub-Division, the CSR Sub-Division Staff, and MSME actors. Data were collected through interviews, observation, and documentation. The results showed that the accuracy of PTPN IV's policy was considered strong, aligned with MSME issues and the company's mandate. In terms of implementation accuracy, the transfer of loan management to BRI is very effective, but the training program is still constrained by short duration and lack of assistance. In the aspect of target accuracy, the program succeeded in reaching MSMEs around the operational area, although challenges were found in the internal readiness of MSMEs to be intervened. The transfer of loans to BRI is an appropriate policy reform. Finally, in terms of environmental accuracy, PTPN IV utilizes authority and effective networking, but there is input for grouping training based on business type. In summary, the implementation of PTPN IV's CSR MSME program shows commitment and adaptation. However, its effectiveness can be optimized through reviewing the internal readiness of MSMEs and adjusting training and mentoring methods
THE ROLE OF THE ALL-INDONESIAN TRADE UNION (SPSI) IN REALIZED WORKERS' WELFARE IN PADANG HILIR DISTRICT, TEBING TINGGI CITY Aulia, Rizki; Ginting, Simson
OPINI: Journal of Communication and Social Science Vol. 2 No. 2 (2025): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/s6y30498

Abstract

The All-Indonesia Workers Union (Serikat Pekerja Seluruh Indonesia, SPSI) provides factory workers with access to legal protection, rights advocacy, and improved bargaining positions in negotiations with employers. The role of SPSI in monitoring the fulfillment of workers' rights is expected to minimize potential violations by companies, although in practice, violations of workers' rights are still found. The purpose of this study is to determine the role of SPSI in realizing workers’ welfare in Padang Hilir District, Tebing Tinggi City. This study uses a qualitative approach with a descriptive research design. Informants were selected using purposive sampling techniques, consisting of the Chairperson of SPSI Tebing Tinggi City, the Secretary of SPSI Tebing Tinggi City, the Treasurer of SPSI Tebing Tinggi City, the Chairperson of the Work Unit Leadership (PUK) of Padang Hilir District, and workers in Padang Hilir District. Data collection techniques include interviews, observation, documentation, and literature study. The results of this study indicate that SPSI Tebing Tinggi City is able to fulfill its role in providing protection and defending workers’ rights. SPSI guarantees workers’ freedom of association, protects their right to receive decent wages, and promotes the creation of a healthy and safe working environment. SPSI encourages companies to increase wages and carries out negotiations to improve workers’ welfare and to establish work agreements that prioritize workers’ interests. SPSI Tebing Tinggi City effectively fulfills its role as a representative of workers in advocating for their rights, conveying their aspirations to companies, and addressing complaints raised by workers. However, SPSI Tebing Tinggi City has not yet been able to provide training and skills development for its worker members.
EVOLUTION OF COMMUNICATION SOCIOLOGY: SOCIAL MEDIA INTERVENTION IN THE REALITY CONSTRUCTION OF SECOND ACCOUNT PHENOMENON IN THE ERA OF DIGITAL SOCIETY Al-Haadi, Muhammad; Junisa, Salwa; Irsalina, Aulia; Chibro, Najeeda Emira
OPINI: Journal of Communication and Social Science Vol. 2 No. 2 (2025): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/kwdzaw67

Abstract

This study investigates the sociological evolution of communication within the digital society, focusing on the phenomenon of second accounts as a strategic response to the social pressures prevalent on primary social media platforms. Using a qualitative methodology and virtual ethnography approach, the research aligns with the constructivist paradigm, aiming to deeply understand how individuals navigate and construct their social identities in digital spaces. Data sources encompass a comprehensive collection of academic books, peer-reviewed journals, and scholarly articles that discuss the nuances of digital communication and identity construction. Data collection methods integrate virtual observation and in-depth interviews, capturing the authentic experiences of individuals who maintain second accounts. Analytical techniques are guided by thematic analysis, emphasizing the identification and interpretation of patterns related to digital identity and social interaction. Data validity is ensured through triangulation, comparing observational data, interview transcripts, and existing literature to affirm the consistency and reliability of the findings. The study reveals that secondary accounts serve as a crucial medium for individuals to express their genuine selves, free from the curated personas often necessitated by primary accounts. This practice not only reflects a tactical management of social visibility but also illustrates a complex negotiation between personal freedom and social conformity. In conclusion, the research highlights the dynamic nature of digital identities, shaped by ongoing interactions within social media ecosystems. Second accounts emerge as a significant social phenomenon, allowing individuals to craft segmented identities that offer respite from the public gaze, thus enriching our understanding of modern communication practices in the digital era.
NAVIGATING PRIVACY BOUNDARIES BY INTERNATIONAL ONLINE GAMING PLAYERS Sofiari Ananda; Nur Fitriyani Saputri
OPINI: Journal of Communication and Social Science Vol. 2 No. 3 (2025): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/4d217r60

Abstract

This article examines how international online gaming players navigate privacy boundaries in digital interaction, with particular attention to intimacy negotiation across cultural contexts. Using participant observation and autoethnography, the researcher immersed as a player in multiplayer games, joined guilds, and conducted interviews via in-game chat and external platforms. Findings reveal that privacy boundaries are managed through layered self-disclosure, reliance on game affordances such as guild and party systems, and the strategic migration of communication to platforms like Discord and WhatsApp. Cross-cultural differences are also evident: Indonesian players tended to be more cautious and gradual in disclosure, while Western players were more direct in revealing personal information. The study contributes to Communication Privacy Management (CPM) scholarship by highlighting the role of intercultural dynamics in digital intimacy and underscores the fragility of online relationships, which can be both rapidly formed and easily dissolved.
THE INFLUENCE OF DIGITAL LITERACY TRAINING ON THE PREVENTION OF CYBERBULLYING AND THE PROMOTION OF HARMONIZATION IN VIRTUAL SPACES AMONG STUDENTS OF JABAL NOOR INTEGRATED ISLAMIC JUNIOR HIGH SCHOOL humaizi, humaizi; Ritonga, Aulia Rahma; Pratiwi, Endah Rundika
OPINI: Journal of Communication and Social Science Vol. 2 No. 3 (2025): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/6nb60b24

Abstract

This study examines the effectiveness of digital literacy training in preventing cyberbullying and fostering virtual harmonization among students of Jabal Noor Integrated Islamic Junior High School. Using a quantitative pretest–posttest one-group design, the research involved 33 students from grades VII–IX who participated in a digital literacy training program. Data were collected through validated questionnaires measuring awareness of cyberbullying prevention and skills in maintaining ethical communication in virtual spaces. The results showed a significant increase in the average score from 64.33 (pretest) to 73.82 (posttest), with a mean difference of 9.49 points. A paired sample t-test yielded t = 20.06, p < 0.001, indicating a highly significant effect. The findings demonstrate that digital literacy training not only enhances students’ understanding of online ethics but also reduces the tendency to engage in cyberbullying while promoting inclusive and harmonious digital interactions.
COVERT AGE DISCRIMINATION: THE PHENOMENON OF AGEISM AGAINST YOUNG WORKERS IN THE INDUSTRIAL SECTOR Zul Putri, Nurul Inayah; Malik, Rahman
OPINI: Journal of Communication and Social Science Vol. 2 No. 3 (2025): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/4w70z027

Abstract

This study aims to analyze in depth the phenomenon of ageism experienced by young workers in the industrial sector. This issue is rarely discussed, as previous studies have tended to focus on age discrimination experienced by older people. Using a qualitative approach and case study design, this study examines experiences of ageism among workers aged between 25 and 35 years. Data collection was conducted through in-depth interviews and research from written sources to strengthen the existing theoretical framework. Findings from this study indicate that ageism against young workers manifests in the form of discrimination during the recruitment process, negative stereotypes about their abilities and character, and seniority practices that make age an indication of authority and competence. Structural factors such as traditional work hierarchies and cultural norms regarding the age of marriage also reinforce these age discrimination practices. In terms of theory, this study contributes to expanding the understanding of ageism by emphasizing that age discrimination can occur not only against older workers but also against young workers, thus necessitating a more inclusive analytical framework. Empirically, the results of this study underscore the importance of policy interventions and improvements in work culture in order to create a more inclusive industrial environment that is free from age discrimination.
EVOLUTION OF COMMUNICATION SOCIOLOGY: SOCIAL MEDIA INTERVENTION IN THE REALITY CONSTRUCTION OF SECOND ACCOUNT PHENOMENON IN THE ERA OF DIGITAL SOCIETY Muhammad Al-Haadi; Salwa Junisa; Aulia Irsalina; Najeeda Emira Chibro
OPINI: Journal of Communication and Social Science Vol. 2 No. 2 (2025): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/hrvfq468

Abstract

This study investigates the sociological evolution of communication within the digital society, focusing on the phenomenon of second accounts as a strategic response to the social pressures prevalent on primary social media platforms. Using a qualitative methodology and virtual ethnography approach, the research aligns with the constructivist paradigm, aiming to deeply understand how individuals navigate and construct their social identities in digital spaces. Data sources encompass a comprehensive collection of academic books, peer-reviewed journals, and scholarly articles that discuss the nuances of digital communication and identity construction. Data collection methods integrate virtual observation and in-depth interviews, capturing the authentic experiences of individuals who maintain second accounts. Analytical techniques are guided by thematic analysis, emphasizing the identification and interpretation of patterns related to digital identity and social interaction. Data validity is ensured through triangulation, comparing observational data, interview transcripts, and existing literature to affirm the consistency and reliability of the findings. The study reveals that secondary accounts serve as a crucial medium for individuals to express their genuine selves, free from the curated personas often necessitated by primary accounts. This practice not only reflects a tactical management of social visibility but also illustrates a complex negotiation between personal freedom and social conformity. In conclusion, the research highlights the dynamic nature of digital identities, shaped by ongoing interactions within social media ecosystems. Second accounts emerge as a significant social phenomenon, allowing individuals to craft segmented identities that offer respite from the public gaze, thus enriching our understanding of modern communication practices in the digital era.
THE INFLUENCE OF TIKTOK CONTENT @BUIRAMIRA ON THE EASE OF FINAL-YEAR STUDENTS AT THE STATE ISLAMIC UNIVERSITY OF NORTH SUMATRA Annisa fadillah; Ainisa Putri; Dhea Fitriana; Uchie; Samsul Bahri Pasaribu; Nursapia Harahap
OPINI: Journal of Communication and Social Science Vol. 2 No. 2 (2025): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/xe1mv741

Abstract

This study investigates the influence of TikTok @buiramira content on the ease of UINSU final semester students in completing their final projects. "Student convenience" is measured through respondents' perception of the ease of finding information, understanding the material, and applying tips from @buiramira content. Using a quantitative method with a questionnaire distributed to 50 UINSU Communication Science students (based on the calculation of the Slovin formula with a margin of error of 10%), the data was analyzed using simple linear regression, correlation, determination, and T test. The results showed a significant influence of @buiramira content on student convenience (p < 0.05) with a contribution of 46.4%. This study concludes that educational content on TikTok can be a useful source of information for students in completing their final projects, and highlights the importance of clear, accurate, and easy-to-understand conten.
BUKIT LAWANG ECOTOURISM DIGITAL CAMPAIGN IN CULTIVATING ECOCENTRISM ETHICS FOR MEDAN CITY RESIDENTS Dzulhajj ‘Aeyn Abe Siregar
OPINI: Journal of Communication and Social Science Vol. 2 No. 2 (2025): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/5q9t4a36

Abstract

Bukit Lawang of Gunung Leuser National Park characterized by its ecocentrism way of life has a potential to influence urban society through Social Media. According to the United Nations Educational, Scientific and Cultural Organization (UNESCO), TNGL is home to 10,000 plant, 580 bird species and key mammals such as pongo, tigers, rhinos, elephants, and sun bears (UNESCO, 2024). This research using interpretative paradigm. Data were gathered by content analysist method, and literature review. Latest research directly and indirectly related to object destination namely Bukit Lawang, Instagram, YouTube, and websites were observed thematically through out the descriptive presentation. There are several travel agent service blogs such as sumatra-orangutan-explore.com, bukitlawang.com, bukitlawangguide.com, orangutan-trekking.com, etc. These travel agents are professionals who understand marketing communications. These agents package information about Bukit Lawang to successfully encourage potential foreign service users to buy their services.

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