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INDONESIA
Jurnal Nusa Manajemen
Published by Publika Citra Media
ISSN : 30467241     EISSN : 30467233     DOI : http://dx.doi.org/10.62237/explorejnm
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Nusa Manajemen bertujuan untuk mempublikasikan penelitian di bidang manajemen yang berkaitan dengan manajemen sumber daya manusia, manajemen pemasaran, manajemen operasional dan manajemen keuangan dalam meningkatkan pengembangan ilmu pengetahuan melalui penelitian serta untuk mengetahui sumber referensi yang berkaitan dengan bidang manajemen. Kami berharap jurnal ini dapat menjadi sarana untuk meningkatkan minat penelitian, meningkatkan kualitas penelitian di bidang manajemen dan mencari sumber referensi di bidang manajemen.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 71 Documents
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PENGARUH PENGETAHUAN KEWIRAUSAHAAN, SELF EFFICACY DAN LINGKUNGAN SOSIAL TERHADAP INTENSI BERWIRAUSAHA MAHASISWA UNIVERSITAS ABC TANGERANG Handayani, Ni Putu Cetana Sri; wijaya, Shierli
Jurnal Nusa Manajemen Vol. 2 No. 2 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 2 Juli Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i2.284

Abstract

The increasing competition in the labor market has led to a rise in unemployment, particularly among university graduates. Although increasing the number of entrepreneurs could be a solution, entrepreneurial intentions remain low among students. This study aims to analyze the influence of entrepreneurial knowledge, self efficacy, and social environment on the entrepreneurial intentions of students at Universitas ABC Tangerang. The research method used is quantitative, with a population consisting of ABC University students from the 2020 and 2021 cohorts who have completed the entrepreneurship course. The total population is 468 students, and the research sample comprises 216 students. The sampling technique employed is probability sampling, with data collected through the distribution of questionnaires, which were then analyzed using the SPSS statistical software version 30. The results show that: 1) Entrepreneurial knowledge has a positive and significant effect on entrepreneurial intentions among students at Universitas ABC Tangerang, 2) Self-efficacy has a positive and significant effect on entrepreneurial intentions among students at Universitas ABC Tangerang, 3) Social environment has a positive and significant effect on entrepreneurial intentions among students at Universitas ABC Tangerang, 4) Entrepreneurial knowledge, self efficacy, and social environment have a positive and significant simultaneous effect on entrepreneurial intentions among students at Universitas ABC Tangerang. The findings of this study are expected to provide valuable insights for the university in enhancing students' entrepreneurial intentions amid the increasingly competitive job market.
PENGARUH GAYA KEPEMIMPINAN, LINGKUNGAN KERJA DAN MOTIVASI KERJA TERHADAP TURN OVER INTENTION KARYAWAN PADA PT ROTI INDONESIA Clarecia, Sheeren; wijaya, Shierli
Jurnal Nusa Manajemen Vol. 2 No. 2 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 2 Juli Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i2.285

Abstract

This research analyzes the influence of leadership style, work environment, and work motivation on employee turnover intention at PT Roti Indonesia, a start-up company. In the era of globalization, effective leadership, a conducive work environment and high motivation are considered important to retain employees and improve company performance. Data was obtained through questionnaires distributed to employees, especially in the Live Stream Host, Content Creator and Management sections. The research results show that the right leadership style, positive work environment, and adequate work motivation have a significant effect on reducing turnover intention. This research has the implication that companies need to improve leadership strategies, create a supportive work environment, and provide motivation for employees to achieve company goals more effectively.
KEPUTUSAN PEMBELIAN PADA MIXUE DI KECAMATAN SUMBAWA MELALUI PERSEPSI HARGA, LOKASI DAN KUALITAS PRODUK Dewi, Yulia Puspita; Ananda, Nova Adhitya
Jurnal Nusa Manajemen Vol. 2 No. 2 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 2 Juli Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i2.286

Abstract

This study aims to test the Purchase Decision at Mixue in Sumbawa District Can Be Seen From the Perception of Price, Location and Product Quality. This study uses a quantitative method with a descriptive approach. Data collection techniques using questionnaires. The sample in this study amounted to 100 respondents through the Paul Leedy formula and the Non Probability Sampling technique with the Purposive Sampling approach. Three Boxs Method data analysis technique. The results of the study indicate that the Purchase Decision at Mixue in Sumbawa District can be seen from the Perception of Price because the products offered by Miixue are also relatively cheap so that consumers will make repeat purchases or recommend to their relatives. Based on the results of this study, it can be concluded that the Purchase Decision at Mixue in Sumbawa District can be seen from the Location. This is because the location of Mixue is fairly strategic because it is in the middle of the city, precisely in a shopping center that allows consumers to visit at any time. Based on the results of this study, the Purchase Decision at Mixue in Sumbawa District can be seen from Product Quality. This is because the quality provided by Mixue is in accordance with the delicious taste that will make consumers make repeat purchases on the product.
PENGARUH BRAND EXPERIENCE, BRAND SATISFACTION DAN BRAND TRUST TERHADAP BRAND LOYALTY PADA PRODUK APPLE Henry; Widjaja, William
Jurnal Nusa Manajemen Vol. 2 No. 2 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 2 Juli Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i2.287

Abstract

Rapid technological developments have changed the landscape of the electronics and information technology industries, creating increasingly fierce competition between manufacturers. Apple as one of the leading technology companies continues to innovate in delivering high-quality products with a unique user experience. This study aims to analyze the influence of brand experience, brand satisfaction, and brand trust on brand loyalty on Apple products in the era of technological development. This study uses a quantitative approach with a survey method, where data is collected through a questionnaire distributed to 142 respondents who use Apple products. Respondents were selected using a purposive sampling technique with the criteria of using Apple products and processed using SmartPLS 4.0 software. The results show that brand experience and brand satisfaction have a significant influence on brand loyalty. But brand trust has a positive and insignificant effect on brand loyalty.
PERAN TRANSFORMASI DIGITAL DALAM MENDUKUNG BISNIS UMKM MELALUI PLATFORM PEMBAYARAN QRIS MIKHA SHOP PALU Yuly Azahra; Erwinsyah; Phatra Anggana Djuri; Femilia Zahra
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.185

Abstract

This study aims to examine the impact of implementing the Quick Response Code Indonesian Standard (QRIS) in supporting digital transformation among micro, small, and medium enterprises (MSMEs), with a case study at Toko Mikha Shop in Palu City. The research employed a qualitative approach through in-depth interviews, observations, and document analysis, complemented by descriptive quantitative data. The findings reveal a significant shift in transaction patterns after the adoption of QRIS, where digital payments accounted for 50% of total transactions, compared to previously 100% cash payments. Furthermore, the shop’s monthly sales turnover increased by 20%, rising from IDR 15,000,000 to IDR 18,000,000. QRIS was found to simplify payment processes, accelerate transactions, enhance operational efficiency, and support more accurate and organized financial record-keeping. Its implementation also contributed to improved customer satisfaction. However, challenges such as a 0.7% transaction administration fee, delays in fund disbursement, and unstable internet connectivity remain critical issues. This study recommends enhancing digital literacy among MSME actors, improving technological infrastructure, and providing supportive policies to optimize the sustainable use of QRIS
PENGARUH GAYA KEPEMIMPINAN DEMOKRATIS DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN PADA PT. STARINDO MITRADASA CIPTA JAKARTA SELATAN sari, yeni nopita; Sudarso, Aden Prawiro
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.267

Abstract

This study aims to analyze the influence of democratic leadership style on employee performance, to determine the influence of communication on employee performance, and to determine the influence of democratic leadership style and communication on employee performance at PT. Starindo Mitradasa Cipta South Jakarta. The method used is a quantitative method using associative. The sampling technique used is saturated sampling using a sample of 63 respondents. Data analysis uses regression analysis,correlation coefficient analysis, determination coefficient analysis and hypothesis testing. The results of this study are that the democratic leadership style variable has a level of relationship or influence of 0.619 on employee performance),from the hypothesis tester obtained a calculated t value> t table (5.494> 2.000). This is strengthened by a significant value of 0.000 <0.050. For this reason, the hypothesis H0 is rejected and H1 is accepted, meaning that there is a positive and significant influence between democratic leadership style on employee performance at PT. Starindo Mitradasa Cipta South Jakarta. Communication has a positive and significant effect and has a level of relationship or influence of 3.543 on employee performance. From the hypothesis testing, the calculated t value was obtained > t table (3.543 > 2.000). This is reinforced by a significant value of 0.001 <0.050, so H0 is rejected and H2 is accepted. The hypothesis test of democratic leadership style and communication has a positive and significant effect on employee performance with a determination coefficient of 68.5% while the remaining 31.5% is influenced by other factors. The simultaneous hypothesis test obtained a calculated F value> F table (65.295> 3.15). This is also reinforced by a probability significance value of 0.000 <0.050. Therefore, H0 is rejected and H3 is accepted, meaning that there is a positive and significant simultaneous influence between democratic leadership style and communication on employee performance at PT. Starindo Mitradasa Cipta South Jakarta.
IMPLEMENTASI SISTEM PEMBAYARAN DIGITAL QRIS DALAM MENINGKATKAN PENJUALAN UMKN FC SARJANA Misbahul Aulia; Erwinsyah; Phatra Anggana Djuri; Femilia Zahra
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.268

Abstract

This study examines the implementation of the Quick Response Code Indonesian Standard (QRIS) digital payment system in a student-run photocopy business, FC Sarjana. The research aims to analyze how the adoption of QRIS influences transaction efficiency, financial recording, and potential sales growth. A qualitative descriptive approach was employed, utilizing field observations and in-depth interviews with the owner, employees, and customers. The findings reveal that QRIS facilitates smoother transactions, particularly for students who rarely carry cash, and supports automatic financial recording. Moreover, QRIS enhances the image of the business as modern and professional. However, challenges remain in terms of customer trust in digital proof of payment and dependence on internet connectivity. This study contributes theoretically by expanding the discussion on financial technology adoption in micro-service sectors and offers practical recommendations for micro, small, and medium enterprises (MSMEs) in leveraging QRIS to strengthen their competitiveness.
PERAN DIGITALISASI PEMASARAN DALAM MENDORONG PERTUMBUHAN PENJUALAN : STUDI KASUS TOKO ROSE COLLECTION PALU Selfina Lahabu; Erwinsyah; Phatra Anggana Djuri; Femilia Zahra
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.321

Abstract

This study aims to examine how digital marketing through social media is utilized to increase sales and customer loyalty at Rose Collection Palu, a local fashion SME. The research uses a descriptive qualitative method with data collected through in-depth interviews, observation, and documentation. The findings show that TikTok, Instagram, and Facebook are actively used as the main platforms for promotion, communication, and customer engagement. Visual content strategies that align with current trends are proven to boost audience interaction and build brand image. Digitalization significantly contributes to sales growth, with online sales accounting for 60% and a notable increase in new customers. However, challenges such as algorithm fluctuations and limited content production tools remain. This study contributes as a reference for SMEs to develop adaptive digital strategies and provides input for policymakers in supporting digital transformation among micro-businesses.
PERAN BISNIS DIGITAL DALAM MENINGKATKAN PENJUALAN DAN KEPUASAN PELANGGAN PADA DIMSUM NYAMEE.ID PALU Dian Safita; Erwinsyah; Phatra Anggana Djuri; Femilia Zahra
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.322

Abstract

Digital transformation through social media has become a strategic tool for micro, small, and medium enterprises (MSMEs) to enhance their adaptability in the era of technology. This study examines the implementation of digital business systems by Dimsum Nyamee.id Palu through WhatsApp, Instagram, and TikTok, focusing on increasing sales and customer satisfaction. The research employs a descriptive qualitative approach with data collection methods including in-depth interviews, observations, and documentation. The findings reveal that the daily pre-order system integrated with social media simplifies the ordering process, improves production efficiency, and strengthens communication with customers. Digital marketing strategies that rely on informative and interactive content have proven effective in expanding market reach and enhancing customer loyalty. Customers expressed satisfaction with service quality, ordering convenience, and the responsiveness of the admin. This study demonstrates that simple yet well-directed digitalization can significantly improve the operational performance and services of MSMEs. The findings also hold important implications as evidence that social media can serve as a strategic tool in supporting the development of MSMEs. Moreover, the results can serve as a reference for business practitioners and policymakers in formulating relevant and sustainable digital transformation strategies.
PENGGUNAAN SISTEM APLIKASI KASIR TERHADAP AKURASI LAPORAN KEUANGAN UMKM MUSLIMAHSHOP miswati; Femilia Zahra; Erwinsyah; Phatra Anggana Djuri
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.323

Abstract

This study examines the use of cashier applications on the accuracy of financial reports in MSMEs, with a focus on Muslimahshop, a women's fashion store in Palu City. The background of this study is related to the continued use of manual recording by most MSMEs, which is prone to errors, data loss, and reporting delays. This study aims to evaluate the effectiveness of the iPOS 15 cashier application in improving accuracy and reducing recording errors. The method used is descriptive qualitative through interviews, observation, and documentation. The results show that the use of cashier applications has a positive impact on improving recording efficiency, data accuracy, and speed in preparing financial reports. This study proves that cashier applications play a strategic role in supporting the digitalization of MSME finances and increasing the transparency and quality of financial information.

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