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Journal of Business Economics and Management
Published by Global Scients Publisher
ISSN : -     EISSN : 30638968     DOI : https://doi.org/10.62379/jbem
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Economics and Management (E-ISSN : 3063-8968) published by Global Sciences Publishers. The Journal of Business Economics and Management provides a forum for Students and Lecturers to explore issues and reflect on quantitative research. Journal of Business Economics and Management is an online journal dedicated to the publication of high quality research that focuses on the implementation of research focused in the fields of Management and Business. The mission of the Journal of Business Economics and Management is to be the leading peer-reviewed interdisciplinary journal to advance theory and practice related to all forms of research especially in Management and Business.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 422 Documents
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Pengaruh Brand Ambassador, Brand Image, Harga, Kualitas Produk, dan Promosi Terhadap Keputusan Pembelian Skincare Glad2glow Pada Mahasiswi Feb Its Mandala Jember Angkatan 2022 Himatul Aliyah; Nurshadrina Kartika Sari; Karim Budiono
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the influence of Brand Ambassador, Brand Image, Price, Product Quality, and Promotion on the Purchase Decision of Glad2Glow skincare among female students of the Faculty of Economics and Business, ITS Mandala Jember, Class of 2022. This study used a quantitative approach with data collection techniques through questionnaires. The population in this study were female students of the Faculty of Economics and Business, ITS Mandala Jember, Class of 2022 who had purchased and used Glad2Glow skincare products. The sampling technique used purposive sampling with a total of 100 respondents. The data analysis method used was multiple linear regression with SPSS, as well as through validity and reliability tests, classical assumption tests, t-tests, and F-tests. The results showed that partially, Brand Ambassador, Price, and Promotion had a significant influence on the Purchase Decision of Glad2Glow skincare. Meanwhile, Brand Image and Product Quality did not have a significant influence on the Purchase Decision. Simultaneously, Brand Ambassador, Brand Image, Price, Product Quality, and Promotion had a significant influence on the Purchase Decision of Glad2Glow skincare.
Perspektif Kualitatif Terhadap Efektivitas Strategi Pemasaran dalam Menarik Konsumen di Era Digital pada UMKM Cemilis Jember Qotrunnada Nur Jihan Adila; Ahmad Sauqi; Hamzah Fansuri Jusuf
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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SMEs face challenges in designing effective marketing strategies in the digital era due to limited resources and the absence of structured evaluation. This study aims to identify the marketing strategies applied by Cemilis Jember, an SME, in attracting consumers, evaluate their impact on sales growth, and examine efforts to build and maintain consumer loyalty. This study employs a descriptive qualitative approach with a phenomenological strategy, involving four main informants and one supporting informant from the consumer side, selected through purposive sampling. Data were collected through in-depth interviews, observation, and documentation, then analyzed using NVivo 12 Pro. Findings show that consistently uploading video content on TikTok is the most effective strategy in attracting consumers and significantly increases sales, while consumer loyalty is maintained through responsive service on social media and active communication via WhatsApp. This study concludes that local SMEs can implement structured, impactful digital marketing strategies without a large budget.
Dinamika Kerja Emosional: Konflik Antara Emosi yang dirasakan dan ditampilkan pada Sektor Pelayanan Kirani Deniar; Mohammad Daffa Nugraha; Putri Amalia; Ulfah Albirru Roihan; Gurawan Dayona Ismail; Asep Rinda Kramawijaya
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Emotional labor is a key demand in service sector jobs, requiring employees to manage and display emotions according to organizational expectations. The mismatch between felt and displayed emotions, or emotional dissonance, can lead to work stress, emotional exhaustion, decreased job satisfaction, and even burnout. This study aims to describe the dynamics of emotional labor, identify the emotion regulation strategies used by workers, and explain the role of psychological flexibility in mitigating the negative impacts of emotional labor. The study used a qualitative descriptive method with a literature review approach through analysis of various journals, books, and relevant previous research using content analysis techniques. The results indicate that workers often experience emotional dissonance due to the demands of display rules. Continuous use of surface acting increases the risk of emotional exhaustion, while deep acting and psychological flexibility promote more adaptive emotional regulation, improve psychological well-being, and maintain service quality.
Audit Manajemen Sumber Daya Manusia pada BUMK Universitas Muhammadiyah Riau: Studi Kasus UMCO Fadhil Hafizh Nabil; Sabrina Faylesia; M. Aprialdi Pratama
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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This study aims to analyze the effectiveness of human resource management at the University-Owned Enterprise (BUMK) of Universitas Muhammadiyah Riau (UMCO) through a Human Resource Management Audit approach. The study employed a qualitative method using a case study design. Data were collected through observations, interviews, and documentation, and were analyzed using data reduction, data presentation, conclusion drawing, and the formulation of audit recommendations. The findings indicate that the human resource management functions at UMCO have generally supported organizational operations, including workforce planning, recruitment and selection, training, performance appraisal, compensation, and internal control. However, the audit identified several weaknesses, including the absence of a formal Human Resource Planning (HRP) system, a lack of Standard Operating Procedures (SOPs) and competency standards, unstructured training programs, performance appraisal systems that are not based on measurable indicators, and human resource administration that is not supported by an integrated Human Resource Information System (HRIS). Therefore, implementing the audit recommendations is expected to enhance the effectiveness of human resource management, strengthen organizational governance, and support the sustainability of UMCO as a university-owned enterprise.
Penerapan Network Planning Menggunakan Metode CPM pada Proyek Pembangunan Hotel 9 Lantai di Kecamatan Medan Timur Muhammad Syafiqra Nasution; Muhammad Riansyah Putra; Muhammad Rifqifalah; Ahmad Albar Tanjung
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Pembangunan proyek konstruksi memerlukan perencanaan dan pengendalian waktu yang efektif agar setiap aktivitas dapat diselesaikan sesuai jadwal. Penelitian ini bertujuan menganalisis penerapan Network Planning menggunakan metode Critical Path Method (CPM) pada proyek pembangunan Hotel 9 Lantai di Kecamatan Medan Timur, Kota Medan. Penelitian menggunakan pendekatan kuantitatif dengan metode deskriptif. Data diperoleh melalui observasi, wawancara, dan dokumentasi proyek, kemudian dianalisis menggunakan perangkat lunak QM for Windows dengan metode Single Time Estimate. Analisis dilakukan terhadap 25 aktivitas pekerjaan. Hasil penelitian menunjukkan bahwa durasi proyek berkurang dari 310 hari kalender menjadi 297 hari kalender setelah penerapan CPM, sehingga diperoleh efisiensi waktu sebesar 13 hari atau 4,19%. Jalur kritis proyek meliputi aktivitas A–B–C–D–E–F–G–H–I–J–K–L–M–N–O–P–Q–R–S–T–U–W–X–Y, sedangkan aktivitas V memiliki slack 25 hari sehingga tidak termasuk aktivitas kritis. Penerapan CPM terbukti mampu mengidentifikasi aktivitas prioritas dan meningkatkan efektivitas perencanaan serta pengendalian waktu proyek konstruksi.
Analisis Penerapan Konsep Pariwisata Berbasis Green Tourism Di Objek Wisata Pantai Pasir Jambak Kota Padang Alfatah Haries; Ranti Komala Dewi; Salmi Firdaus
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Pantai Pasir Jambak, atau dalam bahasa Minangkabau disebut Pasie Jambak, merupakan salah satu objek wisata bahari yang terletak di Kelurahan Pasie Nan Tigo, Kecamatan Koto Tangah, Kota Padang, Sumatera Barat. Penelitian ini bertujuan untuk menganalisis penerapan konsep green tourism di Pantai Pasir Jambak dengan fokus pada empat komponen utama, yaitu tanggung jawab terhadap lingkungan, penguatan ekonomi lokal, pelestarian budaya, dan pengalaman wisatawan.Metode penelitian menggunakan pendekatan deskriptif kualitatif melalui observasi, dokumentasi, dan wawancara. Hasil penelitian menunjukkan bahwa penerapan green tourism telah dilaksanakan melalui berbagai kegiatan seperti program konservasi penyu, penanaman mangrove, serta kegiatan bersih pantai. Namun, pelaksanaan program tersebut masih menghadapi sejumlah kendala, antara lain keterbatasan pendanaan dan rendahnya tingkat keberhasilan pertumbuhan mangrove.Masyarakat lokal turut berperan dalam mendukung ekonomi kawasan wisata melalui kegiatan usaha mikro, kuliner, serta penyewaan fasilitas wisata. Selain itu, tradisi budaya seperti maelo pukek dan silek randai masih terus dilestarikan sebagai bagian dari identitas lokal.Secara keseluruhan, penerapan konsep green tourism di Pantai Pasir Jambak telah mengarah pada prinsip green tourism. Meskipun demikian, masih diperlukan peningkatan dalam aspek pengelolaan lingkungan, pendanaan, serta pemberdayaan masyarakat agar prinsip keberlanjutan dapat tercapai secara optimal.
Disiplin Kerja Karyawan Hotel dalam Meningkatkan Pelayanan Tamu Hotel di Hotel Freshfields Taichung Yolanda Nur Amelia; Didin Syarifuddin
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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This study aims to examine employee work discipline in improving guest services at Freshfields Hotel Taichung and to identify the challenges encountered in implementing work discipline within the hotel environment. The study employed a descriptive qualitative approach, with data collected through observations, interviews, and documentation involving employees from the front office, housekeeping, and food and beverage service departments. The findings indicate that work discipline plays a significant role in enhancing the quality of hotel guest services. Work discipline is reflected in employees' punctuality, compliance with Standard Operating Procedures (SOPs), sense of responsibility, and professional attitude in serving guests. Strong work discipline contributes to more effective, efficient, and well-organized service delivery, thereby improving guest comfort and satisfaction. However, the study also identified several challenges, including employee tardiness, suboptimal interdepartmental coordination, and inconsistencies in service delivery under certain conditions, all of which may negatively affect service quality. Therefore, regular supervision, discipline evaluation, and continuous service training are essential to ensure the ongoing improvement of hotel service quality.
Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Kostum Jersey Noto pada Siswa Sma Negeri 1 Jember Meita Rully Mutia Sari; Yuniorita Indah Handayani; Ahmad Sauqi
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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This study examines the influence of social media, product quality, brand image, customer service, and product innovation on the purchase decisions of Noto Sportswear jerseys among students of SMA Negeri 1 Jember. The objective was to analyze the partial and simultaneous effects of these variables on purchase decisions. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 72 respondents selected using purposive sampling. The data were analyzed using multiple linear regression, validity and reliability tests, classical assumption tests, coefficient of determination, t-test, and F-test with SPSS software. The results indicate that product quality, brand image, and product innovation have a positive and significant effect on purchase decisions, while social media and customer service do not have a significant partial effect. Simultaneously, all independent variables significantly influence purchase decisions. The coefficient of determination (Adjusted R² = 0.752) indicates that 75.2% of the variation in purchase decisions can be explained by the five independent variables, while the remaining 24.8% is influenced by other factors outside the scope of this study.
Pengaruh Kompetensi dan Kepemimpinan terhadap Kinerja Pegawai pada Kantor Badan Pendapatan Daerah Kabupaten Lombok Timur Sopia Aulia; Sarifudin Serip
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Penelitian ini bertujuan menganalisis pengaruh kompetensi dan kepemimpinan terhadap kinerja pegawai Bapenda Kabupaten Lombok Timur. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif kausal. Populasi sekaligus sampel berjumlah 136 pegawai menggunakan teknik sensus. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan kompetensi berpengaruh positif dan signifikan terhadap kinerja pegawai, sedangkan kepemimpinan memberikan pengaruh positif terhadap kinerja pegawai. Temuan ini menunjukkan pentingnya peningkatan kompetensi dan penerapan kepemimpinan yang efektif untuk meningkatkan kinerja organisasi.
Pengaruh ideologi dan religiusitas terhadap Altruisme guru di yayasan darul Athfal ranjok Kinayatul Khofia; Sarifudin Serip
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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This research is driven by the phenomenon of diverse teacher attitudes at Yayasan Darul Athfal Ranjok, where indications of low average altruistic behavior were found, characterized by a lack of initiative in activities outside core teaching duties. This study aims to analyze and empirically test the influence of Ideology (X1) and Religiosity (X2) variables on the level of Altruism (Y) among teachers at the foundation. The type of research used is causal associative research with a quantitative approach. The population in this study consists of all 34-teaching staff at Yayasan Darul Athfal Ranjok. Given the relatively small population size, the sampling technique employed is the census method or saturated sampling. Primary data were obtained through the distribution of questionnaires, structured interviews, and documentation studies. Data analysis was performed using multiple linear regression analysis assisted by SPSS software. The results of the study indicate the following findings: (1) Ideology has a positive and significant influence on teacher altruism with a regression coefficient of 0.430 and a significance value of 0.004 (< 0.05). (2) Religiosity has a positive and significant influence on teacher altruism with a regression coefficient of 0.564 and a significance value of 0.003 (< 0.05). (3) Simultaneously, Ideology and Religiosity significantly influence altruistic behavior with an F-value of 6.923 and a significance of 0.003 (< 0.05). The Coefficient of Determination (R2) of 0.611 indicates that the Ideology and Religiosity variables are able to explain the variation in altruistic behavior by 61.1%, while the remaining 38.9% is influenced by other factors outside this research model.

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