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Journal of Business Economics and Management
Published by Global Scients Publisher
ISSN : -     EISSN : 30638968     DOI : https://doi.org/10.62379/jbem
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Economics and Management (E-ISSN : 3063-8968) published by Global Sciences Publishers. The Journal of Business Economics and Management provides a forum for Students and Lecturers to explore issues and reflect on quantitative research. Journal of Business Economics and Management is an online journal dedicated to the publication of high quality research that focuses on the implementation of research focused in the fields of Management and Business. The mission of the Journal of Business Economics and Management is to be the leading peer-reviewed interdisciplinary journal to advance theory and practice related to all forms of research especially in Management and Business.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 422 Documents
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Transformational Leadership dan Organizational Commitment Terhadap Productivity yang di Pengaruhi Oleh Knowledge Sharing M. Iqbal Baharuddin
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of Transformational Leadership and Organizational Commitment on Productivity, with Knowledge Sharing acting as a mediating variable. A quantitative research approach was employed. The study population consisted of manufacturing company operators meeting specific criteria, with a sample size of 75 respondents. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results indicate that Transformational Leadership, Organizational Commitment, and Knowledge Sharing all have a significant positive effect on Productivity. Furthermore, Transformational Leadership and Organizational Commitment were found to have a significant positive effect on Knowledge Sharing. Knowledge Sharing was shown to mediate the relationship of Transformational Leadership and Organizational Commitment with Productivity. These findings demonstrate that Transformational Leadership and Organizational Commitment are crucial factors influencing Productivity, both directly and through Knowledge Sharing as a mediating variable. Consequently, the findings suggest that efforts to enhance Knowledge Sharing and employee commitment to the organization constitute effective strategies for boosting Productivity within the company.
Analisis Pengaruh Pemasaran, Kualitas Produk, Dan Harga Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus pada Konsumen Mini Market CS Mart Pariaman) Taqi Septian Suratman; Emil Salim; Della Asmaria Putri
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v3i1.1699

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Pemasaran, Kualitas Produk, dan Harga terhadap Loyalitas Pelanggan baik secara langsung maupun tidak langsung melalui Kepuasan Pelanggan sebagai variabel intervening pada konsumen Mini Market CS Mart Pariaman. Penelitian kuantitatif ini menggunakan metode eksplanatori dengan populasi seluruh konsumen CS Mart Pariaman. Sampel penelitian berjumlah 100 responden yang ditentukan melalui teknik purposive sampling. Metode pengumpulan data dilakukan menggunakan kuesioner terstruktur ber-skala Likert. Analisis data diolah menggunakan teknik Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS) dengan perangkat lunak SmartPLS. Hasil pengujian menunjukkan bahwa Pemasaran dan Harga berpengaruh positif dan signifikan secara langsung terhadap Kepuasan Pelanggan maupun Loyalitas Pelanggan. Sebaliknya, Kualitas Produk berpengaruh positif terhadap Kepuasan Pelanggan namun tidak berpengaruh signifikan secara langsung terhadap Loyalitas Pelanggan. Selanjutnya, Kepuasan Pelanggan terbukti memediasi secara signifikan pengaruh Pemasaran dan Harga terhadap Loyalitas Pelanggan, namun tidak memediasi pengaruh Kualitas Produk terhadap Loyalitas Pelanggan. Implikasi praktis menekankan pentingnya penguatan strategi promosi interaktif dan penyesuaian harga bersaing untuk mempertahankan basis pelanggan loyal.

Page 43 of 43 | Total Record : 422

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