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Journal of Business Economics and Management
Published by Global Scients Publisher
ISSN : -     EISSN : 30638968     DOI : https://doi.org/10.62379/jbem
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Economics and Management (E-ISSN : 3063-8968) published by Global Sciences Publishers. The Journal of Business Economics and Management provides a forum for Students and Lecturers to explore issues and reflect on quantitative research. Journal of Business Economics and Management is an online journal dedicated to the publication of high quality research that focuses on the implementation of research focused in the fields of Management and Business. The mission of the Journal of Business Economics and Management is to be the leading peer-reviewed interdisciplinary journal to advance theory and practice related to all forms of research especially in Management and Business.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 429 Documents
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Pengaruh Digital Marketing, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian pada Konsumen Kopi Kenangan: Pendekatan Regresi Linear Berganda Adinda Nurul Andira; Dian Saputri; Lulu Permatasari; Ratu Syahlaa’ Qurrotu ‘Ainii; Risma Nurul Fadilah; Sunita Dasman
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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This investigation seeks to evaluate how digital marketing, pricing strategy, and product quality contribute to the buying decisions of Kopi Kenangan consumers. A quantitative methodology incorporating a causal linkage approach was implemented. Research data originated from a structured survey disseminated using Google Forms involving 59 respondents between 15–30 years old in Bekasi through the purposive sampling technique. The analytical procedure consisted of validity assessment, reliability evaluation, classical assumption examination, and multiple linear regression analysis supplemented with t assessment, F evaluation, together with coefficient of determination measurement. The study outcomes demonstrate that digital marketing, price, and product quality independently provide a beneficial and statistically validated impact on purchasing decisions. Collectively, these three variables likewise demonstrate a positive and significant contribution, producing an R² of 55.9%, whereas the unexplained variation is associated with variables beyond the proposed model.
Analisis Perbedaan Kinerja Keuangan Berdasarkan Return on Asset (ROA) Antar Industri Perbankan, Makanan dan Minuman, serta Telekomunikasi Menggunakan One-Way Anova Dea Aprilia; Rahma Irvia; Fazrianisa Fazrianisa; Sunita Dasman
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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The main goal of this study is to evaluate the variations in Return on Assets (ROA) in the banking, telecommunications, and food and beverage industries on the IDX for the period 2021–2025. Using the One-Way ANOVA and Welch Test methods, this study analyzed 45 observations from nine sample companies. Descriptive statistics results show that the food and beverage industry has the highest average ROA at 10.31%, followed by the telecommunications industry at 6.01%, and the banking industry at 3.43%. With a p-value of 0.000 from the Welch Test (Sig. < 0.05), this study empirically proves a very real gap in average ROA between industry sectors. The Welch test results show a significance value of 0.000, indicating a significant difference in average ROA across industries. The follow-up Games-Howell test showed that the food and beverage industry has a significantly different average ROA compared to the banking and telecommunications industries, while no significant difference in average ROA was found between the banking and telecommunications industries. This study concludes that differences in operational characteristics and asset management in each industry affect the level of company profitability, as reflected in Return on Assets (ROA).
Analisis Perbedaan Tingkat Kepuasan Pengguna Shopee Berdasarkan Status Pekerjaan Menggunakan One-Way Anova Dhea Aulia Trifadilah; Amelia Yunika Putri; Yemima Filadelvia Sinaga; Sunita Dasman
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Fierce competition in the e-commerce sector requires companies to understand customer satisfaction levels across various market segments. This study aims to analyze differences in Shopee user satisfaction based on employment status, namely students, college students, and employees. A quantitative method with a comparative approach was used. Data were collected through an online questionnaire from 236 respondents who met the study criteria. The analysis was conducted using IBM SPSS Statistics through validity, reliability, and homogeneity tests, as well as a one-way analysis of variance (ANOVA). The results indicate that the research instrument is valid and reliable, and the data meet the assumption of homogeneity. The ANOVA test revealed differences in satisfaction among the groups, with employees tending to be more satisfied than college students and high school students. These findings confirm that user characteristics, as part of market segmentation, influence the evaluation of e-commerce services. Therefore, companies need to tailor their marketing strategies and service quality improvements to the specific characteristics of each segment to optimize customer satisfaction.
Peluang dan Tantangan Ekspor Indonesia ke China di Tengah Dinamika Tarif Perdagangan Global Nur Halimah
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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The product coated, covered or laminated textile fabrics (HS Code 59) is a high value-added technical textile commodity with significant potential to be developed as Indonesia's flagship export to the Chinese market. China is recognized as one of the world's largest textile importers, making it both a strategic and competitive destination for Indonesian textile products. This study aims to analyze the opportunities and challenges facing Indonesia in exporting this commodity to China amid evolving global trade tariff dynamics. The method employed is a descriptive analysis using quantitative and qualitative approaches based on data from Statistics Indonesia (BPS) and the ASEAN-China Free Trade Agreement (ACFTA) framework. The findings indicate that export opportunities are available through ACFTA preferential tariffs, growing Chinese demand for quality technical textiles, and shifts in global supply chains driven by the escalating US-China trade war. Key challenges include a consistent decline in export value, intense competition from other producing nations, complex Chinese quality regulations, and domestic limitations in technology and production capacity. Enhancing competitiveness through technology modernization and optimal utilization of preferential tariff schemes is essential for driving sustainable export growth of this commodity.
Entrepreneurial Literacy, Technology Adoption, and MSME Business Success Muhammad Haidar Nurwaskita
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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This study examines the effect of entrepreneurial literacy and technology adoption on the business success of novice entrepreneurs in micro, small, and medium enterprises (MSMEs) in Bogor City. The research was motivated by the role of MSMEs in local economic development and the challenges faced by novice entrepreneurs in business planning, technology utilization, sales growth, profit stability, and customer retention. This study used a quantitative approach with a survey method. The population consisted of 800 novice MSME entrepreneurs, and 107 respondents were selected using the Slovin formula with a 9% margin of error. Data were collected using questionnaires and analyzed through validity and reliability tests, descriptive analysis, classical assumption tests, multiple linear regression, correlation, determination, t-test, and F-test. The results show that entrepreneurial literacy has a positive and significant effect on business success. Technology adoption also has a positive and significant effect on business success and has a more dominant coefficient. Simultaneously, both variables significantly influence business success with an R Square value of 0.420. These findings indicate that improving entrepreneurial knowledge and optimizing digital technology use can strengthen novice entrepreneurs’ business performance.
Pengaruh Budaya Organisasi, Gaya Kepemimpinan dan Motivasi Kerja Terhadap Kinerja Karyawan Generasi Z di Kabupaten Bekasi Muhamad Supriyadi; Dwi Auli Ramadhania; Ramdhan Dwi Kurnia; Bayhaqi; Dede Aditya; Sunita Dasman
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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This study aims to analyze the influence of organizational culture, leadership style, and work motivation on the performance of Generation Z employees in Bekasi Regency. A quantitative approach using a survey method was employed. Primary data were collected by distributing Likert-scale questionnaires to 45 respondents—Generation Z employees in Bekasi Regency—selected via purposive sampling. Data analysis was conducted using IBM SPSS Statistics, involving validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination (R²) test. The results indicate that, individually (partially), organizational culture has a positive and significant effect on employee performance, with a significance value of 0.011 (<0.05). Conversely, leadership style and work motivation do not significantly affect employee performance, as their respective significance values ​​were 0.260 and 0.271 (>0.05). However, when analyzed simultaneously, organizational culture, leadership style, and work motivation collectively have a significant effect on employee performance, with a significance value of 0.000 (<0.05). The coefficient of determination test yielded an R² value of 0.549, meaning that 54.9% of the variation in employee performance can be explained by these three independent variables, while the remaining 45.1% is influenced by factors outside the scope of this study. These findings indicate that organizational culture is the most significant factor in enhancing the performance of Generation Z employees in Bekasi Regency.
Analisis Kinerja UMKM: Studi Pengaruh Modal Usaha dan Literasi Digital di Kecamatan Setu, Kabupaten Bekasi Reza Dwi Kurniawan; Sigit Abdul Ajiz; Sunita Dasman
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Penelitian ini menganalisis determinan kinerja UMKM di Kecamatan Setu, Kabupaten Bekasi, dengan fokus pada modal usaha (X1) dan literasi digital (X2). Pendekatan kuantitatif dengan desain analisis determinan cross-sectional digunakan, melibatkan 100 responden pelaku UMKM aktif yang dipilih melalui purposive sampling. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan regresi berganda serta koefisien determinasi (R²) dengan IBM SPSS Statistics versi 26.0. Hasil menunjukkan bahwa modal usaha (β = 0,467; t = 4,872; p < 0,001) dan literasi digital (β = 0,523; t = 5,341; p < 0,001) masing-masing merupakan determinan positif dan signifikan terhadap kinerja UMKM. Secara simultan, kedua determinan menjelaskan 61,7% variasi kinerja UMKM (R² = 0,617; F = 78,463; p < 0,001), dengan literasi digital sebagai determinan yang lebih dominan. Penelitian ini merekomendasikan penguatan akses permodalan formal dan pelatihan literasi digital secara terpadu untuk meningkatkan kinerja UMKM di Kecamatan Setu.
Analisis Peluang dan Ancaman Perdagangan Internasional Indonesia pada Komoditas Peternakan (Susu) Tahun 2025 Latifatunnisa Latifatunnisa
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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This study aims to analyze the opportunities and threats facing Indonesia’s international trade in livestock commodities, particularly milk and dairy products. Indonesia is a country with steadily rising milk consumption, yet domestic production has not been able to meet this demand. Data indicates that more than 70% of the national milk demand is still met through imports. Indonesia’s main milk suppliers include New Zealand, the United States, and Australia. The research method employed is descriptive, utilizing both quantitative and qualitative approaches with data from the Central Statistics Agency (BPS), the FAO, and the USDA. The results of the study indicate that Indonesia has significant opportunities for the development of its domestic dairy industry, but faces various threats such as import dependency, global price fluctuations, and low domestic livestock productivity.
Implementasi Desain Barang dan Jasa Pada UMKM Bakso dalam Meningkatkan Kepuasan Konsumen Rika Nurjanah; Vania Camila; Olivia Nur Aini; M.Zahir Hamdani; Cristian Risky P
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Increasing competition in the culinary business encourages Micro, Small, and Medium Enterprises (MSMEs) to develop products and services that meet customer needs and improve customer satisfaction. This study aims to analyze the implementation of goods and service design in a family-owned meatball business as an application of Operations Management concepts to enhance business competitiveness. The research employed a descriptive qualitative approach using direct observation and interviews with the business owner as data collection techniques. The findings indicate that product design is implemented through the selection of high-quality raw materials, consistent meatball sizes, menu variations, and simple yet functional presentation. Service design is reflected in friendly customer service, fast serving processes, maintaining business cleanliness, and establishing good communication with customers. However, several aspects still need improvement, including packaging innovation, stronger brand identity, and greater utilization of digital marketing. Overall, the implementation of effective goods and service design has been proven to improve customer satisfaction, encouragecustomer loyalty, and strengthen the competitiveness of the business in an increasingly competitive culinary market.
Pengaruh Multy Sensory Marketing Terhadap Niat Berkunjung Kembali Konsumen Coffee Shop Bun Kopi Unila Miftahhudin; Dwi Asri Siti Ambarwati
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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This study aims to analyze the simultaneous and partial effects of Multy Sensory Marketing (Sight, Smell, Taste, Sound, and Touch) on consumer revisit intention at Bun Kopi Unila Coffee Shop. The research employs a quantitative explanatory approach with 100 respondents selected through purposive sampling. Data were gathered through questionnaires and analyzed using multiple linear regression via SPSS 25. The partial tests show that Sight, Taste, and Touch have a positive and significant effect, with Taste as the most dominant driver, whereas Smell and Sound have positive but non-significant effects. The five dimensions simultaneously explain 48.5% of revisit intention. Management is advised to maintain taste consistency, improve visual cleanliness, optimize air circulation, and apply a dayparting music strategy.

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