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Febri Adi Prasetya
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Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 30470315     EISSN : 3047034X     DOI : 10.62951
Core Subject : Economy, Humanities, Education, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice
bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa
Arjuna Subject : Umum - Umum
Articles 122 Documents
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Sosialisasi UMKM Desa Sukamurni melalui Portal Wisata Industri Sarana Promosi Ekonomi dan Pariwisata Kabupaten Bekasi Abdulloh Kafabbih; Fajar Prihesnanto; Setyo Supratno; Rika Sylviana
Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan Vol. 2 No. 3 (2025): September: Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kese
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/dinsos.v2i3.2212

Abstract

The advancement of digital technology plays a crucial role in fostering regional economic growth and tourism. Bekasi Regency, recognized as Indonesia’s largest industrial area, has vast potential to develop its tourism sector and creative economy. However, limited public understanding of digital utilization remains a major challenge, particularly in promoting village potential and local products in Sukamurni. To address this issue, and the socialization of the Industrial Tourism Portal was carried out to improve community skills and awareness of technology as an effective promotional tool. The program adopted a participatory approach through counseling, training, and direct practice, enabling active engagement of participants throughout the process. The residents of Sukamurni Village became the main actors in using the portal to highlight local tourism and broaden the market reach of MSME products. The outcomes indicated that participants not only gained theoretical knowledge but also practical competence in accessing and applying portal features effectively. Moreover, the activity successfully raised awareness of the significance of digitalization in enhancing business competitiveness and long-term sustainability. With this important initiative, and Sukamurni Village is expected to strengthen its position as an innovative, productive, and technology-adaptive tourism village, while also actively supporting sustainable community welfare and inclusive regional development.
Peningkatan Kesejahteraan Masyarakat melalui Pengembangan UMKM Cilok sebagai Penguatan Moderasi Beragama di Desa Kalicinta Okta Firnando; M. Iskandar; Siti Zumrotus Saadah
Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan Vol. 2 No. 3 (2025): September: Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kese
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/dinsos.v2i3.2215

Abstract

The development of Micro, Small, and Medium Enterprises (MSMEs) is an essential strategy to improve the welfare of rural communities. Kalicinta Village has local potential in the form of the traditional food cilok, which can be developed into a productive and competitive business. This community engagement aims to analyze the role of cilok MSMEs in enhancing community welfare, identify challenges, and formulate strengthening strategies based on local potential. The method employed was Participatory Action Research (PAR), involving the community actively in problem identification, action planning, implementation, and evaluation. Data were collected through observation, interviews, and focus group discussions. The results show that cilok MSMEs contribute to increasing household income, absorbing local labor, and empowering women, while also strengthening social cohesion through values of togetherness. The main challenges include limited capital, market access, digital literacy, and managerial capacity. Interventions such as training, product innovation, digital marketing, and government support effectively enhance competitiveness. Through a participatory approach, cilok MSMEs have the potential to become a pillar of the village economy and a sustainable model of local empowerment.

Page 13 of 13 | Total Record : 122

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